1) Video is becoming the dominant format for online content as technologies have advanced to allow live streaming and interactive video experiences.
2) In the future, video will become more interactive, with users able to participate in videos and make purchases directly from video content. Video conversations will also become more common through platforms like Snapchat and WhatsApp.
3) Personalized, targeted video using individual user data will enable highly customized video advertisements and experiences for each viewer. Influencer marketing through video celebrities will also grow in importance.
The highest valued startup in the world, ByteDance (China), created Douyin in 2016. Then it created an international version of the platform, TikTok. What is the rage about this social media platform? What are some key differences between Douyin and TikTok?
Social media continues to be a top area of interest for marketing and communications leaders around the world. Watch as Marshall reflects on some key trends from 2014, and looks ahead, identifying key trends in social media marketing for 2015 and making recommendations for how brands ought to respond.
The highest valued startup in the world, ByteDance (China), created Douyin in 2016. Then it created an international version of the platform, TikTok. What is the rage about this social media platform? What are some key differences between Douyin and TikTok?
Social media continues to be a top area of interest for marketing and communications leaders around the world. Watch as Marshall reflects on some key trends from 2014, and looks ahead, identifying key trends in social media marketing for 2015 and making recommendations for how brands ought to respond.
This presentation is from a webinar put on by PRWeb, titled "Using Video and Multimedia in Online News Releases." The purpose of the webinar was to educate attendees on how to leverage the growing popularity of online video in conjunction with press releases in order to garner more website traffic and greater search engine visibility. I hope you enjoy.
The Global Leader in
Video Communication
One Solution. Unlimited Potential and World-Class Value.
Talk Fusion connects you to the world with the latest cutting-edge Video Communication Products! Video Email, Video Newsletters, Video Conferencing, Live Broadcasting, the Fusion On The Go Mobile App, E-Subscription Forms, Video Auto Responders, Fusion Wall, Video Blog, Video Share and much more!
Make a personal statement or brand your business. It's your look, your style and your message, delivered anywhere. Talk Fusion is fast, fun, and easy—all for a low price.
It's as simple as point, click, send!
How to make money with you tube earn cash, market yourself, reach your custom...Marketing College Forum
“How Can I Profit from YouTube®?”
Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they’ve been tight-lipped when it comes to
their secrets.
Luckily, e-commerce experts Brad and Debra Schepp have written this complete guide to using YouTube for fun and profit. By the time you're done with this book, you'll know everything there is to know about:
Planning, creating, and sharing your own videos that "don't suck"
What makes a video go viral
Harnessing YouTube's power for branding, advertising, and fundraising
Inside you’ll find real-life YouTube success stories-—from video makers who used the site to launch successful consulting businesses to a company’s humorous “Will It Blend?” videos that brought thousands of new customers to its Web site.
I made this presentation on Social Media when working as Strategic Planner for the Belgian communication agency ENGAGE BBDO in October 2010.
The presentation is an update of my former Social Media presentation and gives a view on the evolution of Social Media and how we canharness its power to deliver engagement. Please be advised that some content is in Dutch.
I thank you for your comments.
B2B Online Video Marketing: key trends and planning approachJodie Collins
We look at key trends in 2018 video planning for B2B businesses, break down the different types of video content relevant at different stages of the purchase journey, and key points to think about as you plan your digital video strategy.
Creating & Using Video for Thought Leadership & Content MarketingSeth Cargiuolo
A presentation to the Marketing Affinity Group of the Association of Management Consulting Firms from 3/27/13 Boston session on "Turning Thought Leadership into Leads." A dense reference (companion) deck, meant to be a reference & resource for anyone who wants to kickstart an internal video program.
Going Native | integrating native video into your content marketing strategyweareboogie
The rise of mobile and native video is undoubtedly changing the very way in which we create, distribute and consume video content. So, the question is – can your content stand up to the video evolution revolution?
Crushing you tube how to start a youtube channel, launch your youtube busines...Marketing College Forum
Joseph has one of the fastest-growing YouTube channels I've seen out there and he shares it all in this book. If you want to grow a YouTube channel to help fuel your business, this book is for you. Period.
