This document provides information and instructions for a training session on using social media for business purposes. It discusses various social media platforms like LinkedIn, Twitter, and blogs and how businesses can utilize these platforms to market themselves, build online communities, monitor engagement, and more. Trainees are instructed to create blog posts exploring topics like the benefits of social media for businesses and how to monitor social media engagement. The document also provides guidance on using LinkedIn, including how to set up a profile, find connections, and get involved in groups. It discusses both passive and active uses of LinkedIn and Twitter for businesses.
workshop on LinkedIn in HSTU Campus, main speaker Md. Al Masud, Professional freelancer and Founder Of TI vanilla. website www.itvanilla.com
Page: facebook.com/itvanilla
Group: facebook.com/groups/it.vanilla
Attract. Nurture. Followup. Close.: How to Turn Strangers Into Paying CustomersAshley Northington
Want to learn how to leverage digital platforms to turn strangers into paying customers? This strategy is designed to help businesses generate sales leads, nurture the relationship with the leads and eventually turn them into paying customers.
LinkedIn - one of the world most searchable social media website that helps professional search for opportunity. Whether you are seeking for a new career and you are hiring for a new talent. This social media website does the job perfectly.
In this presentation Social Media Business Coach LeikHong is going to share the tips and tricks how do you get rank and found when people run a search that match your talents.
First of all you goto have a All Star LinkedIn Profile. So how to built one? Check out this presentation.
Have fun!
15 Tips For Using LinkedIn to Build Your Online PortfolioErica Starr
If you are job hunting, thinking about a career change, or are about to graduate high school or college, you can use LinkedIn to your advantage to grow your personal network, showcase your accomplishments, and even figure out what really interests you. Best of all, it's free, aside from taking some of your time to build.
Learn how to build and engage with new customers by optimising your linkedin profile. I can guarantee you'll get more mileage from linkedin by following this guide.
workshop on LinkedIn in HSTU Campus, main speaker Md. Al Masud, Professional freelancer and Founder Of TI vanilla. website www.itvanilla.com
Page: facebook.com/itvanilla
Group: facebook.com/groups/it.vanilla
Attract. Nurture. Followup. Close.: How to Turn Strangers Into Paying CustomersAshley Northington
Want to learn how to leverage digital platforms to turn strangers into paying customers? This strategy is designed to help businesses generate sales leads, nurture the relationship with the leads and eventually turn them into paying customers.
LinkedIn - one of the world most searchable social media website that helps professional search for opportunity. Whether you are seeking for a new career and you are hiring for a new talent. This social media website does the job perfectly.
In this presentation Social Media Business Coach LeikHong is going to share the tips and tricks how do you get rank and found when people run a search that match your talents.
First of all you goto have a All Star LinkedIn Profile. So how to built one? Check out this presentation.
Have fun!
15 Tips For Using LinkedIn to Build Your Online PortfolioErica Starr
If you are job hunting, thinking about a career change, or are about to graduate high school or college, you can use LinkedIn to your advantage to grow your personal network, showcase your accomplishments, and even figure out what really interests you. Best of all, it's free, aside from taking some of your time to build.
Learn how to build and engage with new customers by optimising your linkedin profile. I can guarantee you'll get more mileage from linkedin by following this guide.
A brief introduction in Social Media in general for the Spouses Network group in Bucharest.
This presentation has as goal to tackle main issues and goals.
Hopefully it will lead to more awareness of the possibilities with platforms such as Twitter, Facebook and Linkedin
Developing your career: A guide for project managersKnowledge Train
For more project management careers guidance, visit: https://www.knowledgetrain.co.uk/resources/careers If you're a project manager looking to push your career to the next level, this career guide is for you. Learn how to build your personal brand online, use social media to establish yourself as a thought leader and where to go to keep your knowledge up to date. The "Developing your career" guide also features expert tips from the successful women in The Glass Breakers network.
project management, project, projects, manager, management, career advice, career guidance, careers, project management career, job, personal development, project management industry, project management carers advice, job search, professional development
Defense contractors can grow their business by raising their company’s profile, participating in “virtual trade show breakout rooms,” positioning themselves as experts, generating quality leads and making direct contact with key decision makers.
LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)Xpand
Who this webinar is for?
Any business owners or marketing personnel who have made a start on LinkedIn but just don’t use it enough to take full advantage of its capabilities. Sometimes there can be a fear of putting the wrong type of content out, this webinar will alleviate some of those fears.
675 million+ members are on LinkedIn, so it is not enough to simply create a profile, the work is nowhere near done, it’s just beginning. LinkedIn is the largest professional networking platform, so where do you start?
