The document outlines a strategy for positioning clients as business influencers using social media and digital marketing. It provides a seven-step approach to building influence, emphasizing the importance of establishing a brand presence, creating valuable content, and utilizing various social platforms. Key actions include building a social content map, consistent posting, and repurposing existing content to enhance visibility and authority.

1. Let’s Get You Noticed
How I Position My Clients As Business
Influencers
Presented by Dawn Raquel Jensen

2. Dawn Raquel Jensen
Social Media Speaker
Digital Marketing Coach
Social Business Trainer

3. Get Clear About
Who You Are
For The People
You Serve

4. How to Get Noticed:
7 Steps To Building Influence
Prep Plan Presence Position Pivot Platform
Social Business System

5. Where Is Social Content
Focused?
What You Need to Know

6. Your 30,000 Foot View

7. Social Business
Branding
Building Content Authority

8. Social Platforms:
Digital Embassies and Outposts
Website
Facebook
LinkedIn
Pinterest Instagram
SlideShare
Twitter
YouTube
*Google+
©2016 Virtual Options Coaching &

9. Digital Embassy & Outposts: Overview
Visibility
Start Small
• Audit Your
Business
• Secure Your Name
• Establish a
Presence
Credibility
Build
Deliberately
• Build Digital
Blueprint
• Optimize Profiles
• Create a Strategy
Authority
Be Consistent
• Content
• Tools/Automate
• Publish

11. Let Content Do The
Heavy Lifting
Choosing What Works for Your Business &
Industry

12. Approach: Your Content Platform
Inform
Educate
Empower
Advocate
Entertain
Inspire

13. Own Your Content
 Photos
 Video
 Infographics
 Audio
 Articles
 Graphics
 Presentations
 Screenshots

14. Repurposing / Remarket Content
1 4
3
2

15. How to Look at
Business Content
• Blog Post / Article
• Video on YouTube
• Transcript to Podcast
• Photos to
Instagram/Facebook
• Facts, Figures,
Statistics, Quotes

16. RESOURCES
Customizing Business Content
Build a Resource Library

17. Establish Social Authority
 Website(Blog) Posts
 LinkedIn Pulse
 Deep Captions
 Embedded SlideShare
 YouTube Videos
 Guest Posting
 Creating Content Calendar

18.  LinkedIn
 Facebook
 Google
Ask for
Reviews & Testimonials

19.  Build Once. Identify Your RSS Feeds. Use
Content System.
 VirtualOptions.net
Have Content?
 Hootsuite.com
 Tweetdeck.com
 Bufferapp.com
 Postplanner.com
Let Technology Do the
Heavy Lifting

20. Social Business
Next Steps
1. Establish Your Social Content Map
2. Build Branded Content
3. Use Social Media / Social Content
Mgmt Tool
4. Ask for Reviews
5. Repurpose / Remarket What you
already have
6. Consistency is Key

21. Hootsuite

22. Buffer

23. 1. ID Key Social Platforms
2. Create Posting
Schedule
To start off, it’s good to know
what the definition of “active” is.
In terms of posting it’s:
 2-3 x a day on Facebook
 5-10 x a day on Twitter
 1 x a day on LinkedIn
 1-2 x a day on Google+
 50-100 pins on Pinterest
 1-2 x a day on Instagram

24. Next Level
Use
Hashtags#
Every day you want to:
 Have conversations with
people on Twitter.
 Comment on blog posts
 Take part in discussions in
Facebook groups
 Comment on Instagram
photos

25. Questions?
Concerns?
Email : dawn@virtualoptions.net
Book: Calendly.com/dawnjensen
Build: Social Content System:
www.virtualoptions.net

26. http://www.virtualoptions.net