A Small Business guide to why and how to implement a Social Media strategy for your business. Presented at the Mountain View Chamber of Commerce Social Media Conference, October 2013.
A startup course that I delivered to a group of 18 in Maldon in Essex courtesy of Moat Foundation and Colbea. We were looking at developing the marketing and sales side of their business
This session covered some of the tried-and-true tips and strategies to help create the "perfect post" on any network (Facebook, Twitter, Instagram, Pinterest and Linkedin). While this may look different for every brand--depending on business goals and personality--guidance on the anatomy of an engaging post can boost your overall social performance!
Unleash the Power of List Building by Supercharging Your Facebook Ads Infusionsoft
Custom audiences let marketers find their offline audiences among Facebook users. Using email addresses, phone numbers or Facebook user IDs to make the match, you can now find the exact people you want to talk to. In this session you'll learn how to create a custom audience representing any group of customers or prospect list that you'd like to reach with targeted Facebook Ads.
Presented by: Amy Porterfield, Social Media Strategist and Co-Author of Facebook Marketing All-in-One for Dummies
I got the chance to speak in a social media marketing class at RIT. The presentation I gave talked about content marketing, social media marketing, and marketing analytics for 2015.
A guided tour of various destinations in the social media universe -- blogs, Facebook, Twitter, LinkedIn, YouTube -- and tips on using these networks to take your coaching business to the next level.
From locally-owned businesses, to multinational brands, companies of all sizes are investing in content marketing to acquire new customers and increase business from existing ones. Creating content is only half the battle though. Getting the right audience to see it – and take action – is the harder part.
This session will explore free and cost-effective content distribution hacks employed by startups to get more web traffic, social media shares and customers.
* I gave this presentation at Social Media Week, Chicago - 2014.
A startup course that I delivered to a group of 18 in Maldon in Essex courtesy of Moat Foundation and Colbea. We were looking at developing the marketing and sales side of their business
This session covered some of the tried-and-true tips and strategies to help create the "perfect post" on any network (Facebook, Twitter, Instagram, Pinterest and Linkedin). While this may look different for every brand--depending on business goals and personality--guidance on the anatomy of an engaging post can boost your overall social performance!
Unleash the Power of List Building by Supercharging Your Facebook Ads Infusionsoft
Custom audiences let marketers find their offline audiences among Facebook users. Using email addresses, phone numbers or Facebook user IDs to make the match, you can now find the exact people you want to talk to. In this session you'll learn how to create a custom audience representing any group of customers or prospect list that you'd like to reach with targeted Facebook Ads.
Presented by: Amy Porterfield, Social Media Strategist and Co-Author of Facebook Marketing All-in-One for Dummies
I got the chance to speak in a social media marketing class at RIT. The presentation I gave talked about content marketing, social media marketing, and marketing analytics for 2015.
A guided tour of various destinations in the social media universe -- blogs, Facebook, Twitter, LinkedIn, YouTube -- and tips on using these networks to take your coaching business to the next level.
From locally-owned businesses, to multinational brands, companies of all sizes are investing in content marketing to acquire new customers and increase business from existing ones. Creating content is only half the battle though. Getting the right audience to see it – and take action – is the harder part.
This session will explore free and cost-effective content distribution hacks employed by startups to get more web traffic, social media shares and customers.
* I gave this presentation at Social Media Week, Chicago - 2014.
A Local Business Bootcamp: 5 Concepts for Social SuccessLikeable Local
As a small business, your online presence is important, but have you ever thought your business lacked the special skills to really shine online? Don't worry, Likeable Local and SMT are here to help. Get your digital ducks in a row by keeping up with the latest trends to better your business with Likeable Local CEO and NYTimes Bestselling author, Dave Kerpen.
Content Curation Hacks to Goose Your Content Marketing ROICurata
Pawan Deshpande, CEO of Curata shared these top tricks at #CMWorld 2016 to find, editorialize and share the most relevant content from around the web in the least amount of time. All marketers curate, some just do it better!
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
Presentation to Maine Self Storage Association for their workshop on online marketing at their annual conference by Shannon Kinney of Dream Local Digital
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
Regularly publishing quality content is the most effective SEO strategy a small business can follow.
This presentation explains how to start thinking like a publisher, and begin to promote your business through blogging, infographics, and other popular media.