In this webinar, we will take you through the most common fear factors, and how to combat them.
We will answer…
How do I make my profile stand out?
When should I post?
Should I really share that?
Do I click yes to that connection request?
Why should I use hashtags?
Are there any tools I can use to improve my LinkedIn presence?
Using LinkedIn to Build Your Online Resume, Reputation & ConnectionsRick Galan
Slide deck for a presentation I gave at a Salt Lake City Social Media Club.
Covers some best practices for setting up and maintaining your LinkedIn profile.
Mike Weiss takes your through 18 steps to turn your LinkedIn profile from a paperweight to a conversion machine.
Social Selling is the key to the next generation of sales success.
Welcome Talent
För svenska:
http://www.slideshare.net/LinkedInNordic/bygg-ditt-professionella-ntverk
For Arabic:
http://www.slideshare.net/LinkedInNordic/build-your-network-arabic-58285091/1
Social media job search strategies for 2015Dave Newman
Use Social Media to get a better job in 2015. You can easily leverage Twitter, LinkedIn, Quora, and Disqus to build a community around your career aspirations. This works especially well in the technology career area. Industry leaders are paying attention to social media, and if they know who you are and what you have to offer, there's a good chance your next job will come from your efforts to connect with professionals on these platforms.
Target Marketing to Grow your Business sales by K Patrice Williams of 123 Target Marketing. www.123targetmarketing.com
123 Target Marketing is a Marketing Consulting, Logo & Website Development and Social Media Marketing Company.
A quick snapshot into how leveraging LinkedIn can change the way you do business!
From standing out to Lead Generation, find out these quick and easy steps to getting the most out of your social media presence.
For more tailored solutions follow ConnectIn on LinkedIn or reach out to our team and find out how we can help you win business in 2019!
How to use Linkedin to network yourself, and your business. From a presentation to the Florida Direct Marketing Association by Jim Gilbert of Gilbert Direct Marketing, Inc.
Reach Jim at jimdirect@aol.com, follow him at @gilbertdirect
A brief introduction in Social Media in general for the Spouses Network group in Bucharest.
This presentation has as goal to tackle main issues and goals.
Hopefully it will lead to more awareness of the possibilities with platforms such as Twitter, Facebook and Linkedin
Developing your career: A guide for project managersKnowledge Train
For more project management careers guidance, visit: https://www.knowledgetrain.co.uk/resources/careers If you're a project manager looking to push your career to the next level, this career guide is for you. Learn how to build your personal brand online, use social media to establish yourself as a thought leader and where to go to keep your knowledge up to date. The "Developing your career" guide also features expert tips from the successful women in The Glass Breakers network.
project management, project, projects, manager, management, career advice, career guidance, careers, project management career, job, personal development, project management industry, project management carers advice, job search, professional development
Defense contractors can grow their business by raising their company’s profile, participating in “virtual trade show breakout rooms,” positioning themselves as experts, generating quality leads and making direct contact with key decision makers.
LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)Xpand
Who this webinar is for?
Any business owners or marketing personnel who have made a start on LinkedIn but just don’t use it enough to take full advantage of its capabilities. Sometimes there can be a fear of putting the wrong type of content out, this webinar will alleviate some of those fears.
675 million+ members are on LinkedIn, so it is not enough to simply create a profile, the work is nowhere near done, it’s just beginning. LinkedIn is the largest professional networking platform, so where do you start?
In this webinar, we will take you through the most common fear factors, and how to combat them.
We will answer…
How do I make my profile stand out?
When should I post?
Should I really share that?
Do I click yes to that connection request?
Why should I use hashtags?
Are there any tools I can use to improve my LinkedIn presence?
Using LinkedIn to Build Your Online Resume, Reputation & ConnectionsRick Galan
Slide deck for a presentation I gave at a Salt Lake City Social Media Club.
Covers some best practices for setting up and maintaining your LinkedIn profile.
Mike Weiss takes your through 18 steps to turn your LinkedIn profile from a paperweight to a conversion machine.
Social Selling is the key to the next generation of sales success.
Welcome Talent
För svenska:
http://www.slideshare.net/LinkedInNordic/bygg-ditt-professionella-ntverk
For Arabic:
http://www.slideshare.net/LinkedInNordic/build-your-network-arabic-58285091/1
Social media job search strategies for 2015Dave Newman
Use Social Media to get a better job in 2015. You can easily leverage Twitter, LinkedIn, Quora, and Disqus to build a community around your career aspirations. This works especially well in the technology career area. Industry leaders are paying attention to social media, and if they know who you are and what you have to offer, there's a good chance your next job will come from your efforts to connect with professionals on these platforms.
