SlideShare a Scribd company logo
1 of 100
SOCIAL MEDIA 101
Choosing the Best Platforms
for Your Business
Esta H. Singer
p: 732-807-5027
esta@sheconsulting.com
Let’s face it. The world of social media is
daunting.
Just when we figured out how to use one
platform, another pops up, or something more
has been added to alter our network
experience, something else we need to learn.
Where to start?
Do I Need to Be on Every Social Network?
No. Having a presence on every
social network could drain you of time
and return.
However, choosing the right networks
can save you time, and earn you the
growth you’re looking to achieve.
Online Presence
Many businesses think if they’re on
every network, their business will see
results. You guessed it, not true.
Every business is vying for the same
attention.
You only have presence if people
know you’re there. This can only
happen by building relationships.
INBOUND MARKETING
Hubspot
Information
directed “at”
people in hopes of
grabbing their
attention, and
motivating them to
reach out to you.
Information shared
“with” people for
purpose of building
relationships, trust
and thought
leadership.
PAST NOW
HubSpot
There is No Perfect Formula
● What outsourcing is needed?
Design, development, content
management, brand monitoring,
audience research
● Find tools to automate processes
- Ping.fm
- Hootsuite
- Tweetdeck
OTHER
BLOGS
BLOG
NEWSLETTER
FACEBOO
K
TWITTER
Start with Platforms You Can Actively Maintain
USER DEMOGRAPHICS
In a rush to grab attention on every
network many businesses fail to
recognizing their audience. Choosing
the right social networks for your
business is vital to your social
planning.
Who uses your products or services?
Is it soccer moms, senior citizens,
middle-class, people in New England?
Platform Activity: Men VS Women
“Each month
40 million more
women than
men.”
Twitter
INTEGRATED MARKETING
Integrated Marketing
delivers a consistent
brand messaging across
both traditional and
nontraditional media
platforms.
FACEBOOK
B2B VS B2C
Visually Driven Products
B2C
B2C companies
reach higher
engagement with
promotions.
Best Engagement Times B2B vs B2C
TWITTER
Twitter has to be taken seriously.
1. There are now over 550 million registered
users
2. 34% of marketers use Twitter to successfully
generate leads
3. Twitter has the fastest growing network with
44% growth from 2012-2013 with 215
million active users
Twitter is About Creating Buzz
B2B
B2B Customer Acquisition
Small Business More Connected
CEO’S
CEO’s: Twitter vs Google+
PINTEREST
Pinterest’s users are:
68% Female
28% are well-off
On the site for 16 minutes per visit
50% with children
Most likely to be 25-34 years old
(27%)
*Digital advertising agency Modea,
92% of
Pinterest Pins
are Made by
Women
Pinterest ROI
INSTAGRAM
Instagram is increasingly important in the
social media scene, with over 75% of
leading brands already present on the
platform.
Businesses using Instagram can
communicate through the use of images
and, like all social media, it can be used
to help build a brand awareness.
Businesses Benefit from Sharing Life Experience
1. Use Link in Your Bio
2. Use Appealing Images: Behind
scenes, tips, advice
3. Use Creative Videos
4. Use #Hashtags
5. Use Exclusive Content:
promotions
6. Be Active and Engaging
7. Have a Strategy!
7 Ways to Generate Traffic
GOOGLE +
Nearly 68%
of Google
Plus users
are male,
Google+ and Business
Google counts number of links to
your business site and determines how
authoritative your website is.
● When another website links to
your own site, Google awards
you “SEO points” for being a
place that someone else found
interesting, helpful or relevant.
The more popular site that links
to you, the better.
Everything you post on G+ is
immediately indexed by Google.
This is huge for companies because the
websites that appear on the first page
of Google, and especially in the first
few positions, get 54.8% of all clicks
from users,
Optify.
LINKEDIN
More than any other social
network, should be major
focus of business marketers,
particularly B2B. It is the
single largest contributor to
leads.
How are leads generated
from LinkedIn? By distributing
content, both original and
curated.
Social Summary
Best Practices
BLOGGING
Blogger VS Wordpress
SEO and Headline
Headline Formula
“Pinnable”
Triberr is a social network for bloggers.
● The idea is to find other bloggers who write
about same topics. These writers group up in a
tribe. Whenever one blogger writes a post,
others read, comment and share it with their
social networks.
● Aggregating is an easy to ready news feed,
and scheduling sharing throughout the day.
ENGAGING WEBSITES
So, while social networks are vital for establishing an
online presence, the primary reason to build relationships
using social media platforms is to drive people to your
website, to turn visitors into leads, and leads into
customers.
HubSpot
It is essential
that you know
your users, and
why they visit
your site.
Buyer personas are research-based archetypal
representations of whom buyers are, what they are
trying to accomplish, what goals drive their
behavior, how they think, how they buy, and why
they make buying decisions.
Tony Zambito
The advantage of
having personas
crafted is they clearly
define your target
customer(s) and lets
you better tailor your
messages to people
you want to buy.
Think about how you
can use social media
to solve your
customers’ problems.
Building Blocks
CONTENT MARKETING
“Content is currency - something we trade for our
audience’s attention.”
- Frank Strong
Content marketing is an umbrella term
encompassing all formats involving the creation
and sharing of content in order to engage
current and potential customers. Delivering high
quality, relevant and valuable content drives
profitable consumer action. Content marketing
has benefits in terms of retaining attention and
improving brand loyalty.
Source: Wikipedia
Content Curation
Pay Attention to Process
Post Daily
Metrics and Analytics
So you’re putting in all of
this effort to choose the
right platform for your
business, and creating
relevant content however,
is it making a difference?
Measurement Platforms
SOCIAL SUMMARY
Ultimate Metric
Presentation Sources
Think back. Do you recall making a picture you couldn't see until
finished by connecting dots? This is what I do. I work with you to
create a unique business vision, then present that image to the
world.
Ultimately, your website's goal is turn visitors into leads, leads into
clients, and clients into brand advocates. Dots connecting dots. This
is how digital strategy works, opening up and expanding your
picture beyond page borders.
s.h.e. CONSULTING
You provide the dots,
I’ll create your digital
mark.
www.sheconsulting.com
p: 732-807-5027
esta@sheconsulting.com
Connect with Me!
Follow me!
Twitter @sheconsulting
Linkedin.com/in/sheconsulting
Pinterest.com/sheconsulting
Instagram.com/estaphotography
Facebook.com/esta.photography

