Customer Retention is more than Facebook and Twitter - conversation with Adam...introNetworks.com
Slides used during the April introNetworks Webinar with Adam Cohen. You can listen to the live webinar (recording) at http://intronetworks.com/webinars.aspx - click on the right side, enter your name and you will have access to the conversation.
This document summarizes an upcoming webinar titled "Discover the Five Proven Strategies which Guarantee Online Community Success" featuring introNetworks founders Mark Sylvester and Kymberlee Weil. The webinar will discuss five strategies for online community success: 1) developing strategies and implementing tactics, 2) rapidly developing social networks, 3) determining member needs through discussion trends, 4) evaluating credibility through design experience, and 5) ensuring goals are measured. The webinar aims to provide insights on building successful online communities.
Conversation with Social Media and Event Expert Corbin Ball during the December introNEtworks Webinar - listen to the replay at http://intronetworks.com/webinars.aspx
This document outlines a workshop for ladies who launch on web strategies and social media trends. It discusses the evolution from Web 1.0 to Web 2.0 and the rise of social media. Statistics are provided on growth rates of Facebook, blogs, and YouTube. Tips are given for leveraging social media platforms like LinkedIn, Facebook, and Twitter as part of a marketing system. Homework assignments are included to sign up for and engage with these social media sites.
How to Optimize Your LinkedIn Presence to Generate New BusinessSamantha Russell
LinkedIn is home to the largest group of influential, affluent, and educated people worldwide. Yet the truth is that LinkedIn is one of the most underrated marketing channels among financial professionals.
It’s no longer enough to just simply have a LinkedIn profile, you need to have a presence that cuts through the noise. Join us for this one-hour workshop with Samantha Russell, Chief Evangelist, to learn exactly how to optimize your LinkedIn presence to generate new business.
Learn how to supercharge your activity on LinkedIn, including:
- 5 steps to creating a strong profile
- How to develop a thoughtful and engaging content strategy
- Latest updates on the LinkedIn algorithm
- How to attract followers and drive engagement
The document discusses how social media, specifically Facebook and Twitter, can be used to strengthen events. It provides examples of how an event planning company called Event Solutions used Facebook and Twitter to promote their 2009 conference. They were able to increase engagement among attendees, obtain real-time feedback, and have Twitter become a top referring site to their website during the event.
Customer Retention is more than Facebook and Twitter - conversation with Adam...introNetworks.com
Slides used during the April introNetworks Webinar with Adam Cohen. You can listen to the live webinar (recording) at http://intronetworks.com/webinars.aspx - click on the right side, enter your name and you will have access to the conversation.
This document summarizes an upcoming webinar titled "Discover the Five Proven Strategies which Guarantee Online Community Success" featuring introNetworks founders Mark Sylvester and Kymberlee Weil. The webinar will discuss five strategies for online community success: 1) developing strategies and implementing tactics, 2) rapidly developing social networks, 3) determining member needs through discussion trends, 4) evaluating credibility through design experience, and 5) ensuring goals are measured. The webinar aims to provide insights on building successful online communities.
Conversation with Social Media and Event Expert Corbin Ball during the December introNEtworks Webinar - listen to the replay at http://intronetworks.com/webinars.aspx
This document outlines a workshop for ladies who launch on web strategies and social media trends. It discusses the evolution from Web 1.0 to Web 2.0 and the rise of social media. Statistics are provided on growth rates of Facebook, blogs, and YouTube. Tips are given for leveraging social media platforms like LinkedIn, Facebook, and Twitter as part of a marketing system. Homework assignments are included to sign up for and engage with these social media sites.
How to Optimize Your LinkedIn Presence to Generate New BusinessSamantha Russell
LinkedIn is home to the largest group of influential, affluent, and educated people worldwide. Yet the truth is that LinkedIn is one of the most underrated marketing channels among financial professionals.
It’s no longer enough to just simply have a LinkedIn profile, you need to have a presence that cuts through the noise. Join us for this one-hour workshop with Samantha Russell, Chief Evangelist, to learn exactly how to optimize your LinkedIn presence to generate new business.
