Social Business Catalyst Dawn Raquel Jensen of Virtual Options Coaching & Training presentin to CVAC - Canadian Virtual Assistant Connection in a June 2012 webinar on Leveraging Your Linkedin Profile for Business
Boosting Your Career With LinkedIn is a presentation that was delivered to the International MBA, Global MBA and Executive MBA students at Hult International Business School.
With over 175 million global LinkedIn users, the social network has become a key place for professionals to connect, develop their skills and grow their careers.
This session shows you how to use LinkedIn to market yourself, to boost your visibility and to increase your reputation in any career avenue you wish to pursue.
This presentation will enable you to:
- Understand why LinkedIn is a valuable career tool
- Setup your profile to tell your story
- Connect with professionals, industry leaders and recruiters
- Develop a strong and relevant network
- Leverage your connections for new opportunities
- Use LinkedIn as a job search tool
- Demonstrate your expertise to the world
Marked up slide deck used in job search workshops, primarily with designated accountants and accounting students but also when facilitating guest presentations for job seekers.
Boosting Your Career With LinkedIn is a presentation that was delivered to the International MBA, Global MBA and Executive MBA students at Hult International Business School.
With over 175 million global LinkedIn users, the social network has become a key place for professionals to connect, develop their skills and grow their careers.
This session shows you how to use LinkedIn to market yourself, to boost your visibility and to increase your reputation in any career avenue you wish to pursue.
This presentation will enable you to:
- Understand why LinkedIn is a valuable career tool
- Setup your profile to tell your story
- Connect with professionals, industry leaders and recruiters
- Develop a strong and relevant network
- Leverage your connections for new opportunities
- Use LinkedIn as a job search tool
- Demonstrate your expertise to the world
Marked up slide deck used in job search workshops, primarily with designated accountants and accounting students but also when facilitating guest presentations for job seekers.
LinkedIn - one of the world most searchable social media website that helps professional search for opportunity. Whether you are seeking for a new career and you are hiring for a new talent. This social media website does the job perfectly.
In this presentation Social Media Business Coach LeikHong is going to share the tips and tricks how do you get rank and found when people run a search that match your talents.
First of all you goto have a All Star LinkedIn Profile. So how to built one? Check out this presentation.
Have fun!
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
Introduction to Social Media for Executives: Job Hunting with Social MediaAugie Ray
A basic 30- to 45-minute introduction to using social media for career management and job hunting. Includes data on how recruiters are using Facebook, Twitter and LinkedIn, tips for making the most of LinkedIn and considerations for how Facebook may be kept person or also used for professional networking.
A Presentation that helps Professionals to understand how they can use LinkedIn to maximise their visibility within their networks.
Prepared by Stretch Marketing.
LinkedIn's targeting abilities, publishing platform and advertising options make it a must-have tool for marketing and sales professionals and their companies. Get up to speed quickly with B2B lead generation with this slideshare.
Contents:
1. Individual Setup
2. Individual Publishing (Long-form posts)
3. Who’s Viewed Your Profile
4. Advanced Search
5. Groups
6. Premium Members
7. Company Page Setup
8. Company Publishing (updates)
9. Self-serve Ads
10. Marketing Solutions
This 6-hour workshop is based on using LinkedIn, Facebook and Twitter. The trainer\'s guide is in the notes pages. I switch among it and the websites to demonstrate what I\'m describing.
iWillPublish.com simplifies your publishing strategy for all types of publishing. Learn why LinkedIn offers some unique advantages over all other social networks for your business or book launch.
Developing a Professional Online Presence as a GraduateSue Beckingham
Raising awareness of the importance of developing a professional online presence is a vital part of a students education and will enhance the skills they will need as graduates.
The "Big Easy" Guide to Google-Friendly Link EarningCasey Markee, MBA
The days of link building are over. Now's the time for link earning! Browse 9 classes of links that local site owners can still use confidently in a Post-Penguin world.
ImpactJAX, CSX Young Professionals and Dalton Agency are proud to present the February Professional Development Event - Leveraging LinkedIn. Learn how to maximize your impact and grow your network utilizing LinkedIn's profiles, applications, groups, answers forum and more!