#crushingyoutubehowtostartayoutubechannellaunchyouryoutubebusinessandmakemoneypdf #crushingyoutubehowtostartayoutubechannellaunchyouryoutubebusinessandmakemoneypdffree
#crushingyoutubehowtostartayoutubechannellaunchyouryoutubebusinessandmakemoneypdfdowload
#crushingyoutubehowtostartayoutubechannellaunchyouryoutubebusinessandmakemoneyebook
#crushingyoutubehowtostartayoutubechannellaunchyouryoutubebusinessandmakemoneyebookfree
Senior Strategist Rosie Siman spoke about Content Marketing during Social Media Week. You can find her full content marketing POV here: http://www.360i.com/reports/content-marketing/
And links from this presentation here: http://bit.ly/360iSMWcontent
Want more? Subscribe to her newsletter, The Tuesday Ten: http://www.thetuesdayten.com
How to Find Endless & Relevant Content Ideas Using Just Google?Ahmed Khalifa
At WordCamp Belfast 2016, I have demonstrated live on stage on how you can use just Google to find endless relevant content ideas.
This is because I had a feeling that everyone is bored of hearing the same old cliché over and over again.
"Content is King"..."Create high-quality content"..."Blog regularly and consistently"..."Write for your audience"..."Content is Content".
But before we even think about how to write it, how to structure it and where to promote it, let's go back to the very beginning of the process.
What should you write about? Where can you find ideas?
The idea creation is one area where most people struggle with. But many people forget that the easiest and quickest way to find content ideas is on a website that we all use every day.
Google.
All you have to do is go to Google, think of the keywords or search query your audience uses and combine that with the various search "hacks" shown in the slides above.
No expensive tools, no constant check of your RSS feeds, no scraping the barrel to find ideas, no expensive tools are needed to be purchased.
Just use Google.
If you want to see a more detailed version of this presentation, copy and paste this URL to your browser: https://www.igniterock.com/blog/endless-relevant-content-ideas-using-google/
This presentation is from a webinar put on by PRWeb, titled "Using Video and Multimedia in Online News Releases." The purpose of the webinar was to educate attendees on how to leverage the growing popularity of online video in conjunction with press releases in order to garner more website traffic and greater search engine visibility. I hope you enjoy.
The Global Leader in
Video Communication
One Solution. Unlimited Potential and World-Class Value.
Talk Fusion connects you to the world with the latest cutting-edge Video Communication Products! Video Email, Video Newsletters, Video Conferencing, Live Broadcasting, the Fusion On The Go Mobile App, E-Subscription Forms, Video Auto Responders, Fusion Wall, Video Blog, Video Share and much more!
Make a personal statement or brand your business. It's your look, your style and your message, delivered anywhere. Talk Fusion is fast, fun, and easy—all for a low price.
It's as simple as point, click, send!
How to make money with you tube earn cash, market yourself, reach your custom...Marketing College Forum
“How Can I Profit from YouTube®?”
Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they’ve been tight-lipped when it comes to
their secrets.
Luckily, e-commerce experts Brad and Debra Schepp have written this complete guide to using YouTube for fun and profit. By the time you're done with this book, you'll know everything there is to know about:
Planning, creating, and sharing your own videos that "don't suck"
What makes a video go viral
Harnessing YouTube's power for branding, advertising, and fundraising
Inside you’ll find real-life YouTube success stories-—from video makers who used the site to launch successful consulting businesses to a company’s humorous “Will It Blend?” videos that brought thousands of new customers to its Web site.
I made this presentation on Social Media when working as Strategic Planner for the Belgian communication agency ENGAGE BBDO in October 2010.
The presentation is an update of my former Social Media presentation and gives a view on the evolution of Social Media and how we canharness its power to deliver engagement. Please be advised that some content is in Dutch.
I thank you for your comments.
B2B Online Video Marketing: key trends and planning approachJodie Collins
We look at key trends in 2018 video planning for B2B businesses, break down the different types of video content relevant at different stages of the purchase journey, and key points to think about as you plan your digital video strategy.
Creating & Using Video for Thought Leadership & Content MarketingSeth Cargiuolo
A presentation to the Marketing Affinity Group of the Association of Management Consulting Firms from 3/27/13 Boston session on "Turning Thought Leadership into Leads." A dense reference (companion) deck, meant to be a reference & resource for anyone who wants to kickstart an internal video program.
Going Native | integrating native video into your content marketing strategyweareboogie
The rise of mobile and native video is undoubtedly changing the very way in which we create, distribute and consume video content. So, the question is – can your content stand up to the video evolution revolution?
Crushing you tube how to start a youtube channel, launch your youtube busines...Marketing College Forum
Joseph has one of the fastest-growing YouTube channels I've seen out there and he shares it all in this book. If you want to grow a YouTube channel to help fuel your business, this book is for you. Period.