Learn how to supercharge your activity on LinkedIn, including:
- 5 steps to creating a strong profile
- How to develop a thoughtful and engaging content strategy
- Latest updates on the LinkedIn algorithm
- How to attract followers and drive engagement
The document discusses how social media, specifically Facebook and Twitter, can be used to strengthen events. It provides examples of how an event planning company called Event Solutions used Facebook and Twitter to promote their 2009 conference. They were able to increase engagement among attendees, obtain real-time feedback, and have Twitter become a top referring site to their website during the event.
3 Growth Hacks To Test In Less Than an HourMention
This is the presentation we made at IdeaLabs in Antwerp, Belgium, for the "Unicorns & Rainbow" conference. The main topic was growth hacking.
We wanted the audience (and you guys) to test (and improve) those growth hacks for your own businesses. Those hacks were tested during our weekly iterations here at Mention.
Enjoy :)
Check out our blog here: http://blog.mention.com
Check out our plans here: http://bit.ly/mention-unicorn
Content Falling Flat? How to Overcome the Content Distribution Hurdle in 8 Ea...Mention
Buyers are 60% down the buyer’s journey before they engage
with a brand or person. You have to be proactive in reaching
them early on.
In order to be heard over the noise that is the Internet, you have to hand deliver your content to your target audience.
This presentation explains how!
How to automate boring public relations tasksPrezly
Most public relations teams still use the same tools they did in the previous century. They lose time with the inefficient workflows of these tools. Yet there are many modern solutions that can help automate repetitive tasks.
The tools in this list are Rapportive, Prezly, Yesware, Contactually and FullContact
8 Ways Experienced Marketers & Entrepreneurs Leverage Social Listening Mention
Learn 8 ways marketers and entrepreneurs are leveraging media monitoring and social listening to benefit their businesses from General Assembly, Light in the Box, CMX Summit, Mailjet, Groove, Instapage, and Marketing Land.
Social Recruiting Boot Camp - Jenny DeVaughnJenny DeVaughn
Jenny DeVaughn, Chief Enthusiast Officer (CEO) of Social Precision, will help you start 2010 in the right direction. Jenny will get rid of your social media timewasters and make sure that your social recruiting strategy is in top form.
Most news writers publish only one story per day. Yet half of them get pitched over twenty times per day. How do you cut through the clutter with your story? Here are 6 tips for sending better email pitches.
Back to Basics: Social Media 101 for Financial AdvisorsSamantha Russell
Watch the replay of this webinar: https://youtu.be/jpMXgEHuYRM
Social media is the fastest-growing trend in the world - faster than the internet itself!
It's literally beginning to take over the world.
As scary as that may sound if you're not using social media as part of your overall marketing strategy you will lose in the long run.
We're taking it back to basics with Samantha Russell, chief marketing and business development officer at Twenty Over Ten to discuss the fundamentals of social media and content strategy.
You'll learn:
- The most popular social media platforms and audience makeup for each
- Platform-specific nuances and things to be aware of
- How to choose the best social media platform(s) for your firm
- What content mix is ideal for the best engagement
- Social content trends
- Much more!
T.A. McCann_Twitter for entrepreneurs - the why and the how to get maximum valueT. A. McCann
The document provides tips for entrepreneurs on using Twitter effectively. It recommends starting with setting up a Twitter account and Buffer for scheduling posts. The key is to follow influencers in your industry, amplify their content, develop your own perspective, and engage authentically. It suggests a 5:3:2 posting ratio - 5 posts about your industry, 3 with your thoughts, and 2 personal posts. Tools mentioned include Buffer, Tweetdeck, Topsy, and Rival IQ. The overall message is that an active, engaged Twitter presence can help entrepreneurs learn, connect, and drive business value.
This document provides a summary of a webinar on using social media effectively for non-profit organizations. The webinar covered how to make the most of limited time and resources on social media, balancing calls to action with educational content, and integrating social strategies into existing plans. Speakers from GlobalGiving, Argyle Social and TechSoup discussed metrics for measuring social media success and challenges such as defending social media properties and generating peer-to-peer learning. The webinar concluded with a question and answer session.
