The document provides guidance on optimizing a professional profile, emphasizing the importance of a compelling headline and positioning statement to attract ideal clients or employers. It offers tips for creating engaging images, writing an impactful introduction, and showcasing skills and achievements effectively. Additionally, it suggests strategies for building a personalized narrative and utilizing media to enhance visibility and connection with the audience.

1. Headline
Location
BACKGROUND TIP - Use an action photo or create a custom image (Size: 1,584 x 396px)
TIP - This is your 120 character positioning statement. It is one of the
most important parts of your profile. It shows up first with your name
and photo wherever you engage, appears in the home feed or search
results. Think about the words that your ideal client/employer/part-
ners uses. Here are some example formulas;
1. [Expert X] who [solves problem Y] by [service Z]
2. I help [ target audience X] achieve [result Y] by [service Z]
3. [Expert X] who [solves problem Y] at [company Z]
4. [Expert X] graduate seeking [title Y] in [industry Z]
5. [Keyword positioning statement] at [company Z]
Teaser - 3 lines of text displayed (about 240 characters) - Aim to intrigue and inform... and encourage the
reader to expand.
PHOTO TIPS
1. Just you up close
2. Friendly & recent
3. Dressed for business
INTRO SECTION
See my recommendations
...see more (Opens the full Summary - formula below)
Company (Current)
Education (Most recent)
The perfect place to brand yourself, add personality and get creative.
Avoid adding text and logos at the lower left or centre
0422 431 039 / jo@wildfiresm.com / linkedin.com/in/josaunders
First Name / Surname
Language
More...
Browser
Profile
Photo
Person 1
Person 2
Person 3
Person 4
* Turn this section off in settings
People Also Viewed*
Person 5
Person 6
Person 7
Person 8
Person 9
Person 10
Add profile section
Edit Your Public Profile
Advert
Advert
Add new skills with these
courses
Course 1
Course 2
Course 3
* Only visible by connections
Contact Info (pop up)
Tip - Use
‘other’
instead on
Comapny
URL - customise
Website 1
Website 2
Website 3
Phone*
Address
Email*
Twitter
Instant Message*
Birthday*
Connected*
7 Step Success Formula
Share your story in 1st person to connect with your ideal client / partner / employer (up to 2,000 characters).
Tip - write with your ideal audience (client / employer) in mind.
1. TEASER Position yourself and add contact info to inspire action from your audience. (~300 characters)
2. WHEN do you help? Statement / question to paint a picture of the problem your target client has.
3. WHAT problems do you solve? Expand on the problems to connect with your ideal clients?
4. HOW do you help? What services/skills do you provide? (Create a bulleted list of main services).
5. WHY You? What qualifies you? - Share relevant certifications, awards, achievements and outcomes.
6. WHY do you do what you do? What is your big vision or purpose? What inspired you to change
careers or choose your career? What do you do outside of work? What are your quirks?
7. WHAT NEXT? End with a Call To Action: Make it easy for them to take action or get in touch.
Add media to showcase your work, promote yourself and engage your audience:
Video PDF Link Portfolio Image Article
See # Connections See Contact info
(Link to Search) (Pop up)
Open to Job Providing Services
Opportunities
ABOUT

2. Need Help? Call Jo: Saunders 0422 431 039 / jo@wildfiresm.com
OPTIMISE & TRANSFORM YOUR PROFILE »»» wildfiresocialmarketing.com
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RECOMMENDATIONS
ACCOMPLISHMENTS
1. Ask for Recommendations as part of your business / career process
2. Ask using 2-3 questions to frame the response
3. Give Recommendations to people to show appreciation and gratitude
4. Thank those who recommend you
5. Repurpose recommendations elsewhere, eg posts, your website
List relevant professional development to demonstrate your continuing education
Add professional memberships relevant to your career
Add recent, relevant projects. Link to the website and add team members
Add whitepapers, guest blogs, podcasts, videos, books, eBooks, etc with a link (Be found 7x more)
Share your achievements - individually or grouped together in the description
Add all languages and the level of proficiency. Think of non-spoken languages, such as programming
Showcase your innovation and expertise
If relevant share where you excelled in exams
Courses
Organisations
Projects
Publications
Honors & Awards
Languages
Patents
Test Scores
Experience
Education
Volunteering
TIPS -
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TIPS -
BACKGROUND
SKILLS &
ENDORSEMENTS
1. Include keywords in your titles and description (you can create more than 1 role)
2. Link to your Company Page (multiple roles are grouped)
3. Focus on the current roles - What, When, Why, How, What Next + Media
4. Rearrange current roles to list the most important first
5. Showcase your professional journey through past roles - Last 5 companies are displayed in full
1. Share tertiary qualification- Last 3 are displayed
2. Link to the Education Page for the organisation
1. Keep it relevant and recent - include keywords and focus on outcomes - Last 3 roles are displayed in full
2. Link to the Company Page
1. Add up to 50 skills to be known and endorsed for
2. Use keywords that explain the problems that you solve - add words also used in the Headline
3. Reorder and pin the most important 3 skills first
4. Use the language of your ideal viewer / clients
Followers
TIP - Create or repurpose blog posts as articles as part of your marketing strategy
TIP - This comes from
the All Activity section.
Engagement (reactions &
comments), Shares and your
own Posts show up here.
Article
Image
react, comment or share
react, comment or share
react, comment or share
Intro article copy....
Your Articles & Activity
Your Dashboard
Article Title
# Reactions # Comments
See all activitySee all articles
Manage followers
Post 1
Post 2
Post 3
Search Appearances (Weekly)Post Views (Most Recent)
Profile Rating (eg Beginner, Expert, All Star)
Who’s Viewed Your Profile (90 Days)
Certifications
Licenses & Add relevant certifications, including online course such as LinkedIn Learning (5x more profile views)