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david from mediasauce talks about social media. 03.13.09
objectives –  social media 101 –   what is social media? –   why does it matter to you? –  relevance: potential to be a useful too –   examples in action –   possibilities
work.
sauce.
it all matters!
social media  is about people,  not technology.
what’s old (natural)  is new again.
tell stories. be honest. listen to others. make their lives better.
word of mouth  1000000
what is social media?
what does it  mean to be social? if you’re 42 and married with 3 kids? if you’re 25 and single? if you’re retired and widowed?
social means something different to everyone if you’re 42 and married with 3 kids? if you’re 25 and single? if you’re retired and widowed?
why do you  join anything? a fraternity? a club? a church? a social network?
you join because it’s… uniting (with people) relevant (to your life) interesting (to you)
social hey there. hello. let’s knit!
media
social media
75%   of online adults 18 – 24 have a profile on a social network site   pew internet & american life project
57%   of online adults 25 – 34 have a profile on a social network site   pew internet & american life project
30%   of online adults 35 – 44 have a profile on a social network site   pew internet & american life project
19%   of online adults 45 – 54 have a profile on a social network site   pew internet & american life project
17%   of online adults 55 – 65+ have a profile on a social network site   pew internet & american life project
what’s the   BIG PICTURE   for businesses?
social media is  here to stay.
social media creates big opportunities to be first movers.
whoever has the connections can  change   the world .
big   lesson of the day...
big   lesson of the day... 93% of americans believe a company should have a presence in social media 2008 cone business in social media study
and …
and … 85% believe a company should  not only  be present, but should interact with its consumers via social media 2008 cone business in social media study
so what do you do?
 
 
 
so what do you do? it varies, always based on business
so what do you do? be ing  relevant  and  add ing  value  are always key elements
it's not about putting up a billboard on I-83 anymore. it's about building relationships with people.   tom rowe, web guru Baltimore Area Convention & Visitors Association
the big five
 
 
the facebook value… –  more than 175 million active users –  your personal rolodex
why facebook matters –  stay connected with friends and family  –  find long lost connections –  support causes and organizations –  understand your contacts
facebook in action…
Chase Bank – over 49,000 fans –  financial advice & credit tips,  –   earn points for purchases and paying bills on time
New York Times – over 362,000 fans –   post news updates and video stories  –   encourage “fan” dialogue  about news topics
 
the linkedin value –  leverage other people’s database –  find new business  –  connect with new people - everywhere
why linkedin matters –  get new business; make new connections –  meet new people; share contacts  –  collaborate on business
linkedin in action…
 
Coca Cola
 
 
the youtube value –  one billion videos are watched each day –  during this presentation, 600 hours of  video will have been uploaded –  over 500 years of material
why youtube matters –  people are there seeking entertainment –  it’s a searchable micro-television station –  you can create a channel & tell your story
youtube in action…
 
 
 
 
 
the flickr value –  easy photo sharing –  33 million users and 3 billion images –  more than 3000 uploads each minute
why flickr matters –  shows brand transparency –  tells your story; shows who you are –  can help search engines find you
flickr in action…
 
 
 
the twitter value –  microblogging service –  starting to replace RSS feeds –  promote; update; connect
why twitter matters –  let people talk to you directly –  your own focus group –  be a fly on the wall –  talk directly to your customers –  make announcements
twitter in   action…
 
 
 
see the  big potential  in social media
more examples  in action
my.barackobama.com
“ ...it was the network, stupid!” joe trippi campaign advisor and online political guru
obama empowered  the masses to  unite  around “Yes We Can”
obama empowered  the masses to  unite  around “Yes We Can” set personal goals
obama empowered  the masses to  unite  around “Yes We Can” set personal goals local fundraising campaigns
0.3% of the population registered at my.barackobama.com (approx. 1 million people)
1–2% of your audience  can create a successful  and engaging community
don’t build  walled gardens
people  want to be a  part of something  bigger
41%   of americans want  companies to solicit  feedback on their  products and services.   2008 cone business in social media study
 
the power of  human connection
engage connect listen
people like to be a part of something  meaningful
possibilities… –  the future of energy –   the troubled economy –   making a difference
power ful ties  power ful connections power  ties
–   connect members –   build powerful ties –   promote through networks operation online roundup
5  keys to  successful use  of social media
Understand your  central  value  to the user  and have a “join strategy” 1
make it  social .  let users create the content, share, and be in control. 2
make sure it is  central to your  strategy .  it can’t be an afterthought. 3
Create an  ubiquitous  presence on many new media platforms and cross-promote 4
Nurture and  don’t give up .  Ensure there is ongoing value to your members 5
questions…
email me: –  [email_address] find me: –  linkedin.com/in/davidbcain work with me: –  mediasauce.com/people/dcain