This document summarizes a webinar about optimizing customer relationships with social media. The webinar covered topics like generating leads through inbound marketing by creating and optimizing content, promoting it across various channels, and analyzing results. It also discussed monitoring social media conversations, engaging prospects, identifying influencers, and leveraging advocates. The importance of backing up social media data was highlighted to ensure conversations are documented and managed in case of data loss through user error or hacked accounts.
10 secrets of a super connector t.a. mccannT. A. McCann
T.A. McCann outlines 10 secrets for becoming a super-connector including making yourself public through social media profiles and speaking engagements, establishing yourself as a thought leader by sharing expertise online, taking relationships offline through in-person meetings, actively listening and introducing connections, and optimizing your digital tools to facilitate connections. The final tip is to buy drinks for friends to build strong relationships when in their town.
Creating a Successful Brand on Social Media with Remarkable StoriesMaggie Georgieva
The tools of social media are changing, but the underlying principles of story-telling stay the same - being informative, evoking emotions, and making yourself vulnerable.
Brad Kleinman, Director of Education of WorkSmart eMarketing discusses how to 'jump into the pool' and get started with Social Media at the Web 2.0h! NACCE Webinar in April 2009.
The document is an agenda for the Gravity Summit event at Stanford on social media marketing. The agenda includes sessions on how social media is transforming businesses, using Twitter, social media driving customer loyalty, and integrating social media into marketing. There will also be networking activities including a breakout session and a tweetup mixer after the event.
The document discusses social media and Twitter. It provides information on what Twitter is, how it works with tweets, hashtags, mentions and retweets. It offers tips on using Twitter like following friends, industry leaders and their friends. It also discusses tools for managing Twitter like TweetDeck and Hootsuite. Finally, it touches on developing a social media strategy and monitoring objectives.
How to influence influencers: 10 tips by top #PR thinkersPrezly
The document discusses how to build relationships with influencers. It provides tips from various PR professionals, which include listening to influencers' needs, helping them without expecting anything in return, offering them opportunities to be sources or make connections, and investing in the relationship before asking them to promote brands or clients. The overall message is that influencer relations require sincerity, giving more than receiving, and developing long-term relationships through ongoing engagement and support.
The document provides a recap of a presentation discussing Google's new Disavow Tool, strategies for link building after Google's Penguin update, and tips for Facebook marketing. Key points include the announcement of Google's Disavow Tool to remove links, the importance of proactive and diverse link building, and driving engagement on Facebook through targeted posts to stay in users' newsfeeds.
How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013Mike Merrill
The document discusses leveraging local influencers to increase word of mouth marketing. It defines influencers as those able to drive measurable outcomes and change behavior online. It provides tips for identifying influencers on various social media platforms like Facebook, Twitter, Foursquare and Google+. The document also outlines best practices for building relationships with influencers, planning successful influencer outreach events, and measuring the results of influencer marketing campaigns.
Big Ticket Social Media Secrets - Be The Change 2013Michele Mere
This document summarizes Michele Scism's presentation on using social media to fill big ticket programs. It provides statistics on the size of social media platforms and explains that images are very effective for engagement. It then discusses two common reasons why social media may not work and provides three secrets: creating tools like assessments and offers, using images strategically, and creating events and posts to promote tools and builds an audience. Examples are given of how images doubled page likes and helped others successfully promote launches. The presentation aims to help others gain clarity and confidence in their social media and launch strategies.
This document provides an overview of strategies for using social media and web 2.0 tools to engage customers and build brands. It discusses monitoring online conversations, responding to feedback, creating compelling content, using platforms like social networks, blogs and podcasts, and practicing public relations online. Specific tips are provided for activities like creating social media campaigns, engaging corporate audiences, pitching to bloggers and more. The goal is to leverage new marketing approaches for clients in today's digital landscape.
3 Growth Hacks To Test In Less Than an HourMention
This is the presentation we made at IdeaLabs in Antwerp, Belgium, for the "Unicorns & Rainbow" conference. The main topic was growth hacking.
We wanted the audience (and you guys) to test (and improve) those growth hacks for your own businesses. Those hacks were tested during our weekly iterations here at Mention.