Target Marketing to Grow your Business sales by K Patrice Williams of 123 Target Marketing. www.123targetmarketing.com
123 Target Marketing is a Marketing Consulting, Logo & Website Development and Social Media Marketing Company.
A quick snapshot into how leveraging LinkedIn can change the way you do business!
From standing out to Lead Generation, find out these quick and easy steps to getting the most out of your social media presence.
For more tailored solutions follow ConnectIn on LinkedIn or reach out to our team and find out how we can help you win business in 2019!
How to use Linkedin to network yourself, and your business. From a presentation to the Florida Direct Marketing Association by Jim Gilbert of Gilbert Direct Marketing, Inc.
Reach Jim at jimdirect@aol.com, follow him at @gilbertdirect
Esta pequena cábula, cortesia da Marketo, mostra como utilizar páginas de empresa, de produto, a publicidade do Linkedin, e os grupos. Não é extremamente técnica mas para quem está a começar pode ser um recurso bastante valioso. Veja por si mesmo.
How to Become a Master Networker with LinkedIn Agne Serpytyte
A PowerPoint presentation from workshop held with AllFamous in April. There you can see basic strategy for using LinkedIn to achieve your professional or business goals.
If you're a nonprofit organization seeking a new way to spread the word about your cause to potential donors, this intro to LinkedIn will show you how to set up an account and use it to your advantage.
LinkedIn is an emerging and highly promising social media platform being used to promote businesses today.
To boost your business growth, you need to have the LinkedIn profile which makes you the center of all attention.
Therefore, in this article, we are going to have a discussion on how you can build a killer LinkedIn profile to get more targeted customers, services or products you require.
For more detail please click below mentioned link:
www.bdigimarketer.com
I delivered this presentation to a client on November 20, 2015. It has been edited to leave out the client's name, but is otherwise presented here in full.
LinkedIn has seen a 26% increase in usage and a whopping 15 million increase in members since January.
You might be thinking – ‘how am I going to compete with 15 million more people for newsfeed space?,’ or maybe you’re a new member, created a profile but you’re not really sure what to do next?
Either way you will benefit from this webinar.
In this webinar we talk through the hows, whys and whens associated with LinkedIn.
How do I make my profile stand out?
When should I post?
Should I really share that?
Do I click yes to that connection request?
Why should I use hashtags?
Are there any tools I can use to improve my LinkedIn presence?
In this hands-on workshop, I identify why LinkedIn is essential for building your online reputation; go through each of the profile sections so you have the knowledge to complete yours 100%; and talk about ways to professionally engage with others in your network and arm yourself with information when making sales calls.
If you're interested in having a workshop done for your organization, contact me at lisa@lisakhorn.com.
Thanks for viewing the presentation. Let me know what you think...leave a comment below!
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
2. +
This Session
Introduction to Social Media for Business Use
Introduction to LinkedIn
Break
Revisiting Twitter
A little more writing today than other sessions, to record your
knowledge .
3. +
Social Media for Business Use
Social media is a good way for companies or freelancers to
market themselves directly to their customer base or clients.
It can be cheaper than traditional methods of marketing.
Businesses or professionals can use it to swap skills, keep up
on the latest trends, find out what it is that customers really
want, and get their products and services in front of a wider
range of people.
LinkedIn, Google +,Twitter and Facebook are all useful
forms of social media for business use.
They all allow businesses and freelancers to go where
internet users already spend a lot of time.
4. +
TASK
Create a new blog post.
Write ‘Why a business might use social media’ as a title.
Write a list of bullet points to expand upon this.
Don’t publish just yet, as we’ll be adding to this post later!
5. +
Social Media for Business Use
As already stated, one of the main benefits of social media is
that it can be cheaper than traditional methods of marketing.
Due to the pace of social media, businesses can better keep
up with what their customers or potential clients might want
or need, and posts/statuses can reflect up-to-the-moment
trends.
Social media allows businesses to interact differently – they
can befriend their customers or clients, and treat them as
people, and not just consumers.
Many people already use social media so it’s an inbuilt
advertising space.
6. +
TASK
Go back to your blog post.
Write ‘The benefits of a business using social media’ as a
title.
Write a list of bullet points to expand upon this.
Don’t publish just yet, as we’ll be adding to this post later!
7. +
Social Media for Business Use
In week 1 we talked about online communities, and
businesses can certainly use these to their advantage,
utilising them to;
Find customers, and listen to what they want or need.That way
businesses or freelancers can develop products or services that
have a ready market.
