A two part webinar series from People OnTheGo, facilitated by Bernie Borges.
Social networking and personal branding strategies for career minded professionals.
More than 30 actionable tips.
Webinar schedule available at http://www.people-onthego.com/ under Workshops.
Leveraging Google+ for Search, Sales and SuccessFSC Interactive
Originally presented on August 18th to the Baton Rouge Social Media Club, Adele Tiblier, Director of Interactive Strategy covered a few of the social and search benefits as well as how to leverage Google+ for businesses despite the ability to actually be a business on Google+.
Leveraging Google+ for Search, Sales and SuccessFSC Interactive
Originally presented on August 18th to the Baton Rouge Social Media Club, Adele Tiblier, Director of Interactive Strategy covered a few of the social and search benefits as well as how to leverage Google+ for businesses despite the ability to actually be a business on Google+.
Social Media and Your Personal Brand - Margaret DonnellyMargaret Donnelly
Presentation at the New Hampshire High Tech Council #TechWomen Power Breakfast. LinkedIn. Twitter. Facebook. Pinterest. Meerkat. Periscope. Instagram. Vine. The list goes on. While businesses are focused on using social media to develop their brands and engage their customers, individuals are using social media for both professional and personal purposes. But in today’s connected world, your professional and personal identities are intertwined, and employers are searching for—and finding—personal profiles as part of their candidate reviews. With this in mind, how should you approach your social media participation? How do you develop—or limit—your social presence to enhance your personal brand? How do you use social media to further your professional goals?
Social media has five essential business functions: marketing, sales, public relations, customer service, and networking. This presentation covers the use of social media to network with other professionals with the purpose of career development. The presentation is designed for a local APICS chapter in northeast Ohio.
Learn how Social Media Marketing really works. In this NMX2.com seminar we cover the strategies of Social Networking, including Facebook, Linkedin, Twitter, YouTube, Blogs, Social Bookmarking, Social Media Press Releases and more.
Produced by Manny Sarmiento, New Media, New Marketing, Inc. http://www.nmx2.com
Tap into the Power of Social Media to Build Your Painting BusinessLinnea Blair
Tap into the Power of Social Media to Build Referral Relationships for Your Painting Business. Presented via webinar for PDCA Contractor College on 8.17.10
Social Media Strategy: A Digital Strategy for SuccessHigh Five Media
Basic digital marketing strategy using social media platform Facebook, Yelp and Google Business Page for the Fourth Plain International District in Vancouver, Washington.
How to Use Social Media Content to Create Interest and CredibilityAlan See
"How to Use Social Media Content to Create Interest and Credibility" presented by Alan See at the Cincinnati American Marketing Association SIG meeting on January 15, 2015
Who do you think you are? UCISA keynote #udigcapSue Beckingham
As we continue to embrace Web 2.0 in our social lives, how is this impacting on our digital footprint? Taking a proactive approach to self-managing your virtual identity is increasingly important. By leveraging your professional online presence it is possible to develop a professional network that extends beyond immediate connections and has the potential to open new doors to opportunities for scholarly activities. This talk will consider the impact of digital scholarship; the tools we may wish to consider using; and will raise awareness that we have much of value to share as professionals.
https://www.ucisa.ac.uk/groups/dsdg/Events/2015/digcaps/new_programme.aspx
Emerging Social Media for Job Seekers: Trends and Appsbroegge
Social media is quickly becoming an integral part of the job search. One recent survey by Jobvite found that 89% of employers expect to use social media when recruiting candidates. So as a job seeker, how can you stay on top of things? This presentation discusses anticipated social media trends for 2012 and how job seekers can use the newest social media tools to brand themselves, network, get organized, and display online portfolios. Tools covered include Pinterest, Google+, Path, Spool, SpringPad and more!
Co-presented by Jackie Buck and Brooke Roegge at the Job Seeker Counselor Conference in Brainerd, MN on March 27, 2012.
