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LinkedIn Masterclass
Presented by:
Jo Saunders
The LinkedIn Demystifier – Wildfire Social Marketing
Jo Saunders
• #2 LinkedIn expert in Asia Pacific by SMMI
• Named one of the 2019 Top 50 Social
Media Marketing Influencers by TopRank Marketing
• The only Australian LinkedIn expert to be invited to speak at
the largest social media conference, Social Media Marketing World.
• Co-author of ‘Get Good or Get Off – A Guide to Getting it Right on
Social Media’
• Co-host of #LinkedInLocalPerth and video series #TheLinkedInCouch
Australia's LinkedIn Demystifier
@josaundersau
Marketing strategist and social media educator showing
graduates, leaders and teams how to increase visibility,
authority and influence using LinkedIn and social
marketing tools.
LinkedIn - Your
2019 Networking
& Business
Development Tool
Jo Saunders
• Why LinkedIn is important
• The 5 most important parts
of the profile
• How to find and engage your
network
Optimise your presence
and raise the profile of
your business to reach
and engage more of your
ideal clients.
What do your ideal
What do you want
clients search for?
to be known for?
How will you
stand out?
Why Use
LinkedIn
in your
Business?
Network
200+
Search Engine
10M+ Au 20M+ Jobs
Professional
90K Schools
30M Companies
610M+
Countries2 /second
13% of 15-34 Year olds = 87M+ Millennials
Does your
LinkedIn
Profile….
•Represent your value?
•Share your vision?
•Showcase your talents?
•Establish credibility?
•Show up in search?
Image Credit
Shutterstock
Be Found - Search & Social
Name Search
Jo Saunders
Business
Search
Wildfire Social
Marketing
Business Search – Problem
Copyright Wildfire Social Marketing 2019
LinkedIn is
one of the
top sites
that Google
crawls
ACTIVITY - Where do you rank?
Opportunity source Yellow Social Media Report 2018
AUDIENCE
ENGAGEMENT
ACTION
17
Minutes
Average
/ user / month
94%
B2B marketers
use LinkedIn to
distribute
content
Social Media Today / Omnicore / LinkedIn
44%
Monthly
active users
+60%
Engagement
increase each year
45%
Of all website social
media traffic comes
from LinkedIn
40%
Use daily
Articles
Research
Visibility – Influence - Authority
Find – Follow – Engage
Post & Publish
Presence
Why Use LinkedIn?
Review – Reboot - Mentoring
Personal Brand/
Position
Build a
Network
Credibility &
Thought
Leadership
Engagement &
Influence
Copyright Wildfire Social Marketing 2019
Mastery
LinkedIn
4 Cs of
Copyright Wildfire Social Marketing 2018
Personal
Brand
Skills &
Talent Clients
Passion
Personality
Purpose
Profile
Awareness
Positioning
Relationships
Page
Group
Brand Awareness
Team Hub
Content Hub
Community
Database
Research
Talent
Copyright Wildfire Social Marketing 2018
Events #
Content
Ads
1. VISUAL
Brand Image
HEADLINE
SKILLS
CHARACTER
SUMMARY
Story -
Credibility &
Connection
RECOMMENDATIONS
ACCOMPLISHMENTS
CONTACT
INFOProfile Photo
EXPERIENCE Curate, Create
and Converse
CONTENT +
CONTEXT
Elevator Pitch
Keywords
2. COPY
3. MEDIA
Expertise
4. SOCIAL PROOF
5. ACTIVITY
Showcase
Highlight
Copyright Wildfire Social Marketing 2019
21x
CONNECTION
Scroll Test
Does your
headline
position you
well?
Image Credit
Shutterstock
[Expertise] [Title]
[Industry]
X
DIY AUDIT
wildfiresm.thinkific.com
“Who are the
influencers of
your ideal
connections?”
@JoSaundersAU
Copyright Wildfire Social Marketing 2019
Network Relationships
Connection Types
• Ideal clients
• Influencers of your ideal ‘clients’
• Strategic partners
• Authorities & Leaders
• Colleagues
• Suppliers
• Talent…. Potential employees
• Mentors / Mentees
X
Ideal
Connections
Location
IndustrySize
Company
Title/Role
Connections
Filters
Copyright Wildfire Social Marketing 2019
X
Start a
conversation
Add
Context
Who is in
the
‘room’?
NEW
Are You / Your Ideal Clients Active & Engaged?
Text Posts
Image Posts
Native Video Posts
Performance Metrics
Performance Metrics
Connection requests
Messages
Engagement
Emails / Calls
Like /
Comment
Follow
Connect
Welcome
Message
Engage
Schedule
Business
Social
Search & View
Engage
Copyright Wildfire Social Marketing 2019View profile & recent activity
Profile &
Page
Profile Activity
Be interested
With Activity Via message
Call / Meeting
With Conversation
& context
Optimise
your profile
Identify 20
Copyright Wildfire Social Marketing 2019
Homework
Audit
Adjust
Activate
REQUEST
BLUEPRINT
LinkedIn Masterclass for DFK

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LinkedIn Masterclass for DFK