This document summarizes a presentation by Greg Fry, an international social media trainer. It outlines Greg's background training organizations in social media strategies and his approach of having clear business goals, strategies, and measurable content. The presentation then covers Greg's views on achieving social media success through establishing your aim, understanding social media, following four steps, and leveraging future trends like video, unique content, social ads, private networks, influencers, and automation.

1. SocialMedia.ie
Pay What You Want Masterclass
With @gregfrysocial

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An International Social Media trainer delivering regular
LinkedIn, Facebook, Twitter, YouTube, Google+ and
Social Business Strategy training and workshops for
institutions such as the Digital Marketing Institute, Sure
Skills and the Digital Skills Academy.
Alongside training Greg works as a Social Business and
Content Consultant. He believes that in order to make
social media work for your business you must have a
clear business goal, a clearly defined strategy, great
content and make sure that everything you do is
measurable. Greg has also won awards for his blogging
whilst contributing to the tweakyourbiz.com
community.
Greg has worked with top multinationals including:
Ulster Bank, Microsoft, Virgin Media, Symantec, Abbott
Labs, and Coca Cola Hellenic.
Who am I?

3. Quik

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Social Media

5. What is your social media aim?

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What is social media?

7. • Let people know that you exist
• Demonstrate your passion and expertise
• Generate “Likeability”
• Ask for the sale
• Turn Customers into Advocates
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4 steps to social media success

8. https://www.youtube.com/watch?v=62NWu4riDX4
Facebook spaces

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6 Future trends happening now

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1. Video continues to
evolve

11. Build relationships faster with
video
thehappypear

12. Think like a content marketer
“Content marketing is a
strategic marketing approach focused
on creating and distributing valuable,
relevant, and consistent content to
attract and retain a clearly-
defined audience — and, ultimately, to
drive profitable customer action”
- Content Marketing Institute

13. Examples of Video Marketing?
• Live Streams
• Customer Service Videos
• Funny Videos
• Video Case studies
• Video teasers
• Hot News Topics
• Crowd Sourcing videos
• Event Previews
• Event Roundups
• Guides/ How to videos
• Video Product reviews
• Interviews

14. Be real in your videos
http://youtu.be/vZcDjcaSHvc?t=1m4s

15. Think vertical
Image credit: Form Meets Function
As of February 2017:
• Facebook - Vertical videos
publish with no black borders.
• Instagram - Vertical videos
publish with no black borders.
• Snapchat - Vertical videos
publish with no black borders.
• Twitter - Vertical videos publish
with no black borders.
• YouTube - The Android version
of the app hides black borders
when device is held vertically
and video is viewed in full
screen.

16. Use mobile video apps to create
social video
• Quik – video editor from GoPro
• iMovie
• Apple Clips
• Lumyer
• Ripl
• Adobe Spark
• Magisto Video Editor & Movie Maker
• FilmoraGo
• Boomerang
• Animoto

17. Go “Live”
• Facebook Live
• YouTube Live
• Twitter/Periscope
• Instagram Live

18. What makes a good “Live” video?

19. Examples

20. Go “Live” - Tools
https://obsproject.com/

21. BeLive.TV
belive.tv

22.
Let’s go live!
#ConnectorLive

23. In your groups “Go Live”. Think “Value”.
Come up with ideas and tips on how you or
your business can leverage your chosen live
video
format.
What tools and equipment do businesses
need to leverage live video?
Broadcast your tips online using the hashtag
#ConnectorLive
Theme:
“Live Video ideas
for your
Marketing”
The Workshop
The 10 Minute
HUDDLE

24. 10 Livestreaming tips
1. Create video for your audience not you. Be creative and dare to be
different.
2. Think like a Content Marketer. Write a great headlines (think SEO),
add a description and tag your live videos.
3. Promote your Livestream beforehand.
4. Plan your Live Video, but don’t rehearse so much you sound like a
robot.
5. Look at the camera and be yourself. Give your best performance.
6. Have a person monitoring and fielding questions and comments in
real time.
7. Don’t be afraid to ask for something. Use “call to actions” in your
livestream
8. Consider 3rd party tools like OBS, Wirecast or BeLive.TV to give your
livestream a professional look and feel.
9. Repurpose your video content after your live event.
10. Add captions or subtitles to your saved or repurposed video..

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2. Rich Unique Content
becomes vital

26. Lovin Dublin

27. What Content Works?
• Infographics
• Short Videos
• Podcasts
• Case studies
• E-Books
• Link Round Ups
• Visual content
• Guides/ How to posts
• Product reviews
• Interviews

28. • Canva
• PicMonkey
• Pablo by Buffer
• WordSwag
• Lumyer
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A picture tells 1,000 Words!
• Ripl
• Adobe Spark
• Snapseed
• Prisma
• Camera+

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3. Social Ads get
powerful

30. Facebook still leading the way
Up your Advertising game by
“Remarketing” content to audience that is
most likely to convert.

31. Facebook still leading the way

32. Facebook still leading the way

33. Self service snap ads are here
https://www.snapchat.com/l/en-gb/ads

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4. Private Networks
Thrive

35. Social Messaging in Ireland
Source IPSOS MRBI

36. Best use of WhatsApp ever?

37. WhatsApp – Groups

38. WhatsApp –
University of Southampton

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5. Advocates and
Influencers

40. “The nobodies are the new somebodies”
Who are the influencers in your industry and/or in the video world?

41. Influencers
Write down 5 influencers that you would like to work with?

42. Employee Advocates

43. Client/Customer Advocates

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6. Automation gets
serious

45. Automate with IFTTT.com

46. Meet Ava
m.me/connector

47. Build your own Messenger Bot
https://chatfuel.com

48. Twitter’s direct message cards

49. • Video continues to evolve
• Unique “Rich” content becomes vital
• Social Advertising becomes more
powerful
• “Private” Social Networks thrive
• The Age of Advocacy and “Influencer
Marketing” arrives
• Automation gets serious 49
6 Future Trends Happening Now

50. Questions

51. 51
Our Clients

52. CONTACT
team@socialmedia.ie
+353 1 906 0006