The document provides seven tips for using social media to build a personal brand as an entrepreneur. It recommends creating a social media strategy and content calendar. It also suggests optimizing profiles on LinkedIn, creating a Facebook fan page, using SlideShare to share presentations, using Pinterest to share interests, and services like About.me and Fullyfollow.me to consolidate social profiles. The goal is to build an online presence across multiple social media platforms to promote an entrepreneurial brand.

1. Social Media & The Entrepreneur:
Seven Quick Tips for Building Personal Branding Through Social Media
1) Creating Digital Embassies and Outpost Model ™
• Get Your Strategy in Place
• Set Your Editorial/Social Content Calendar
• Start Small. Create your top Social Media structures.
• Build Deliberately. Give thought to what Social networks you are on and why.
• Be Consistent. When you post, ensure your activity is daily and/or weekly.
2.) Linkedin Reminders
• Three web links (Facebook Fan page, Website, blog e.g.)
• Two Twitter Feeds
• “Google-ize” your job titles
• Use bullets to separate your titles and enhance search
3.) Facebook Fan Page
• Set Vanity URL: http://www.facebook.com/username
• Get and give recommendations
4.) Slideshare.net
“SlideShare is the world's largest community for sharing presentations.. Besides presentations, SlideShare
also supports documents, PDFs, videos and webinars.”
Some things that you can do on SlideShare:
• Upload presentations publicly or privately
• Download presentations on any topic and reuse or remix
• Embed on blogs, websites, company intranets
• Share on Twitter, Facebook, LinkedIn
• Zipcast: free, no download, 1 click web meetings
• Slidecast: sync mp3 audio with slides to create a webinar
• Embed YouTube videos inside SlideShare presentations
5.) Pinterest.com
“Pinterest is a virtual pinboard. Organize and share all the beautiful things you find on the web. Browse
pinboards created by other people to discover new things and get inspiration from people who share your
interests.”
6.) About.me
Example – http://www.about.me/dawnjensen - Combine all social sites on one page and create your
own personal page.
7.) Fullyfollow.me
FullyFollow is a social networking tool to connect your social profiles together into a single URL that is simple
to share with others. It removes the hassle of tracking down a new contact across many sites.
www.fb.me/dawnraqueljensen | training@dawnraqueljensen.com | 407-588-7246 | www.dawnraqueljensen.com

2. DawnRaquelJensen.com 2
Facebook
• Fan Page
• Profile
• Groups
Google+ Linkedin
• Profile
• Profile
• Company Page
• Page
• Groups
YouTube
Pinterest Website Channel
Delicious Twitter
Slideshare
© 2012, Virtual Options LLC All Rights Reserved.
Email: dawn@virtualoptions.net Web: www.virtualoptions.net Fan: http://www.fb.me/virtualoptions

3. DawnRaquelJensen.com 3
Digital Embassies &
Twitter
Pinterest YouTube
Outposts
Linkedin Slideshare
Website
Facebook Google+
Blog
Hybrid
Site
©
2012
All
Rights
Reserved.
All
materials
are
proprietary.
This
information
will
not
be
duplicated,
used,
or
disclosed,
in
whole
or
in
part,
for
any
purpose
without
prior
written
consent.
© 2012, Virtual Options LLC All Rights Reserved.
Email: dawn@virtualoptions.net Web: www.virtualoptions.net Fan: http://www.fb.me/virtualoptions