Spread the word on the behalf of the business or freelancer.
Word-of-mouth is still a vitally useful part of any marketing
strategy.
Support each other; businesses and freelancers might be able to
do a ‘skills swap’ where necessary, and promote each other as
part of this sort of deal.
Ensure brand loyalty, through giveaways or perks to regular
customers, or discounts for regular clients.
8. +
TASK
Go back to your blog post.
Write
‘The advantages of a business building an online
community’
as a title.
Write a list of bullet points to expand and explain upon this.
9. +
Social Media for Business Use
Yet social media is not always necessarily positive.
Businesses or freelancers should be aware of their online
reputation.
It’s a good idea to monitor social media for mentions to
ensure that complaints aren’t being made in public before
you can address them.
You also want to ensure that you aren’t being mentioned in
connection with anything negative that might deter a
potential customer or client.
It’s also useful if people ARE posting positive comments – if
so, you know what you’re doing right, and you can continue
to do that!
10. +
TASK
Go back to your blog post.
Write ‘Why a business should be aware when they are
mentioned in social media’ as a title.
Write a short list of bullet points to expand upon this.
11. +
Social Media for Business Use
There are different ways to monitor social media
engagement.
If you have a Facebook page, respond to any posts that
appear in which you have been tagged by someone else.
This also applies to Google +.
Likewise, if someone @ replies you on Twitter, make sure you
reply, whether their comment was good or bad.
In addition, you can set up a Google Alert that will email you
whenever your name, or business name, is mentioned on a
website or in a blog post.
12. +
TASK
Go back to your blog post.
Write ‘Identify ways of monitoring social media
engagement’ as a title.
Write a short list of bullet points to expand upon this.
Leave the blog post open for use later.
13. +
What is LinkedIn?
LinkedIn is sometimes described as Facebook for
professionals.You can use it to:
Post your CV online.
Find freelance work opportunities.
Build your network through making new connections.
People join LinkedIn to build their business networks so;
Be professional.
Ensure what you post has been proofread and properly checked
for spelling, grammar etc.
14. +
How should I use LinkedIn?
Start by building your online CV.
Make sure it is up-to-date and best reflects your skills, and any
services you might like to provide.
Keep it current by adding notes to your profile about your current
projects.
Use your profile as an extension of your ‘self branding’.
Connect to other users.
A good network is key to using LinkedIn to its full potential.
Many users report receiving offers of work once they have a solid
network, and have established themselves as a reliable or
creative ‘name’ within their field.
15. +
How should I use LinkedIn?
Complete your profile.
Profiles that are 100% complete are 40 times more likely to show
up in search results.
There is a progress bar on the ‘edit profile’ page which tells you
what else you need to complete.
Be Internet-savvy.
Use good keywords for your specialities etc., such as ‘web
design’,‘copywriting’,‘academic research’ etc.
Claim a personalised URL for your profile – this will be easier for
you to circulate among potential clients, and it also adds an air of
professionalism to your page.
16. +
How do I find people to connect
with?
Start off connecting with people you know.
If your friends and family have accounts, add them.
Check through their connections – maybe they know people
you’d like to know too. Many people find their connections by
adding people that their network know.
Join Special Interest groups.
LinkedIn has thousands of groups, and by interacting with other
professionals you can expand your network, while also hopefully
making friends. It’s a good way to share best practice and ideas.
You can become more visible as someone people want to work
with by establishing you have valid opinions.
17. +
What else can LinkedIn do?
Ask for recommendations.
If you’ve done any freelance work, ask your client if they would
write a short recommendation for your page.
Even employers for non-related jobs can testify that you’re
reliable, responsible, etc.
If you have a company, set up a Company Page.
Company pages allow you to engage followers with company
news, updates, events and relevant content.
Your search engine rankings will improve as LinkedIn pages often
perform well in company searches.
Research shows that 50% of LinkedIn members are more likely to
purchase from companies when they engage with them on
LinkedIn.
18. +
I’m set up…now what?
Look at the available applications.
LinkedIn works with various applications, so you can link your
Wordpress blog and Twitter account to your profile.
Take advantage of LinkedIn’s features to make your profile stand
out and ‘sell’ you and your work.
Check out the work opportunities.
LinkedIn has a dedicated Job area, and you can either browse, or
enter specific search terms.
LinkedIn also has an area specifically for students and recent
graduates, so make sure you check out what they have to offer.
19. +
Passive LinkedIn Techniques
Create a LinkedIn profile.
Build your connections.
Keep your account up to date.
The passive approach can pay off by:
Giving you exposure to people hunting for products or services.