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Getting Social with Media

  • 1. david from mediasauce talks about social media. 03.13.09
  • 2. objectives – social media 101 – what is social media? – why does it matter to you? – relevance: potential to be a useful too – examples in action – possibilities
  • 6. social media is about people, not technology.
  • 7. what’s old (natural) is new again.
  • 8. tell stories. be honest. listen to others. make their lives better.
  • 9. word of mouth 1000000
  • 10. what is social media?
  • 11. what does it mean to be social? if you’re 42 and married with 3 kids? if you’re 25 and single? if you’re retired and widowed?
  • 12. social means something different to everyone if you’re 42 and married with 3 kids? if you’re 25 and single? if you’re retired and widowed?
  • 13. why do you join anything? a fraternity? a club? a church? a social network?
  • 14. you join because it’s… uniting (with people) relevant (to your life) interesting (to you)
  • 15. social hey there. hello. let’s knit!
  • 16. media
  • 18. 75% of online adults 18 – 24 have a profile on a social network site pew internet & american life project
  • 19. 57% of online adults 25 – 34 have a profile on a social network site pew internet & american life project
  • 20. 30% of online adults 35 – 44 have a profile on a social network site pew internet & american life project
  • 21. 19% of online adults 45 – 54 have a profile on a social network site pew internet & american life project
  • 22. 17% of online adults 55 – 65+ have a profile on a social network site pew internet & american life project
  • 23. what’s the BIG PICTURE for businesses?
  • 24. social media is here to stay.
  • 25. social media creates big opportunities to be first movers.
  • 26. whoever has the connections can change the world .
  • 27. big lesson of the day...
  • 28. big lesson of the day... 93% of americans believe a company should have a presence in social media 2008 cone business in social media study
  • 30. and … 85% believe a company should not only be present, but should interact with its consumers via social media 2008 cone business in social media study
  • 31. so what do you do?
  • 32.  
  • 33.  
  • 34.  
  • 35. so what do you do? it varies, always based on business
  • 36. so what do you do? be ing relevant and add ing value are always key elements
  • 37. it's not about putting up a billboard on I-83 anymore. it's about building relationships with people. tom rowe, web guru Baltimore Area Convention & Visitors Association
  • 39.  
  • 40.  
  • 41. the facebook value… – more than 175 million active users – your personal rolodex
  • 42. why facebook matters – stay connected with friends and family – find long lost connections – support causes and organizations – understand your contacts
  • 44. Chase Bank – over 49,000 fans – financial advice & credit tips, – earn points for purchases and paying bills on time
  • 45. New York Times – over 362,000 fans – post news updates and video stories – encourage “fan” dialogue about news topics
  • 46.  
  • 47. the linkedin value – leverage other people’s database – find new business – connect with new people - everywhere
  • 48. why linkedin matters – get new business; make new connections – meet new people; share contacts – collaborate on business
  • 50.  
  • 52.  
  • 53.  
  • 54. the youtube value – one billion videos are watched each day – during this presentation, 600 hours of video will have been uploaded – over 500 years of material
  • 55. why youtube matters – people are there seeking entertainment – it’s a searchable micro-television station – you can create a channel & tell your story
  • 57.  
  • 58.  
  • 59.  
  • 60.  
  • 61.  
  • 62. the flickr value – easy photo sharing – 33 million users and 3 billion images – more than 3000 uploads each minute
  • 63. why flickr matters – shows brand transparency – tells your story; shows who you are – can help search engines find you
  • 65.  
  • 66.  
  • 67.  
  • 68. the twitter value – microblogging service – starting to replace RSS feeds – promote; update; connect
  • 69. why twitter matters – let people talk to you directly – your own focus group – be a fly on the wall – talk directly to your customers – make announcements
  • 70. twitter in action…
  • 71.  
  • 72.  
  • 73.  
  • 74. see the big potential in social media
  • 75. more examples in action
  • 77. “ ...it was the network, stupid!” joe trippi campaign advisor and online political guru
  • 78. obama empowered the masses to unite around “Yes We Can”
  • 79. obama empowered the masses to unite around “Yes We Can” set personal goals
  • 80. obama empowered the masses to unite around “Yes We Can” set personal goals local fundraising campaigns
  • 81. 0.3% of the population registered at my.barackobama.com (approx. 1 million people)
  • 82. 1–2% of your audience can create a successful and engaging community
  • 83. don’t build walled gardens
  • 84. people want to be a part of something bigger
  • 85. 41% of americans want companies to solicit feedback on their products and services. 2008 cone business in social media study
  • 86.  
  • 87. the power of human connection
  • 89. people like to be a part of something meaningful
  • 90. possibilities… – the future of energy – the troubled economy – making a difference
  • 91. power ful ties power ful connections power ties
  • 92. connect members – build powerful ties – promote through networks operation online roundup
  • 93. 5 keys to successful use of social media
  • 94. Understand your central value to the user and have a “join strategy” 1
  • 95. make it social . let users create the content, share, and be in control. 2
  • 96. make sure it is central to your strategy . it can’t be an afterthought. 3
  • 97. Create an ubiquitous presence on many new media platforms and cross-promote 4
  • 98. Nurture and don’t give up . Ensure there is ongoing value to your members 5
  • 100. email me: – [email_address] find me: – linkedin.com/in/davidbcain work with me: – mediasauce.com/people/dcain