The document discusses the importance of social media engagement and personal branding for growing a business and connecting with others. It emphasizes the need to be perceived as an expert and to create meaningful relationships online, rather than just promoting a business. Additionally, various tools and strategies for effectively using social media are highlighted.

1. Getting Out There! By A Guy Who’s REALLY Out There!

2. House Keeping I answer your cell phone-- and embarass you! I ask questions- you need to answer, you’ll probably get rewarded. You don’t have to laugh at my jokes. Connect with people! Don’t waste your time doing what you can do elsewhere (like e-mail)

3. Twitter Twitter – Who Uses It? What Is Live Tweeting? #SocialBBC is the hashtag. You are providing value to your followers, and will get new ones. You have notes to refer to later.

4. Getting Out There! By A Guy Who’s REALLY Out There!

6. Who am I? Couch Surfer for 4 years

7. Who am I? Couch Surfer for 4 years Creative problem solver

8. Who am I? Couch Surfer for 4 years Creative problem solver Marketing consultant

9. Who am I? Couch Surfer for 4 years Creative problem solver Marketing consultant Designer / Web Designer / Video Editor / Speaker

10. Who am I? Couch Surfer for 4 years Creative problem solver Marketing consultant Designer / Web Designer / Video Editor / Speaker Jokester

11. Who am I? Couch Surfer for 4 years Creative problem solver Marketing consultant Designer / Web Designer / Video Editor / Speaker Jokester Adrenaline Junky

12. why should you listen? I know my shit

13. why should you listen? I know my shit The people you spend $10k-$25k per day... I stay with for days-weeks at a time for free... getting to pick their brains.

14. why should you listen? I know my shit The people you spend $10k-$25k per day... I stay with for days-weeks at a time for free... getting to pick their brains. I stay with industry leaders (like Zappos.com CEO)

15. why should you listen? I know my shit The people you spend $10k-$25k per day... I stay with for days-weeks at a time for free... getting to pick their brains. I stay with industry leaders (like Zappos.com CEO) I study the latest and greatest every day.

16. why should you listen? I know my shit The people you spend $10k-$25k per day... I stay with for days-weeks at a time for free... getting to pick their brains. I stay with industry leaders (like Zappos.com CEO) I study the latest and greatest every day. I use all this- not just read it.

17. WHY AM I THE MC? Perfect exaple of Getting Out There / Social Media. Neil follows my adventures. I stayed with Dave & Mike before, so stayed an extra day specifically to meet someone new. Started consulting (reflex) - became MC/Speaker. Will I crash your couch?

18. What you will learn How to put the social into Social Media

19. What you will learn How to put the social into Social Media How to use social media to grow your brand

20. What you will learn How to put the social into Social Media How to use social media to grow your brand How to be remembered

21. What you will learn How to put the social into Social Media How to use social media to grow your brand How to be remembered How to be perceived as an expert because you’re out there.

22. What you will learn How to put the social into Social Media How to use social media to grow your brand How to be remembered How to be perceived as an expert because you’re out there. Some tools and reasons why to use them.

23. BRANDING & MARKETING You may know it- but you probably don’t use it! Define your brand Attract a tribe (followers/fans/clients) Have more fun! Social Media will take care of the rest.

24. WHAT’S MY BRAND? FUN! Adventure! Caring Travel Knowledge Quality

25. Are you a cool cat? What do you consider cool? Do you know what your clients consider cool? Examples: W.O.W. Farmville Steampunk

26. WHAT IS SOCIAL MEDIA?

27. WHAT IS SOCIAL MEDIA? People - First and foremost, it’s people Communication tools to spread: Thoughts Opinions Fun/Knowledge/Crap (See branding) A global connector Tools for finding likeminded individuals

28. WHY SOCIAL MEDIA? Someone said “you need to be on it” (lame) People like to interact with like minded people People do business with people they know/like/trust Viral marketing Find people where they are spending their time

29. EXAMPLES OF SOCIAL MEDIA Blog (Comments/FB Connect/TweetMeme/Buzz) Flickr Twitter / Facebook Youtube Foursquare Amazon / Ebay Yahoo Answers Couchsurfing.org

30. PUTTING THE SOCIAL If you don’t care, you shouldn’t be in business- or... shouldn’t be doing your own social media (get an intern that does care).

31. PUTTING THE SOCIAL If you don’t care, you shouldn’t be in business- or... shouldn’t be doing your own social media (get an intern that does care). Respond to EVERY e-mail/tweet/wall-post

32. PUTTING THE SOCIAL If you don’t care, you shouldn’t be in business- or... shouldn’t be doing your own social media (get an intern that does care). Respond to EVERY e-mail/tweet/wall-post Talk about what you’re doing, not just your business!

33. PUTTING THE SOCIAL If you don’t care, you shouldn’t be in business- or... shouldn’t be doing your own social media (get an intern that does care). Respond to EVERY e-mail/tweet/wall-post Talk about what you’re doing, not just your business! Read their bios

34. GIVING IS GETTING Comment on other people’s blogs (Builds cred/gets traffic) Valuable content (gets RT) Sharing your life (Builds trust)

35. ORI’S AWESOME FB SCHEME Your hair never looks as good as it does in the salon. Take professional photo of each person Upload to Fan Page Tag the person

36. GETTING SOCIAL Tweetups Meetups Industry events Your business card! A Flip-Cam

37. BEING REMEMBERED CARE! (I could leave it at that) Have an opinion Provide Value Connect Help people

38. BEING REMEMBERED- PROPS

39. BEING REMEMBERED- PROPS

40. EXPERT PERCEPTION “ Seen everywhere” Leverage the power of other experts High Follower count (social proof) Comment Karma (Social proof)

41. SOME TOOLS & WHY Blogtalk Radio Tweetdeck Ustream Search.Twitter.Com MrTweet.com Ping.FM

42. SOME TOOLS & WHY Google Alerts Wordpress.com Stats/ Google Analytics ContestBurner TubeMogul GOOGLE! Usernamecheck.com

44. Thank The Sponsors

45. IN CONCLUSION Care Participate Provide value Be everywhere Stand out Google stuff