Enjoy :)
Check out our blog here: http://blog.mention.com
Check out our plans here: http://bit.ly/mention-unicorn
Content Falling Flat? How to Overcome the Content Distribution Hurdle in 8 Ea...Mention
Buyers are 60% down the buyer’s journey before they engage
with a brand or person. You have to be proactive in reaching
them early on.
In order to be heard over the noise that is the Internet, you have to hand deliver your content to your target audience.
This presentation explains how!
How to automate boring public relations tasksPrezly
Most public relations teams still use the same tools they did in the previous century. They lose time with the inefficient workflows of these tools. Yet there are many modern solutions that can help automate repetitive tasks.
The tools in this list are Rapportive, Prezly, Yesware, Contactually and FullContact
8 Ways Experienced Marketers & Entrepreneurs Leverage Social Listening Mention
Learn 8 ways marketers and entrepreneurs are leveraging media monitoring and social listening to benefit their businesses from General Assembly, Light in the Box, CMX Summit, Mailjet, Groove, Instapage, and Marketing Land.
Social Recruiting Boot Camp - Jenny DeVaughnJenny DeVaughn
Jenny DeVaughn, Chief Enthusiast Officer (CEO) of Social Precision, will help you start 2010 in the right direction. Jenny will get rid of your social media timewasters and make sure that your social recruiting strategy is in top form.
Most news writers publish only one story per day. Yet half of them get pitched over twenty times per day. How do you cut through the clutter with your story? Here are 6 tips for sending better email pitches.
Back to Basics: Social Media 101 for Financial AdvisorsSamantha Russell
Watch the replay of this webinar: https://youtu.be/jpMXgEHuYRM
Social media is the fastest-growing trend in the world - faster than the internet itself!
It's literally beginning to take over the world.
As scary as that may sound if you're not using social media as part of your overall marketing strategy you will lose in the long run.
We're taking it back to basics with Samantha Russell, chief marketing and business development officer at Twenty Over Ten to discuss the fundamentals of social media and content strategy.
You'll learn:
- The most popular social media platforms and audience makeup for each
- Platform-specific nuances and things to be aware of
- How to choose the best social media platform(s) for your firm
- What content mix is ideal for the best engagement
- Social content trends
- Much more!
T.A. McCann_Twitter for entrepreneurs - the why and the how to get maximum valueT. A. McCann
The document provides tips for entrepreneurs on using Twitter effectively. It recommends starting with setting up a Twitter account and Buffer for scheduling posts. The key is to follow influencers in your industry, amplify their content, develop your own perspective, and engage authentically. It suggests a 5:3:2 posting ratio - 5 posts about your industry, 3 with your thoughts, and 2 personal posts. Tools mentioned include Buffer, Tweetdeck, Topsy, and Rival IQ. The overall message is that an active, engaged Twitter presence can help entrepreneurs learn, connect, and drive business value.
This document provides a summary of a webinar on using social media effectively for non-profit organizations. The webinar covered how to make the most of limited time and resources on social media, balancing calls to action with educational content, and integrating social strategies into existing plans. Speakers from GlobalGiving, Argyle Social and TechSoup discussed metrics for measuring social media success and challenges such as defending social media properties and generating peer-to-peer learning. The webinar concluded with a question and answer session.
This document summarizes a webinar about optimizing customer relationships with social media. The webinar covered topics like generating leads through inbound marketing by creating and optimizing content, promoting it across various channels, and analyzing results. It also discussed monitoring social media conversations, engaging prospects, identifying influencers, and leveraging advocates. The importance of backing up social media data was highlighted to ensure conversations are documented and managed in case of data loss through user error or hacked accounts.
10 secrets of a super connector t.a. mccannT. A. McCann
T.A. McCann outlines 10 secrets for becoming a super-connector including making yourself public through social media profiles and speaking engagements, establishing yourself as a thought leader by sharing expertise online, taking relationships offline through in-person meetings, actively listening and introducing connections, and optimizing your digital tools to facilitate connections. The final tip is to buy drinks for friends to build strong relationships when in their town.
Creating a Successful Brand on Social Media with Remarkable StoriesMaggie Georgieva
The tools of social media are changing, but the underlying principles of story-telling stay the same - being informative, evoking emotions, and making yourself vulnerable.