#crushingyoutubehowtostartayoutubechannellaunchyouryoutubebusinessandmakemoneypdf #crushingyoutubehowtostartayoutubechannellaunchyouryoutubebusinessandmakemoneypdffree
#crushingyoutubehowtostartayoutubechannellaunchyouryoutubebusinessandmakemoneypdfdowload
#crushingyoutubehowtostartayoutubechannellaunchyouryoutubebusinessandmakemoneyebook
#crushingyoutubehowtostartayoutubechannellaunchyouryoutubebusinessandmakemoneyebookfree
Senior Strategist Rosie Siman spoke about Content Marketing during Social Media Week. You can find her full content marketing POV here: http://www.360i.com/reports/content-marketing/
And links from this presentation here: http://bit.ly/360iSMWcontent
Want more? Subscribe to her newsletter, The Tuesday Ten: http://www.thetuesdayten.com
How to Find Endless & Relevant Content Ideas Using Just Google?Ahmed Khalifa
At WordCamp Belfast 2016, I have demonstrated live on stage on how you can use just Google to find endless relevant content ideas.
This is because I had a feeling that everyone is bored of hearing the same old cliché over and over again.
"Content is King"..."Create high-quality content"..."Blog regularly and consistently"..."Write for your audience"..."Content is Content".
But before we even think about how to write it, how to structure it and where to promote it, let's go back to the very beginning of the process.
What should you write about? Where can you find ideas?
The idea creation is one area where most people struggle with. But many people forget that the easiest and quickest way to find content ideas is on a website that we all use every day.
Google.
All you have to do is go to Google, think of the keywords or search query your audience uses and combine that with the various search "hacks" shown in the slides above.
No expensive tools, no constant check of your RSS feeds, no scraping the barrel to find ideas, no expensive tools are needed to be purchased.
Just use Google.
If you want to see a more detailed version of this presentation, copy and paste this URL to your browser: https://www.igniterock.com/blog/endless-relevant-content-ideas-using-google/
This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: Learn how to find the competitions' best performing content & new content ideas, how to create content that drives revenue (and not just traffic), how to promote that content and get SEO benefit from
How To Go Viral: Lessons from the Most Shared ContentWriterAccess
What is every marketer dying to know? How to craft content and headlines that generate tons of shares and go completely viral. But even with A/B testing it can seem like a fruitless guessing game.
It's time we stop guessing. In this on-demand webinar, content sharability expert BuzzSumo Director Steve Rayson dives into how to 10x shares with proven examples from the most shared content in 2015. We reviewed the top content and headlines from a range of industries and will reveal the strategies, content and headlines that went viral in 2015.
Content & Cash: The Economics of Content Melissa Rach
Presentation by Melissa Rach at Confab and CS Forum.
Dinero. Dosh. Dough. Dollabills. Like it or not, money plays a role in every content strategy project. As content strategists or practitioners, we need to be prepared to answer questions like:
- How much does a content strategy “cost”?
- Why should I fund this content strategy project?
- How do you define the value of content for an organisation or client?
- Can you prove ROI for content or content strategy?
In this session, we’ll discuss the complicated relationship between content and cash. Then we’ll focus specifically on the conversations you need to have to scope, price, and prove the value of content strategy work. Cha-ching.
3 ways to generate powerful content ideasAllan Caeg
Entrepreneur! Running out of content ideas?
Of course you want to keep publishing blog articles, social media posts, and email newsletters... but you want to keep the creativity juices flowing!
More on: http://www.northstories.io/effective-web-content-ideas/
The experts have weighed in. We’ve got 21 predictions related to social media, content marketing, online marketing and SEO from some of the biggest (or most insightful) names in the business.
Using Google Analytics to Generate B2B Content IdeasEmily Hill
A custom dashboard for Google Analytics with 5 widgets to give you insight into your current content's performance. Then, an Excel exercise to generate new ideas from this data.
Content Strategy Summit 2014: Polishing Your Content Publishing ProcessLisa Maria Martin
Presented at the Content Strategy Summit, August 19, 2014.
You're starting to incorporate content strategy into your organization, building up (or elbowing your way into) a process that shepherds content from concept to implementation.
And yet: there are bottlenecks and broken tools, slowdowns and workarounds. Despite the big ideas and deliverables, the process of producing and publishing content is still awfully messy.
Luckily, you've got the skills to improve it. The content strategy work you're already doing can help identify and untangle the knots in your team and workflow, and lead to a more sustainable content production process.