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
Intro to Pinterest and Instagram MarketingSharad Verma
Pinterest and Instagram are where the smartest brands are building authentic connections with their audiences in 2014. These authentic connections are clearly linked to revenue and successful business outcomes.
Pinterest is the 2nd largest source of social traffic, and for many retailers it's the best. In terms of conversion rate and average order size Pinterest beats other social networks hands down. Instagram users spend an average of 257 minutes a month on the platform, 25% higher engagement than any other social network.
Attend this webinar to learn how to
Get your brand and products discovered on Pinterest & Instagram
Develop a visual content strategy
Accelerate your community growth
Get unique customer insights from your photos that can drive offline
Presentation to the Mendham Business Association on Digital Marketing Products.
Presented by Doug Doremus, Internet Marketing Manager - Recorder Community Newspapers.
A Local Business Bootcamp: 5 Concepts for Social SuccessLikeable Local
As a small business, your online presence is important, but have you ever thought your business lacked the special skills to really shine online? Don't worry, Likeable Local and SMT are here to help. Get your digital ducks in a row by keeping up with the latest trends to better your business with Likeable Local CEO and NYTimes Bestselling author, Dave Kerpen.
Content Curation Hacks to Goose Your Content Marketing ROICurata
Pawan Deshpande, CEO of Curata shared these top tricks at #CMWorld 2016 to find, editorialize and share the most relevant content from around the web in the least amount of time. All marketers curate, some just do it better!
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
Presentation to Maine Self Storage Association for their workshop on online marketing at their annual conference by Shannon Kinney of Dream Local Digital
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
Regularly publishing quality content is the most effective SEO strategy a small business can follow.
This presentation explains how to start thinking like a publisher, and begin to promote your business through blogging, infographics, and other popular media.
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
Intro to Pinterest and Instagram MarketingSharad Verma
Pinterest and Instagram are where the smartest brands are building authentic connections with their audiences in 2014. These authentic connections are clearly linked to revenue and successful business outcomes.
Pinterest is the 2nd largest source of social traffic, and for many retailers it's the best. In terms of conversion rate and average order size Pinterest beats other social networks hands down. Instagram users spend an average of 257 minutes a month on the platform, 25% higher engagement than any other social network.
Attend this webinar to learn how to
Get your brand and products discovered on Pinterest & Instagram
Develop a visual content strategy
Accelerate your community growth
Get unique customer insights from your photos that can drive offline
Presentation to the Mendham Business Association on Digital Marketing Products.
Presented by Doug Doremus, Internet Marketing Manager - Recorder Community Newspapers.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
---Understand How/Why Consumers Are Using Social Media To Connect With The Brands They Love
---Learn Tips and Tactics to Make Your Social Media Programs Run More Effectively.
--Learn About New Social Media Sites That Your Business Can Employ This Year To Engage Wit h Customers
--Get A Glimpse of The Future- What Is Next In The World Of Social Media
Sendible: How To Build An Effective Content Strategy WebinarSendible Web
Join Sendible's Luke Knight as he shows you how to implement a successful content marketing strategy using original content and social media to drive highly targeted traffic back to your website.
With a few easy steps, he'll show you how you can turn your Sendible account into an effective content marketing engine that uses the power of social media and quality content to drive leads through your funnel.
Sendible: How To Build An Effective Content Strategy WebinarSendible
Join Sendible's Luke Knight as he shows you how to implement a successful content marketing strategy using original content and social media to drive highly targeted traffic back to your website.
With a few easy steps, he'll show you how you can turn your Sendible account into an effective content marketing engine that uses the power of social media and quality content to drive leads through your funnel.
10 Resource-Packed Social Media Tips for Small BusinessesAmarpreet Kaur
You know that social media can help you grow your small business, but where do you start?
Your business needs a strategy before you start using social media. How is social media going to help your business? You need to be committing time and people.
These 10 resource-packed tips are sure to help your business take a head start in building a social profile!
The biggest mistake we see every day with clients struggling with attracting attention to their content is the fact they focus too much on selling or pitching their company. Your content shouldn't be about you whether it's professional or personal - if you really want to engage your target audience, focus on these the 6 guiding principles for content in this deck.