Brad Kleinman, Director of Education of WorkSmart eMarketing discusses how to 'jump into the pool' and get started with Social Media at the Web 2.0h! NACCE Webinar in April 2009.
The document is an agenda for the Gravity Summit event at Stanford on social media marketing. The agenda includes sessions on how social media is transforming businesses, using Twitter, social media driving customer loyalty, and integrating social media into marketing. There will also be networking activities including a breakout session and a tweetup mixer after the event.
The document discusses social media and Twitter. It provides information on what Twitter is, how it works with tweets, hashtags, mentions and retweets. It offers tips on using Twitter like following friends, industry leaders and their friends. It also discusses tools for managing Twitter like TweetDeck and Hootsuite. Finally, it touches on developing a social media strategy and monitoring objectives.
How to influence influencers: 10 tips by top #PR thinkersPrezly
The document discusses how to build relationships with influencers. It provides tips from various PR professionals, which include listening to influencers' needs, helping them without expecting anything in return, offering them opportunities to be sources or make connections, and investing in the relationship before asking them to promote brands or clients. The overall message is that influencer relations require sincerity, giving more than receiving, and developing long-term relationships through ongoing engagement and support.
The document provides a recap of a presentation discussing Google's new Disavow Tool, strategies for link building after Google's Penguin update, and tips for Facebook marketing. Key points include the announcement of Google's Disavow Tool to remove links, the importance of proactive and diverse link building, and driving engagement on Facebook through targeted posts to stay in users' newsfeeds.
How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013Mike Merrill
The document discusses leveraging local influencers to increase word of mouth marketing. It defines influencers as those able to drive measurable outcomes and change behavior online. It provides tips for identifying influencers on various social media platforms like Facebook, Twitter, Foursquare and Google+. The document also outlines best practices for building relationships with influencers, planning successful influencer outreach events, and measuring the results of influencer marketing campaigns.
Big Ticket Social Media Secrets - Be The Change 2013Michele Mere
This document summarizes Michele Scism's presentation on using social media to fill big ticket programs. It provides statistics on the size of social media platforms and explains that images are very effective for engagement. It then discusses two common reasons why social media may not work and provides three secrets: creating tools like assessments and offers, using images strategically, and creating events and posts to promote tools and builds an audience. Examples are given of how images doubled page likes and helped others successfully promote launches. The presentation aims to help others gain clarity and confidence in their social media and launch strategies.
This document provides an overview of strategies for using social media and web 2.0 tools to engage customers and build brands. It discusses monitoring online conversations, responding to feedback, creating compelling content, using platforms like social networks, blogs and podcasts, and practicing public relations online. Specific tips are provided for activities like creating social media campaigns, engaging corporate audiences, pitching to bloggers and more. The goal is to leverage new marketing approaches for clients in today's digital landscape.
This document provides an overview of strategies for using social media and web 2.0 tools to engage customers and build brands. It discusses monitoring online conversations, identifying target audiences, creating compelling content, and using various social media platforms like Facebook, Twitter, LinkedIn and blogs. It also covers topics like crisis management online, creating mobile-friendly websites, podcasting, pitching to bloggers and using analytics tools to measure results. The goal is to leverage these channels to spread messaging and create brand ambassadors in a cost-effective manner.
This document discusses social media and its applications for business. It provides an overview of social media, explaining that it allows people to develop communities, share content, engage in conversations, and connect with others. It then outlines why businesses should use social media, including listening to customers, engaging with customers at low cost, and building relationships, communities, and trust. The document also discusses how to run a successful social media campaign, measure results, and provides examples of campaigns from companies like Dell, Zappos, BlendTec, and others.
A class presentation for a project in Management Information Systems class at Miami University. The client, new to the realm of social networking, was exploring options for family-friendly sites and network ideas. I was presented with the challenge of reviewing a current social network (ExpertVillage) and then making a recommendation of whether the firm should pursue a buy-out, or develop their own network. In the following slides, my team's recommendation's and findings are documented. Our proposed new venture is The Front Porch, a mix of social networking and social video site that seeks to gather families around meaningful activities that encourage growth and learning.
