The document discusses the importance of a well-crafted LinkedIn profile for establishing personal branding and influence in the professional realm. It provides a framework for enhancing visibility, engagement, and credibility through effective storytelling and strategic content sharing. Various tips and methods for optimizing one's profile are outlined to connect and engage audiences on the platform.

1. #Connectfluence

2. 179M+
Asia Pacific
Feb 2020
17 this week!

3. 11M+ Au
36M+ Skills
90K Schools
50M+ Companies Visibility
⇪50%
engagement
⇪

4. Visibility
Google
crawls
LinkedIn
21M

5. Don’t
Lurk

6. Don’t
Promote

7. Connect
& Influence

8. Presence Credibility Influence
Energise Establish Earn & Enhance
Who
You
Are
What
You
Say
Who
You
Engage

9. Positioning
Your Profile

10. “Your brand is
what other people
say about you
when you’re not
in the room”
Jeff Bezos
Founder and CEO of Amazon
Image Credit
Shutterstock

11. Does your
profile
capture,
engage &
convert?
Image Credit
Shutterstock

12. [Keyword focused expertise] [outcome]
// [Business &/or Delivery method]
Create your Leading Headline
1. LinkedIn Training & Social Marketing Strategy to Future Proof
Your Brand // #Connectfluence Keynote Conference Speaker
2. Leadership Sustainability to create cultural change // XYZ // Change
Management Consulting

13. Scan

14. Share Your Story

15. 1. BRANDING
Brand Image
HEADLINE 120
PROFILE
ABOUT 200/2000
Summary story
Credibility &
Connection
7 Step
framework
Profile Photo
Curate, Create
and Converse
Elevator Pitch
Keywords
2. POSITIONING
4. FEATURED
5. ACTIVITY
Showcase
Highlight
Copyright Wildfire Social Marketing 2020
21x
3. CONTACT INFO
Be easy to contact

16. 6. BACKGROUND
Your Role
Your History
Education
Volunteer Roles
Certifications
PROFILE
Who can you
ask?
7. SOCIAL PROOF
Skills Endorsement
Recommendations
Connect to
the Page
Copyright Wildfire Social Marketing 2020

17. BRANDING
Logo
Cover
POSITIONING
Tagline
About
Team
Content
PAGE

19. 1. VISUALS
Background
HEADLINE
SKILLS
ABOUT
Story
RECOMMENDATIONS
ACCOMPLISHMENTS
Profile Photo
EXPERIENCE
Curate, Create
and Converse
Elevator Pitch
Keywords
2. VALUE
4. VIDEO
Expertise
3. VALIDATION
5. VOICE
21x
ProfileProfile Blueprint
Sign up to be in the
Profile Review Draw
eepurl.com/hDSrs

20. CONTENT
Storytelling
on LinkedIn

23. Share Helpful Content

24. Celebration Stories

25. What is Helpful Now?

26. Stories With Purpose

27. Amplify Brand Stories

28. Post Strategy
e3 + ic2
(Educate + Enlighten + Evoke Emotion ) +
(Index Content + Invite Conversation)

29. Q > Teaser > Q
e3 + ic2 =4

30. Q > Options > Q
e3 + ic2 =4

31. Feature > Benefits > Q
e3 + ic2 =4

32. Problem > Solution > Q
e3 + ic2 =4

33. Challenge > Options > Q
e3 + ic2 =5

34. Post Framework
e3 + ic2
TITLE // Q
STORY(Educate + Enlighten + Evoke Emotion )
@mention
Q (Invite Conversation)
# (General, Specific, Unique Branded)

35. Stories
Find Your
Hashtags
@Mention
Copyright Wildfire Social Marketing 2020
Video
DocumentsPhotos
#
»
Voice
?
Value

36. New Feature

37. Challenge
Win 30 min Zoom
Share a Story
@josaunders
#Unite2020

38. Connectfluence
11+2+6

39. #Connectfluence
Stories Connect & Engage

40. Personal professional brand marketing strategist
showing graduates, leaders and teams how to
enhance visibility, earn influence and establish
credibility using LinkedIn and social media tools.
💎 linkedin.com/in/josaunders
💙 eepurl.com/hDSrs
🔥 wildfiresocialmarketing.com /unite2020
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