Strategic communications involves ongoing, timely, and truthful communications to maintain public support. This document discusses the changing media landscape including the rise of online and single-issue news sources as well as news presented as satire. It also notes that data now drives and checks news reporting and has led to increased polarization and declining trust in media institutions. Additionally, it examines how individuals, organizations, and government agencies are using social media platforms like Facebook, YouTube, LinkedIn, and Twitter to engage with stakeholders, provide information, and conduct customer service.

1. strategic communications

2. definition
ongoing, timely and truthful
communications that wins and
keeps public support

3. scope
media
digital age
challenges
implications
thoughts

4. media landscape

5. online

6. single issue news

7. news as satire

8. data drives news

9. data checks news

10. polarisation

11. trust in media

12. the trust issue
most trusted: high court
least trusted: political parties
essentialvision.com.au Jul 14

13. digital era

15. connecting australians
SocialMediaNews.com.au for Sep 2014
Sep ‘14 figures
facebook 13.6m
youtube 13.1m
linked-in 3.9m
twitter 2.7m
trip advisor 1.6m

16. individuals and agencies
more than one social media channel
90% federal politicians
82% government agencies
70% ASX 200 companies
uses
stakeholder engagement
provide information
customer service
monitor opinion
*Craig Thomler 2014

17. agencies & apps

18. WA Police
before after
audience 100s each week 1000s
engagement passive active
staff 2 police officers business,
government,
community
parents
budget $17m $10 000

19. isis and social media
propaganda
recruit
support
challenge
inspire
intimidate

20. digital challenge
speed
experts & publishers
share of voice
generational change

21. policy implications
simple v complex
citizens in policy
disruption

23. thoughts
communication is work in progress
be realistic
work with others
be there