A video is the combination of both the Audio and Visual mediums. This is in itself revelatory of why other mediums like pictures and sound recordings are on a downfall. 100 million internet users watch a video every day.The Social Media platforms have given an unprecedented boost to many companies. They are quickly turning into the much favored medium for majority of advertisers/marketers and are already bringing a change in the perception of the marketing strategies. A staggering 70% of all global consumer traffic will be video-related in 2018. For this reason, these mediums give a fancy and attractive reach to the marketers.
The presentation discusses the digital trend- Video Streaming Marketing, how it is impacting the marketing industry and how the brands are ready to exploit it.
Find SaltTO Bank of America FROM Hind DavidDATE March 1.docxAKHIL969626
Find Salt
TO: Bank of America
FROM: Hind David
DATE: March 16, 2016
SUBJECT: Bank loan
Topic and Purpose
“Find Salt” is a food truck in appearance, but it is without wheels so it is a kiosk. This proposal acknowledges an issue related to the limited menu of the kiosk, and it proposes a document that will suggest and recommend food and beverages to add to the menu. And since this food truck does not move and it is located in United Arab Emirates where is weather is very warm and hot. In this proposal, I am asking for bank loan to be a franchiser for this food truck, but at in-door location and diverse menu.
Scope
This proposal will outline and justify the forthcoming document generally. First the general nature of the document will be discussed; then the subsequent proposal will be outlined.
Proposal
The proposed document will describe various types of food that is recommend to be added to the menu. Identifying the franchised restaurant, its location, design, atmosphere and location.
Methodology
Information about street food concept will be collected from existing sources like management journals and scholarship. Also, Find Salt fans will be surveyed to assess what food is their favorite and what is not. Also to see if they will visit if it was a restaurant in-door rather than just grab the food and go.
Document Outline
The proposed document will include the following specific sections and subsections. This outline is preliminary in nature and may be adjusted as information is gathered.
Introduction
· Background about “Find Salt”
· Current menu
Franchise
· The new menu
· Location
· Design
· Atmosphere
Conclusion
· Amount of money needed
· Suggestions
Benefits
The owner of Find Salt and the franchiser will benefit from the new adjusted menu and from the new concept of the food truck that is an in-door restaurant. Also, bank will benefit from the loan when they will be paid.
What’s inside: An introduction to video marketing and the key terms and concepts
you need for this chapter. We look at how to produce an online video within a sound content
strategy, and how to promote it through paid, earned and owned media channels.
13
Video
Marketing
344 345
13.1 Introduction
Unlike text and even images, video offers an extremely rich, engaging and
stimulating experience for viewers. With the increased availability of bandwidth
and improvements in video technology, people have started watching and sharing
videos on a scale never seen before. From music videos and funny clips of animals
to reviews, how-to’s and exciting commercials and movie trailers, people are
turning to video for entertainment, information and valuable content.
In early 2013, Google was the world’s largest search engine with almost 19.5 billion
searches in January alone representing a 67% market share in the US (comScore,
2013). Interestingly, the second largest search engine was in fact YouTube, the
popular video-sharing website. This indi ...
Just learn what are the new Video Trends in 2021. It is more and more important to use videos in your business. Set up Video campaigns and establish a brand. But how can I do this We will show a great tool to start through
64% of marketers expect video to dominate their strategies in the near future. Online Video Marketing, Internet Video Marketing. An Answer to How Video Marketing Is Changing Online.
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
8 Tips to get more from your LinkedIn account -
1. Get your profile to All Star status and have a great summary.
2. Build up connections.
3 .Personalise your account and stand out.
4. Add Rich Media Links.
5. Update and personalise all introductions.
6. Join and Participate in Groups.
7. Meet contacts offline.
8. Develop business leads with LinkedIn searches.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
1. “Live and Targeted” - The Future
of Digital Video
The Digital Video revolution is here and brands are struggling to keep pace
with the changing technologies and the tactics required to execute video in
an effective way.
I remember businesses flocking to Twitter in 2009/2010 as it became this
amazing platform to communicate with their target market in “real time”. We
were able to “follow” and consume content from celebrities and influencers
and get to know them in a more intimate way than we ever could. I remember
feeling like I got to know Britney Spears in a weird virtual way by reading her
tweets prior to a concert performance in the US or reading her rant at
recording studio. Twitter allowed us to reach and connect with an audience in
a way we had been unable to do on the likes of Facebook or LinkedIn.
In many ways, I see similarities between Twitter back in 2009/2010 and the
digital revolution, which is happening now.