Clases sobre Social Customer Engagement impartidas por @RamonLaguna en la #CEA en el módulo Marketing through Social Networks (in English, of course) de Marketing Management & Public Affairs.
This webinar is designed for the nonprofit organization that wants to understand a social media strategy, and what goes into developing one. During the webinar, we’ll discuss the following:
- Benefits of creating a strategy
- How a social media strategy supports overall organizational goals
- Research needed to before you create your strategy
- The major components of a social media strategy
- Tying the social media strategy into the website
- How a social media strategy supports fundraising
eMarketing is now one of the most effective ways to keep in touch with customers and build brand awareness and loyalty. Brad Kleinman, keynote speakers, discusses best practices in eMarketing at the conference.
This document provides an overview and guidance on integrating social media into marketing plans and client engagement. It discusses how to sell social media strategies to stakeholders, develop social media campaigns, monitor online conversations, and effectively use various social media platforms and tools like Facebook, Twitter, LinkedIn, blogs and more to engage customers, build brands and measure results.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook® and Twitter™.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, discusses how to leverage social media and become part of the consumer dialogue.
Web 2.0 how to make it a competitive advantageBrand4Profit
This document discusses how social media and word-of-mouth marketing have changed the internet from Web 1.0 to Web 2.0. People now seek community and identity online through social networks and tribes. Marketers can encourage word-of-mouth by creating tools for sharing, developing online communities, and identifying influential individuals to spread messaging. The document outlines several social media strategies including creating content to encourage conversations, building advocate programs, and engaging in transparent discussions. It promotes developing an optimized social media campaign combining multiple strategies to increase website traffic and referrals through these new marketing approaches.
Breaking barriers effective social messaging 05302013Blane Warrene
This document discusses effective social media messaging strategies for businesses. It emphasizes the importance of understanding your business's social media voice and goals before developing a content strategy and tactical plan. The key components of an effective strategy include defining goals, roles and responsibilities, editorial planning, integration with other departments, and analytics. Regular posting of relevant content, engagement with customers, and adapting based on metrics are also emphasized.
The document discusses developing a successful digital media strategy. It emphasizes the importance of defining goals, understanding audiences, choosing appropriate technologies, and developing a consistent message. It also stresses engaging audiences, measuring success through analytics, analyzing results, and continually refining the strategy based on insights. The strategy cycle involves planning, creating content, measuring engagement, and using results for future analysis and strategy. A variety of digital tools and channels are mentioned for communication.
Secret Sauce: Chicago Workshop Final SlidesBeth Kanter
The document provides an agenda and overview for a workshop on developing a successful social media strategy. It emphasizes listening to audiences, learning from experiments, and adapting strategies based on insights gained. Key points include:
1) Objectives, metrics, and understanding audiences are essential to crafting an effective social media strategy. Continuous listening, learning, and adapting based on data is also important.
2) Case studies are presented on how organizations like the Red Cross used social media listening to improve relationships and gain customer insights.
3) Workshops participants are encouraged to apply the "listen, learn, adapt" process to their own social media strategies and discuss potential challenges. Testing approaches and gaining feedback from audiences is important for
Go to www.cfnps.org for information about upcoming events. Videos are not only a valuable way to showcase your organization. They also can be used to direct traffic to your website, thanks to YouTube features such as commenting, rating, and sharing. In addition, you can use YouTube to track and shape your message as your outreach campaign develops. In this way, your YouTube videos become an integral part of your social marketing strategy.
In this session we will cover the following:
• Incorporating Insight Statistics and other YouTube ratings and user comments to shape your communications strategy
• Linking your YouTube video to other networking sites like Facebook
• Adding keyword tags to your YouTube channel
• Using Call-to-action overlays on your videos to drive campaigns
• Including the Google Checkout “Donate” button in your video.
