8/2015 SBDC Social Media Presentation
•Download as PPTX, PDF•
2 likes•686 views
A copy of Tina Lange's Social Media Presentation from the 8/2015 SBDC workshop at Eastern Florida State College.
More Related Content
What's hot
What's hot (20)
Viewers also liked
Similar to 8/2015 SBDC Social Media Presentation
Similar to 8/2015 SBDC Social Media Presentation (20)
Recently uploaded
Recently uploaded (13)
8/2015 SBDC Social Media Presentation
- 2. About Us
- 3. About Me!
- 4. Outline • Tell us a little about you • What’s a question you’d like answered today? Topics to Discuss: • Why Social Media? • Which platforms are right for your business? • Discuss Handouts • Free graphics tools • Measurement • Q&A
- 5. Your #1 client… YOU!Personal Business Lesson #1: It is as important to work ON your business as IN it. Spend some piece of each day focusing on your brand (or having someone focus on it for you). This is easier to do when you are successful and busy versus when you’re desperate for customers/clients! …and asking for help is OK!...
- 6. Why Promote? PR vs. Mktg. Companies truly need BOTH. PR & Social Media: • Earned endorsement • More credibility, positions company as an authority • SM Allows you to be authentic, human and part of real conversations Marketing: • Paid promotion and endorsement • More messaging control • May come across less authentic, more “salesy”
- 7. The Marketing Comm. Toolbox… • Website/Blog • News Releases • Marketing Collateral (brand consistency) • Speaking Opps (or teach a class!) • Op-Eds • Feature Pitches (Ed Cals) • Custom Media Databases • Strategic Volunteerism • Advertising • Fact Sheets • E-Newsletters • Annual Reports • Promotional Items • Editorial Boards • Trade Shows • Branded PowerPoints • Press Conferences
- 8. The Foundation Nothing works well independently! Communication Plan = Critical Step #1 • Identify 2015 Target Audiences for All Segments • Develop Key Messages for Each • Identify 2015 PR/Marketing/Social Media Strategies/Tactics • Include Current Business Plan – Exec Summary • Develop 2015 Planning Calendar for all Communications Tools (events, newsletter publish dates, conferences, holidays/themes, etc. etc.)
- 9. Which Social Media Platforms & Why? Which social media platforms make sense for your business? Top Platforms for Business Today: • Twitter, Facebook, LinkedIn, Instagram, Pinterest, Tumblr • Google+… fading into obscurity! • YouTube… making no $ but still a great holding place for your video. • Once you figure out your mix – don’t forget widgets! • Blogging – if you dive in, do it at least every 2 weeks! • When to pay for social?
- 10. There is incredible power and opportunity in strategic social media activity daily. (Magic of 2-way messaging!) • Facebook – Local Stakeholders, Community Focus (video and photo are key) – 2-3x weekly • Twitter – Legislators, Media, International – DAILY • LinkedIn – C-levels, Influencers, Community Leaders (group discussions) – 2-3x weekly • YouTube – vlogs, video is #1 attractor • Google+, Instagram, Vine, Pinterest, Tumblr, etc. etc. etc! Which Social Media Platforms & Why?
- 11. Suggestions on Social MediaTwitter (Daily Posting) • Grow your qualified following(Follows=Followers) • LISTEN!(use and watch hashtags strategically) • Have your online shopping cart ready to go • Creative Banner Image, Enhance Profile • More photos/videos to engage followers • Don’t link to Facebook content – point to website Click-to-Tweet = if you want to push someone to tweet about your link – you can pre- package that message to make it easier on them – free.
- 12. Suggestions on Social Media Facebook: (2-3x/wk min) • Be conversational, local, friendly • No robo messaging or corporate spak • Use images, tags • Never ignore comments, beg for likes or post inconsistent messaging • Facebook ZERO (organic reach) – almost there • Tweet tagged suggestions to reporters after they run industry-related story – offer sources, new angles!