More Related Content

What's hot

Social Media Marketing For B-to-B Purposes
Social Media Marketing For B-to-B PurposesSocial Media Marketing For B-to-B Purposes
Social Media Marketing For B-to-B PurposesNimit Kathuria
 
Post Method for Social Media Strategy
Post Method for Social Media StrategyPost Method for Social Media Strategy
Post Method for Social Media StrategyJohn Haydon
 
Reasons to outsource social media
Reasons to outsource social mediaReasons to outsource social media
Reasons to outsource social mediaAudacious Leap
 
Building a Social Media Team
Building a Social Media TeamBuilding a Social Media Team
Building a Social Media TeamAmber Naslund
 
Chapter 10: How Content Governance Will Facilitate Media Company Transformation
Chapter 10: How Content Governance Will Facilitate Media Company TransformationChapter 10: How Content Governance Will Facilitate Media Company Transformation
Chapter 10: How Content Governance Will Facilitate Media Company TransformationMichael Brito | Zeno Group
 
Bad Penny Factory Speaking Tour
Bad Penny Factory Speaking TourBad Penny Factory Speaking Tour
Bad Penny Factory Speaking TourChristine Collins
 
30 Effective Social Media Tactics
30 Effective Social Media Tactics30 Effective Social Media Tactics
30 Effective Social Media TacticsBarry Feldman
 
Learn From The Experts: The Challenges With Content Marketing
Learn From The Experts: The Challenges With Content MarketingLearn From The Experts: The Challenges With Content Marketing
Learn From The Experts: The Challenges With Content MarketingMichael Brito | Zeno Group
 
The Social Media Strategist
The Social Media StrategistThe Social Media Strategist
The Social Media Strategisti-SCOOP
 
2016 Tulsa Tech Fest Speaking Presentation
2016 Tulsa Tech Fest Speaking Presentation2016 Tulsa Tech Fest Speaking Presentation
2016 Tulsa Tech Fest Speaking PresentationChristine Collins
 
How to Master B2B Social Media Marketing
How to Master B2B Social Media MarketingHow to Master B2B Social Media Marketing
How to Master B2B Social Media MarketingHubSpot
 