Authors:
Aliera Peterson
Liz Klein
Introductory lesson on LinkedIn for those that are new to the site.
This lesson is intended to be taught hands on, so many of the questions are answered during the lesson.
LinkedIn - one of the world most searchable social media website that helps professional search for opportunity. Whether you are seeking for a new career and you are hiring for a new talent. This social media website does the job perfectly.
In this presentation Social Media Business Coach LeikHong is going to share the tips and tricks how do you get rank and found when people run a search that match your talents.
First of all you goto have a All Star LinkedIn Profile. So how to built one? Check out this presentation.
Have fun!
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
Introduction to Social Media for Executives: Job Hunting with Social MediaAugie Ray
A basic 30- to 45-minute introduction to using social media for career management and job hunting. Includes data on how recruiters are using Facebook, Twitter and LinkedIn, tips for making the most of LinkedIn and considerations for how Facebook may be kept person or also used for professional networking.
A Presentation that helps Professionals to understand how they can use LinkedIn to maximise their visibility within their networks.
Prepared by Stretch Marketing.
LinkedIn's targeting abilities, publishing platform and advertising options make it a must-have tool for marketing and sales professionals and their companies. Get up to speed quickly with B2B lead generation with this slideshare.
Contents:
1. Individual Setup
2. Individual Publishing (Long-form posts)
3. Who’s Viewed Your Profile
4. Advanced Search
5. Groups
6. Premium Members
7. Company Page Setup
8. Company Publishing (updates)
9. Self-serve Ads
10. Marketing Solutions
This 6-hour workshop is based on using LinkedIn, Facebook and Twitter. The trainer\'s guide is in the notes pages. I switch among it and the websites to demonstrate what I\'m describing.
iWillPublish.com simplifies your publishing strategy for all types of publishing. Learn why LinkedIn offers some unique advantages over all other social networks for your business or book launch.
Developing a Professional Online Presence as a GraduateSue Beckingham
Raising awareness of the importance of developing a professional online presence is a vital part of a students education and will enhance the skills they will need as graduates.
The "Big Easy" Guide to Google-Friendly Link EarningCasey Markee, MBA
The days of link building are over. Now's the time for link earning! Browse 9 classes of links that local site owners can still use confidently in a Post-Penguin world.
ImpactJAX, CSX Young Professionals and Dalton Agency are proud to present the February Professional Development Event - Leveraging LinkedIn. Learn how to maximize your impact and grow your network utilizing LinkedIn's profiles, applications, groups, answers forum and more!
Authors:
Aliera Peterson
Liz Klein
Introductory lesson on LinkedIn for those that are new to the site.
This lesson is intended to be taught hands on, so many of the questions are answered during the lesson.
Sample seminar on Linkedin Training created for MGIC subscribers September 2012. The normal seminar is 90 minutes, and this presentation was reduced by 1/3 for a "webinar". For custom Linkedin, Facebook or Twitter training, contact Mindfull today!
LinkedIn Marketing: 5 Keys to Generating High-Quality Leads by Viveka von RosenAnton Shulke
Viveka von Rosen is author of LinkedIn Marketing: An Hour a Day, contributing “expert” to LinkedIn’s official “Sophisticated Marketer’s Guide” and is known internationally as the “LinkedIn Expert”. In this hands-on, 60-minute webinar you will be provided with proven strategies to generate leads using LinkedIn, engaging with them and moving them into the sales funnel.
Social Business Speaker and Outsourced Advisor Dawn Raquel Jensen speaks to Rollins College on Tools, Tips, and Techniques to Build Business, Influence and Leadership Online.
Social Business Coach and Advisor Dawn Jensen of Virtual Options Coaching and Training provided an overview of ways business can build momentum in creating online presence.
Business owners and entrepreneurs need to take stock in or audit where they are and what they share online. Here's a primer on the first steps to do so even if you are starting out or have been posting on social media for a time. Start small. Build deliberately. Be consistent.
