Power Networking Primer - BEWPS


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Power Networking Primer presented during Black Enterprises Women of Power Summit, Feb. 26, 2014.

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Power Networking Primer - BEWPS

  1. 1. Power Networking Primer To Boost Your Professional Profile & Network With Social Media Black Enterprise Women of Power Summit February 26, 2014 Jodi Brockington NIARA Consulting #FOJ www.niaraconsulting.com @NIARACONSULTING @FRIENDSOFJODI
  2. 2. Your Personal Brand Social media is bringing the digital world and professional world closer together, so a boost in your social profile is also a boost for your professional profile. Your Professional Profile Marketing your professional attributes via social media isn’t exactly the same as posting pictures of your recent ski trip or sharing viral videos with your friends. In order to raise your social presence to a professional level, you must enhance your profile using social media. NIARA Consulting #FOJ www.niaraconsulting.com @NIARACONSULTING @FRIENDSOFJODI
  3. 3. 1. Choose The Best Social Site For YOUR Needs With all the social media sites to choose from, it’s important to pick a site that works for your professional profile boosting needs. The top platforms, of course, are LinkedIn, Google+, and, if used responsibly, Facebook and Twitter. But, if you’re not an avid digital networker, then you should choose one or two sites that you’re most likely to use. When it comes time for you to take the professional leap into social media, it’s a good idea to ask your friends and colleagues which sites they’re using and pursue those platforms. NIARA Consulting #FOJ www.niaraconsulting.com @NIARACONSULTING @FRIENDSOFJODI
  4. 4. 2. Network Like YOU Mean Business If you want to keep your professional connections alive as well as boost your profile, then you need to devote some real time to social media. Checking in on your social accounts regularly will result in you becoming a digital rock star. Luckily, social networking on a professional level doesn’t take that much work or time once you get into the swing of things. Being social on a professional level means updating your profile on a regular basis, reading and responding to all comments, and keeping track of your contacts’ profiles too. Likewise, adding fresh content to social sites is a great way to stay current, so try starting a professionally oriented blog and link to it through your social media accounts. NIARA Consulting #FOJ www.niaraconsulting.com @NIARACONSULTING @FRIENDSOFJODI
  5. 5. 3. Make YOUR Profile All-Inclusive Whether you’re using Google+, LinkedIn, or any of the other social networking sites, in order to reach maximum profileboosting potential, your social profiles should include all of your professional information. LinkedIn, for example, prompts users to include everything from work experience to interests to education-try to get it to 100%. NIARA Consulting #FOJ www.niaraconsulting.com @NIARACONSULTING @FRIENDSOFJODI
  6. 6. Presents NIARA Consulting #FOJ www.niaraconsulting.com @NIARACONSULTING @FRIENDSOFJODI
  7. 7. NIARA Consulting #FOJ www.niaraconsulting.com @NIARACONSULTING @FRIENDSOFJODI
  8. 8. The 1st Step to Leveraging Your Account NIARA Consulting #FOJ www.niaraconsulting.com @NIARACONSULTING @FRIENDSOFJODI
  9. 9. Professional Picture! Targeted Headline People with profile photos are 7x more likely to have their profiles viewed! Customized URL NIARA Consulting #FOJ www.niaraconsulting.com @NIARACONSULTING CONTACT INFORMATION! @FRIENDSOFJODI
  10. 10. Customize Your LinkedIn URL www.linkedin.com/pub/jane-smith/239294/as83/lk294843543543543543 NIARA Consulting #FOJ www.niaraconsulting.com @NIARACONSULTING @FRIENDSOFJODI
  11. 11. Updating Your Professional “Headline” • Showcase Y-O-U • Speak to your target audience • Use key words • Be specific • Be creative NIARA Consulting #FOJ www.niaraconsulting.com MBA Graduate Student │Aspiring Company Leader & Founder │Accomplished Blogger National MBA President experienced in Leadership Management, seeking Project Coordinator opportunity in the NYC region Inspired Women Rights Activist  Policy Analysis Expert  Lawyer @NIARACONSULTING @FRIENDSOFJODI
  12. 12. NIARA Consulting #FOJ www.niaraconsulting.com @NIARACONSULTING @FRIENDSOFJODI
  13. 13. Add Skills! NIARA Consulting #FOJ www.niaraconsulting.com @NIARACONSULTING @FRIENDSOFJODI
  14. 14. Join Groups! • University Alumni Groups • Industry Professional Groups • Club/ Organization Groups • Places of Employment • Job Forums NIARA Consulting #FOJ www.niaraconsulting.com @NIARACONSULTING @FRIENDSOFJODI
