The document provides guidelines for optimizing social media platforms including Facebook, Twitter, and Instagram. It covers creating and managing business pages, utilizing analytics, and effective posting strategies. Additionally, it highlights the benefits of using Hootsuite for managing multiple social media accounts and scheduling updates.

1. SMO
Social
Media
Optimization

2. Contents
• Facebook Optimization (Page Creation, Updation)
• Twitter (Analytics, Moments)
• Instagram (Tips & Tricks)
• Schedule Posts via Hootsuite

3. Facebook Optimization

4. Facebook Page Creation
Select Create a Page option.

5. How To Create a Facebook Business
Page?
• Choose a Classification
• Complete Basic Information
• Understand the Admin Panel
• Populate Page With Content
• Measure Your Growth

6. Page Layout

7. Select Company, Organization or
Institution

8. Initial Steps

9. Update All Required Information

10. See Your Posts (Published & Scheduled)

11. Insights

12. Other Features
• Merge Duplicate Page
• Add Page Admin
• Country/Age Restrictions
• Add Notes (e.g.)
• Cross Posting (share videos across multiple
Pages)
• Milestone Achieved
• Get Reviews

13. Create Canvas

14. Canvas Builder

15. Create Offer

16. How Offer Look Like?

17. Update Photo/Video

18. Twitter

19. Twitter Profile

20. Twitter Analytics

21. Tweets stats

22. Audience

23. Events

24. Create a Moment

25. Moment

26. Create an app

27. Twitter Cards
You can attach rich photos, videos and media experience to
Tweets that drive traffic to your website
Validator: https://cards-dev.twitter.com/validator

28. Instagram

29. Instagram Marketing
->Easy login with Facebook

31. Update Profile

32. Tips & Tricks
• Make Sure Your Bio Accurately Represents Your
Brand
• Use Your Location as a CTA
• Post at peak times
• Carefully Pick Your Profile Image (sloppy)
• Don’t Use Hashtags in Your Bio
• Don’t Stick to One URL
• Don’t put a link in your bio section because
those aren’t clickable
• Don’t ask people to tag pictures with your
Instagram handle, instead have them use a
hashtag
• Tools to Improve Your Instagram Marketing
(Piqora, Repost, Schedugram)

33. Hootsuite

34. Why Hootsuite?
• Manage multiple Twitter, Facebook (profiles
and pages), LinkedIn, Google+ networks all
from one place (max 3 in free plan)
• Schedule updates
• Collaborate as a team (delegate replies,
tweets, mark as done, track messages etc)
• Customised analytics (including scheduled
reports)
• RSS integration (post updates from an RSS
feed)

35. Hootsuite Dashboard

36. Schedule Update

37. Thank you…
https://www.softprodigy.com/