This document appears to be a collection of research and assignments completed by a student named Mackenzie Scott for a course on artificial intelligence. It includes summaries of several sources on AI topics, sketches and research for developing a brand and logo for an AI-related product or service called ArtificialAdvancement, and draft social media designs. The document covers various stages of developing an AI concept including background research, naming, branding, logo design, and initial social media planning.

1. Don’t fear artificial intelligence Mackenzie Scott
FA 102a
Research and Speculative Product/ Service Development

2. Don’t fear artificial intelligence Mackenzie Scott
Assignment One, Research
http://www.kurzweilai.net/dont-fear-artificial-intelligence-by-ray-kurzweil
"Don’t fear artificial intelligence"

3. Don’t fear artificial intelligence Mackenzie Scott
Assignment One, Research
"AI, the pivotal technology in achieving progress"
http://time.com/5087385/why-you-shouldnt-be-afraid-of-artificial-intelligence/

4. Don’t fear artificial intelligence Mackenzie Scott
Assignment One, Research
"Humanity introduced to existential risk with nuclear threats"
https://www.wired.com/2012/08/robot-and-frank-robot-ads/

5. Don’t fear artificial intelligence Mackenzie Scott
Assignment One, Research
"Preventative action, continuing the advancement of social ideals"
http://open.lib.umn.edu/collegesuccess/chapter/5-3-dealing-with-special-texts

6. Don’t fear artificial intelligence Mackenzie Scott
Assignment One, Future Product or Service
AI is the future, the future is now
- develop safety strategies and guidelines
-helps develop our social ideals
-will reduce violence with development

7. Don’t fear artificial intelligence Mackenzie Scott
Assignment Two, Source for Brand Character Words
Lin Manuel Miranda
https://www.etonline.com/lin-manuel-miranda-set-return-
hamilton-puerto-rico-show-2019-90723

8. Don’t fear artificial intelligence Mackenzie Scott
Assignment Two, Name Processing
Pivotal Intelligence, Achieving Intelligence, Artificial Advancement, Artificial Achievement
Pivotal, achieving, advancement

9. Don’t fear artificial intelligence Mackenzie Scott
Assignment Two, Final Product/Service Name
ArtificialAdvancement
-Show that there is progress still happening
-Artificial isn't the scary word, intelligence is
-It leaves the product open to expansion and
more development for sales

10. Don’t fear artificial intelligence Mackenzie Scott
Assignment Two, Brand Character Diagram Sketches

11. Don’t fear artificial intelligence Mackenzie Scott
Independence
Restitution
Apprentice
Persona
Astute
Trusted
Amaze
Tone
Purpose
Succinct
Unimpeachable
Eminet
Language
Artificial
Advancements
Astonish
Knowledgeable
Revolutionary
Assignment Two, Final Product/Service Name

12. Don’t fear artificial intelligence Mackenzie Scott
Assignment Three, Logo and Logotype Research
https://www.ted.com/
https://www.livestrong.org/dd
https://www.mozilla.org/en-US/
https://acumen.org/
http://www.kennedy-center.org/
Trusted
Independence
Knowledgeable
Astonish
Eminent

13. Don’t fear artificial intelligence Mackenzie Scott
Assignment Three, Logotype Research, Word from Diagram
Trusted
Independence
Knowledgeable
Astonish
Eminent

14. Don’t fear artificial intelligence Mackenzie Scott
Assignment Three, Logotype Research, Word from Diagram
Artificial Advancement
AA

15. Don’t fear artificial intelligence Mackenzie Scott
Assignment Three, Finished Logotype
AA

16. Don’t fear artificial intelligence Mackenzie Scott
Assignment Four, Social Media Branding, Research
HelloFresh
HelloFresh is a weekly recipe-kit delivery service.
You choose delicious recipes each week, and we
deliver them straight to your door!
https://www.facebook.com/HelloFreshus/
Tobii Dynavox
Provider of speech generation devices and special
education products.
https://www.facebook.com/TobiiDynavox/
Momeni Rugs
Beautifully designed, thoughtfully crafted rugs
https://www.facebook.com/MomeniRugs/

17. Don’t fear artificial intelligence Mackenzie Scott
Assignment Four, Social Media Design, Creating Community
- Reaching out through social media messaging on
Facebook
- Creating a Pinterest Page and browsing through
people with similar interests
-Following up with friends who did not respond to the
shared link to the page
- Word of Mouth, following up with friends in person
- Having friends share the link I give them

18. Don’t fear artificial intelligence Mackenzie Scott
Assignment Four, Social Media Branding, Research
- First Post speaks about research
- Pinterest Page that has no development
- No contact information

19. Don’t fear artificial intelligence Mackenzie Scott
Assignment Four, Social Media Branding, Research
-No image of any product
- No laid out plans for future of product
- Not a lot of detail when explaining said product

20. Don’t fear artificial intelligence Mackenzie Scott
Assignment Four, Social Media Branding, Research
- More sharing and social media outreach
-More consistent posting to gain buzz
- A sponsorship, as in a money backer or the support of a company

21. Don’t fear artificial intelligence Mackenzie Scott
Assignment Four, Social Media Design, Facebook Pages

22. Don’t fear artificial intelligence Mackenzie Scott
Assignment Four, Social Media Design, Facebook Pages

23. Don’t fear artificial intelligence Mackenzie Scott
Assignment Four, Social Media Design, Facebook Pages

24. Don’t fear artificial intelligence Mackenzie Scott
Assignment Four, Social Media Design, Facebook Pages

25. Don’t fear artificial intelligence Mackenzie Scott
Assignment Four, Google Scholar Links
Almost all of today’s “creative” computers are concerned only with exploring
predefined conceptual spaces. They may allow for highly constrained tweaking, but
no fundamental novelties or truly shocking surprises are possible. However, a few
AI-systems attempt not only to explore their conceptual space but also to transform
it, sometimes in relatively unconstrained ways.
School of Cognitive and Computing Sciences, University of Sussex, Brighton,
Sussex, BN1 9QH, England, UK

26. Don’t fear artificial intelligence Mackenzie Scott
Assignment Four, Google Scholar Links
It is not my aim to surprise or shock you—but the simplest way I can summarize is
to say that there are now in the world machines that think, that learn and that
create. Moreover, their ability to do these things is going to increase rapidly until—
in a visible future—the range of problems they can handle will be coextensive with
the range to which human mind has been applied.
Russell, Stuart J. (Stuart Jonathan) Artificial intelligence : a modern approach/
Stuart Russell, Peter Norvig. p. cm.
Over the last ten years, argumentation has come to be increasingly central as a
core study within Artificial Intelligence (AI).
Tangming Yuan , Tim Kelly, Argument-based approach to computer system safety
engineering, International Journal of Critical Computer-Based Systems, v.3 n.3,
p.151-167, November 2012