LinkedIn's search features allow others to find you.
Getting you introductions from your business connections.
Displaying your recommendations from others.These are word-
of-mouth testimonials to you and your business.They provide
credibility that encourages people to do business with you.
20. +
Active User LinkedIn Techniques
Post regular status updates.Talk about what you're working
on and who you're working for. Include updates that would
be of interest to your target customers and clients.
Participate in groups. Discussion participation can help
establish you as an expert in your field.
Send messages and invitations to those in your network and
to other group members. Don't be a spammer or a pest.
Link your LinkedIn to your commercial Twitter, Facebook etc.
Solicit recommendations and endorsements from your
network to build your credibility.
21. +
Getting Started
Go to http://www.linkedin.com.
Enter your full name, your email address and a password,
and click ‘Sign Me Up.
Creating your account is relatively straightforward and
LinkedIn will guide you through the process.You can skip
steps at any stage.
22. +
Edit your profile
Click on the ‘Profile’ tab in
the main menu bar.
Scroll down the list and
click ‘Edit Profile’.
You can now edit individual sections, adding more content
to your summary, or including skills.
You can add a user photo, which makes your profile look
more ‘human’.
You can add publications, work experience, education, and
specific skills that you have which you can offer to other
people.
23. +
TASK
Spend some time familiarising yourself with LinkedIn.
You can edit your profile, join groups, and find connections.
If you’ve had any work published, add these.
Make sure you have a summary of what you can do to entice
future clients!
Take a screenshot and post it to your
blog.
24. +
Twitter for Business Use
LinkedIn is often viewed as the main business platform, but
Twitter can certainly have its place.
We’ve already set up Twitter accounts for personal use; if
you’re promoting yourself as a freelancer or creative
professional then you can use the same account for business
use.
Twitter will let you get to know other contacts in your field as
well as people with similar interests.
However Twitter can also be useful in a more commercial
sense.
25. +
Twitter for Business Use
Some Twitter users utilize the social media site to build their
company brand or generate leads.
There are bloggers who use the platform to share ideas and
articles and to see what others are writing about.
As we discussed at the beginning, using Twitter allows
businesses or freelancers to go directly to their
customers and clients, to find out what they can do to offer
useful products or services.
Twitter allows marketing to become more of a conversation
between clients and freelancers, and less of a sales pitch.
26. +
Twitter for Business Use
Businesses or freelancers can benefit by tweeting useful
information about their industry or area of expertise;
tweeting links to good content, tutorials, or freebies are a
good way to build up a following.
Bear in mind that most users either tweet to communicate, or
to listen.
If your goal is to influence, promote or sell, your usage should be
communication based.You’ll need to tweet, direct message,
engage with other users and focus on getting information out.
If your goal is to listen, then you need to keep up on news, learn,
provide customer service or perform market analysis.You’ll need
to decide who will provide the content you’re interested in and
follow them.
27. +
Twitter for Business Use
Edit your profile with keywords for search and fun facts for
people. This will help you to show up in searches. Include
keywords in your Twitter profile.
Reply to messages from clients or potential customers. If
people see that you’re approachable and easy to contact,
they will feel more positive about you than someone elusive.
As an example, search for a well-known brand on Twitter. It
could be your mobile provider, a favourite food brand, or a
TV channel.
What kind of tweets appear on their profile?
28. +
Twitter for Business Use
In general, you want to find the halfway point between what
your target audience wants to hear and things that promote
your business.
For many businesses or freelancers, the answer is to focus on
how your products and services benefit your customers.
Make them feel like you’re offering something that will be
useful, rather than trying to sell something.
Give people useful information and answer their questions.
Use Twitter to share your content, either from a website or
your blog.
29. +
Twitter for Business Use
Remember that a successful use of social media for business
doesn’t just rely on one platform. A mix of platforms for
differing media audio, visual and written word.
Some users will be active on all platforms, some will only be
active on a handful.The best way to reach everyone is to use
them all.
The central part of a good strategy is to provide useful
content on your blog, which you then share through other
social media channels.
Add a Twitter widget to your blog, which embeds your
tweets in the blog sidebar, and add Twitter sharing buttons
so visitors can share your posts easily.
30. +
TASK
Research business use & Blog results
Spend some time looking for businesses that you might want
to use yourself, or businesses that you already use.
Look at their profiles, consider following them, and interact
with them – it’s the best way to gauge how their social media
presence works.
Once you have tweeted three businesses, take a screenshot
of your profile (showing these tweets) and upload the picture
it to your blog and add a few paragraphs of descriptive text.
Publish the post!