This document provides 7 content marketing hacks to help speakers, trainers, and consultants get noticed and increase their influence. It discusses using Google Alerts and BufferApp to source and schedule social media content. It recommends transcribing presentations and repackaging existing content for blogs and newsletters. The document also suggests using the Revive Old Posts plugin to recycle content and creating targeted tweet sheets. Finally, it advocates using paid social media advertising, particularly on LinkedIn, to reach clients, noting open rates and targeting capabilities.

1. Get Noticed and Increase
Your Influence
7 Content Hacks that Actually Work!
With Aidan Crawford
www.shortcircuitmedia.com

2. Who am I?
Marketing as a Managed Service
I work with speakers, trainers and consultants
to help them align their marketing with
business goals.
Shortcircuitmedia.com

3. What’s the deal?
This is an all killa - no filla presentation.
There is no special deal at the end.

4. CONTENT HACKS IN FOUR PARTS
This program will focus on both paid and unpaid options to get your message
out as well as the content marketing hacks that help keep your content flowing.
● Source your content
● Content creation hacks
● Plugins
● LinkedIn’s killer ad feature

5. Your Content
Make your site a trusted
resource by blogging
regularly.
This will help you get noticed
by search engines and
prospects
Create content on a consistent basis
● Blog content is good for SEO
● Builds your credibility within your target market

6. Your Content
Your website is often the
very first introduction many
of your prospects ever have
to your business.
If you don’t regularly update
your site, they may wonder if
you are still in business.
Where do you get content?
The hard way
● Create everything yourself from scratch.
The Easy Way
● Curate content on social media
● Add to the discussion
● Cannibalize your books
● Transcribe your presentations

7. 1. Google Alerts
Google is the greatest source for content you can find.
Set up alerts for terms that would be of interest to your ideal clients. (content
marketing, SEO hacks, online tools)
Google sends you articles every day or in real time

8. 2. BufferApp.com
Paid Service
Connects to all your social media channels - LinkedIn, Twitter, FB and
Instagram
Automatically schedules tweets and shares that you add to the queue
Google Alerts to find articles
Your social media can be filled for the week on Monday morning as you’re
drinking your coffee!

9. 3. Blog Hack
Creating content from scratch twice a week is time consuming
- Use your books for content
- Transcribe your speeches for content
- Use Google Alerts to inspire your content

10. Your Content
Tools you can use
● Google.com/Alerts
● Bufferapp.com
● Hootsuite.com
Formula for a blog
● Compile a list of topics that your idea prospects
would be interested in
● Set Google Alerts for each topic
● Share them through BufferApp or Hootsuite
● Create an article around 2 of the Alerts you are
sent each week
○ Quote from the original
○ Link back to original post
○ Add your two cents

11. 4. Newsletter Hack
- Your blog posts from the past month are your newsletter
- “Flyer wrap”
- Only publish teasers /not the full article
- Promote your service between blurbs

12. 5. Revive Old Posts Plugin
- Content gets buried on your site
- Recycle your evergreen content back into social media on your schedule
- Free version only has Facebook and Twitter and you can’t control the
scheduling of post a featured image
- Pro version includes LinkedIn, allows the scheduling and posts with
images
- $100

13. 6. Tweet Sheets
- Promote your services once a day
- Hootsuite
- 28 day schedule
- Quotes, CTAs, images with links back to specific landing pages
BONUS: Also works for speaking engagements

14. Paid Advertising
The days of free social
media exposure are quickly
coming to a close. If you
want people to see your
content, you better be
prepared to pay.
Facebook & Twitter
The Facebook algorithm has changed to make it
harder for business content to get seen organically.
So today you need to “boost” posts in order to reach
prospects.
● If you spend 2 hours writing a blog spend the
$5 to get it seen
● With Twitter you can use hashtags or create an
ad that targets only those people who follow a
specific handle
● @NSAspeaker got me two clients in 24 hours
for $60
#CAPSCampTO

15. Paid Advertising
If you are professional
and want to get noticed
by other professional
who might actually hire
you. Focus your attention
on Linkedin
LinkedIn
● 50% of B2B buyers use LinkedIn when making
purchasing decisions
● 94% of B2B marketers use LinkedIn to
distribute content
● More than 1 million people use LinkedIn’s
publishing platform, sharing over 130,000 posts
each week

16. Paid Advertising
Paid LinkedIn InMail
campaigns have seen an
open rate of up to 70% while
typical emails to a
subscriber base are in the
range of 25%.
LinkedIn InMail Campaign
● Specific targeting based on filters you set
● Customize the message to speak to a specific
persona
● Drive leads back to a landing page
● Can cost as little as .40 a send
● DO NOT NEED A PAID ACCOUNT TO RUN ADS

17. Paid Advertising
Paid LinkedIn InMail campaigns have
seen an open rate of up to 70% while
typical emails to a subscriber base
are in the range of 25%.

18. Visit shortcircuitmedia.com/florida for
additional resources and a promo code to
access my online course DIY Marketing for
Speakers, Trainers and Consultants.

19. Thanks!
Contact us:
Aidan Crawford
ShortCircuitMedia.com/florida
Aidan@shortcircuitmedia.com