- 13. Suggestions on Social Media LinkedIn: (2-3x/wk min) • Regular Discussion Group Participation (remember your target audiences!) Then there’s: YouTube, Instagram, Pinterest, Tumblr, Vine Other Thoughts: • Brand and Competitor tracking G-Alerts vs. TalkWalker.. • GeoFeedia – location-based, realtime social media monitoring (ex: airport crisis) • Visuals (literal or created through descriptive text)
- 15. LinkedIn • 247M Users (107M in U.S.) • 2 New Users per Second! • 200 Countries, 20 Languages • 40% of Users Check In Daily • Key Benefits: • Business Page • Discussion Groups • Connections Database
- 20. Initial Suggestions on Social Media Twitter • Grow your qualified following (Follows=Followers) • Have your online shopping cart ready to go • Creative Banner Image, Enhance Profile • More photos/videos to engage followers • Suggest not linking to Facebook content – website is #1 Facebook: Be conversational, local, friendly LinkedIn:Regular Participation in Groups Google+: SEO YouTube, Instagram, Pinterest, Vine!
- 21. Handout
- 22. WordSwag App
- 23. WordSwag App
- 24. Canva (“for work” coming this week!)
- 26. Case Study: Tailored MarComm Mix 1. BCA Communications Plan 2. Fact Sheets (3) 3. Press Releases (monthly) 4. Increased Strategic Social Media Posts, Targeted Follows 5. Media Pitches/Op-Eds/Editorial Board 6. Website Newsroom Counsel 7. E-Newsletter 8. Infographics 9. Annual Report 10.Brochures/Rack Cards
- 27. How to Measure BOTTOM LINE RESULTS = 12-MTH TREND! Give it time!
- 31. Questions?
- 32. How to Reach Us… Web: www.StrategicInkPR.com Twitter: @floridaPRjunkie @StrategicInkPR Facebook: Strategic Ink Public Relations LinkedIn: Tina Lange, APR
- 33. Your Website Look at your website through the eyes of your customers/prospects. Then take a look at what your competition is doing. • Organic SEO • WordPress Platform Migration? • The importance of customer/client testimonials, case studies, client logos Get your site professionally done. This is your #1 stop for all customers and prospects. Make it reflect your vision!
Editor's Notes
- I know the critical need for services that I don’t have time to do myself. i.e. Accountant. Website development. Photography.
- When to pay for social? Facebook - $30-$50/month after you grow your following. Only 16% see your posts organically at this point, but you can hypertarget. Sponsored posts. Twitter – Relatively inexpensive. If you have a small following, worth the investment. LinkedIn is pricey. So is Google AdWords. For the latter, be prepared to spend $300month to start.
- Facebook ZERO (organic reach). Facebook/Instagram – coming. Twitter/Facebook In Feed Buy Buttons coming! Facebook/LinkedIn – 2-3x weekly posting
- Twitter/Facebook In Feed Buy Buttons coming! Facebook/LinkedIn – 2-3x weekly posting
- Facebook ZERO (organic reach). Facebook/Instagram – coming. Twitter/Facebook In Feed Buy Buttons coming! Facebook/LinkedIn – 2-3x weekly posting
- From 1/2015 AdWeek Article If you assume they exist between the ages of 35 and 64, you’re looking at $75.8 Million people. What traditional advertising source gives you those kinds of numbers?
- Discussion groups tied to your target customers industries, position yourself as a topic authority. Responses are emailed to members, so they don’t have to log on to see them!
- 35-64 yrs: 19.5M
- 64.8M
- Female household purchasers – think moms – if that is your target demographic, this is a good platform for you!
- 25-34 highest percentage of users A micro-blogging social platform. More private than Facebook for younger audiences. Facebook 2.0, but much younger demo.
- No robo-messaging. Spam filtering. Always think about positioning yourself and your company as an authority, but in an approachable, friendly, relatable way. Give advice, education, be helpful. Sympathize. Be visual. Choose the right mix for your product or service. Don’t dive in if you’re not ready! Don’t forget your website is #1. newsletters. Blogs. It’s all part of the mix – we’re just talking about one piece of the puzzle today!
- Facebook headers