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Adworkers.com
ASID Career Day - March 6, 2015
Make Your Mark with
Social Media
Laura Gainor
Executive Director
United Adworkers
about laura gainor
Executive Director, United Adworkers
Milwaukee’s Premier Advertising Club
!
Social Media & Digital Marketing
Consultant
!
LinkedIn.com/in/LauraGainor
@LauraGainor - @UnitedAdworkers
Adworkers.com
career experience
developedbranding&launchedbusiness
mycareertoday
college & internship opportunities networked to get jobs in cLT
utilized social media to get a job in MKEasked to come to gMR to lead social team
Launch Your Career.
It starts with you
and your brand.
google your name
❖ Employers ARE going to
search for your name.
❖ What are the top results?
❖ What pictures or content is
included?
❖ Do you have content shared
that showcases your expertise?
❖ What should you delete?
Adworkers.com
build your online presence
personal
be aware of
what you post
strong
visuals
videos
blog
content
professional
networking
@useyourname
where do you start?
❖ What is my brand?
❖ What are my goals?
❖ How can my expertise help
others?
❖ How do I want to represent
myself?
brand your channels
❖ Use your name as the
username.
❖ If your name is too common,
use a middle initial.
❖ Do not use numbers or __.
❖ Use the same photo.
❖ Good quality, non-pixellated.
know your audience
❖ Who are you trying to engage
with?
❖ What is your voice on each
specific channel?
❖ How are you engaging with
your contacts?
❖ What is the quality of the
content you’re sharing?
Frequency?
What is “content”?
❖ Share articles and advice from
experts/publications you admire
in your field.
❖ Showcase recent projects.
❖ Blog about topics that showcase
your thought leadership.
❖ Provide book reviews on
Amazon and similar sites.
❖ Post photos.
constantly grow your network
❖ After you meet someone,
connect with them on
LinkedIn.
❖ Send a hand-written note.
❖ Follow industry experts on
Twitter.
❖ Engage with contacts on a
regular basis.
interior design
content successes
personal branding
thought leadership
showing interest in the industry
participate & engage in opportunities
how will you
differentiate yourself?
paper resume vs. virtual resume
❖ Go beyond the paper resume.
❖ How can you creatively present
your portfolio/resume?
❖ Take advantage of the ASID
Mentorship Program. Ask for
advice from professionals.
❖ Showcase your skills and
expertise virtually.
Provide Ideas During the interview
❖ Do your research before going
into an interview.
❖ What are some of their current
projects they’re working on?
❖ Prepare a virtual resume and
include a few idea slides for
the company you’re
interviewing with.
❖ But DO NOT insult any work.
application example
‹#›
STRATEGIC SOCIAL IDEATION | RECOMMENDATIONS
August 17, 2013
https://www.slideshare.net/secret/pKoMnStPq0XU7T
Ready for a challenge?
#HireMe 7 day Challenge
❖ What if you had 7 days to
create a compelling virtual
resume/presentation?
❖ I need an interior designer to
remodel my home.
❖ You are challenged to submit a
creative application, due on
Friday, March 13th, 2015.
❖ How will you differentiate
yourself?
#HireMe 7 day Challenge
❖ Send your submission via
email:
❖ laura@adworkers.com
❖ The top three (3) submissions
will be featured on my blog.
❖ Remember, it doesn’t have to
just be a presentation. Think
outside the box.
❖ Good luck!
thank you!
lauragainor.com
laura@adworkers.com
@lauragainor
linkedin.com/in/lauragainor

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Make Your Mark with Social Media - ASID Career Day

  • 1. Adworkers.com ASID Career Day - March 6, 2015 Make Your Mark with Social Media Laura Gainor Executive Director United Adworkers
  • 2. about laura gainor Executive Director, United Adworkers Milwaukee’s Premier Advertising Club ! Social Media & Digital Marketing Consultant ! LinkedIn.com/in/LauraGainor @LauraGainor - @UnitedAdworkers
  • 4. developedbranding&launchedbusiness mycareertoday college & internship opportunities networked to get jobs in cLT utilized social media to get a job in MKEasked to come to gMR to lead social team
  • 5. Launch Your Career. It starts with you and your brand.
  • 6. google your name ❖ Employers ARE going to search for your name. ❖ What are the top results? ❖ What pictures or content is included? ❖ Do you have content shared that showcases your expertise? ❖ What should you delete?
  • 7. Adworkers.com build your online presence personal be aware of what you post strong visuals videos blog content professional networking @useyourname
  • 8. where do you start? ❖ What is my brand? ❖ What are my goals? ❖ How can my expertise help others? ❖ How do I want to represent myself?
  • 9. brand your channels ❖ Use your name as the username. ❖ If your name is too common, use a middle initial. ❖ Do not use numbers or __. ❖ Use the same photo. ❖ Good quality, non-pixellated.
  • 10. know your audience ❖ Who are you trying to engage with? ❖ What is your voice on each specific channel? ❖ How are you engaging with your contacts? ❖ What is the quality of the content you’re sharing? Frequency?
  • 11. What is “content”? ❖ Share articles and advice from experts/publications you admire in your field. ❖ Showcase recent projects. ❖ Blog about topics that showcase your thought leadership. ❖ Provide book reviews on Amazon and similar sites. ❖ Post photos.
  • 12. constantly grow your network ❖ After you meet someone, connect with them on LinkedIn. ❖ Send a hand-written note. ❖ Follow industry experts on Twitter. ❖ Engage with contacts on a regular basis.
  • 16. showing interest in the industry
  • 17. participate & engage in opportunities
  • 19. paper resume vs. virtual resume ❖ Go beyond the paper resume. ❖ How can you creatively present your portfolio/resume? ❖ Take advantage of the ASID Mentorship Program. Ask for advice from professionals. ❖ Showcase your skills and expertise virtually.
  • 20. Provide Ideas During the interview ❖ Do your research before going into an interview. ❖ What are some of their current projects they’re working on? ❖ Prepare a virtual resume and include a few idea slides for the company you’re interviewing with. ❖ But DO NOT insult any work.
  • 21. application example ‹#› STRATEGIC SOCIAL IDEATION | RECOMMENDATIONS August 17, 2013 https://www.slideshare.net/secret/pKoMnStPq0XU7T
  • 22. Ready for a challenge?
  • 23. #HireMe 7 day Challenge ❖ What if you had 7 days to create a compelling virtual resume/presentation? ❖ I need an interior designer to remodel my home. ❖ You are challenged to submit a creative application, due on Friday, March 13th, 2015. ❖ How will you differentiate yourself?
  • 24. #HireMe 7 day Challenge ❖ Send your submission via email: ❖ laura@adworkers.com ❖ The top three (3) submissions will be featured on my blog. ❖ Remember, it doesn’t have to just be a presentation. Think outside the box. ❖ Good luck!