Digital Marketing for Financial Services Companies: New Mantras, New Media
Digital Marketing for Financial Services Companies: New Mantras, New MediaDigital Marketing for Financial Services Companies: New Mantras, New Media
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
 
From Social Business to Social Brand: Syracuse University
From Social Business to Social Brand: Syracuse UniversityFrom Social Business to Social Brand: Syracuse University
From Social Business to Social Brand: Syracuse UniversityMichael Brito | Zeno Group
 
Hootsuite Secret Files: How a Social Media Company Markets via Social - Camer...
Hootsuite Secret Files: How a Social Media Company Markets via Social - Camer...Hootsuite Secret Files: How a Social Media Company Markets via Social - Camer...
Hootsuite Secret Files: How a Social Media Company Markets via Social - Camer...Marketo
 
Social Media Strategy Execution
Social Media Strategy ExecutionSocial Media Strategy Execution
Social Media Strategy ExecutionOliver Mokhlis
 
13 Ways to Make Selling Easy with LinkedIn
13 Ways to Make Selling Easy with LinkedIn13 Ways to Make Selling Easy with LinkedIn
13 Ways to Make Selling Easy with LinkedInNoah Rickun
 
LinkedIn company pages: the untapped opportunity for SMBs
LinkedIn company pages: the untapped opportunity for SMBsLinkedIn company pages: the untapped opportunity for SMBs
LinkedIn company pages: the untapped opportunity for SMBsScoop.it
 

What's hot (20)

Social Media Marketing For B-to-B Purposes
Social Media Marketing For B-to-B PurposesSocial Media Marketing For B-to-B Purposes
Social Media Marketing For B-to-B Purposes
 
Post Method for Social Media Strategy
Post Method for Social Media StrategyPost Method for Social Media Strategy
Post Method for Social Media Strategy
 
Reasons to outsource social media
Reasons to outsource social mediaReasons to outsource social media
Reasons to outsource social media
 
Building a Social Media Team
Building a Social Media TeamBuilding a Social Media Team
Building a Social Media Team
 
Chapter 10: How Content Governance Will Facilitate Media Company Transformation
Chapter 10: How Content Governance Will Facilitate Media Company TransformationChapter 10: How Content Governance Will Facilitate Media Company Transformation
Chapter 10: How Content Governance Will Facilitate Media Company Transformation
 
50 Social Insights From Real Marketers
50 Social Insights From Real Marketers50 Social Insights From Real Marketers
50 Social Insights From Real Marketers
 
Lead landslide
Lead landslideLead landslide
Lead landslide
 
Bad Penny Factory Speaking Tour
Bad Penny Factory Speaking TourBad Penny Factory Speaking Tour
Bad Penny Factory Speaking Tour
 
30 Effective Social Media Tactics
30 Effective Social Media Tactics30 Effective Social Media Tactics
30 Effective Social Media Tactics
 
Learn From The Experts: The Challenges With Content Marketing
Learn From The Experts: The Challenges With Content MarketingLearn From The Experts: The Challenges With Content Marketing
Learn From The Experts: The Challenges With Content Marketing
 
The Social Media Strategist
The Social Media StrategistThe Social Media Strategist
The Social Media Strategist
 
2016 Tulsa Tech Fest Speaking Presentation
2016 Tulsa Tech Fest Speaking Presentation2016 Tulsa Tech Fest Speaking Presentation
2016 Tulsa Tech Fest Speaking Presentation
 
ROI on social media by Ananth V
ROI on social media by Ananth VROI on social media by Ananth V
ROI on social media by Ananth V
 
How to Master B2B Social Media Marketing
How to Master B2B Social Media MarketingHow to Master B2B Social Media Marketing
How to Master B2B Social Media Marketing
 
Digital Marketing for Financial Services Companies: New Mantras, New Media
Digital Marketing for Financial Services Companies: New Mantras, New MediaDigital Marketing for Financial Services Companies: New Mantras, New Media
Digital Marketing for Financial Services Companies: New Mantras, New Media
 
From Social Business to Social Brand: Syracuse University
From Social Business to Social Brand: Syracuse UniversityFrom Social Business to Social Brand: Syracuse University
From Social Business to Social Brand: Syracuse University
 
Hootsuite Secret Files: How a Social Media Company Markets via Social - Camer...
Hootsuite Secret Files: How a Social Media Company Markets via Social - Camer...Hootsuite Secret Files: How a Social Media Company Markets via Social - Camer...
Hootsuite Secret Files: How a Social Media Company Markets via Social - Camer...
 