Go to www.cfnps.org for information about upcoming events. Videos are not only a valuable way to showcase your organization. They also can be used to direct traffic to your website, thanks to YouTube features such as commenting, rating, and sharing. In addition, you can use YouTube to track and shape your message as your outreach campaign develops. In this way, your YouTube videos become an integral part of your social marketing strategy. In this session we will cover the following: • Incorporating Insight Statistics and other YouTube ratings and user comments to shape your communications strategy • Linking your YouTube video to other networking sites like Facebook • Adding keyword tags to your YouTube channel • Using Call-to-action overlays on your videos to drive campaigns • Including the Google Checkout “Donate” button in your video.
Webinar: Creative Ways to Compensate for an Old IntranetPaula Cassin
What can you do to get the news out there and start dipping your toe into social media waters, while you wait for intranet nirvana to arrive? A few ideas.
Taking Your Business To The Next Level with Social MediaActionplanr
Brenda Horton presented on using social media to grow a business. She discussed how social media has revolutionized business relationships and communication. She outlined key social media platforms and statistics on their usage. Horton explained that the sales funnel starts with online relationships and educating customers to solve their problems, followed by calls to action to generate leads and sales. Finally, she stressed the importance of having an internet marketing plan that envisions goals, plans actions, tracks results, and adapts the strategy based on what is learned.
Similar to introNetworks Webinar With Stephen Nold (20)
March Webinar - This month we talk with Andy Kanefield, author of Uncommon Sense, a very insightful book that everyone who manages an organization should read. We will talk with Andy about the book and his consulting practice in a conversation about ‘getting in sync’.
Register for upcoming webinars at http://intronetworks.com/webinars.aspx
The Art of Community - Jono Bacon and introNetworksintroNetworks.com
Slidedeck that accompanies the 11/5 live conversation with author Jono Bacon - replay of the audio portion is at http://www.intronetworks.com/webinars.aspx
The Community Maturity Model - introNetworks Webinar Series with Rachel HappeintroNetworks.com
In this month's webinar we interview Rachel Happe from the Community Roundtable about her work and an interesting concept called the Community Maturity Model. You can listen to a replay of the webinar (free) at http://intronetworks.com/webinars.aspx
"The Online Community Manager: What's This New Job Really About?" introNetworks.com
This webinar focused on the issues key to having a successful online community - having an engaged and committed community manager. Listen to the entire webcast at http://www.intronetworks.com/webinars.aspx
Intro Networks Webinar With Reggie Smith April 2009introNetworks.com
This is the slide deck that was shown during the online webinar with Reggie Smith on April 22, 2009. A broadcast of the webinar is available at http://www.intronetworks.com/webinars.aspx
This document announces an upcoming webinar titled "An informal conversation, learning isn't what you thought it was..." featuring Jay Cross, CEO of Internet Time Group, and Mark Sylvester, CEO of introNetworks. The webinar will take place on March 26th at 9 am Pacific time and allow participants to chat live on Twitter. There will also be a drawing for three copies of Jay Cross's book "Informal Learning" for those online during the webinar. The webinar aims to discuss informal learning and its importance in corporate learning and development.
This is the deck that accompanied a live webinar with Jay Cross (replay at http://www.intronetworks.com/webinars.aspx) tweet stream recap, search for #jaycross
A well-implemented learning community can dramatically improve organizational effectiveness by intelligently matching people to the resources they need to accelerate informal learning. It solves problems traditional methods cannot by connecting people to others and content relevant to their skills, interests, goals and experiences. With features like tags, categories and open-ended questions, a learning community can be launched within 30 days to provide insights from users' profiles and accelerate overall learning in the organization.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
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introNetworks Webinar With Stephen Nold
1. introNetworks Webinar Series
quot;Five Steps To Using Social Media
to Make Your Next Event
A Massive Successquot;
With
Stephen Nold,
CEO, Founder,
MeetingTechOnline
Mark Sylvester,
CEO
introNetworks
Wednesday, May 27, 9 am Pacific
2. Before we start…
Range of Social media
expertise definition
Questions via
GoToWebinar
and Twitter
3. Chat Live with us on Twitter
Have a Twitter Tweetchat.com Ask Questions
Account? • Login using your • Chat with others
• Yes, great! Twitter account • We will monitor
• If not, create one • Join the #mto this room live
at Twitter.com, it room during the
takes 2 webinar
minutes, we’ll
wait…
4. Today’s Conversation
Define Your
Technology
Plan
Support a
Post Event
Purpose
Opportunitie
s Five Steps To Driven
Community
Using Social
Media at Your
Events
Focus on Budget
Message Resources
5. Tech Plan: Foundation
Relevant Connected
Relationships
Messages Communities
• Create plan that includes tangible objectives with
measurable results.
