This document provides tips for using LinkedIn to build business. It discusses adding rich media like images and video to make profiles more engaging. It recommends connecting with a wide network of contacts and organizing them into lists. The document also suggests engaging on LinkedIn by updating statuses, publishing content, and participating in groups in order to demonstrate expertise, find new leads, and get introduced to new connections. The overall aim is to use LinkedIn's features to efficiently turn strangers into potential clients.

1.
Finding Prospects on LinkedIn
With @gregfrysocial

2. ABOUT ME
Greg Fry
An International Social Media trainer delivering
regular LinkedIn, Facebook, Twitter, YouTube,
Google+ and Social Business Strategy training and
workshops for institutions such as the Digital
Marketing Institute, Sure Skills and the Digital Skills
Academy.
Alongside training Greg works as a Social Business
and Content Consultant. He believes that in order to
make social media work for your business you must
have a clear business goal, a clearly defined
strategy, great content and make sure that
everything you do is measurable. Greg has also won
awards for his blogging whilst contributing to the
tweakyourbiz.com community.
In 2014 Greg worked with top multinationals
including: Ulster Bank, Microsoft, UPC and Coca
Cola Hellenic.

3.
WHAT IS LINKEDIN?
Facebook with Ties?

4. WHAT IS NETWORKING?

5. WHAT’S YOUR AIM?

6. WHAT LINKEDIN LOOKS LIKE

7. 5 Tips For
Building Business
On LinkedIn

8. TIP 1: LOOK AMAZING

9. ADD IMAGES, LINKS & VIDEO
Add Images & Links to your profile

10. ADD RICH MEDIA
Add Video and Image Links to your Profile
• Add Video to the Summary, Work and
Education sections of your Profile.
• Add a Powerpoint Presentation to your
profile using SlideShare.net.
• Update your status by adding the link
to your latest blog post.

11. USE SLIDESHARE.NET
h"p://contentplan.co/slideshare-­‐cool-­‐tool-­‐week/

12. TIP 2: CONNECT & BUILD LISTS
Building Up Connections
• Old school Friends.
• College Friends and staff
members.
• Business Contacts.
• Target Individuals.

13. MAKING NOTES AND
SETTING REMINDERS
• Once
you
have
added
a
contact
you
can
make
notes
on
their
profile
that
only
you
can
see.
• You
can
also
set
up
reminders
and
call
back.
• To
access
just
click
on
the
“star
“
RelaBonship
tab.

14. TAG PEOPLE
• Organise your contacts into lists by
tagging them.
• You may want to organise prospects
into Hot and Cold leads.
• Just click on the relationship tab and
select the “Tag” option.

15. ENGAGE WITH CONNECTIONS
Find new engagement opportunities

16. SEND PRIVATE MESSAGES
• You can send up to 50 of
your contacts a message
at a time on LinkedIn.
• NB. Make sure you un-
tick the box that states
“Allow recipients to see
each other’s names and
email addresses.

17. TIP 3: OPEN YOUR VIRTUAL MOUTH
• Update your status
frequently.
• Tag individuals that
you want to see your
updates.
• Publish Content on
LinkedIn.

18. INBOUND MARKETING
Inbound marketing is the discipline of efficiently turning strangers into
people that want to -- and should -- do business with you.

19. TAG PEOPLE IN YOUR UPDATES
• You can “Tag” your
connections in your updates.
This will ensure they see your
message.
• To tag an individual in an
update just use the @ key at
the first few letters of their
name.

20. LINKEDIN PUBLISHING

21. TIP 4 LINKEDIN PUBLISHING

22. LINKEDIN PUBLISHING
• Create and promote your own
contact on the LinkedIn
network.

23. TIP 5: LEVERAGE GROUPS
Join and participate in Groups.
• Find Relevant Groups.
• Make new Contacts.
• Demonstrate your expertise.
• Ask Questions.
• Get advice from experts.
• Be Seen and let new clients find
you.

24. WHAT GROUPS TO JOIN?

25. HOW TO BEHAVE IN GROUPS

26. STEP 5: GROUPS cont…

27. STEP 5: GROUPS cont…

28. STEP 5: GROUPS cont…
Use the Reply Privately Feature

29. TIP 6: SEARCH LINKEDIN
Develop business leads with LinkedIn Searches
• Search by Industry, location, title and
job type.
• Save your top searches.
• Search groups.

33. ASK FOR INTRODUCTIONS
Use your existing connections to get introduced to any 2nd Degree connection
we may want to connect with.

34. TOOL FOR LINKEDIN SEARCH
http://recruitin.net/

36. QUESTIONS?

37. FREE BLOG AUDIT
h"p://contentplan.co/free-­‐blog-­‐audit/

38. CONTACT ME
087 2039855
twitter.com/gregfrysocial
ie.linkedin.com/in/gregfry
Download the slides - http://bit.ly/gregatsmartdublin