Social Media Strategy Execution
Social Media Strategy ExecutionSocial Media Strategy Execution
Social Media Strategy Execution
 
13 Ways to Make Selling Easy with LinkedIn
13 Ways to Make Selling Easy with LinkedIn13 Ways to Make Selling Easy with LinkedIn
13 Ways to Make Selling Easy with LinkedIn
 
LinkedIn company pages: the untapped opportunity for SMBs
LinkedIn company pages: the untapped opportunity for SMBsLinkedIn company pages: the untapped opportunity for SMBs
LinkedIn company pages: the untapped opportunity for SMBs
 

Similar to Social Media 101: Choose the Best Platforms for Your Business

Content marketing and soc med pres_sept-2014
Content marketing and soc med pres_sept-2014Content marketing and soc med pres_sept-2014
Content marketing and soc med pres_sept-2014TomLeeDesigns
 
The Content: Marketers Guide to Lead Generation
The Content: Marketers Guide to Lead GenerationThe Content: Marketers Guide to Lead Generation
The Content: Marketers Guide to Lead GenerationFilipp Paster
 
expertzoo.com
expertzoo.comexpertzoo.com
expertzoo.commarkjun
 
Social media for Lead generation
Social media for Lead generationSocial media for Lead generation
Social media for Lead generationVinh Nguyen
 
Guía Social Media for Lead Generation
Guía Social Media for Lead GenerationGuía Social Media for Lead Generation
Guía Social Media for Lead GenerationPlanimedia
 
Social media-for-lead-generation
Social media-for-lead-generationSocial media-for-lead-generation
Social media-for-lead-generationHugh Vo
 
Beyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your BusinessBeyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your Businessbatchblue
 
Social Media for Small Businesses
Social Media for Small BusinessesSocial Media for Small Businesses
Social Media for Small BusinessesBase CRM
 
Social Media for Lead Generation
Social Media for Lead GenerationSocial Media for Lead Generation
Social Media for Lead GenerationEvgeny Tsarkov
 
Social Media For Small Businesses
Social Media For Small BusinessesSocial Media For Small Businesses
Social Media For Small BusinessesCatherine Tryon
 
Social Media to Enable Sales for Natwest Summer Time Talk
Social Media to Enable Sales for Natwest Summer Time TalkSocial Media to Enable Sales for Natwest Summer Time Talk
Social Media to Enable Sales for Natwest Summer Time TalkJane Frankland
 
Why you need social media for your business
Why you need social media for your businessWhy you need social media for your business
Why you need social media for your businessMapplinks
 
A guide to social media marketing by deborah king
A guide to social media marketing by deborah kingA guide to social media marketing by deborah king
A guide to social media marketing by deborah kingDeborah King
 

Similar to Social Media 101: Choose the Best Platforms for Your Business (20)

Content marketing and soc med pres_sept-2014
Content marketing and soc med pres_sept-2014Content marketing and soc med pres_sept-2014
Content marketing and soc med pres_sept-2014
 
Social Media for B2B Companies - Updated, 2012
Social Media for B2B Companies - Updated, 2012Social Media for B2B Companies - Updated, 2012
Social Media for B2B Companies - Updated, 2012
 
The Content: Marketers Guide to Lead Generation
The Content: Marketers Guide to Lead GenerationThe Content: Marketers Guide to Lead Generation
The Content: Marketers Guide to Lead Generation
 
expertzoo.com
expertzoo.comexpertzoo.com
expertzoo.com
 
Why social media?
Why social media?Why social media?
Why social media?
 
