LinkedIn is a fantastic social media marketing tool to help you connect and do business with people around the world, but it doesn't work on its own. You’re going to have to learn how to use it to make it an effective business marketing tool. This SlideShare presentation will provide you with some tips and strategies so you can let people know you’re connected and then how to use it effectively so it becomes a valuable social media marketing tactic that becomes a funnel into your sales pipeline.

1. Dubyts Communications Inc. Copyright 2013
STRATEGIES

2. LinkedIn – A little background info.
• LinkedIn started out in the living room of co-founder
Reid Hoffman in 2002.
• The site officially launched on May 5, 2003.
• At the end of the first month in operation, LinkedIn
had a total of 4,500 members in the network.
• As of June 30, 2011,
professionals are
signing up to join
LinkedIn at a rate that
is faster than two new
members per second.

3. • LinkedIn operates the
world’s largest
professional network
on the Internet with
more than 120 million
members in over 200
countries and
territories.
• More than 2 million
companies have
LinkedIn Company
Pages.
Jeff Weiner, CEO

4. LinkedIn is a fantastic
tool to connect and do
business with people
around the world but
you’re going to have to
do some work to make
it an effective business
tool. Here are some
strategies to let people
know you’re connected
and to use it effectively.

5. • Let people know you’re
on LinkedIn
• Schedule time each day
for LinkedIn interactions

6. Invite your contacts, e-news or e-zine subscribers

7. Advertise on ALL your points of contact
• Website
• Email Signature
• Business Cards
• Letterhead
• Brochures
• In store
• Point of purchase
• Invoices, etc

8. Treat your LinkedIn
profile like a website
• Formatted, clean, and free of
spelling and grammatical
errors
• Create in a Word document
first to “catch” errors
• Don’t forget to include some
of your own personal
character!

9. Know and USE your keywords
• LinkedIn’s internal search engines weigh your
keywords heavily in its searches.
• Make sure you place your most important search
or keywords strategically throughout your profile.
Places you should use keywords
• Professional Headline
• Title Fields
• Specialties
• Interests
• Recommendations
• Education (Activities and Societies)

10. Keep your name clean
• Put only your first name in the first name field and
your last name in the last name field. So someone
searching for you by name, LinkedIn will find you
easily.
• If you add anything else into the name field your
searchability will be
compromised
Ex: Doe, Jane B. (janedoe@gamil.com)
204-125-4567

11. Post an update a few times a week
• People can now
‘like’ and
‘comment’ on your
updates – which
helps to build
relationships
• Take time each day
to ‘like’ and
‘comment’ on the
updates of your
networks
U P D A T E

12. Personalize your public profile URL
• Make sure your public profile reflects your
name, your business, or your area of expertise
• Click to Edit Profile
• On the Edit Profile page, right hand lower side you
will see a box that says, “Your public profile URL”,
ca.linkedin.com/in/yourpersonalURL

13. Personalize your website/blog
• Customize the description of your website or blog.
• So instead of “Company Website” or “Personal Website” this section
can read “Social Media for Women” or “Click here: IP Legal Advice”
• Click on Edit Profile and edit names of your websites/blog here.

14. Create a group
Consider creating an open or closed group. Make sure you
have someone to moderate it to keep it interesting and
relevant. Make your group a destination and active forum.

15. Maximize your LinkedIn Group
• Add keywords in the description
of your group to increase your
search rankings on LinkedIn’s
search section.
• Add keywords in the title of the
group to be found on Google.
• Add your company website or
blog to the group to drive traffic
to your site.

16. Maximize your LinkedIn Group
• Add your blog RSS feed to the
group so every new article is
automatically posted to the
home page of every group
member.
• Send a weekly message that
adds value for group members
and drives traffic back to your
site.

17. Maximize your LinkedIn Group
• Connect people in the group by
making introductions to those who
could do business with one another.
• If your sales funnel is set up
correctly, you will have more than
enough prospects to grow your
business.
• Make sure you create a group that
fills a need for the audience you’re
targeting in your business field. This
will ensure that every person who
joins the group is a qualified lead.

18. Advertise on LinkedIn

19. Use polls to do research & gain knowledge

20. Ask for introductions
Ask your first-level contacts for introductions to their
first-level contacts. You get 5 Introduction requests after
that you have to upgrade your account.

21. Get notifications emailed to yourself
Set up to receive LinkedIn messages in your inbox so you
can respond right away

22. Add to your credibility
Link to articles and content posted elsewhere.

23. Use LinkedIn as a recruitment tool

24. Run advanced search to generate leads
• Your perfect
customer is only a
few clicks away!
• Click on ‘Advanced’
on the top right
side of your home
page next to the
search box.
• You can search by
industry, keywords,
company and
title, to mention a
few.

25. LinkedIn Do’s & Don’ts – Golden Rules
“Do unto others as you would have them do unto you.”
• Don’t spam
• Don’t infiltrate email boxes with constant sales
messages. (This is called broadcasting – big no no)
• Do share valuable information via your groups, updates
and answers and let clients come to you.
• Do give more than you get

26. Dubyts Communications Inc. Copyright 2013
STRATEGIES