Using the Social Web: 5 Steps to Not Living in Your Parents Basement After Graduation
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Keynote presentation for the SUNY New Paltz American Marketing Association Business Day Conference, October 2009
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Using the Social Web: 5 Steps to Not Living in Your Parents Basement After Graduation
- 1. Using the Social Web: 5 steps to not living in your parents’ basement after graduation Rachel Reuben
- 2. Who am I? • ’98 & ‘09g, SUNY New Paltz • AMA VP Communication ‘97-’98 • AMA Co-Advisor ‘98-’00 • 12 years in higher ed • published research paper • 15 conference presentations this year • consultant • blog at doteduguru.com • full profile: rachelreuben.com
- 3. What tools do you use?
- 4. Tools we’ll focus on
- 5. Step 1: Learn the tools
- 6. Facebook.com Groups Pages Ads Applications
- 7. Twitter.com Customer Service Lingo
- 10. LinkedIn.com Profile - online resume Recommendations Answers Introductions Groups
- 11. Blogs
- 12. flickr.com photo gallery embed in other media group pools
- 13. ustream.com Live streaming video (free) chat, Twitter, Facebook integration
- 14. Step 2: Learn how to listen
- 15. Set up a listening station Professional products such as Radian6 Free setup Gmail account use Google Reader Google Blogsearch, Technorati, Twitter search, Google Alerts, Twilert, Twitbeep TweetDeck searches
- 17. Step 3: Learn how businesses use these tools
- 18. Why use social media? No, it’s not the “cool factor” increase awareness & reach target distinct markets test marketing
- 19. How social media meets objectives of a company brand reputation communication recruiting retention Rasmussen Corporate Communications
- 20. It can get ugly Loss of control Can’t control the message Dealing with negative posts/comments
- 21. Integrate larger strategies Corporate strategies Create cross-platform strategies Doesn’t have to exist wholly online - blending offline with online can build community around a brand
- 22. “My Starbucks Idea” build community
- 23. Sun Microsystems CEO Blog
- 24. Lesson: Social media is a culture of transparency & honesty that must be embraced, leading by example is one of the best ways to introduce it to a company.
- 25. Facebook.com TGI Friday’s: Meet Woody, become FB fan, get free Jack Daniel’s burger Burger King: whoppervirgins.com - “sacrifice 10 friends”
- 26. Zappos & Twitter
- 27. Comcast & Twitter Lesson: Social media allows for possibility of great customer service, and with it, better brand loyalty.
- 28. Measurement ROI -- challenging, but possible engagement
- 29. Step 4: Don’t be that guy/gal
- 30. Step 5: Use the tools to help you network & find a job
- 31. Using the Social Web to Find Work Chris Brogan, New York Times Bestselling Author http://tinyurl.com/socialebook
- 32. Using the Social Web to Find Work Write your LinkedIn profile for your future what’s next? first impressions importance of your summary recommendations
- 33. Using the Social Web to Find Work Make your LinkedIn profile work for you write to be read post a photo post a video about yourself contribute to groups & Answers
- 34. Using the Social Web to Find Work Privacy settings who can see what think before you post
- 35. Resources for you MarketingProfs.com Mashable.com Chrisbrogan.com Neuromarketing: www.neurosciencemarketing.com where brain science & marketing meet MarketingOverCoffee.com AltitudeBranding.com
- 36. http://tinyurl.com/whynojob people hire people, not e-mails, tweets or resumes Get. Personal.
- 37. the possibilities are endless
- 38. questions? Rachel Reuben More info: rachelreuben.com