Social media for lead generation
Social media for lead generationSocial media for lead generation
Social media for lead generation
 
Social media for Lead generation
Social media for Lead generationSocial media for Lead generation
Social media for Lead generation
 
Guía Social Media for Lead Generation
Guía Social Media for Lead GenerationGuía Social Media for Lead Generation
Guía Social Media for Lead Generation
 
Social media-for-lead-generation
Social media-for-lead-generationSocial media-for-lead-generation
Social media-for-lead-generation
 
Social media for lead generation
Social media for lead generationSocial media for lead generation
Social media for lead generation
 
Beyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your BusinessBeyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your Business
 
Social Media for Small Businesses
Social Media for Small BusinessesSocial Media for Small Businesses
Social Media for Small Businesses
 
iFront 2010 prezentacija na Alex Sass
iFront 2010 prezentacija na Alex SassiFront 2010 prezentacija na Alex Sass
iFront 2010 prezentacija na Alex Sass
 
Online / digital PR
Online / digital PROnline / digital PR
Online / digital PR
 
Social Media for Lead Generation
Social Media for Lead GenerationSocial Media for Lead Generation
Social Media for Lead Generation
 
Social Media For Small Businesses
Social Media For Small BusinessesSocial Media For Small Businesses
Social Media For Small Businesses
 
Social Media to Enable Sales for Natwest Summer Time Talk
Social Media to Enable Sales for Natwest Summer Time TalkSocial Media to Enable Sales for Natwest Summer Time Talk
Social Media to Enable Sales for Natwest Summer Time Talk
 
Social Media For B2B Companies
Social Media For B2B CompaniesSocial Media For B2B Companies
Social Media For B2B Companies
 
Why you need social media for your business
Why you need social media for your businessWhy you need social media for your business
Why you need social media for your business
 
A guide to social media marketing by deborah king
A guide to social media marketing by deborah kingA guide to social media marketing by deborah king
A guide to social media marketing by deborah king
 

Recently uploaded

Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...
Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...
Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...jicagig173
 
THE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECT
THE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECTTHE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECT
THE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECT17mos052
 
Unveiling SOCIO COSMOS: Where Socializing Meets the Stars
Unveiling SOCIO COSMOS: Where Socializing Meets the StarsUnveiling SOCIO COSMOS: Where Socializing Meets the Stars
Unveiling SOCIO COSMOS: Where Socializing Meets the StarsSocioCosmos
 
Amplify Your Brand with Our Tailored Social Media Marketing Services
Amplify Your Brand with Our Tailored Social Media Marketing ServicesAmplify Your Brand with Our Tailored Social Media Marketing Services
Amplify Your Brand with Our Tailored Social Media Marketing ServicesNetqom Solutions
 
办理伯明翰大学毕业证书文凭学位证书
办理伯明翰大学毕业证书文凭学位证书办理伯明翰大学毕业证书文凭学位证书
办理伯明翰大学毕业证书文凭学位证书saphesg8
 
Values Newsletter teamwork section 2023.pdf
Values Newsletter teamwork section 2023.pdfValues Newsletter teamwork section 2023.pdf
Values Newsletter teamwork section 2023.pdfSoftServe HRM
 
Top 5 Ways To Use Reddit for SEO SEO Expert in USA - Macaw Digital
Top 5 Ways To Use Reddit for SEO  SEO Expert in USA - Macaw DigitalTop 5 Ways To Use Reddit for SEO  SEO Expert in USA - Macaw Digital
Top 5 Ways To Use Reddit for SEO SEO Expert in USA - Macaw Digitalmacawdigitalseo2023
 
Upgrade Your Twitter Presence with Socio Cosmos
Upgrade Your Twitter Presence with Socio CosmosUpgrade Your Twitter Presence with Socio Cosmos
Upgrade Your Twitter Presence with Socio CosmosSocioCosmos
 
Dubai Calls Girls Busty Babes O525547819 Call Girls In Dubai
Dubai Calls Girls Busty Babes O525547819 Call Girls In DubaiDubai Calls Girls Busty Babes O525547819 Call Girls In Dubai
Dubai Calls Girls Busty Babes O525547819 Call Girls In Dubaikojalkojal131
 
The--Fraud: Netflix Original Media Pitch
The--Fraud: Netflix Original Media PitchThe--Fraud: Netflix Original Media Pitch
The--Fraud: Netflix Original Media Pitch17mos052
 
fraud storyboards powerpoint media project
fraud storyboards powerpoint media projectfraud storyboards powerpoint media project
fraud storyboards powerpoint media project17mos052
 

Recently uploaded (11)

Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...
Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...
Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...
 
