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Social media for Healthcare Professionals Talk

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Greg Fry
Greg Fry

OHNAI Conference on the 17th November 2017

Business
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Social Media for Healthcare Professionals with @gregfrysocial
ABOUT ME An International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Instagram and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. Alongside training Greg works as a Social Business and Content Consultant. He believes that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy, great content and make sure that everything you do is measurable. Greg has also won awards for his blogging whilst contributing to the tweakyourbiz.com community. Greg has worked with top multinationals including: Ulster Bank, Microsoft, Virgin Media, Symantec, Abbott Labs, and Coca Cola Hellenic.
DOWNLOAD 1 OF THESE APPS
What is Social Media?
“Tools and Technologies that faciliate conversations online” Social Media is a place to listen, engage and even collaborate with customers, prospective customers and influencers online. WHAT IS SOCIAL MEDIA?
SOCIAL MEDIA STATS
By 2019 Facebook will be mostly video EMBRACE THE VIDEO REVOLUTION
THINK MOBILE 2 X More sharing on Mobile
1.  Let people know you exist 2.  Demonstrate your passion and expertise. Generate “Likeability” 3.  Ask for action 4.  Turn employees/ co-workers into Advocates 4 STEPS FOR SOCIAL MEDIA SUCCESS
•  Video continues to evolve •  Stories on Social Media •  Unique “Rich” content becomes vital •  Social Advertising becomes more powerful •  “Private” Social Networks thrive •  The Age of Advocacy arrives •  Automation gets serious FUTURE TRENDS HAPPENING NOW
USE SOCIAL GROUPS AND INTRANETS Social Media Can be a great support network
SOCIAL GROUPS AND INTRANETS https://www.facebook.com/groups/UKOHPs/
Create Great Content
THINK LIKE A CUSTOMER/EMPLOYEE A Good Social Media Strategy starts with the Customer/Client not with the Company
MAKE YOUR CONTENT “VALUABLE” & “INTERESTING” “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly- defined audience — and ultimately, to drive profitable customer action” - Content Marking Institute
BE MORE LIKE CANDICE
OR ZDOGGMD zdoggmd.com
USE A SOCIAL MEDIA CALENDAR What should be in your calendar?
USE GREAT LOOKING VISUALS 4 Tools •  Canva •  Adobe Spark •  Snapseed •  Lumyer
USE MOBILE VIDEO APPS •  Quik – video editor from GoPro •  Apple Clips •  Animoto •  YouTube
THINK VERTICAL Image credit: Form Meets Function As of February 2017: •  Facebook - Vertical videos publish with no black borders. •  Instagram - Vertical videos publish with no black borders. •  Snapchat - Vertical videos publish with no black borders. •  Twitter - Vertical videos publish with no black borders. •  YouTube - The Android version of the app hides black borders when device is held vertically and video is viewed in full screen.
SHARE RELEVANT 3RD PARTY CONTENT
SHARE RELEVANT 3RD PARTY CONTENT
SHARE RELEVANT 3RD PARTY CONTENT Source - safetyrisk.net
SHARE RELEVANT 3RD PARTY CONTENT
LISTEN AND GET CONTENT IDEAS FROM OTHER COMPANIES/ COUNTIES
COLLABORATE WITH OTHERS
THE BEST CONTENT IS “REAL CONTENT”
THE BEST CONTENT IS “REAL CONTENT”
MAKE YOUR CONTENT USEFUL Ask yourself what questions do you get asked the most offline.
Twitter Instagram Facebook LIVESTREAMING
LIVE Q&AS
VIRTUAL EXPERIENCES WITH FACEBOOK SPACES Virtual Health and Safety demos will become a reality in the near future
WHAT COULD GO WRONG? – WHAT’S THE PLAN
PREPARE RESPONSES Break out session
Tone of voice: •  Calm •  Constructive •  Helpful Frequency: •  Be clear with customers/patients regarding frequency of posts. PLAN YOUR CONVERSATIONS Make sure your Healthcare team are all on same page.
•  Use the person’s name •  Look at their interests on social media to gauge appropriate tone if possible PERSONALISE EVERY RESPONSE
Amplify with Social Ads
SOCIAL ADVERTISING •  Social Advertising delivers ads to your exact target audience, at the right time and on the platform they are hanging out. •  As consumers we no longer need to look for products. Products are finding us. •  Examples of Social Advertising – Facebook Ads, LinkedIn Ads, Twitter Ads, YouTube ads, Instagram Ads and Promoted Pins.
SOCIAL ADVERTISING Different types: •  Sponsored Updates •  Display ads •  Video ads •  Lead Generation ads
WHAT ARE YOUR SOCIAL MEDIA TACTICS? •  Consider create private groups and/or using more gated social networks. •  Use Video, and images to make your updates stand out. •  Embrace the new Story format on Instagram, WhatsApp and Facebook. •  Create content for 3rd party sites (company intranets and newsletters) where target audience hang out. •  Add links near the beginning of your updates. •  Broadcast regularly on Facebook, YouTube or Twitter Live. •  Use relevant hashtags. •  Post updates at times when your audience is most likely to see them. •  Tag and mention influencers and advocates in updates. •  Team up with micro influencers and vloggers. •  Showcase your staff. •  Generate user generated content. •  Test, test, test and tweak.
CONTACT ME 087 2039855 twitter.com/gregfrysocial ie.linkedin.com/in/gregfry greg@socialmedia.ie gregfrysocial