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
Social Media and Your Personal Brand - Margaret DonnellyMargaret Donnelly
Presentation at the New Hampshire High Tech Council #TechWomen Power Breakfast. LinkedIn. Twitter. Facebook. Pinterest. Meerkat. Periscope. Instagram. Vine. The list goes on. While businesses are focused on using social media to develop their brands and engage their customers, individuals are using social media for both professional and personal purposes. But in today’s connected world, your professional and personal identities are intertwined, and employers are searching for—and finding—personal profiles as part of their candidate reviews. With this in mind, how should you approach your social media participation? How do you develop—or limit—your social presence to enhance your personal brand? How do you use social media to further your professional goals?
Social media has five essential business functions: marketing, sales, public relations, customer service, and networking. This presentation covers the use of social media to network with other professionals with the purpose of career development. The presentation is designed for a local APICS chapter in northeast Ohio.
Learn how Social Media Marketing really works. In this NMX2.com seminar we cover the strategies of Social Networking, including Facebook, Linkedin, Twitter, YouTube, Blogs, Social Bookmarking, Social Media Press Releases and more.
Produced by Manny Sarmiento, New Media, New Marketing, Inc. http://www.nmx2.com
Tap into the Power of Social Media to Build Your Painting BusinessLinnea Blair
Tap into the Power of Social Media to Build Referral Relationships for Your Painting Business. Presented via webinar for PDCA Contractor College on 8.17.10
Social Media Strategy: A Digital Strategy for SuccessHigh Five Media
Basic digital marketing strategy using social media platform Facebook, Yelp and Google Business Page for the Fourth Plain International District in Vancouver, Washington.
How to Use Social Media Content to Create Interest and CredibilityAlan See
"How to Use Social Media Content to Create Interest and Credibility" presented by Alan See at the Cincinnati American Marketing Association SIG meeting on January 15, 2015
Who do you think you are? UCISA keynote #udigcapSue Beckingham
As we continue to embrace Web 2.0 in our social lives, how is this impacting on our digital footprint? Taking a proactive approach to self-managing your virtual identity is increasingly important. By leveraging your professional online presence it is possible to develop a professional network that extends beyond immediate connections and has the potential to open new doors to opportunities for scholarly activities. This talk will consider the impact of digital scholarship; the tools we may wish to consider using; and will raise awareness that we have much of value to share as professionals.
https://www.ucisa.ac.uk/groups/dsdg/Events/2015/digcaps/new_programme.aspx
Emerging Social Media for Job Seekers: Trends and Appsbroegge
Social media is quickly becoming an integral part of the job search. One recent survey by Jobvite found that 89% of employers expect to use social media when recruiting candidates. So as a job seeker, how can you stay on top of things? This presentation discusses anticipated social media trends for 2012 and how job seekers can use the newest social media tools to brand themselves, network, get organized, and display online portfolios. Tools covered include Pinterest, Google+, Path, Spool, SpringPad and more!
Co-presented by Jackie Buck and Brooke Roegge at the Job Seeker Counselor Conference in Brainerd, MN on March 27, 2012.
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
Social Networking for Job Seekers (short version)Bernie Borges
Three strategies for job seekers and career development minded people using social networking and personal branding strategies. Short version delivered by Bernie Borges of www.bernieborges.com.
So, you’ve got a WordPress site, and keep hearing that you need to do some social media marketing. You’re probably wonder why you need both social media and a website, and if you do need social media, how to take advantage of social media. I’m going to tell why you need social media, how to hook your WordPress site up to social networks using specific plugins, and a few social media tips to get you going.
(First presented at WordCamp Kansas City 2018)
Digital Space Consulting presentation for LHH - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
This seminar is focused on giving you the tools and confidence to implement an every-day Social Media strategy aimed to create emotion and drive engagement from your customers, colleagues and influential peers. Jargon free and brimming with actionable goodies, this seminar is your blueprint to Social Media success.