What do I mean? Well in a nutshell video is the most powerful, impactful way
to demonstrate one’s expertise, passion and personality online. It is the
quickest way to build a relationship with your target audience. Also, thanks to
the likes of Periscope, Facebook Live and YouTube, we can now
broadcast in real time. So, a viewer can witness and experience what is
happening elsewhere in a way they never could before.
The big difference of course is that video is now popping up in different
formats on all platforms and, in many ways, is changing the way we
consume and communicate online. It seems silly typing this as I say it…….I
will have to create a video version.
Despite the opportunity that video offers businesses and marketers, many
have been slow to adopt and execute video effectively. Maybe they are
waiting for the bandwagon to fill up before they feel comfortable enough to
jump on.
The key to success with Digital Video is to be “interesting” and brands need
to make their video content stand out from the pack: So it amazes me how
many Accountants are still producing “boring” Accountancy videos that people
do not want to watch. A safe approach……...maybe……. but those 23
YouTube views are not really going to generate any ROI for your video
efforts.
2. Still not convinced about the Video Revolution? No article is truly complete
without a few stats:
• 96% of shoppers find videos helpful when making purchase decisions
online. - Animoto
• Social Video generates 1200% more shares than text and images
combined – Brightcove
• Companies using video enjoy 41% more web traffic than non users –
Aberdeen
• 70% of marketers claim video produces more conversations than any
other content - Vidyard
• Facebook is fast becoming a video social network with100 million
hours of video being watched on Facebook every day.
• 80% of Millennials use online videos when researching a purchasing
decision - Annimoto
• Snapchat Users Now Watch Ten Billion Videos Per Day! .
So it appears the internet is going video, so much so that Cisco claim that by
2019 80% of World’s Internet traffic will be video.
So how will the current YouTube/Facebook type video evolve in the future?
1. Video will become interactive: Not only will be able to view video
content we will be able to participate in it.
A great example of such an interactive video is Deloiite’s – Will you Fit
Into Deloitte recruitment video. The video essentially tells the story of
Deloitte’s values and ethics and challenges the viewer to make
decisions throughout the video. The decisions you make help idenify
whether you are a good fit for their organisation. These interactive
type videos generate far more engagement than a regular video
and a greater viewing time.
3. View the full video here or should I say participate in the video here -
http://www.raptmedia.com/fov/#/deloitte
Other great examples include Heineken’s Go Places Campaign -
http://goplaces.theheinekencompany.com/en/age-gate
Very soon we will be watching videos or video ads that showcase a product or
service and be able click and purchase the item with one click direct from
the video. Trust me it’s coming……YouTube Cards are the first step towards
making this a reality.
4. 2. Video conversations become the norm. Snapchat and WhatsApp
have developed the ability to make one to one and group video calls
on their platforms and the young audience are lapping the feature up. I
only need to look at my eldest son and his mates to see the impact of
video chat. In the past I feared that the world was getting very
impersonal brands and staff members were hiding behind emails and
tweets. However, thanks to video brands will be forced to communicate
with customers through video.
Let me think into the future and give you an example of how instant
video could work. Imagine it is 1 year from now and I am looking to
purchase a home and I am looking at a property on Daft.ie. With one
touch on the screen I have a video conversation with a Mortgage agent
who gives me advice. No appointments needed and conversations are
able to take place at the time and place I want. This instant video will
revolutionize communication and make websites and social media
more personal and interactive.
There have been a number of attempts to do this already with
healthcare. Virtual GP visits are now a reality through video.
5. 3. Customized and targeted video I have been talking about this for
ages and it is coming. With all the data that is on the web and the
personal information we leave on the web (such as our age, our
interests, where we live, who our friends, what our buying habits are
etc.) we are going to be targeted with highly customized personal
video. In the near future we could all be watching the same sporting
event on TV and see completely different ads. The ads that would be
served up during a break would be totally customized for me. The data
about us all is already here and with automation getting smarter
generating multiple messages for multiple audiences is no longer an
expensive and impossible feat.
6. 4. Influencer Marketing – Video may have killed the radio star, but it is
making some serious celebrities out of people who have adopted and
built large audiences on platforms such as YouTube, Snapchat and
Periscope. Brands are realizing that teaming up with new “Video
celebrities” is a marketing necessity and a far greater way to reach a
large targeted audience than traditional marketing efforts. Brands that
team up and associate with “video stars” are not only reaching a
large audience, but enhance they brand image and “likeability”. Whilst
this is not a cheap form of marketing it is typically cheaper than
traditional channels (TV, Radio and Print) that have dwindling reach.
