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Let's Get You Noticed - Overview
- 1. Let’s Get You Noticed How I Position My Clients As Business Influencers Presented by Dawn Raquel Jensen
- 2. Dawn Raquel Jensen Social Media Speaker Digital Marketing Coach Social Business Trainer
- 3. Get Clear About Who You Are For The People You Serve
- 4. How to Get Noticed: 7 Steps To Building Influence Prep Plan Presence Position Pivot Platform Social Business System
- 5. Where Is Social Content Focused? What You Need to Know
- 6. Your 30,000 Foot View
- 7. Social Business Branding Building Content Authority
- 8. Social Platforms: Digital Embassies and Outposts Website Facebook LinkedIn Pinterest Instagram SlideShare Twitter YouTube *Google+ ©2016 Virtual Options Coaching &
- 9. Digital Embassy & Outposts: Overview Visibility Start Small • Audit Your Business • Secure Your Name • Establish a Presence Credibility Build Deliberately • Build Digital Blueprint • Optimize Profiles • Create a Strategy Authority Be Consistent • Content • Tools/Automate • Publish
- 11. Let Content Do The Heavy Lifting Choosing What Works for Your Business & Industry
- 12. Approach: Your Content Platform Inform Educate Empower Advocate Entertain Inspire
- 13. Own Your Content Photos Video Infographics Audio Articles Graphics Presentations Screenshots
- 14. Repurposing / Remarket Content 1 4 3 2
- 15. How to Look at Business Content • Blog Post / Article • Video on YouTube • Transcript to Podcast • Photos to Instagram/Facebook • Facts, Figures, Statistics, Quotes
- 16. RESOURCES Customizing Business Content Build a Resource Library
- 17. Establish Social Authority Website(Blog) Posts LinkedIn Pulse Deep Captions Embedded SlideShare YouTube Videos Guest Posting Creating Content Calendar
- 18. LinkedIn Facebook Google Ask for Reviews & Testimonials
- 19. Build Once. Identify Your RSS Feeds. Use Content System. VirtualOptions.net Have Content? Hootsuite.com Tweetdeck.com Bufferapp.com Postplanner.com Let Technology Do the Heavy Lifting
- 20. Social Business Next Steps 1. Establish Your Social Content Map 2. Build Branded Content 3. Use Social Media / Social Content Mgmt Tool 4. Ask for Reviews 5. Repurpose / Remarket What you already have 6. Consistency is Key
- 21. Hootsuite
- 22. Buffer
- 23. 1. ID Key Social Platforms 2. Create Posting Schedule To start off, it’s good to know what the definition of “active” is. In terms of posting it’s: 2-3 x a day on Facebook 5-10 x a day on Twitter 1 x a day on LinkedIn 1-2 x a day on Google+ 50-100 pins on Pinterest 1-2 x a day on Instagram
- 24. Next Level Use Hashtags# Every day you want to: Have conversations with people on Twitter. Comment on blog posts Take part in discussions in Facebook groups Comment on Instagram photos
- 25. Questions? Concerns? Email : dawn@virtualoptions.net Book: Calendly.com/dawnjensen Build: Social Content System: www.virtualoptions.net
Editor's Notes
- Social Media Content for eCommerce Your Content: Become and Online Influencer Using Social Media How to Social Content for eCommerce For most online entrepreneurs and course creators in particular, a lead magnet is some type of value that you give someone in exchange for an email address. These are all examples of types of lead magnets… Toolkits/resource guides Free mini-course Checklists Handouts Downloads Worksheets Webinars Video series Podcast Video content
- Toolkits/resource guides Free mini-course Checklists Handouts Downloads Worksheets Webinars Video series Podcast Video content Data visualization — standalone charts and graphs (example) Comics — relevant comic strips or cartoons (example) Visual note-taking — casually-designed layout of ideas, typically text-heavy (example Screenshots — helpful images of your product or workflow