Social Media Speaker Dawn Raquel Jensen (@dawnrjensen) of Virtual Options Coaching and Training (@virtualoptions) speaking at the February 2013 meetings of the Rock Your Business CEO Roundtable Mastermind in Orlando and Tampa, FL. For more information about Dawn or social media and digital marketing resrouces, visit http://www.virtualoptions.net

1. Advanced
Social Media
Tools, Platforms, and Social Media
Presence to Build Revenue
Me: @dawnrjensen
Work: @virtualoptions

2. Web Fan
dawn@virtualoptions.net
dawn@virtualoptions.net

3. Other interests..

4. Slidedeck
Q & A
Additional support
Me: @dawnrjensen
Work: @virtualoptions

5. Research first: Litmus Test:
 SocialMention.com
 Whostalkin.com
 Alerts.google.com

6. Digital Embassy & Outpost: Overview
Visibility
Credibility
Start Small
Tribe Builder
• Top Social Networks Build
• Honed By Industry Deliberately Be Consistent
• Shaped by market
• Content Curated • Blogs
• Dedicated Tools & • Posts
Tech
• Engagement
• Automatic system
• Timing

7. Social Platforms:
Digital Embassies and Outposts
Slideshare YouTube
Twitter
Pinterest
Yelp
FourSquare
Linkedin
Instagram
Website
Facebook Google+
Blog
(Hybrid)
Site
www.dawnraqueljensen.com | © Virtual Options Coaching & Training 2012 | dawn@virtualotpions.net

12. #1: Establish Your Online Reputation
Social media can help you create a stronger online presence, so
old news doesn’t turn up at the top of search results.
If you don’t control your brand, someone else may post inaccurate
or derogatory information that could tarnish your reputation.
Resources:
www.GetListed.org
www.namechk.com

13. #2 Control Responses During A Crisis
 How a crisis is handled online makes a
huge difference to the future
ramifications.
 Monitor and respond to customers who
write on your wall or messages to resolve
any issues and let users know they’re
heard.

14. #2 Control Responses During A Crisis
 Setup tools and a strategy to monitor
the conversation, so you aren’t
surprised with the conversations
happening about your brand.

15. #3: Monitor Conversations
 Keepup-to-date with what is being said
about your brand online.
 Monitoryour brand for mentions with
social media monitoring tools.

16. Good Tools to Use to Monitor
Alerts.google.com
BrandYourself.com
Hyperalerts.no
Trackur.com

17. The Take-away
 Social media is real-time
 Thefaster your brand responds, the better
your customer service will appear.
 While people have the right to voice their
complaints, it’s up to you to remedy the
situation.

18. The Take-away
Turn negative comments into positive
opportunities.
Social media is public, your quality customer
service will be seen by other users and may
influence their purchase decisions.

20. Myth:“If I build it, they will come.”
Develop a strategy to attract fans

21. 1) Set Strategy and Create …
Sample Editorial Content Calendar
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us
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ay
pt
br
ug
ov
ly
ar
ct
pr
De
Se
Ja
Fe
Ju
Ju
M
M
O
A
A
N
Administrative Mother's Day,
Important American Red Professionals Week Memorial Day May Independence Bosses Day
events Cross Month April 22-28 28 Father's Day Day July 4 Labor day October 16 Thanksgiving Christmas
Topic #1
Topic #2
Topic #3
Topic #4
Topic #5
Quote
Article #1
Article #2
Article #3
Article #4
Seasonal Events
Event #1
Event #2
Event #3

22. Digital Embassies and Outposts
 Create Social Platforms
 Update Existing Information
 Connect F/F/F Social Sites
 Enhance Profiles & Pages

23. Digital
Embassies &
Outposts

24. Create Social Capital
Establish & Enhance Social Profiles
Become the trusted advisor in your
niche by
Educate | Inform | Inspire
Entertain | Empower
Manage the consistency between
personal & professional

25. 2) Start Small
Foundation:
5-7 Established
Working Digital
Platforms, Built out,
Connected with
Tailored Content
Tailor to top tier Social
Media

27. Build Social Trust Factor
Blogging, blog commenting
Quora Questions & Blog
Participate in Linked in Groups or
start one
Video, Podcasting
Create Facebook Group

30. 3) Build Deliberately

31. “Fish Where The Fish Are”

34. Establish Social Authority
Consistent Posts
Guest Posting
ROI from Social Calendar
Repurpose Content across
platforms

35. Build Social Authority : Podcast
Original Content
Podcast Tools/Apps
 Spreaker – 20 hours
 Voicebo – 5 minutes
 Audioboo – 3 minutes
RSS | iTunes | Embeds

36.  Tips
Video Applications  Tricks
 Quotes
 Shares
Vine Tout
Creates 6-second short,  Use your smartphone as a real-
looping videos time information network
• Unlimited uploads and free  Creates15-second video
• Instantly post videos on Vine, updates
then share to Twitter and
Facebook  Broadcast to Facebook,
• Find, follow, and interact with Twitter, or Website widget
people close to you

37. 4) Be Consistent
Be Consistent in what and
when you post.
Get on a schedule.
Use Tools to work smarter,
not harder

38. Extend Social Reach
 Create additional layers of the
Social Media Cake
 Other Digital Platforms
 Slideshare
 Pinterest**
 Quora**
 Instagram

39. Leverage Social Currency: Content
Original Content Curated Content
 Blog Posts (my favorites)
 Whitepapers  Spunge.com
 Marketing Collateral  Scoop.it
 E-books  Paper.li
 Reports  Delcious.com
 Podcasts
 Video

40. 5) Work Smarter
 Editorial or Social Media content calendar
 Time your posts using programs like
 Hootsuite.com
 Planyourposts.com
 Tweetdeck.com
 Bufferapp.com

42. Me: @dawnrjensen
Work: @virtualoptions

43. http://www.dawnraqueljensen.com