Social Business Trainer and Social Media Coach Dawn Raquel Jensen speaks to the Greater Orlando Organizational Development Network at Rollins College in Winter Park, FL
Dawn delivers dynamic, interactive, and educational training and lectures as a sought-after international speaker, and social business trainer. She's trained thousands of people on technology, social media and digital platforms since 2005, she provides support to CEOs, C-Suite Executives, business owners, and leadership teams in the United States, Canada, Europe, and Australia.
Dawn provides direction, platform, and a path through strategic digital marketing practices to create clients as digital thought-leaders and tribe-builders. She works with authors, coaches, speakers, and trainers to provide a cohesive, connected and powerful online presence. Dawn also resides as an outsourced social media consultant and digital marketing strategist, or Chief Information Officer and Chief Technology Officer for select companies. She provides long-term, big-picture social business intelligence and training through strategic digital marketing practices creating clients as thought-leaders and tribe-builders.
This is an example of how your social media content can be repurposed or remarketing across digital platforms. Version 1.2 Social Media and Digital Business Marketing from Social Media Speaker Dawn Raquel Jensen of Virtual Options Coaching and Training.
This was a quick background talk given to the Women's Executive Exchange by Social Business Trainer and Digital Marketing Speaker Dawn Raquel Jensen at the Citrus Club in Orlando, FL . #SocialMedia #Events #Marketing #VirtualOptions #DawnJensen
Social Media Speaker Dawn Raquel Jensen presents on Getting Started with Social Media - an overview as guest lecturer in Roseau, Dominica. Dawn (@dawnrjensen) is a social media and digital marketing trainer at Virtual Options Coaching & Training (@virtualoptions). For more information email Dawn at training@virtualoptions.net
Social Media Speaker Dawn Raquel Jensen presents on Augmented Reality overview as guest lecturer in St. George's, Grenada. Dawn (@dawnrjensen) is a social media and digital marketing trainer at Virtual Options Coaching & Training (@virtualoptions). For more information email Dawn at training@virtualoptions.net
Social Media Toolbox: Tools and Tips to expand your platform and presence online was presented by Social Media Speaker and Digital Marketing Coach Dawn Raquel Jensen to the East Orange Chamber of Commerce September 2013. http://www.virtualoptions.net For more information about @dawnjensen, @virtualoptions, contact dawn@virtualoptions.net
Social Media Speaker Dawn Raquel Jensen of Virtual Options Coaching & Training covers Digital Embassies and Outpost most small business owners would use. She provides tips and tools to monitor what's being said about you, to manage your Social Media presence and building Social trust and authority. Dawn spoke to the Powerful Women Network's June 2013 meeting. For more information about @Dawnrjensen or @virtualoptions, visit: http://www.virtualoptions.net
Digital marketing tools, tips, and techniques by Social Media speaker Dawn Raquel Jensen @dawnrjensen of Virtual Options Coaching & Training @virtualoptions
Dawn is a social media coach, speaker, and digital marketing trainer who supports CEOs, leadership teams, and committed entrepreneurs in utilizing social platforms and tools to create visibility, establish wider credibility or become trusted advisors and industry leaders. For more information about Dawn, visit: www.virtualoptions.net or on Facebook - www.fb.me/virtualoptions
Social Media Speaker Dawn Raquel Jensen (@dawnrjensen) of Virtual Options Coaching and Training (@virtualoptions) speaking at the February 2013 meetings of the Rock Your Business CEO Roundtable Mastermind in Orlando and Tampa, FL. For more information about Dawn or social media and digital marketing resrouces, visit http://www.virtualoptions.net
Personal Branding and Online Reputation Management presentation given to the International Association of Administrative Professionals by Social Media Speaker Dawn Raquel Jensen, January 2013 - @dawnrjensen, @virtualoption, www.dawnraqueljensen.com
Social Media Speaker & Digital marketing trainer Dawn Raquel Jensen shares example of some of the top tiered Social platforms. Connect with Dawn: http://www.about.me/dawnjensen
