This document provides an overview of building a social media presence and strategy. It discusses understanding different social media platforms like Facebook, Twitter, LinkedIn, blogs and YouTube. It provides guidance on setting up accounts on each platform and effective ways to engage on each channel, such as posting regularly and engaging with others. The document also covers privacy and security best practices for social media use.

1. MSOE Summer in the City, 2012
BUILDING A SOCIAL MEDIA HOME BASE

2. FOCUS
 “Entry Level” Social Media
 Personal vs. Professional Purpose
 Understanding Social Media
 Developing a Personal Social Media Strategy
 Privacy and Security
 How to Begin
 The Future?

3. QUOTE
 Computing is not about computers any more.
It is about living.
Nicholas Negroponte
Read more at
http://www.brainyquote.com/quotes/topics/to
pic_computers.html#38ppeR2mefRh14wG.9
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4. SOCIAL MEDIA ON SOCIAL MEDIA
 Social Media Revolution 2012

5. OPTIMIZING YOUR SOCIAL WEB PRESENCE
 Interactivity
 Sharing
 Collaboration
Web Web Web
1.0 2.0 3.0

6. AUDIENCE STATUS – SOCIAL MEDIA USE
 Do you currently have an account on:
 Facebook?
A Blog?
 Twitter?
 LinkedIn?
 YouTube?
 Flickr?
 How much do you use these tools?
 How much do others use these tools?

7. PRIVACY AND SECURITY
 Assume PERMANENCE
 Use CAUTION
 Only access from the OFFICIAL site
 Don’t share PERSONAL data
 Assume everything is PUBLIC

8. QUOTE
 Getting information off the Internet is like
taking a drink from a fire hydrant.
Mitchell Kapor
Read more at
http://www.brainyquote.com/quotes/topics/to
pic_technology.html#uv28WEzfQekOVmbQ.
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9. START HERE…
 Create a blog – WordPress, BlogSpot,
Tumblr
 Create a Facebook account
 Create a Facebook page (business)
 Create a LinkedIn account
 Get a Twitter account
 Get a Flickr account
 Get a YouTube account

10. BLOGS AND BLOGGING
 Web Log
 def (wikipedia.com) - "A type of website with
regular entries of commentary, descriptions
of events, or other material such as graphics
or video.“

11. WHY BLOG?
 Be “heard”!
 Constantly updated content
 Gives visitors a reason to return
 Become an EXPERT in your field
 Search Engine Optimization
 ENGAGEMENT with others

12. CREATE A FREE BLOG ACCOUNT
 Example: wordpress.com
 Research and select a blog site:
http://blog-services-
review.toptenreviews.com/
 “NOW that I have a blog,
what should I do with it?”

13. HOW TO BLOG?
 Add a minimum of 2 entries per month
 1000 words or less per entry
 Blogs are NOT press releases
 Include interactive/multimedia element with
EACH post
 Enable comments
 Only filter comments if explicit or spam
 Integrate all of your other social media platforms

14. FACEBOOK – PERSONAL AND BUSINESS
 Connect
 Share
 Archive
 Raise awareness
 Build community

15. CREATE A FACEBOOK ACCOUNT
 Go to: Facebook.com
 Critique of Facebook
 Facebook Privacy Settings
 10 Facebook Privacy Settings You Need to
Know
 NOW I have a Facebook account,
how do I “facebook”?

16. HOW TO “FACEBOOK”…
 EVERYDAY:
Read, respond, share, post
 WEEKLY:
Feed your blog posts.
 Use the paid advertising
 IMPORTANT:
Friend pages are for individuals;
Fan pages are for businesses.

17. LINKEDIN – PROFESSIONAL NETWORK
 Your virtual resume?
 50+ million accounts: individuals and groups
 The best Rolodex EVER
 Connect and Re-connect
 Lead generation

18. HOW TO GET LINKEDIN…
 Create an account: linkedin.com
 NOW that I have a LinkedIn account,
how do I get linked in?
 Create a personal profile
 Send link requests to direct contacts
 Send link requests to others
 LinkedIn Best Practices
 LinkedIn Best Practices for Entrepreneurs

19. HOW TO GET “LINKED IN”…
EVERYDAY
Follow up on messages/requests
Check in on your contacts
Post a status update.
WEEKLY
Feed your blog posts
Answer questions/Make recommendations
Join groups
Use the search feature for lead generation
Get serious, and get focused!

20. TWITTER – NOT JUST FOR THE BIRDS
 Send or receive 140 character messages (TWEETS)
 You opt in to FOLLOW users whose content you
want to receive.
 100+ million users/20% active
 Very engaged and active
 Stay in touch
 Search/lead generation
 Tweets indexed by Google

21. HOW TO TWITTER…
 Create an account: twitter.com
 Twitter Best Practices
 NOW that I have a twitter account…

22. JOINING THE TWITTERATI…
 DAILY:
Post links, “retweet” content, share your blog
 Engage prominent personalities
 Feed your blog
 Press release distribution
 Search.twitter.com
 Use it or don’t make one

23. YOUTUBE – BECOME A STAR (CAREFULLY)
 2 billion videos watched daily
 No. 2 search engine after Google (?)
 Reaches visually-oriented market
 Improves search optimization

24. HOW TO YOUTUBE…
 Get an account: youtube.com
 Now that I have a YouTube account…

25. HOW TO YOUTUBE…
 QUARTERLY:
 Post a new video
 MONTHLY:
 Share other Youtube content
 Integrate into your blog with embed feature.
 Invest in a video camera/hire a video production company
 VIDEO TOPICS to CONSIDER:
 Use "photo-based" video software with animation
 Create how-to tutorials
 Create video tours of a facility, or event wrap ups.
 Post videos as "replies" to already existing and related
content.

26. THE FUTURE
 Mobile, mobile, mobile…did I mention
mobile?
 Pinterest – already here, and growing
 Diaspora – open source social networking
 “The Dynamic Customer Journey”
 Sunset of Email Marketing?
 Creation of unique new jobs/career paths

27. MORE ON SOCIAL MEDIA/SOCIAL BUSINESS?
 MSOE + 7 Summits Agency bring you:
 Certification 1:
Social Media Specialist
 Certification 2:
Community/Social Media Manager
 Certification 3:
Social Business Strategist
 Learn more/sign up at:
http://bec.msoe.edu//social_media/