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Social media strategy
- 3. Here is what you will know by the end of the presentation How to choose that platform that is Right for your business Where to spend my time Optimize Your Social Networks Which platform Time Spent Optimize Twitter allows you to communicate with anyone else who has a Twitter account, even if you aren't already connected.
- 4. If you stick around till the end …. A free surprise and an offer you cant refuse awaits you !!!
- 5. Not Sure Your not sure if you need social media marketing for your business Is this how your plate looks like ??? Confused You know you need social media marketing but not sure how and what platform to use Bubble You feel that traditional marketing is the best and this bubble will burst 70% of the adults use social media & internet nearly tenfold jump in the past decade
- 6. Unpreceded Changes in Buying With the rise of internet, we’ve left the world of information scarcity behind and entered one of information abundance. The shift from information scarcity has changed the buying behaviour and shifted power to marketing
- 7. To begin with … 3 2 Performance Evaluation Compare your current performance to your performance may be 6 months of a year ago. Look at • Site Traffic • Engagement • Opportunity Goal Alignment Make sure that each of your social media plan is in line with your goals and objectives Gain Clarity Why are you using each of the social media platforms and how are they supporting your business Run an audit of your current social media Review how you are managing your brand online 1 0 5 Series 1 Series 2 Series 3
- 9. What social media platform is my audience/prospects using What platform align with the type of content I share What platforms are most appropriate for my industry ? What platforms do I like spending time on Content is more than just brochures or pamphlets.. Think out of the box, it can be Blog Posts, Infographics, Podcasts, Videos, Webinars, Surveys, Emails etc. Ask your self these questions
- 10. You need compelling messages Eye Catching Visuals A clear CTA (Call to Action) Mass Audience Appeal Device Considerations ( Mobile/Tab/PC) With more than 1.1 Billion users FB boasts the largest user base of any social network. Formerly dismissed by marketers as too personal for business correspondence, its becoming an increasingly common way to deliver message
- 12. 1. You need to have the tools or your plans will always go awry. When it comes to sharing on social media pick the channel where you can best tell your story. If you’re better in video, use YouTube. If you’re brief and quippy, use Twitter. Pick what you like 2. Once your clear on the platform and message create a calendar
- 13. Curate Great Content. Search for most shared topics using google trends. You can use BuzzSumo that will give you most shared topic wise. Find is another fantastic way to find and share engaging content. Buffer helps you also share contentfrom any source and it comes with built in analytics Have a system for creating content and know what type of content you are going to create. Contents could be videos, blog posts, infographics etc..
- 14. To extend the life of your content and reach more people repost on multiple platforms. Create a blog calendar for next 3 months. Give your content a road map. Decide what day you’ll publish what content you’ll publish, when you’ll create it. Be Consistent Promote your content Get the word out about your content
- 15. Don’t be scared of offending someone Be a story teller. Think of ways you can say stories in an authentic way Add humor and entertainment Its all about the experience Be consistent Use Fresh Content Evoke emotions Pay attention to what your prospects are saying Use Graphics Invest time Use Emoticons Time is your most precious tool
- 16. Review Results and reset Goals Email “DVPromo” as subject to get your digital marketing on the way at no cost at all. ismail@thedigitalvantage.com