Linkedin presentation given by Social Media speaker Dawn Raquel Jensen from Virtual Options Coaching & Training presenting to the Working Women of Central Florida- September 2012
Social Media Speaker Dawn Raquel Jensen presenting on Seven Essential Social Networks for most business owners. More information can be found at www.virtualoptions.net
Presentation given by Dawn Jensen of Virtual Options Coaching & Training for the East Orlando Chamber of Commerce Small Business Expo, August 2012 in Orlando, FL
Social Media presentation on digital branding from Social Media speaker and trainer Dawn Raquel Jensen of Virtual Options Coaching & Training. @virtualoptions , @dawnrjensen
For more information about Dawn visit http://www.dawnonfacebook.com or http://www.dawnraqueljensen.com
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Linkedin: Leveraging Your Profile - CVAC - Canadian Virtual Assistant Connection
1. Presentation link for download will be made available at http://www.DawnonFacebook.com
2. Who I Am: Social Media Speaker
|Digital Marketing Coach | New Media
Author | Trainer
What I Do: Work with CEOs,
Committed Entrepreneurs, and Leadership
Teams to Create Visibility, Leverage, and
Increased Profitability Using Social Media
Email: speaker@dawnraqueljensen.com
Web: dawnraqueljensen.com
LinkedIn: DawnonLinkedin.com
Twitter: DawnonTwitter.com
Fan: DawnonFacebook.com
3. Presentation link for download will be made available at http://www.DawnonFacebook.com
5. Linkedin:
Business
Linkedin Profiles
Linkedin Company Profiles
Linked Linked in Connections
Linkedin Leverage
Linkedin Groups
Linkedin Network Statistics
6.
7. Social media is the
use of technology
combined with
social interaction
to create or
co-create value.
11. What is LinkedIn?
LinkedIn is an interconnected network of
experienced professionals from around
the world, representing 170 industries and
200 countries. You can find, be introduced
to, and collaborate with qualified professionals
that you need to work with to accomplish your
goals.
14. What to do on LinkedIn
that’s publicly
available about you
to potential
clients, service providers, and subject
experts who come recommended
on projects,
gather data, share files and solve
problems
15. What to do on LinkedIn
that can
help you land jobs and close deals
from discussions
with like-minded professionals in
private group settings
16. Establish Layer of the Social Media.
Think of it as a layer cake:
1) Build up or enhance current Linkedin
profile
2) Create Linkedin Company page
3) Optimize your Profile
4) Manage the consistency between
personal & professional
18. Linkedin
① Show Your Gorgeous face
Profiles
② Google-ize your Title
③ Create Custom URL
④ Add 3 Specific Websites
⑤ Add Skills – You have 50
19.
20. ① Keyword-Rich Google-ized Headline
② Customer/Client Focused – WIIFT
③ Status Updates –
Educate|Inform | | Entertain | Promote
④ Customize Your Vanity URL
⑤ Personalize Website URLs
⑥ Add Your Twitter Account
21.
22. Linkedin Profile
Focus Areas
Summary
Specialties
Skills
Recommendations
23.
24.
25. Maintain Your Professional Brand
Organize Professional Relationships
Gather & Display Recommendations
Become an Expert
Gain Competitive Intel
Create Strategy Partners
29. • Never ask someone to join you if you not
prepared to endorse their work
• Never** respond to a request to join
someone's network unless you know them
Things to remember in any
social networking community:
• You are always in control of who you invite
• You can always decline an invitation
• You are rarely inundated with invitations
Best Practices for
30. Establish Social Leverage: Gain Trust
① Crowd-source Your Groups
② Provide Linkedin Answers to Questions
③ Actively Post & Participate In Linkedin Groups
or Build One
④ Repurpose Content through quality posts
⑤ Leverage your other Professional networks
32. Prospecting • Connect at least 2-3 times
a week
Influencing
Through Your • Personalize your InMail
Network Statistics Introductions
• Add one key value
statement
• Ask for what you want &
why you think it’s a great fit
• Think Win-Win
43. ① Keyword-Rich Google-ized Headline
② Customer/Client Focused – WIIFT
③ Status Updates
Educate|Inform | | Entertain | Promote
④ Customize Your Vanity URL
⑤ Personalize Website URLs
⑥ Add Your Twitter Account
44. Maintain Your Professional Brand
Organize Professional Relationships
Gather & Display Recommendations
Become an Expert
Gain Competitive Intel
Create Strategy Partners
45.
46.
