The document discusses strategies for using social media and video marketing. It provides tips for creating and sharing video content across different platforms. Some key recommendations include creating valuable video content focused on the audience, using simple editing tools, adding captions/subtitles, regularly sharing content on multiple channels, and using live streaming and screen recording tools to engage with clients. The rise of video and user advocacy are also highlighted as important trends for social media marketing success.

1. The Power of Social Media & the
Rise of Digital Video
@gregfrysocial

2. 4 Steps for Social Media Success
1. Let people know you exist
2. Demonstrate your passion and
expertise. Generate Likeability” .
3. Ask for the sale.
4. Turn Customers into Advocates.

3. 6 Future Trends Happening Now
• Video continues to evolve
• Unique “Rich” content becomes
vital
• Social Advertising becomes
more powerful
• “Private” Social Networks thrive
• The Age of Advocacy arrives
• Automation gets serious

6. Build Relationships faster with Video
thehappypear

7. Think Like a Content Marketer
“Content marketing is a
strategic marketing approach focused on
creating and distributing valuable, relevant,
and consistent content to attract and retain
a clearly-defined audience — and, ultimately,
to drive profitable customer action”
- Content Marking Institute

8. Examples of Video Marketing?
• Live Streams
• Customer Service Videos
• Funny Videos
• Video Case studies
• Video teasers
• Hot News Topics
• Crowd Sourcing videos
• Event Previews
• Event Roundups
• Guides/ How to videos
• Video Product reviews
• Interviews

9. “The nobodies are the new somebodies”
Who are the influencers in your industry and/or in the video world?

10. Be Real in your videos
http://youtu.be/vZcDjcaSHvc?t=1m4s

11. Think Vertical
Image credit: Form Meets Function
As of February 2017:
• Facebook - Vertical videos
publish with no black borders.
• Instagram - Vertical videos
publish with no black borders.
• Snapchat - Vertical videos
publish with no black borders.
• Twitter - Vertical videos publish
with no black borders.
• YouTube - The Android version
of the app hides black borders
when device is held vertically
and video is viewed in full
screen.

12. Formatting Your Video
Title – Ensure your keywords are included in your title.
Intro - Does it hold the viewer’s attention? Does it explain what the video is
about? Does it communicate the “what it’s in it for me” to the viewer?
Tags and Descriptions – Think SEO. Take time adding a description to your
video. Also add relevant tags so your video can be found online.
Add Subtitles - Add subtitles or captions so the viewer can understand your
video with or without sound.
Branding – Make sure you add your logo to your video. That way when your
video goes viral everyone will know where it came from.
Call to Action – Add a call to action in your video.

13. In front of
the camera
Screen
recording Webinars LIVE video
Creating Content

14. Creating Content
http://tubularinsights.com/

15. Mobile Video Apps
• Quik – video editor from GoPro
• iMovie(iOS only)
• Power Director (Android only)
• Magisto Video Editor & Movie Maker
• FilmoraGo
• Adobe Premier Clip
• Splice (iOS only)
• Boomerang
• Clips
• Hyperlapse
• Animoto
• YouTube

16. Do you use Instagram Stories?
Should you invest time in creating daily stories on Instagram and/or
Snapchat?

17. Promote your Videos and Create Video Ads
http://www.viddyad.com/

18. Why Live Video?

19. Go “Live”
• Facebook Live
• YouTube Live
• Twitter/Periscope
• Instagram Live

20. Live Video Ideas

22. Go “Live” - Tools
https://obsproject.com/

23. BeLive.TV
belive.tv

24. The 10 Tip Takeaway
• Create video for your audience not you. Be creative and dare to be
different.
• Look at the camera and be yourself. It is not a Hollywood movie you are
recording.
• Use simple video editing software such as Power Director, Adobe
Premier Pro, iMovie or Final Cut Pro.
• Reinvent your Social Media updates by using video apps. (Quik, Magisto,
FilmoraGo, Clips)
• Share, Share and Share - on your Facebook page, repurpose for
Instagram, Newsletters etc.
• Tag all your video content.
• Add captions or subtitles to your video..
• Use Video tools like Go To Meeting or even Skype to meet regularly with
your clients. (particularly the ones that are far away.
• Use Live Streaming to showcase any offline Use Screen recording to
give customer support. (Check out Camtasia)
@gregfrysocial

25. Questions?

26. Contact Me
+353 87 2039855
twitter.com/gregfrysocial
ie.linkedin.com/in/gregfry