In many sense this concept is not different from Pepsi getting Britney
Spears to hold their drink in a TV advert years ago. So ask yourself
who is your target audience and who are the “internet/video celebs”
they watch and/or engage with online?
Brands in Ireland are already using internet celebs for Snapchat account
takeovers and YouTube videos.
7. 5. Crowd Sourced Video - Always remember video works both ways. As
brands video should not just be about broadcasting it should also be
about collaborating. Or even listening. Snapchat has looked at this
functionality already. For example when watching the latest Conor
McGregor fight I could send my Snapchat video to my story or to a
collaborative Congor McGregor story that was made up of all the
content shared by all the other fans around the world. This type of
video content is hugely popular as the viewers are also the
participators. A great Irish App to create crowdsourced video content
is Shotclip - https://www.shotclip.com/.
The ultimate Crowd Sourced Video campaign. One third of the Irish population
participated by uploading a video in a 2 week period.
8. 6. Drones and 360o Video - 2016 has been the year for drones and
360o images and video on Facebook, however I don’t believe
companies have mastered the true art of using either effectively yet. In
the near future you will see the cost of producing drone footage and
create 360o video plummet and more people will adopt these video
formats. The key to successful drone videos will probably be a
“blended approach” a mix of regular and aerial footage.
I think less will be more. Currently most drone footage (in my opinion)
is shot too high and lacks integration with traditional video. I think
where 360o video will become more normal is the viewers ability to
watch/experience content from different angles. I think we will see
videos giving viewers several different viewing options. Jamie Oliver’s
YouTube channel already has videos were I can watch his recipe being
cooked from an aerial view, face on or side angle.
9. 7. Live Streaming – Facebook Live has taken the Internet by storm this
year and it is clear that Mark Zuckerberg believes video is paramount
to Facebook’s continued dominance. Technology is changing daily and
brands are struggling to figure out how they can become broadcasters
and build “live TV” type channels on Facebook, Twitter and
YouTube. We are going to see companies getting better at creating
more “valuable” relevant content and use tools that give
broadcasters a slick branded appearance. One big development we
will see with live streaming over the next year is better analytics and
data on who exactly is viewing our live video content. Some of the
tools you may want to consider for live streaming are:
Open Broadcast Software (OBS) – https://obsproject.com/ - Free
software that allows you broadcast directly from a desktop computer. It
allows you to add your logo to your screen, add text, and share your
screen and more. You can broadcast live to YouTube, Facebook
(pages, groups and personal accounts) and Periscope.
There are lots of other similar tools out there. Including Wirecast -
http://www.telestream.net/wirecast, Blue Jeans - https://bluejeans.com
and LiveLeap - https://liveleap.com. If you were a fan of the recently
deceased Blab you may want to look at Huzza.io or Firetalk.
So get on the Live Streaming bandwagon because it is only going to
get bigger. Instagram have just jumped on and are allowing their
10. community broadcast live to their followers via their stories feature.
Clever companies will plan and promote their live broadcasts in
advance, create “valuable” and relevant content and broadcast on a
schedule (much like a television network).
8. Search engines will index video better - At present the use of srt
files are great to add to your video. Thus files add captions or subtitles
to your video that not only the viewer can read, but also the search
engine can see. This helps search engines and Social Media
algorithms understand and index your video. (A tool to create and add
srt files to your video is Aegisub - http://www.aegisub.org/)
I believe that very soon we won’t need these and that the search
engines and social media sites will be able to understand our video
content, where it was shot and who it is aimed at.
9. Finally, brace yourselves for a VR revolution. We will start to see and
experience video that brings us into a virtual world. We got a great
insight into the near future this year when Mark Zuckerberg used
Facebook’s Oculus Rift to virtulally go home and check on his dog
and whilst there call his wife and snap a selfie. All from a stage at a
packed conference.
https://www.facebook.com/zuck/videos/10103154531425531/
Eg. Travel agents in the future can show their customer that hotel in
Thailand in a way never even imagined before.
Quite frankly, my brain hurts when I think of the possibilities for brands
using video and VR.
11. Can you think of a 10th
Point?
How do you think video will evolve in the coming years? There is no doubt it is
changing the way the internet looks and I firmly believe it is helping the
internet to become more real again.
I firmly believe that other than face-to-face contact video builds
relationships and “likeability “ faster than any other digital medium out
there.
Do you agree?