#Connectfluence
179M+
Asia Pacific
Feb 2020
Presence Credibility Influence
Energise Establish Enhance
Who
You
Are
What
you
Say
Who
You
Engage
How do You
Use LinkedIn?
Lurking
Promoting
Influencing
11M+ Au
20M+ Jobs
90K Schools
30M+ Companies Visibility
⇪50%
engagement
⇪11M+ Au
20M+ Jobs
90K Schools
30M+ Companies Visibility
⇪50%
engagement
⇪
Image Credit
Shutterstock
3Volunteers
“Your brand is
what other people
say about you
when you’re not
in the room”
Jeff Bezos
Founder and CEO of Amazon
Image Credit
Shutterstock
Influence
LinkedIn is one of
the top sites that
Google crawls
21M
Does your
profile
showcase
your value?
Image Credit
Shutterstock
[Keyword focused expertise] [outcome]
// [Business / Delivery method]
Create your Leading Headline
LinkedIn Training & Social Marketing Strategy to Future Proof Your
Brand // #Connectfluence Keynote Conference Speaker
Sustainability in Leaderships to create cultural change // XYZ Graduate
1. VISUALS
Background
HEADLINE
SKILLS
ABOUT
Story
RECOMMENDATIONS
ACCOMPLISHMENTS
Profile Photo
EXPERIENCE
Curate, Create
and Converse
Elevator Pitch
Keywords
2. VALUE
4. VIDEO
Expertise
3. VALIDATION
5. VOICE
21x
Profile
Profile
Blueprint
http://eepurl.com/hDSrs
Who to Connect with?
People you meet at #events
Decision
Makers
Influencers of …
Peers
Leaders
Stakeholders
Talent
Mentors /
Mentees
Friends
???
Find
Search + Filters
String
Best PracticeX
Start a
conversation
Best Practice
Engagement
💭 A ‘like’ is a nod of agreement
🗯 A ‘reaction’ is a nod + context
💬 A ‘comment’ is conversation
Stories
Find Your
Hashtags
@Mention
Copyright Wildfire Social Marketing 2020
Video
DocumentsPhotos
#
»
Voice
?
Value
Challenge
#ChangeTheWorldEvent
Output
19 + Q1
#Connectfluence
Personal brand marketing strategist showing
graduates, leaders and teams how to enhance
visibility, earn influence and establish credibility
using LinkedIn and social media tools.
• Linkedin.com/in/josaunders
• @JoSaundersAU
• wildfiresocialmarketing.com
Connect & Request Slides

2020 #ChangeTheWorldEvent LinkedIn Presentation