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Establish Your Personal Brand with LinkedIn
The document emphasizes the importance of establishing a personal brand using LinkedIn and social media to enhance visibility, authority, and influence. It highlights strategies for optimizing profiles and engaging with connections, along with the significance of digital presence in job searches. Various networking techniques, including Boolean search and content engagement, are discussed to effectively build professional relationships.
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Similar to Establish Your Personal Brand with LinkedIn
Establish Your Personal Brand with LinkedIn
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- 2. Personal brand marketingstrategist showing graduates, leaders and teams how to increase visibility, establish authority and earn influence using LinkedIn and social media tools. • #2 LinkedIn expert in Asia Pacific by SMMI • 2019 Top 50 Social Media Marketing Influencers by TopRank Marketing • ‘Get Good or Get Off – A Guide to Getting it Right on Social Media’ - Author
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- 4. “Your brand is whatother people say about you when you’re not in the room” Jeff Bezos Founder and CEO of Amazon Image Credit Shutterstock
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- 7. Image Credit Shutterstock Visibility AuthorityInfluence Why Increase Build Earn
- 8. Image credit Shutterstock 87%94% VET of recruiters use LinkedIn to FIND candidates
- 9. Network 200+ Search Engine 10M+ Au 20M+Jobs Professional 90K Schools 30M Companies 645M+ Countries 2 /second 87M+ Millennials Personal Brand 44%monthly 40%daily +60%engagement 94%B2B Content Distribution
- 10. First Impressions LinkedIn isone of the top sites that Google crawls
- 12. ACTIVITY– Check yourrank (Incognito Search)
- 13. Scroll Test Does your headline sellyour value? Image Credit Shutterstock [Expertise] [Title] [Industry]
- 15. 1. VISUAL Brand Image HEADLINE SKILLS CHARACTER ABOUT Summarystory Credibility & Connection RECOMMENDATIONS ACCOMPLISHMENTS CONTACT INFO Profile Photo EXPERIENCE Curate, Create and Converse CONTENT + CONTEXT Elevator Pitch Keywords 2. COPY 3. MEDIA Expertise 4. SOCIAL PROOF 5. ACTIVITY Showcase Highlight Copyright Wildfire Social Marketing 2019 21x CONNECTION
- 16. “Who are the influencersof your ideal connections?” @JoSaundersAU Copyright Wildfire Social Marketing 2019 Your Network Connection YOU Their connection = your prospect More prospects
- 17. Connection Types • IdealEmployers & Decision Makers • Influencers of your ideal connections • Peers & Potential Partners • Authorities & Authors • Industry Leaders • Friends • People you meet
- 18. How can youFIND & What do you KNOW Research your IDEAL position / client about the decision maker? Engage with them?
- 19. FIND - BooleanSearch + Filters Copyright Wildfire Social Marketing 2018
- 20. The order toprecedence is: • Quotes "" - For an exact phrase or multi-word title • Parentheses () – For more complex searches • NOT – to exclude the word following NOT from search results • AND – To include all items in search results • OR – To include one or more items in the results (PMO OR "Portfolio Management Specialist") NOT “Project Manager” SEARCH - Boolean Search Reference: https://www.linkedin.com/help/linkedin/answer/75814/using-boolean-search-on-linkedin?lang=en AND
- 21. (PMO OR "Portfolio ManagementSpecialist") NOT “Project Manager” FILTERS: Sydney + 2nd RESULTS: Relative to me
- 23. site:linkedin.com/in "Technology researcher" OR "Techexpert" AND "AI" AND "AR” Xray Search Reference: https://www.linkedin.com/help/linkedin/answer/75814/using-boolean-search-on-linkedin?lang=en
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- 25. Find your digital businesscard Share Scan Connect In Person Image Credit Shutterstock
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- 27. Networking 💭A ‘like’ isa nod of agreement 🗯A ‘reaction’ is a nod + context 💬A ‘comment’ is conversation.
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- 30. Like / Comment Follow Connect Welcome Message Engage Schedule Job Market TheHidden Search & View Engage View profile & recent activity Profile & Page Profile Activity Be interested With Activity Via message Call / Meeting With Conversation & context
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- 32. Aussie Small Business Offer •1-1 Zoom • 1-1 F2F • Webinars • Workshops wildfiresocialmarketing.com/asbas/
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