The document provides tips and techniques for building a social business online. It discusses using platforms like Facebook, LinkedIn, and Instagram to integrate social media into business. It recommends claiming business listings, optimizing profiles, and engaging customers on their preferred platforms through content, live video, and messaging. The goal is to inform, educate, and inspire customers while building online influence and authority for the business.

1. Black Belt Tactics
for Social
Business
Presented by
Dawn Raquel Jensen
Tools, Tips, & Techniques to
Build Your Business, Influence
& Leadership Online

2. Dawn Raquel Jensen
Social Media Speaker
Online Marketing Coach
Social Business Trainer

3. What is Social Business?
How Does it Apply?

4. Take a Snapshot of Your Online Presence
4

5. 5
The Power of
Facebook Live
• More than 100M
hours daily
• 700% growth in
views since launch
• People spend 3x
longer watching live
video than recorded
video

6. 6
Ways Social Media Can Integrate into Everyday
Business (& Not Drive You Crazy*)
Facebook Live
FacebookPage
Integrations Examples:
• Client Testimonial
• Client Wins
• Sharing the Prep Sessions
• Real-time Q&A
• Educational Outreach

7. Microsoft:
LinkedIn
Acquisition
Means Integration

8. Social Business System™ Steps :
Prep Plan Presence Position Pivot Platform
Building Online Influence & Authority

9. SOCIAL BUSINESS
STRATEGY
MAKE IT EASY TO BE FOUND
Building Online Influence & Authority
1. Find Your Business
2. Claim Your Listings
3. Optimize Your Information

10. SOCIAL BUSINESS STRATEGY: PREP
DO IT IN PHASES: PRIORITIZE THE NOW & THE
NEXT
•Namechk.com
•Knowem.com
First Steps : ACCESS - Find Your Business Name

11. Social Business Platforms:
Choose Primary & Secondary
Website
Facebook
LinkedIn
Pinterest Instagram
SlideShare
Twitter
YouTube
*Google+
©2017 Virtual Options LLC

12. SOCIAL BUSINESS STRATEGY:
PRESENCE
MAKE IT EASY TO BE FOUND ONLINE
•Moz.com/local
•Business.Google.com
•Yext.com
First Steps : CLAIM - Directory Listings

13. SOCIAL BUSINESS STRATEGY: PATH
WHO YOU ARE FOR THE PEOPLE YOU SERVE
First Steps : OPTIMIZE Your Information
•Obtain/Create Vanity URLS
•Know Your Keywords
•Identify Your Hashtags ##
•Full and Complete Profile
Listings

14. SOCIAL BUSINESS STRATEGY: PATH
WHO YOU ARE FOR THE PEOPLE YOU SERVE
Next Steps : ASK For Reviews & Testimonials
• LinkedIn Recommendations
• Facebook Reviews
• Google Reviews
• Yelp
• Trip Advisor

15. YOUR SOCIAL BUSINESS
APPROACH Inform
Educate
Empower
Advocate
Entertain
Inspire

16. SOCIAL BUSINESS STRATEGY: PATH
##HAIL TO THE HASHTAG##
Deeper Dive: Example of the Use of HASHTAGS
Can be incorporated when:
• Conversations with people on Twitter
• Comment on blog posts
• Discussions in Facebook groups
• Comment on Instagram photos
• Describing your photos or content

17. Organizations are on
social media primarily for
brand awareness.
Only 1 in 5 businesses
(21%) said to use social
media for customer
support
Resource: Buffer.com
Social Business Trend:
Social Media as a Customer Service Tool

18. MEETING CLIENTS WHERE THEY ARE
Consider: Instagram - Added 100M Users in Six Months
90% are younger than 35 More
ACTIVE than Snap Chat
 Business pages
 Stories
 Drafts
 Live video
 URL links
 Hashtag “Legacy”
18

19. Use Messaging Apps
19
Meet
Clients/Customers/Patrons
where they are

20. 20
Source: https://newsroom.fb.com/news/2017/05/expanding-facebook-fundraisers-to-more-people-and-causes/
Facebook50 Million
small
businesses use
Facebook
Pages to
connect with
customers
4 Million of
those
businesses pay
for FB ads

21. SOCIAL BUSINESS STRATEGY:
POSITION
HOW DO YOU SHARE WHAT YOU DO?
First Steps : DIRECT from 30,000 Feet
•Identify It
•Find it (Curate it)
•Create it
•Manage it

22. SOCIAL BUSINESS STRATEGY:
POSITION
WHAT DO YOU SHARE ABOUT?Deeper Dive: IDENTIFY Your Own Content
• Photos
• Video
• Infographics
• Audio
• Articles
• Graphics
• Presentations
• Screenshots

23. SOCIAL BUSINESS STRATEGY: PIVOT
YOU. ONLY BETTER, BROADER & DEEPER
•Focus On What Works, Forget the Rest
•Use social media management tools
•Bufferapp.com
•Hootsuite.com
•Edgar.com
•Recurpost.com
•Postplanner.com
First Steps : AUTOMATE Your Social Media

24. FACEBOOK
Find What’s New, Next & How it May Apply
to Your Business or Business Approach

25. SOCIAL BUSINESS STRATEGY: PIVOT
LET TECH DO THE HEAVY LIFTING
• Helps save time
• Allows more time for engagement
• Boosts your online presence
• Reduces effort
• Helps maintain consistency
• Keeps you organized
• Widens your reach
AUTOMATE PART OF YOUR PRESENCE

26. SOCIAL BUSINESS STRATEGY:
PLATFORM
LEVERAGING YOUR BUSINESS AND BEST
PRACTICESFirst Steps : ENGAGE. BUILD. BROADEN.
• Build a Social Business Strategy
• Make it Cyclical
• Goals and Milestones by Quarter
• Small but Significant First Steps
• Consider “You” as Content

27. EXAMPLE CONTENT BY PLATFORM
https://blogs.constantcontact.com/social-media-strategy/
Next Steps : ENGAGE. BUILD. BROADEN.
Repurpose Content

28. Take Clients/Prospects ”Behind the Velvet Rope”
Integrate Your Business
• Helps Tell the Story
• Shapes Narrative
• Reinforces the Information
Engage the Expectation
• Outreach
• Responsive
• Immediate
Link clicks account for 92% of
all user interaction with tweets.

29. Clients Skew Younger?
Consider: Snapchat- Revenue Close to $1 Billion
29
Snapchat has broad
reach among young
millennials and those
in Generation Z
Quick
Direct
Immediate

30. Top Social Business Integration Strategies
Social Business RECAP
• Prep
• Presence
• Path
• Position
• Pivot
• Platform
1. Claim all necessary (not available)
social platforms
2. Focus on top two or three platforms
3. Set up system which works for you
4. Ensure all directory listing are updated
30
Prep Plan Presence Position Pivot Platform

31. Questions?
Presented by
Dawn Raquel Jensen
Virtual Options Coaching & Training

32. Dawn Raquel Jensen
Social Media Speaker
Online Marketing Coach
Social Business Trainer
Dawn is the trusted advisor and social business strategist providing
big-picture social business intelligence practices creating clients as
leaders and industry influencers.
virtualoptions.net
dawn@virtualoptions.net
Fb.me/virtualoptions
@virtualoptions

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34. http://www.virtualoptions.net