47. Social Business Catalyst Series
$100 - Social Content Workbook
Social Content Workbook Package
$300 - includes:
• Social Media Workbook
• Social Media Strategy Session
• Workbook CD
• Bonus Content includes:
1. Social Content
Calendar Planner
2. Embassies and Outpost
3. Facebook Fan Page
Template
48.
49.
50. Web Fan
Email: speaker@dawnraqueljensen.com
Web: www.dawnraqueljensen.com
Linkedin: dawnonlinkedin.com
Fan: www.dawnonfacebook.com
52. Did you enjoy this presentation?
Recommend me on Facebook
(www.dawnonfacebook.com) and
Linkedin (www.dawnonlinkedin.com)!
Editor's Notes
At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business.
LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.
Through your network you can: Manage the information that’s publicly available about you as professional Find and be introduced to potential clients, service providers, and subject experts who come recommendedCreate and collaborate on projects, gather data, share files and solve problems Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in private group settings Discover inside connections that can help you land jobs and close deals
Through your network you can: Manage the information that’s publicly available about you as professional Find and be introduced to potential clients, service providers, and subject experts who come recommendedCreate and collaborate on projects, gather data, share files and solve problems Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in private group settings Discover inside connections that can help you land jobs and close deals
Company NameMake sure the company name listing matches the name you use in your profile. For example if you use LLC or Inc. on your personal profile, your company site must be the same.AdminsLinkedIn wants to know who will administer your company profile. You have two choices: either all employees with a valid email address registered to your domain or designated users only. LogosLogos can be uploaded as a standard logo as well as a square logo that will be used for network updates.Company DescriptionIn the company description section, you have the opportunity to describe who you are and what you do. Think big[ger] picture. You may be a successful soloist now, but if you’re planning on growing your business or going after big companies, present your company as an entity.SpecialtiesInclude keywords that describe what you do in this section. You have 256 total characters to describe specialties. Two or three word descriptions are okay.Twitter and Company Blog RSS FeedBringing in your twitter updates and blog feed keeps your company page active, relevant and current. News ModuleAdding in the news module displays search results that share news about your company. But, be prepared to see stories that don’t relate to your company, except in search terms. If your company is not making news, it’s best to select “don’t show news about my company.”Company Type, Size, URLUnder company type and company size, you’ll select from the options that describe your status. Your company website URL link can go to your home page or to a services or gallery page.Industry, Operating Status, Year FoundedMain company industry allows you to choose from any within the LinkedIn categories. Then, you will select company operating status and the year founded, which is an optional entry. LocationsThe last step is locations. You can add up to five different location addresses, then click publish and your LinkedIn company profile is active.CareersIf you ever want to add employees, you can post a job on your company’s careers page.
For the business professional, there are some pretty good reasons to make LinkedIn a part of youroverall social media outreach:1) Find clients, help, and deals. For some industries, LinkedIn is a great place to locateprospects and network partners. Many individuals openly promote relationships and dealsthat they are in the market for.2) Build up buzz. Once you’ve established a following within LinkedIn you can begin topromote specific happenings around your organization.3) Hire professionals. Often people think of social networks only in terms of makingmarketing connections. LinkedIn has become a great place to network and find greatassociates, partners, and vendors.4) Get feedback and research. One of the most effective ways to tap your newly built socialnetworks is to use them as a resource for research and feedback. Simply putting questionsout to your group is a great way to get a feel for areas where you want input.
For quite sometime I did look at my LinkedIn network as one that was effectively a group of people who were my closest business contacts and therefore I took the approach that:1. I never asked someone to join me on LinkedIn if I were not prepared to endorse their work so I would always be happy to refer them2. I never responded to a request to join someones LinkedIn network unless I knew them.However with the increase in social networking and more people inviting me to connect to their network on LinkedIn, I realised that perhaps I was being too strict in my self imposed guidelines.But how could I ensure that the quality of the connections stayed high and that I could ensure that I referred people to others in my network only if relevant?Well here are a few things to remember in any social networking community:1. you are always in control of who you invite to join your network2. you can always decline an invitation to join someones network3. you are rarely inundated with invitations to join someones online network, so screening invitations takes little time.