A "quick tips" guide to setting yourself up for success on the professional social media network site, LinkedIn.

1. LINKEDIN
The Professional Social Networking Site
364M+users
91%of B2B marketers use LinkedIn
to distribute content
93%of B2B marketers consider
LinkedIn to be the most
effecitve social media site for
generating leads
#1social referrer for driving traffic
to your main site
THE BASICS
CONNECTIONS
• Connect with other profiles and “follow” company pages to stay up-to-date on their
content, careers, and connections.
• Only connect with people you know or have met. When connecting, include a short
personal message with your request reminding them how you met.
• The “People You May Know” section offers suggested connections. Check frequently.
• “Shared Connections” shows how you are connected to other professionals.
SKILLS & ENDORSEMENTS
• On your personal LinkedIn profile, list all your relevant skills.
• Click the + next to a skill to endorse a someone’s skill to help build their credibility.
NEWSFEED
• It is a stream of content from your connections, followed companies, and groups.
• Comment, like, and share other people’s content to engage, interact, and network.
UPDATES & POSTS
• Share Updates and Posts to establish yourself as a thought leader among connections
• Updates: An update is similar to status on Facebook. It is an opportunity to share a brief
comment/thought or an interesting article.
• Posts: A blog post or article that is created through LinkedIn. When you publish a post, a
notification is sent to your connections and it permanently lives on your personal profile.
RECOMMENDATIONS
• The more you give, the more you get.
• Recommendations appear below the position related to that recommendation.
Recommendations help establish one’s credibility in the industry and provide examples
of that persons past work.
GROUPS & DISCUSSIONS
• Join relevant groups, participate in discussions, and comment on posts to increase your
visibility and cultivate new connections.
• Some groups will have to approve your request to join.
PERSONAL PROFILE
TO SELL YOURSELF
Polish your personal profile with a
professional headshot, title, current
company, current organizations and
import your Email list to easily find
connections.
COMPANY PROFILE
TO SELL YOUR COMPANY
Allow individual profiles the opportunity
to “follow” your company page for
updates, information, and job postings
to increase brand awareness. A company
profile also has access to analytics.
DMR Linkedin Statisitcs 2015
3xthe conversion rate of
Facebook and Twitter
40%of users check LinkedIn daily
>4MLinkedIn business pages
400K+Oil & Gas professionals on
LinkedIn

2. LINKEDIN
The Professional Social Networking Site
TIPS & TRICKS
KEEP YOUR PROFILE UP-TO-DATE
• LinkedIn is only valuable if your personal or company
information is accurate and current.
PROFILE VIEWS
• LinkedIn sends you a notification when someone views
your profile.
STAY RELEVANT
• The best content is relevant to the industry and offers
insights, company news, or tips to the audience.
• 6 out of 10 users are interested in industry insights.
• Establish yourself as a “Content Leader.”
FIND A BALANCE
• Posting 20x a month can help you reach about 60% of
your audience.
• Posting too often will cause you to lose your audience.
GET YOUR EMPLOYEES INVOLVED
• Employees are the best brand ambassadors.
• Encourage them to share, click, and comment on the
company’s content.
POST DURING BUSINESS HOURS
• Posts during mornings and midday, Monday through
Friday, have the largest maximum reach.
• Test posting at different times to see what works best
for your audience.
TAG OTHER ACCOUNTS
• Tag other users in your updates and posts by including
@Name.
• Tag when responding to their comments.
CUSTOMIZE YOUR PROFILE URL
• Under Settings>Edit Public Profile> Customize Your Public
Profile URL
OTHER RESOURCES
• LinkedIn Help Center: https://help.linkedin.com/
• Mashable’s LinkedIn Etiquette: http://mashable.com/2014/01/18/linkedin-etiquette/
• LinkedIn Learning Webinars: https://help.linkedin.com/app/answers/detail/a_id/530/~/linkedin-learningwebinars
• TotaLand Blog: https://www.totaland.com/newsArticle?newsId=72
SPONSORED UPDATES
PAGE ANALYTICS
PAID POSTS
• LinkedIn Campaign Manager tool
• Reach a targeted audience based on region, industry,
profession, interests, groups, company, skills, age,
and more.
• You chose the budget. It can be a little at $10.
• Set daily or total budget limits to manage how long
the campaign runs.
• Cost per click (CPC) or cost per impressions (CPM)
- CPC: Pay when someone clicks the update.
- CPM: Pay when someone sees the update.
• Reach- How many times your updates were seen by
unique LinkedIn users.
• Organic Post- Unpaid distribution of content.
• Sponsored Post- Paid distibution of content.
• Impressions- The number of times each update is
seen by LinkedIn memebers.
• Interactions- The number of times people have
liked, commented on, or shared your content.
• Clicks- The number of clicks on your content,
company name, or company logo.
• Engagement- Based on the number of interactions
and clicks, divided by the number of impressions.
NOTES