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Communicating in the Age of National Security

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Presentation to senior Australian Public Service executives at the Australian National Security College in May 2014.

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Communicating in the Age of National Security

  1. 1. Bob Crawshaw May 2014
  2. 2. traditional media landscape business model is broken newsrooms shrink growth of online papers channels morph & merge
  3. 3. is the media biased? ?
  4. 4. growth in online papers
  5. 5. single issue reporting
  6. 6. enter social media
  7. 7. 83% have internet access 77% have broadband access social media
  8. 8. media habits are changing
  9. 9. how governments respond Ack: CraigThomler: Oct 2013
  10. 10. trends impacting national security customisation data privacy imagery content & coordination
  11. 11. customising the consumer
  12. 12. data drives conversations
  13. 13. privacy - who controls the data?
  14. 14. rising power of imagery
  15. 15. managing content
  16. 16. implications for citizens i-democracy I am the audience of one death of the expert privacy? what privacy?
  17. 17. implications for public servants
  18. 18. keeping up with the leader
  19. 19. changing public mindset use your data and imagery multi-channel conversations now mandatory have a continuous dialogue cutting comms teams is high risk implications for agencies
  20. 20. Commitment Content Resources CCR effective national security comms
  21. 21. your choice their choice
  22. 22. contact @bobcraw bobcraw@webone.com.au 0401 063 387

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