The document discusses the impact of the digital generation, particularly millennials, on society and institutions, highlighting their tech-savviness and extensive use of social media. It outlines emerging technologies, social media statistics, and the changing landscape of communication and collaboration in workplaces. The document emphasizes the need for education on how digital tools can enhance learning and workplace efficiency, encouraging an adjustment to accommodate the evolving digital environment.

1. The digital generation“The digital generation is an unprecedented force to change every institution in society. The question is – ‘Are you ready?’”-- Don Tapscott, author of Wikinomics, Growing up Digital & Grown Up Digital

2. RoadmapWho am I?Who are millennials?Emerging technologiesSocial media in the workplaceApplying the NETS standardsThe future…

3. Who am I?FriendHusbandTechnologyNorthwesternKansas City RoyalsSocial mediaVolunteerGenYIrish settersEarlyAdopterStoryteller

4. I grew up with…

5. College brought many 1sts1st laptop computer

6. IBM Thinkpad (my dad worked there)

7. 1st e-mail address

8. justin.goldsborough@northwestern.edu

9. 1st Ethernet cable

10. I had never had Internet access 24/7 before

11. 1st AOL buddies

12. A new way to communicate with friendsBut most memorable…1st look at how the Web would change journalism and communicationToday

13. Who are millennials?http://www.youtube.com/watch?v=EoqiRRMQ0fs

14. The Digital Generation30 and under

15. Been using social media since college or before

16. Technology trend setters – Older generations adopt technology to stay in touch (Ask me why my 72-year-old stepmom is on Facebook)

17. They blog, friend and tweet just as they eat, drink and sleep

18. Future students, employees and customers“The digital generation is an unprecedented force to change every institution in society. The question is – ‘Are you ready?’”- Don Tapscott, author of Wikinomics, Growing up Digital and Grown Up Digital

19. The millennial studenthttp://www.youtube.com/watch?v=dGCJ46vyR9o&feature=related

20. Who are they?MultitaskingDigitalDiverseInclusiveCivicOpportunity drivenCoddledTech-savvyConnectedOverly assertiveDreamersConfidentSource: Clara Miller/Morningstar Communications

21. More millennials: numbersNo precise dates for this Gen

22. Most say early 1980s to mid 1990s

23. Also called Gen Y

24. More than 100 million

25. 1/3 larger than baby boomers

26. 70 percent

27. Millennials that plan to attend college

28. 51 million

29. Entered workforce in Europe in 2008Sources: Wikipedia, Porter/Novelli Worldwide, BNet

30. MillenNial mindsetSources: Clara Miller, Morningstar

31. More millennials: Technology

32. More millennials: Social Media

33. The Networked Studenthttp://www.youtube.com/watch?v=XwM4ieFOotA

34. Emerging technologiesSo, which technologies are emerging?

35. Texting

36. Twitter

37. Facebook

38. YouTube

39. Blogs

40. Cell phones/Applications

41. Research 2.0

42. Kindle

43. Flip video cameras

44. And content sharing in generalTexting13-17 yr olds sent 436 texts a month in 2007

45. What a difference two years makes!Extreme texting???http://www.youtube.com/watch?v=3JyGlqZN5EE

46. TwitterFirst of all:

47. What is it?

48. Why would anyone use it?

49. Why does anyone care what I’m doing?TwitterWhat Twitter is:

50. A place to find community

51. An online networking event

52. A chance to build your personal brand

53. The place where texting in the classroom actually makes senseTwitter stats11% of adults use Twitter, update status

54. Average age of a Twitter users is 31

55. About 19% of adults 18-24 have used Twitter & about 20% of adults 25-34 have used Twitter

56. Drops to 10% for 35-44

57. Less affluent adults use twitter more often

58. Correlates with fact that most “tweeters” trend toward Gen Y

59. 75% of Twitter users connect to the Internet wirelessly

60. More than 82% have a cell phone and send text messages from it Sources: Pew Internet study

61. Facebook

62. Facebook stats

63. YouTube

64. YouTube stats3rd most trafficked site on the Web

65. 2nd most popular search engine

66. Not a search engineSources: ComScore, Mike Lundgren (VML) and Brian Solis (FutureWorks)