Presenter: Anthony Trollope, Director, TheWholesaleForums.co.uk
Similar to Social Networking for Career Advancement (20)
Social Business Engine Podcast 2016 InfographicBernie Borges
In 2016 I had the privilege of interviewing 46 amazing professionals across the spectrum of social media and digital transformation strategy. Check out the interactive version of this infographic here: http://www.socialbusinessengine.com/podcasts/social-business-engine-podcast-season-3-for-2017/.
How to Build Transformational Organization Wide MarketingBernie Borges
The modern marketing department has an overwhelming responsibility. In many ways, the deck is stacked against marketers. Demands from the c-suite to demonstrate ROI on marketing spend is at an all time high. The tools and technology are changing at lightning speed. Resources are limited. Additionally, most of a brand’s expertise rests in the employee ranks across various departments where these employees engage directly with customers and consequently have a deeper knowledge of the customer’s buying journey.
The modern marketing department is undergoing a transformation whereby the marketing function can no longer be considered the sole responsibility of one department called marketing.
Enterprise-wide marketing is not an option.
The modern marketer must build consensus with other departments to willingly participate in strategies and tactics that help to humanize the brand and to communicate the promise of the brand.
Bernie Borges, a Futurist and Social Business Strategist offers a framework for any business to implement an organization-wide marketing plan.
Social Business Journal, Volume 6: Inclusive Design in a Cognitive EraBernie Borges
In partnership with IBM, we've published Social Business Journal, Volume 6 on Inclusive Design in a Cognitive Era, Reinventing Enterprise Email to Make Workplaces More Productive, Efficient, and Humane. Discover how IBM Design Thinking has inspired a new approach to designing and developing enterprise applications that are inclusive in their accessibility to anyone regardless of age or ability, how IBM Design Thinking has been applied to IBM Verse and how it can be applied to any problem-solving approach in business.
Download the Journal here: http://hubs.ly/H01sBLK0
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
15 Ways to Become a LinkedIn Power UserBernie Borges
15 basic and advanced tips to grow your network and get business results using LinkedIn, from Bernie Borges of Find and Convert. Discover more at www.findandconvert.com/blog.
This e-book helps B2B sales professionals understand the 3 step process of social selling on LinkedIn: Find, Engage, Convert. Find the right prospects. Engage to build trust. Convert to sales conversations. Happy social selling!
How to Create Social Employees through LinkedIn's Publishing PlatformBernie Borges
Webinar slides covering LinkedIn's Professional Publishing platform. You'll learn the opportunities and risks of the publishing platform. You'll take away an action plan. View the webinar recording here: http://www.findandconvert.com/resources/webinars/expand-corporate-brand-linkedins-publishing-platform/.
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedInBernie Borges
LinkedIn has become a valuable content channel. It presents a tremendous opportunity for B2B businesses to influence buying decisions. A recent study shows that 85% of LinkedIn users say that LinkedIn is the most valuable social network to deliver content.
Using this slide deck, Bernie Borges of Find and Convert and GetLinkedInHelp.com's Kristina Jaramillo co-hosted a recent webinar for marketers, business development professionals and business executives interested in learning how to combine content marketing with LinkedIn to influence buying decisions.
In this webinar, attendees learned:
1. How to integrate conversation-based content marketing into your LinkedIn marketing strategy.
2. Easy ways to add content to your LinkedIn profile to attract decision-makers and influencers.
3. What it means to be an influencer - and why most B2B companies are not!
4. How to become an influencer to attract the type of business opportunities you seek.
Contact information for Bernie and Kristina is featured within this presentation for you to connect and follow them to learn more.
Looking for your next customer in today's business culture requires a social business strategy.
A social business is both internally and externally focused with a content mindset to produce relevant touch points that build lasting relationships.
Digital Marketing is Like Building a Skyscraper | Bend WebCAM 2012 Bernie Borges
Bernie Borges spoke at Bend WebCAM 2012 on how to build a skyscraper size digital marketing plan using effective processes, skills, data driven strategies and with a social business mindset.
In today’s hyper competitive, digital world, organizations that use data driven marketing give themselves a fighting chance. No brand is secure just on brand equity alone. Just look at Kodak, Pan Am and Research in Motion (Blackberry). Executives who embrace DDM give themselves the possibility of being relevant to their customers. And, at the end of the day, that is what your customers want most from you.