About HANALI
HANALI is a sales enablement agency. We focus on helping companies grow their revenue. HANALI (www.hanali.co) is part of the Now Creative Group. This slide deck was created by Ali Hanif, CEO of HANALI and Roxanna Munoz, Designer at HANALI.
If you have any questions, comments or feedback, please send us an email at Team@Hanali.co
Presentation by the Co-Founder & CMO of BlueGlass Interactive, Chris Winfield given at the SES Conference in San Francisco on August 15, 2012.
At any given time, there are 50-200 versions of Google's core search algorithm handling over 12 billion queries per month. At the same time, Google has made substantial quality improvement efforts through Panda and Penguin updates that require website owners to focus on quality content, optimization, and social engagement to stay above the fold. Siloed SEO is no longer a competitive advantage, and webmasters must master the converging worlds of search, social media, and content.
Slay your competitors on social media mDiana Esparza
The future is coming! Technology is turning business upside-down. Marketers are scrambling to keep up.
In this presentation you will learn to create brand evangelists through shareable experiences, win sales by leveraging the lastest social media principles of influence and evolve faster than your competition in the age of Digital Darwinism.
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
Socializing with your Customers
1. Mountain View Chamber of Commerce
Social Media Conference
October 23rd 2013
Dave Steer
Owner / Marketing Consultant
WSI Digital Marketing
Dave.Steer@WSIDigitalFootprint.com
(855) WSI-DIGITAL
http://www.wsidigitalfootprint.com
2. Consumer Decision Making
Has Moved Online
Your Competition Is No Longer
The Store Down The Street
Success Now Depends On Winning
Hearts And Minds Online
3. A New Customer Profile
Search savvy - from any device
Motivated by online recommendations
Will use social tools to rate or review
services and products - positively or
negatively
Will make their buying decision based on
online information - even for traditional
retail
Has a Reach that can make or break your
business
5. Why Use Social Media?
Branding & Awareness
Communication with Customers
Promotions & Offers
Competitive Edge, Share of Mind
Relevance in a Changing Business World
Social Proof, Validation
Drive Traffic to Website
6. Social Media for Businesses
Rule 1: Social Media is a Conversation,
not a Broadcast
Rule 2: Give to Get.
Add Value. Contribute.
Rule 3: Understand Your Audience Who, What, Where; Engage Appropriately
7. Before You Start... Content Planning
Plan your Content
Plan your Content
--Content is Key. Make aa1-3 month Content Plan
Content is Key. Make 1-3 month Content Plan
--Create aaProfile of your audience (will vary through the buying cycle)
Create Profile of your audience (will vary through the buying cycle)
--Create or Curate content that will appeal to your target audience
Create or Curate content that will appeal to your target audience
Choose Social Channels That Fit Your Business
Choose Social Channels That Fit Your Business
--Publish where your customers are going to find you
Publish where your customers are going to find you
--Choose places that are aafit for the content you will produce
Choose places that are fit for the content you will produce
Have an Activity Plan
Have an Activity Plan
--Create aacontent timetable, and stick to it
Create content timetable, and stick to it
--Plan your Social Media Activity --write content at least one month out
Plan your Social Media Activity write content at least one month out
--Create your ““Riverof Information””--inspiration for ongoing content ideas
Create your River of Information inspiration for ongoing content ideas
--IfIfyou don’tthave the time or the capability, Outsource it
you don’ have the time or the capability, Outsource it
8. What Makes Great Social Content?
Original
Informative
Insightful
Conversational
Brief (100 words)
Visual
Add Value
Funny, Quirky
Answer the “Why”
Shareable
9. Personalities of Social Media
Blogging - Content, Personality, Freshness
Twitter - Real Time, Immediate Relevance
Facebook - Nurturing, Conversational
Houzz, Pinterest - Images, Viral,
Inspirational
10. Which Social Channel to Use?
General reach, Leisure, Personal
The “Recreational” Network
Essential B2B network.
Excellent source of prospect
information. Professional updates
Google’s answer to Facebook
Highly linked to search properties
An essential resource for businesses
World’s #1 Video Sharing Site
World’s #2 Search Engine
User Experience Reviews. Critically
important for local businesses
Rapid-fire, short lifespan messages
syndication, events, promotions
Visual ideas, designs, concepts.
