This document provides 4 tips for connecting with others on LinkedIn. The first tip is to identify who you want to connect with and why. The second tip recommends getting over 500 connections to increase your visibility on LinkedIn. The third tip advises personalizing your connection requests. The fourth tip is to create a relevant profile that attracts connection requests.

1. LinkedIn Etiquette
4 Tips to Creating Connections on
LinkedIn
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2. Identify Your Goals on LinkedIn
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Have a Great
Profile
Research People &
Companies
Make Connections
Build My Business
Development
Pipeline
Grow My Thought
Leadership
Focus in this
presentation

3. 4 Tips for Connecting on LinkedIn
1. Identify who you want to connect with on
LinkedIn and why
2. Get Over 500+ Connections
3. Personalize your Connections requests
4. Create a profile that attracts Connect requests
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4. 1. Identify Your “Connections” Belief…
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Connect
with…
Only people I know People I want to know Everyone!!!
Pros + You can refer people or make
introductions with confidence
+ The odds are in your favor they
will say yes
+ Builds a solid network that
mirrors your in person network
exactly
+ LinkedIn gives you enough information
about a connection you can reach out via
InMail and see if they are interested in
connecting
+ You can look at profiles and figure out if
they are a good fit
+ Start with a digital handshake
+ You would have a huge network
+ Your posts and updates would
have more visibility potentially
Cons - LinkedIn is about growing your
network – so if you only network
with people you have met in
person you might be missing
opportunities
- You do need to make sure you connect
and get to know them, which takes time
- If someone asks you to refer them and
you can’t, that might look odd
- If someone asks you to refer them
and you can’t, that might look
odd
- It may open you up to spam and
salespeople that are not what you
are looking for
Decide Where You Are on the LinkedIn Connections Spectrum

5. 2. Why 500 Connections Matters
• When you get to 50 connections – you go up in search results on
LinkedIn
• At 500+ you go up in search results even more
• At 500+ you look like a committed and connected professional
• Should you decide to post (blog on LinkedIn) – you have a solid
audience that is ready for content
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6. 3a. Personalize Your Connection Requests
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• Connecting while you are on your PC/Mac
• Go to their profile page
• Click Connect
• Create a custom message that provides context on why you want to connect

7. 3b. Personalize Your Connection Requests
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• Go to a person’s profile on the LinkedIn App
• Click on the 3 circles
• Click Custom Invite
• Then send a custom message to connect

8. 4. Build a Relevant Story for Your Audience
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• Be sure that your profile reflects the story your audience (connections) expect.
• Get a great profile shot and use the background photo (add your logo if you like)
• Write posts, create content that adds value and creates a call to action

9. Jen Dalton
jendalton@brandmirror.com
www.brandmirror.com
@BrandMirror
Jen Dalton, CEO of BrandMirror, has over 15 years of experience in strategy,
marketing and coaching. In 2012, she made a gutsy move into the
entrepreneurship space, launching her branding business and became a
certified brand strategist. She has spoken to and coached thousands of
individuals and entrepreneurs about defining their brands and how to stand
out. She is an international speaker and has worked with organizations like
IBM, Capital One, 1776, Global Good Fund, UXPA, and more. Jen also works
with the Executive Coaching team at Georgetown University and their
Executive MBA candidates.
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I've learned that people will forget what you said, people
will forget what you did, but people will never forget how
you made them feel.
-Maya Angelou