Most business around the world have begun to use social media technology in one form or another. It’s really not a matter of whether a business is “on social media” the question is “does social drive business results.” This is why we need to be talking about social business, not social media.
If you want ROI in your social media efforts, you need a content strategy.
Bernie Borges provides a 15 step plan to organize, execute and measure a digital strategy through a content strategy, using social media.
5. Managing Your E-mail Inbox Social Media Facebook, LinkedIn, Twitter, Blogs, more! Productivity in the Workplace Getting organized E-mail, electronic documents, papers Managing priorities to-do lists, information overload, time Collaborating Sharing information, publishing… Using Office Applications Creating compelling documents, collaborating
6.
7. The Monthly Public Webinarspeople-onthego.com/webinars Time Management & Organization Office Applications Collaboration & Social Media Business Writing Career Wellness Executive/Faculty And more!
14. Acquire the Mindset of a Triathlete Set written goals Get a coach Accountability partner Join clubs Develop a routine Work on your technique Find educational resources Make a commitment 8
29. Build/Strengthen Your Personal Brand You are a Brand! For What Do You Want to Be Known? Comment on Relevant Blogs Set up RSS Dashboard of Relevant Content Share your Expertise Be a Reliable Source of Content Build your brand… and expand your career 15 http://money.cnn.com/2010/07/30/news/economy/building_your_brand.fortune/index.htm
30. Set Up RSS Feed of Relevant Content 16 http://www.google.com/ig
31. Professional & Social Credibility Employers Hire Humans Build your Personal Brand Be Social Share Photos Share your Professional Expertise Be Visible Volunteer Build Relationships Be Human! 17
32. Professional & Social Credibility Own Your Name Online Google Social Networks Website Blog 18 Secure Vanity URLs http://www.facebook.com/bernie.borges http://www.linkedin.com/in/bernieborges
38. LinkedIn Basics 100% Completed Profile Give Recommendations Ask for Recommendations Update your Status Daily Seek New Connections Follow Companies of Interest Join Groups 24
39. Facebook Basics 100% Completed Profile Paint a Clear Picture of YOU Connect to Friends and Business Colleagues Update your Status Daily Be Social Daily Seek New Connections Follow Companies of Interest Join Groups 25 Build Social Credibility!
40. Twitter Basics 100% Completed Profile w/Picture Be Interesting Share Links to Articles Search/Find Like Minded People Update Your Status Multiple Times/Day Follow Friends and Business Colleagues Mix Professional with Social Consider multiple Twitter profiles 26
43. LinkedIn Advanced Add all current volunteer positions to profile Add apps that differentiate you Amazon Reading List Events, Slideshare, WordPress Update your profile periodically Seek new connections Read connections digest Read company updates Conduct Polls
106. Twitter Advanced Schedule Tweets Daily Use Twellow to Find People Give Shoutouts and Retweets Use Twitter Search Share Other’s Content Share Your Content Use & Study Hashtags Set up Columns for Keywords/People to Follow Consider Multiple Twitter Accounts 92
129. Build Your Personal Brand Share your Expertise Volunteer Coach Speak Promote Others Always Build Relationships Launch blog/website in your name 110 www.bernieborges.com
139. Connect with Bernie Borges Twitter: http://twitter.com/#!/berniebay http://twitter.com/#!/berniesnjs LinkedIn: http://www.linkedin.com/in/bernieborges Facebook: http://www.facebook.com/bernie.borges Subscribe to my blogs http://www.findandconvert.com/bloghttp://www.bernieborges.com/blog YouTube http://www.youtube.com/user/bernbaybb 115
140. Social Networking for Job Seekers Training video available online at: www.bernieborges.com/shop 116
141. Additional Workshops In the Same Trackpeople-onthego.com/webinars Social Networking for Career Development October 21, 2011 9:30 am to 11am Pacific October 28, 2011 9:30 am to 11am Pacific