This document discusses the rise of social media and its impact on communications. It notes that people are increasingly connected through platforms like Facebook, Twitter, and LinkedIn. While social media allows for easy sharing of content and comments, its adoption varies with age, with teenagers and young adults being the heaviest users. The document outlines some challenges to social media use, such as lack of internet access or digital skills. It stresses that social media is still new and evolving, and that traditional media also took time to develop. The document provides some tips for communicators, such as monitoring social media, having online policies, and starting new efforts gradually while continuing other communications.

1. the age of wow, pow and now communications

3. Facebook http://www.facebook.com/bob.crawshaw Linked in http://tinyurl.com/8jflhg Twitter = @bobcraw

4. School/work Culture Community Family People need connections

5. People can create content People can share content People can comment on content No cost Instantly Without approval Why’s it’s so exciting to be a communicator

6. What it means for the communicator? from vertical to horizontal communications from information age to participation age pioneer territory Not just teenagers in bedrooms

7. 73% have a home internet connection 87% have used the internet 52% are heavy users 92% of 14 – 17 year olds are heavy or medium users Is this a fad? but for older Australians (65 +) …. 44% have never used the internet 52% do not have the internet at home

8. Obstacles to use? how does it work? Cost Basic laptop = $ 750 Weekly pension = $ 336 privacy, educational level, work status, occupation, income and living arrangements

9. Be let’s keep perspective Cave painting Language Writing Printing press Newspapers Radio TV

10. 2009 Harmony Day

11. Tampa War in Iraq Cronulla 5 Ministers 7 teams The great survivor

13. Many do not understand or fear new media – even some communicators It will take longer than you think – approvals, processes People still want high production values Claim your space early ----------------------- Cost is negligible People get excited being in new media What did I learn?

14. Australian War Memorial

21. Compatible web and PR teams work very fast Assemble all the relevant online information to complete the picture Short cut your normal processes Cost is negligible What did I learn?

22. Defence Housing Australia

24. Monitor and analyse Contribute …. to themes not specifics Actively use new media when you are familiar with it Three step approach

25. Manage your reputation online Have a policy to work out how you will respond to online commentary Make some one responsible for your online affairs Make sure communicators and your operators can work together – and quickly Be aware of media splash-back What did I learn?

26. What others are doing? Government2.0 – Best Practices Wiki

27. You must be familiar with the new channels … .. and their impact on communications May I share some final thoughts?

29. Start slowly … .pilot new approaches … .. learn from results …… trumpet success

30. You may need a parallel communications track … perhaps for the next 10 years

31. Content remains king …… have something worthwhile to say