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Social media for Healthcare Professionals Talk

  • 1. Social Media for Healthcare Professionals with @gregfrysocial
  • 2. ABOUT ME An International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Instagram and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. Alongside training Greg works as a Social Business and Content Consultant. He believes that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy, great content and make sure that everything you do is measurable. Greg has also won awards for his blogging whilst contributing to the tweakyourbiz.com community. Greg has worked with top multinationals including: Ulster Bank, Microsoft, Virgin Media, Symantec, Abbott Labs, and Coca Cola Hellenic.
  • 3. DOWNLOAD 1 OF THESE APPS
  • 4. What is Social Media?
  • 5. “Tools and Technologies that faciliate conversations online” Social Media is a place to listen, engage and even collaborate with customers, prospective customers and influencers online. WHAT IS SOCIAL MEDIA?
  • 7. By 2019 Facebook will be mostly video EMBRACE THE VIDEO REVOLUTION
  • 8. THINK MOBILE 2 X More sharing on Mobile
  • 9. 1.  Let people know you exist 2.  Demonstrate your passion and expertise. Generate “Likeability” 3.  Ask for action 4.  Turn employees/ co-workers into Advocates 4 STEPS FOR SOCIAL MEDIA SUCCESS
  • 10. •  Video continues to evolve •  Stories on Social Media •  Unique “Rich” content becomes vital •  Social Advertising becomes more powerful •  “Private” Social Networks thrive •  The Age of Advocacy arrives •  Automation gets serious FUTURE TRENDS HAPPENING NOW
  • 11. USE SOCIAL GROUPS AND INTRANETS Social Media Can be a great support network
  • 12. SOCIAL GROUPS AND INTRANETS https://www.facebook.com/groups/UKOHPs/
  • 14. THINK LIKE A CUSTOMER/EMPLOYEE A Good Social Media Strategy starts with the Customer/Client not with the Company
  • 15. MAKE YOUR CONTENT “VALUABLE” & “INTERESTING” “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly- defined audience — and ultimately, to drive profitable customer action” - Content Marking Institute
  • 16. BE MORE LIKE CANDICE
  • 18. USE A SOCIAL MEDIA CALENDAR What should be in your calendar?
  • 19. USE GREAT LOOKING VISUALS 4 Tools •  Canva •  Adobe Spark •  Snapseed •  Lumyer
  • 20. USE MOBILE VIDEO APPS •  Quik – video editor from GoPro •  Apple Clips •  Animoto •  YouTube
  • 21. THINK VERTICAL Image credit: Form Meets Function As of February 2017: •  Facebook - Vertical videos publish with no black borders. •  Instagram - Vertical videos publish with no black borders. •  Snapchat - Vertical videos publish with no black borders. •  Twitter - Vertical videos publish with no black borders. •  YouTube - The Android version of the app hides black borders when device is held vertically and video is viewed in full screen.
  • 22. SHARE RELEVANT 3RD PARTY CONTENT
  • 23. SHARE RELEVANT 3RD PARTY CONTENT
  • 24. SHARE RELEVANT 3RD PARTY CONTENT Source - safetyrisk.net
  • 25. SHARE RELEVANT 3RD PARTY CONTENT
  • 26. LISTEN AND GET CONTENT IDEAS FROM OTHER COMPANIES/ COUNTIES
  • 28. THE BEST CONTENT IS “REAL CONTENT”
  • 29. THE BEST CONTENT IS “REAL CONTENT”
  • 30. MAKE YOUR CONTENT USEFUL Ask yourself what questions do you get asked the most offline.
  • 33. VIRTUAL EXPERIENCES WITH FACEBOOK SPACES Virtual Health and Safety demos will become a reality in the near future
  • 34. WHAT COULD GO WRONG? – WHAT’S THE PLAN
  • 36. Tone of voice: •  Calm •  Constructive •  Helpful Frequency: •  Be clear with customers/patients regarding frequency of posts. PLAN YOUR CONVERSATIONS Make sure your Healthcare team are all on same page.
  • 37. •  Use the person’s name •  Look at their interests on social media to gauge appropriate tone if possible PERSONALISE EVERY RESPONSE
  • 39. SOCIAL ADVERTISING •  Social Advertising delivers ads to your exact target audience, at the right time and on the platform they are hanging out. •  As consumers we no longer need to look for products. Products are finding us. •  Examples of Social Advertising – Facebook Ads, LinkedIn Ads, Twitter Ads, YouTube ads, Instagram Ads and Promoted Pins.
  • 40. SOCIAL ADVERTISING Different types: •  Sponsored Updates •  Display ads •  Video ads •  Lead Generation ads
  • 41. WHAT ARE YOUR SOCIAL MEDIA TACTICS? •  Consider create private groups and/or using more gated social networks. •  Use Video, and images to make your updates stand out. •  Embrace the new Story format on Instagram, WhatsApp and Facebook. •  Create content for 3rd party sites (company intranets and newsletters) where target audience hang out. •  Add links near the beginning of your updates. •  Broadcast regularly on Facebook, YouTube or Twitter Live. •  Use relevant hashtags. •  Post updates at times when your audience is most likely to see them. •  Tag and mention influencers and advocates in updates. •  Team up with micro influencers and vloggers. •  Showcase your staff. •  Generate user generated content. •  Test, test, test and tweak.