Demographics heavily female
Visual ideas, designs, concepts
Focused on Home & Decor
Search Engine Friendly
Presentation Sharing
A blog is highly recommended for
most businesses. Preferably hosted
on your own website.
11. Turn a Blog into a Presentation
Post on Slideshare
Create an Infographic from a Blog
Post on Pinterest, Facebook, Flickr
Make a Video from a Voiceover & Images
Post to Facebook, Vimeo, YouTube
Syndicate all these to Multiple Channels
13. Even the greatest content is worthless unless it
reaches your target audience
•Organic : Rely on natural sharing and
recommendations within your network to
propagate content and grow your network
•Paid : Sponsored Stories and Promotion of
content to expand your network
15. Facebook EdgeRank
Affinity
Affinity
How well Connected” is the follower to you?
••Howwell ““Connected”is the follower to you?
What is the Engagement” of the post and brand
••Whatis the ““Engagement”of the post and brand
How close is the Engagement to the follower
••Howclose is the Engagement to the follower
Decay
Decay
Posts are Worth Less over Time
••Postsare Worth Less over Time
Publish the most valuable” posts at high-engagement times
••Publishthe most ““valuable”posts at high-engagement times
Weight
Weight
What type of post was it?
••Whattype of post was it?
Video, Image, Link, Text (decreasing importance)
••Video,Image, Link, Text (decreasing importance)
Weight linked to Post Type and Engagement
••Weightlinked to Post Type and Engagement
16. Facebook EdgeRank
To Make Your Post Visible:
To Make Your Post Visible:
••Nurture aa Fan Base of Engaged Followers
Nurture Fan Base of Engaged Followers
••Post Compelling Content that Fans will
Post Compelling Content that Fans will
Like, Comment and Share
Like, Comment and Share
••Post Rich Media -- Ideally aa Picture with Each Post
Post Rich Media Ideally Picture with Each Post
••Post at Times when your Fans are Active
Post at Times when your Fans are Active
17.
18. Have an Existing Customer
Have an Existing Customer
Database?
Database?
•Import Email Lists, Phone Lists
•Import Email Lists, Phone Lists
into Facebook
into Facebook
•Facebook will match that data,
•Facebook will match that data,
and create a Custom Audience
and create a Custom Audience
that you can use in Ad Targeting
that you can use in Ad Targeting
next.....
next.....
•Retarget visitors to your website,
•Retarget visitors to your website,
and advertise to them on
and advertise to them on
Facebook
Facebook
19. Growing Your Customer
Growing Your Customer
Database
Database
•Product giveaways/draws are a
•Product giveaways/draws are a
great way of capturing
great way of capturing
interested fans
interested fans
•Be sure to use “Fan Gates”
•Be sure to use “Fan Gates”
(must like page to enter)
(must like page to enter)
20. Social Tools, Productivity, Measurement
Efficiency and Measurability
with Social Media Tools
•Post Scheduling
•Link Shortening / Tracking
•Engagement Reporting
22. Social Business Checklist
Create Your Content Plan
Describe Your Target Audience
Select You Social Networks
Repurpose and Syndicate Your Content
Grow Your Organic Network
Use Paid Promotion for Targeting
Set Up Scheduling and Tracking Tools
Measure, Analyze, Rinse & Repeat
Editor's Notes
Intro - What we are going to learn
The state of digital
Print media extinction
New Audience - lead into Demographics
Switchover point is 50 years old
Everyones target market is social savvy
Pace is accelerating
Why we use Social Media
Answers the question “Why Bother”
Enough reasons here for every business
It’s not about you
Content marketing is inseperable from Social Media
Everyone loves content - Google, Customers, Grazers / Potential Customers
Plan your Work, Work your Plan
Without a plan, you WILL Fail
Before starting: Create content for 2 months out
People don’t read the internet, they scan it
People mostly use social media to waste time
Talk about personalities - details will follow
Walk through
Visual Media
Rich Media
Informative media
Social Media
Recycling is good - reinforces message
Saves Cost
Eases Creative pressures
More views than website content
Search friendly
Builds global authority, cash checks at local level
Social Validation
Lead into Organic, Edgerank
Lead into summary of good content
Lead into summary of good content
Lead into Paid
Examples of real targeting capabilities of Facebook
Custom Audiences
Retargeting announced this week - currently though exchanges, will be direct