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The Student’s Guide to LinkedIn
Leaving college can be hard
Luckily there’s a place to jumpstart your career
Other
social
networks
are for
your
personal
life
LinkedIn
is for your
professional
life
Donuts on other social media
I like
donuts
Watch me
eat a
donut
Here’s a
cool
photo of
my donut
Here’s a
donut
recipe
I’m
listening
to
“Donuts”
Anyone
want a
donut?
Donuts on LinkedIn
Here are 3
recommendations
from former donut
colleagues.
My top skills
are donut
production
and sales.
I have three
years
experience
making donuts.
I’m looking
for a job at
a donut
company.
I hope to
operate a
donut
franchise
one day.
1 2 3 4 5
You can launch your career using LinkedIn
Get hiredBuild your brand
Build your professional brand
Get noticed by your future boss and recruiters
Company recruiters use LinkedIn
So should you
Source: Jobvite Recruiter Nation Survey, 2015
9 10out of
Here’s how you can get recruiters’ attention
1. Education
2. Photo
3. Experience
4. Volunteer experience
5. Skills of hiring managers look at
profiles to learn about candidate
75%
Source: LinkedIn Job Search Guide, 2016
5 must-have profile sections
1 Education:
the foundation of your career
10X
Members who list a school
get 10X more views on
average
✓ Add your school, major and degree
✓ Include clubs you lead and honors you’ve
earned
2 Photo:
where you make your first
impression
21X
Profiles with photos get
21X more views on
average
The shot should be:
✓ You alone
✓ From shoulders up, smiling
✓ With a neutral background
No fancy photographer needed
3 Experience:
show what you’ve achieved
36X
Profiles with two or more
positions are up to 36X more
likely to be found by recruiters
List internships, summer jobs, and part-time jobs
Bonus: describe what you accomplished
41%
4 Volunteer Experience:
it counts so include it
of hiring managers consider
volunteer experience
equally as valuable as paid
work experience
5 Skills:
raise your ranking in recruiter
searches
5+If you list 5 or more skills, you’ll
get up to 17X more profile views
✓ Speak Mandarin?
✓ Know JAVA programming?
Add top skills you’ve learned in or outside
of school
Get hired
Explore careers & contact people who can help you land that job
Your to-do list is overwhelming
✓ Get good grades
✓ Join clubs
✓ Have fun
✓ Sleep
✓ Choose a career
✓ Research companies
✓ Contact people who can help
✓ Search for jobs
Knowing where to start is half the battle
Start by mapping your future with the Alumni Tool
Find alums who work in jobs, companies, and cities that interest you
Getting a referral is still the best way to find a job
of jobs get filled through
employee referrals85%
Source: The Adler Group, LinkedIn’s 2017 Global Recruiting Trends report
#1
The top way companies
recruit is through employees
referring people they know
Start with friends, family, classmates,
mentors, teachers and professors
Personalize your invitation so people
remember who you are
Connect with the people you know
Why?
✓ They work in the jobs or companies
that interest you most
✓ They can connect you with someone
else who does
What to say?
✓ Who you are
✓ How you came across their profile
✓ How they can help you
Tap your connections and alumni for help
Learn what’s out there by browsing job descriptions
A treasure trove of information
The work you’ll
be doing
Company
culture
A foot in the
door
Set up job alerts to stay in the know
Be the first to hear about new jobs that match what you want
Follow Companies
Be in the know on
employers you want to
work for
Follow Influencers
Learn from leaders you
admire and the big guns in
industries you’re interested in
Follow Industries
Become an expert by
staying on top of trends
and news
Get the inside scoop to prepare for interviews
©2017 LinkedIn Corporation. All Rights Reserved.
Manage your public profile
Update your privacy settings
Create your profile in another language
Try a Job Seeker Premium subscription
Help Center
Questions? Check out LinkedIn’s Help Center

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The Student's Guide to LinkedIn

  • 1. The Student’s Guide to LinkedIn
  • 3. Luckily there’s a place to jumpstart your career Other social networks are for your personal life LinkedIn is for your professional life
  • 4. Donuts on other social media I like donuts Watch me eat a donut Here’s a cool photo of my donut Here’s a donut recipe I’m listening to “Donuts” Anyone want a donut?
  • 5. Donuts on LinkedIn Here are 3 recommendations from former donut colleagues. My top skills are donut production and sales. I have three years experience making donuts. I’m looking for a job at a donut company. I hope to operate a donut franchise one day. 1 2 3 4 5
  • 6. You can launch your career using LinkedIn Get hiredBuild your brand
  • 7. Build your professional brand Get noticed by your future boss and recruiters
  • 8. Company recruiters use LinkedIn So should you Source: Jobvite Recruiter Nation Survey, 2015 9 10out of
  • 9. Here’s how you can get recruiters’ attention 1. Education 2. Photo 3. Experience 4. Volunteer experience 5. Skills of hiring managers look at profiles to learn about candidate 75% Source: LinkedIn Job Search Guide, 2016 5 must-have profile sections
  • 10. 1 Education: the foundation of your career 10X Members who list a school get 10X more views on average ✓ Add your school, major and degree ✓ Include clubs you lead and honors you’ve earned
  • 11. 2 Photo: where you make your first impression 21X Profiles with photos get 21X more views on average The shot should be: ✓ You alone ✓ From shoulders up, smiling ✓ With a neutral background No fancy photographer needed
  • 12. 3 Experience: show what you’ve achieved 36X Profiles with two or more positions are up to 36X more likely to be found by recruiters List internships, summer jobs, and part-time jobs Bonus: describe what you accomplished
  • 13. 41% 4 Volunteer Experience: it counts so include it of hiring managers consider volunteer experience equally as valuable as paid work experience
  • 14. 5 Skills: raise your ranking in recruiter searches 5+If you list 5 or more skills, you’ll get up to 17X more profile views ✓ Speak Mandarin? ✓ Know JAVA programming? Add top skills you’ve learned in or outside of school
  • 15. Get hired Explore careers & contact people who can help you land that job
  • 16. Your to-do list is overwhelming ✓ Get good grades ✓ Join clubs ✓ Have fun ✓ Sleep ✓ Choose a career ✓ Research companies ✓ Contact people who can help ✓ Search for jobs Knowing where to start is half the battle
  • 17. Start by mapping your future with the Alumni Tool Find alums who work in jobs, companies, and cities that interest you
  • 18. Getting a referral is still the best way to find a job of jobs get filled through employee referrals85% Source: The Adler Group, LinkedIn’s 2017 Global Recruiting Trends report #1 The top way companies recruit is through employees referring people they know
  • 19. Start with friends, family, classmates, mentors, teachers and professors Personalize your invitation so people remember who you are Connect with the people you know
  • 20. Why? ✓ They work in the jobs or companies that interest you most ✓ They can connect you with someone else who does What to say? ✓ Who you are ✓ How you came across their profile ✓ How they can help you Tap your connections and alumni for help
  • 21. Learn what’s out there by browsing job descriptions A treasure trove of information The work you’ll be doing Company culture A foot in the door
  • 22. Set up job alerts to stay in the know Be the first to hear about new jobs that match what you want
  • 23. Follow Companies Be in the know on employers you want to work for Follow Influencers Learn from leaders you admire and the big guns in industries you’re interested in Follow Industries Become an expert by staying on top of trends and news Get the inside scoop to prepare for interviews
  • 24. ©2017 LinkedIn Corporation. All Rights Reserved.
  • 25. Manage your public profile Update your privacy settings Create your profile in another language Try a Job Seeker Premium subscription Help Center Questions? Check out LinkedIn’s Help Center