• Take inventory of your resources and budget and be
realistic.
• While many social media tools can be low cost, they can
also quickly become resource intense if you let them.
• Get your marketing manager on Twitter and Facebook may
not be the best tactic for your organization goals.
6. Technology Plan
Choose the solution that best Not all social media solutions fit
matches your organization’s every show objective
technical objectives
The Foundation
Create an interesting, relevant Promote and distribute your
message message via many channels
• The value of an exciting message • Be creative. Use videos, blogs, twitter and
• Obtaining visibility. Customers are photos
bombarded. Make your invite stand out.
Create passion
7. Purpose Driven Community
• Community
Identify • Content
• Conversation
• Purpose
Support • Passion
• Tools
Locate • Techniques
• Loyalty
Stimulate • Looks
8. Focus on Message
Relevant Multi- Call to
Message Channel Action
• David Distribution • Hanley Wood
Meerman • MTO Summit
Scott
9. Focus on Message
• Choose the solution(s) that best matches your organization’s
technical objectives
• Not all social media solutions fit every show objective.
• Create an interesting, relevant message
• David Meerman Scott: value of creating an exciting message.
• Obtaining visibility. Customers are bombarded competitive
messages. Make your invitation stand out. Create passion.
• Promote and distribute your message via many distribution
channels.
• Be creative and find ways to use video, blogs, twitter and
photos.
10. Budget Resources
Easy To Overwhelm
Set realistic expectations
Monitoring and Participating
Takes Time Can’t Be Absent
If You Don’t Attend, Neither Will They
Community Stimulus Conversation Starters
11. Post Event
Onsite
• Invitation to • Loyalty
Interactions • Physical Relationships
Bonding
Pre-Event Post-Event
12. Resources
• introNetworks, free Educational Webinar
series
• Tradeshow Week, Event Tech Blog
• BlogWorld
• David Meerman Scott Case Studies
• MTO Summit San Francisco, October 21-
22
13. Thanks For Watching
For more information onMeetingTechOnline
• stephen@advontech.com
• http://www.meetingtechonline.com
• @stepnold (twitter)
For more information on Mark and introNetworks
• mark@intronetworks.com
• http://www.intronetworks.com
• @marksylvester (twitter)
Webinar Replay – in 24 hours
• http://www.intronetworks.com/webinars.aspx
Editor's Notes
Goal: All about developing relevant messages delivered to masses which generate relationships that in turn create connected communities. Create plan that includes tangible objectives with measurable results. Take inventory of your resources and budget and be realistic. While many social media tools can be low cost, they can also quickly become resource intense if you let them. Get your marketing manager on Twitter and Facebook may not be the best tactic for your organization goals.
Goal: All about developing relevant messages delivered to masses which generate relationships that in turn create connected communities. Create plan that includes tangible objectives with measurable results. Take inventory of your resources and budget and be realistic. While many social media tools can be low cost, they can also quickly become resource intense if you let them. Get your marketing manager on Twitter and Facebook may not be the best tactic for your organization goals.
Identify your community, content and conversation Support, not create a community with a definite purpose. No purpose, no loyalty.Community – Generate a following by spreading your brand across targeted web vehicles and creating a feedback loop that converts interest into sales leadsWhen asked what is the best social media tool to launch; the obvious answer is the tool where you find your community.
Create an interesting, relevant messageDavid Meerman Scott: value of creating an exciting message.Obtaining visibility. Customers are bombarded competitive messages. Make your invitation stand out. Create passion.Promote and distribute your message via many distribution channels.Call to Action
Don’t overwhelm your own resourcesMonitoring and participating in community discussions takes time and resources. Don’t take on a community presence and then become absent. Community members expect responses. If you don’t participate, neither will they.
Architecture of Participation – Tim O’ReillyDriving short term event interactions into long term relationships