The document discusses best practices for social media posting frequency and timing. It recommends posting multiple times per day on platforms like Pinterest and Twitter to drive engagement, but notes engagement starts to decrease after 3 tweets. The optimal posting frequency can vary depending on factors like the platform, target audience, and marketing goals. Consistent posting is important as traffic could drop by 50% with less frequent posts. The best times to post depend on these variables as well as the regions and platforms being used.