This document provides tips for using digital and social media to promote and organize events. It outlines six key steps: 1) Establish your online presence and channels before the event, 2) Spread the word about the event using those channels and promote discussion, 3) Encourage interaction and live sharing during the event, 4) Maintain momentum after the event by continuing discussion and sharing highlights, 5) Measure the effectiveness of your efforts using available analytics, and 6) Apply lessons learned to improve future events.