  15. 15. Ask for Recommendations! • Reach out personally • Follow-up with a LinkedIn request • Outline what you would like the person to highlight on • Say thank you • Remember it’s all about timing! NIARA Consulting #FOJ www.niaraconsulting.com @NIARACONSULTING @FRIENDSOFJODI
  16. 16. Follow LinkedIn’s Profile Suggestions NIARA Consulting #FOJ www.niaraconsulting.com @NIARACONSULTING @FRIENDSOFJODI
  17. 17. Become an Industry Expert! Update your status! Attended Events, Success Stories, Projects, Current Events, Etc. Read relevant articles! Filter your newsfeed to read about targeted groups/companies /jobs NIARA Consulting #FOJ www.niaraconsulting.com @NIARACONSULTING @FRIENDSOFJODI
  18. 18. Now it’s Time to Start… Connecting Networking and Job Hunting! NIARA Consulting #FOJ www.niaraconsulting.com @NIARACONSULTING @FRIENDSOFJODI
  19. 19. Make Yourself Anonymous NIARA Consulting #FOJ www.niaraconsulting.com @NIARACONSULTING @FRIENDSOFJODI
  20. 20. Filter potential connections by previous/ current places of employment and by education Generates generic invitation NIARA Consulting #FOJ www.niaraconsulting.com Delete people you don’t know @NIARACONSULTING @FRIENDSOFJODI
  21. 21. Send Customized Invitation to VIPs • Let the person know how you know them • Let them know why you want to connect • Have a goal in mind (if necessary) • No strings attached NIARA Consulting #FOJ www.niaraconsulting.com @NIARACONSULTING @FRIENDSOFJODI
  22. 22. Applying for a Job? Find Alumni! NIARA Consulting #FOJ www.niaraconsulting.com @NIARACONSULTING @FRIENDSOFJODI
  23. 23. Learning More About LinkedIn NIARA Consulting #FOJ www.niaraconsulting.com @NIARACONSULTING @FRIENDSOFJODI
  24. 24. Need More Help? http://www.niaraconsulting.com info@niaraconsulting.com linkedin/in/jodibrockington NIARA Consulting #FOJ www.niaraconsulting.com @NIARACONSULTING @niaraconsulting @FRIENDSOFJODI
  25. 25. 3. Make YOUR Profile All-Inclusive continued… If the social sites you’re currently using don’t already ask for it, make sure you upload the most up-to-date photo, contact information, résumé or something close to it. Make sure your photo is the same across all of your platforms. Whether you’re applying for a job, looking for new customers or other business opportunities via social media including your bio, photo, résumé and any other pertinent information will ensure your profile is in boosting mode regardless of your career status. NIARA Consulting #FOJ www.niaraconsulting.com @NIARACONSULTING @FRIENDSOFJODI
  26. 26. 4. DTM With Your Boosting Efforts With all this talk about keeping your profile up-to-date and current, it’s important to mention the dangers of Doing Too Much (DTM). It’s great to keep your professional circles aware of your career status, but avoid changing your profile every time your boss pats you on the back and for photos – especially if the site you’re using pushes notifications to your entire social network. If you digitally annoy all of your professional contacts, you won’t have any left. As you know the same issue happens live and in-person too. So, only make announcements of true importance not for every little thing you do!!! NIARA Consulting #FOJ www.niaraconsulting.com @NIARACONSULTING @FRIENDSOFJODI
  27. 27. 5. Check YOUR Online Presence For Appropriateness Even if your LinkedIn profile is as professional as possible, you should realize that anyone can find you. So, before you market yourself professionally through social media, make sure you’re marketable. NIARA Consulting #FOJ www.niaraconsulting.com @NIARACONSULTING @FRIENDSOFJODI
  28. 28. Cleanse your profile by seeking out those less-thanprofessional posts and pictures and setting them to private or deleting them altogether. Also, one true signs of social media etiquette is making sure your posts, comments, tweets, and other social dealings are safe for professional eyes. Finally, make sure to double check your privacy settings as well to ensure that people that aren’t connected to you don’t see updates that you don’t want them to see. NIARA Consulting #FOJ www.niaraconsulting.com @NIARACONSULTING @FRIENDSOFJODI
  29. 29. By following the social media rules above, you’ll boost your professional profile and improve your networking in no time at all!!! To become a TRUE Master Networker it takes practice!!! For more information and to set up a special Power Networking Session contact me Jodi Brockington info@niaraconsulting.com NIARA Consulting #FOJ www.niaraconsulting.com @NIARACONSULTING @FRIENDSOFJODI