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Lets Be Real - Social Media in the Real World
This document provides tips for effectively managing social media in the real world. It recommends creating an editorial calendar with structure and expectations to stay on schedule. It suggests following industry trends, deciding what to post, and utilizing your network by sharing content and guest blogging. It notes that not everything needs to happen in real time and that you can store content to post later. The document emphasizes setting reasonable goals and expectations, and that you don't need every tool - focusing on the essentials like a calendar, analytics, and mobile platforms is sufficient. It concludes by crediting the photo and tool images.
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Lets Be Real - Social Media in the Real World
- 1. Let’s Be Real SocialMedia in the Real World
- 2.
- 3. Stick to Your Editorial Calendar Create Structure Set Expectations Make Social a Habit
- 4. Don’t Join The Circus Its tempting to drop everything & “perform in the circus” Stay on schedule - resist the temptation to jump into the chaos
- 5. Just Decide Follow Your Industry What to Say Trends Keep a Running Idea List Try Google Insights for search trends
- 6. Call Upon Your Network 34% of bloggers post Share Your Content opinions about brands or Write About You & Your Business products Guest Blog {or guest blog for others} 25% of search results for top brands are user- generated content
- 7. Not Everything Happens in Real Time Write Now - Post Later Try Sendiblecom Store Boiler Plate Content $10/month gets you a pro account
- 8. Set Reasonable Goals & Expectations Don’t Be Social “Just Because” Work Towards a Goal Increase Search Rank Drive More Traffic Create Brand Awareness Work With Goals In Mind
- 9. You Don’t Need Every Trick You don’t need to have every tool You don’t need to research everything You don’t need to get in on every conversation or comment on everything
- 10. Stop Trying To Be Perfect Good Enough IS Good Enough
- 11. Cinch Up YourTool Belt
- 12. Tools You Can’t Live Without Calendar {synced, alerts activated} Google Insights Google Analytics Task Tracker/Project Management {divvy/us & toodledo} Mobile Social Platforms
- 13. A Whole Slewof Other Tools there’s a handout} {don’t worry, Product Planner Compete Posterous BuzzStream PRX Builder Screen Toaster Browser Shots Google Alerts SlideShare Powered Zoho CMS Clicky TwitterFriends Toodledo Templates Zoho tools Slide Rocket Groundswell DivvyUs Comflight BudURL Lucid Chart Blog Pulse Back Pack PicNick SocialU Lovely Charts Compete Intranet Flasheezy PixelPipe Adobe InDesign QuentCast Survey Monkey Vecteezy hit me later Zamzar HootSuite MailChimp Smarsh Zapproved VisuWords AllTop Help A LiveOffice Dabbleboard Google Insights Post Rank Reporter Out Arkovi Sendible Brightkit Wordpress Media on Compass Social Soungle Tweetdeck Blogger Twitter Wordle Twhirl Thesis Muck Rack Picreflect Twitterfox Twitter Search Match Point Wave my Pic Tumblr Addict-O-Matic Pitch Engine
- 14. Let’s Be Real SocialMedia in the Real World
- 15. Credits Clock Photo -Ryan Hyde http:// breatheindigital.blogs pot.com/ Tools - Emily Barney http:// www.flickr.com/ people/ebarney/
Editor's Notes
- #4 An editorial calendar is a must - Stick to a regular schedule - especially for your blog Gives you structure - sets expectations for your readers For Example: Every Friday Bruce Clay Blog features a Friday Recap Every Tuesday In Sock Monkey Slippers features a “Confessions of the motherhood” How much time should you spend? Depends on your industry {look to industry leaders for that answer} No matter what - don’t let your time devoted to social jeapordize the quality of what you post, or the service you deliver
- #6 One of the biggest wastes of time we face is just deciding what to say Don’t feel like you always have to be original or unique - its ok to jump on the bandwagon sometimes
- #7 No one ever said you have to do it all yourself Use your network - your friends, family, clients, etc - and let them do some of the work for you Identify your centers of influence and keep them happy with you!
- #8 In addition to your running “Idea List” you can keep batches of content ready to roll out Keep boiler plate content - about your company, driving directions, anything you send out/post repeatedly {also makes setting up new accounts much faster}
- #9 In your business you never do anything “just because” - same is true for social. Its easy to get caught up in the flurry Being social is a time investment - if something you are doing doesn’t work towards one of your goals, then why are you doing it?
- #11 Often times we see people afraid to dive in b/c their strategy isnt perfect or they waste tons of time trying to be perfect