The document outlines questions for a PR workshop for the Canberra Lions club to help them develop their public relations plan and objectives for 2015. It prompts them to identify their PR objectives, key audiences, messages, media contacts, potential for social media use, local influencers, and an outline of PR activities and tactics over the next 12 months.

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PR Workshop for Canberra Lions
7-8 February 2015
PR WORKSHEET
What are your Club PR objectives for 2015?
Who are your audiences?
What are your key messages? Why would people listen?
What Canberra media will you work with?

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PR Workshop for Canberra Lions
7-8 February 2015
How can you use social media?
Who are the key influencers in your area?
Outline your PR plan for the next 12 months?
Date Issue/Event Message Tactic
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PR Workshop for Canberra Lions
7-8 February 2015