Are you leveraging LinkedIn to grow your business, brand and network? Build up your 'connectfulence', the art of connecting to influence and make an impact using my strategies with Jo Saunders, the LinkedIn Demystifier.

2. Image Credit
Shutterstock
What is
& Why use it?

3. Aug 2020

4. 20M+ Jobs
90K Schools
50M+ Companies
Visibility
⇪50%
engagement
⇪46.5% female ⇪3.5%

5. Research
Be Found
Connect
Engage
Convert
Expertise
Trust
Relationships
Clients
Discover

6. Who is using
LinkedIn?

7. 25th Most
Visited Website?
https://ahrefs.com/blog/most-visited-websites/

8. Visibility
Google
crawls
LinkedIn 29M
haystack
#1
#25

10. Presence Credibility Influence
Energise Establish Earn
Who You
Are
Being
What
You Are
Doing
Who You
Engage /
With
#Connectfluence

11. “Your brand is
what other people
say about you
when you’re not
in the room”
Jeff Bezos
Founder and CEO of Amazon
Image Credit
Shutterstock

12. Does your
profile
represent
who you
are being?
Image Credit
Shutterstock

13. 1. VISUALS
Background
HEADLINE
FEATURED
ABOUT
Story
Profile Photo
#OpenToWork
Services
Elevator Pitch
Keywords
2. VALUE
21x Profile
Showcase your
content & work
3. VIDEO
PROFILE

14. EXPERIENCE
RECOMMENDATIONS
ACCOMPLISHMENTS
Personalise
Curate, Create
and Converse
4. VALIDATION
5. VOICE
Profile
EDUCATION
CERTIFICATIONS
VOLUNTEERING
SKILLS
PROFILE
GOOGLE

15. [Expertise] [Outcome]
// [Business / Delivery method]
Positioning Headline
LinkedIn Training & Social Marketing Strategy to Future Proof Your
Brand // #Connectfluence Keynote Conference Speaker
Sustainability for leaders to create cultural change // XYZ Consulting

16. Why Use LinkedIn?
Review » Reboot » Mentoring

17. 1. Profile
Awareness
Positioning
Relationships
2. Page
3. Group
Brand Awareness
Team Hub
Content Hub
Community
Events #
Content

18. Copyright Wildfire Social Marketing 2019
Visibility
Your connection
YOU
Their connection
= your prospect
More prospect
“Who are the
influencers of your
ideal connections?”
@JoSaundersAU

19. NEW
Find &
connect
with people
nearby
DEMO

20. StoriesFind Your
@Mention
e3+ic2 #»
Voice
?
+Value

21. Stories

22. Content is King
Engagement is Queen

23. 💭 A ‘like’ is a nod of agreement
🗯 A ‘reaction’ is a nod + context
💬 A ‘comment’ is conversation
Engagement

24. #Connectfluence

25. What Next?
wildfiresocialmarketing.com/asbas/
WORKSHOPS
12 Aug Content Marketing
13 Aug LinkedIn Mindset*
19 Aug LinkedIn Publishing
FOR A PERSONALISED
BUSINESS ADVISORY SESSION:
Book for your individual session
– just $66 each ($44 / 1st)
TO ACQUIRE FURTHER DIGITAL
SKILLS & TRAINING:
www.businessstation.com.au

26. Personal brand marketing strategist showing
graduates, leaders and teams how to enhance
visibility, earn influence and establish credibility
using LinkedIn and social media tools.
jo@wildfiresm.com
@JoSaundersAU
wildfiresocialmarketing.com/
Connect & Request Blueprint