THE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECT
THE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECTTHE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECT
THE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECT
 
Unveiling SOCIO COSMOS: Where Socializing Meets the Stars
Unveiling SOCIO COSMOS: Where Socializing Meets the StarsUnveiling SOCIO COSMOS: Where Socializing Meets the Stars
Unveiling SOCIO COSMOS: Where Socializing Meets the Stars
 
Amplify Your Brand with Our Tailored Social Media Marketing Services
Amplify Your Brand with Our Tailored Social Media Marketing ServicesAmplify Your Brand with Our Tailored Social Media Marketing Services
Amplify Your Brand with Our Tailored Social Media Marketing Services
 
办理伯明翰大学毕业证书文凭学位证书
办理伯明翰大学毕业证书文凭学位证书办理伯明翰大学毕业证书文凭学位证书
办理伯明翰大学毕业证书文凭学位证书
 
Values Newsletter teamwork section 2023.pdf
Values Newsletter teamwork section 2023.pdfValues Newsletter teamwork section 2023.pdf
Values Newsletter teamwork section 2023.pdf
 
Top 5 Ways To Use Reddit for SEO SEO Expert in USA - Macaw Digital
Top 5 Ways To Use Reddit for SEO  SEO Expert in USA - Macaw DigitalTop 5 Ways To Use Reddit for SEO  SEO Expert in USA - Macaw Digital
Top 5 Ways To Use Reddit for SEO SEO Expert in USA - Macaw Digital
 
Upgrade Your Twitter Presence with Socio Cosmos
Upgrade Your Twitter Presence with Socio CosmosUpgrade Your Twitter Presence with Socio Cosmos
Upgrade Your Twitter Presence with Socio Cosmos
 
Dubai Calls Girls Busty Babes O525547819 Call Girls In Dubai
Dubai Calls Girls Busty Babes O525547819 Call Girls In DubaiDubai Calls Girls Busty Babes O525547819 Call Girls In Dubai
Dubai Calls Girls Busty Babes O525547819 Call Girls In Dubai
 
The--Fraud: Netflix Original Media Pitch
The--Fraud: Netflix Original Media PitchThe--Fraud: Netflix Original Media Pitch
The--Fraud: Netflix Original Media Pitch
 
fraud storyboards powerpoint media project
fraud storyboards powerpoint media projectfraud storyboards powerpoint media project
fraud storyboards powerpoint media project
 

Social Media 101: Choose the Best Platforms for Your Business

  • 1. SOCIAL MEDIA 101 Choosing the Best Platforms for Your Business Esta H. Singer p: 732-807-5027 esta@sheconsulting.com
  • 2. Let’s face it. The world of social media is daunting. Just when we figured out how to use one platform, another pops up, or something more has been added to alter our network experience, something else we need to learn. Where to start?
  • 3. Do I Need to Be on Every Social Network? No. Having a presence on every social network could drain you of time and return. However, choosing the right networks can save you time, and earn you the growth you’re looking to achieve.
  • 4. Online Presence Many businesses think if they’re on every network, their business will see results. You guessed it, not true. Every business is vying for the same attention. You only have presence if people know you’re there. This can only happen by building relationships.
  • 7. Information directed “at” people in hopes of grabbing their attention, and motivating them to reach out to you. Information shared “with” people for purpose of building relationships, trust and thought leadership. PAST NOW HubSpot
  • 8. There is No Perfect Formula
  • 9.
  • 10.
  • 11. ● What outsourcing is needed? Design, development, content management, brand monitoring, audience research ● Find tools to automate processes - Ping.fm - Hootsuite - Tweetdeck OTHER BLOGS BLOG NEWSLETTER FACEBOO K TWITTER Start with Platforms You Can Actively Maintain
  • 13. In a rush to grab attention on every network many businesses fail to recognizing their audience. Choosing the right social networks for your business is vital to your social planning. Who uses your products or services? Is it soccer moms, senior citizens, middle-class, people in New England?
  • 15. “Each month 40 million more women than men.” Twitter
  • 17. Integrated Marketing delivers a consistent brand messaging across both traditional and nontraditional media platforms.
  • 18.
  • 22.
  • 23. B2C
  • 25. Best Engagement Times B2B vs B2C
  • 27. Twitter has to be taken seriously. 1. There are now over 550 million registered users 2. 34% of marketers use Twitter to successfully generate leads 3. Twitter has the fastest growing network with 44% growth from 2012-2013 with 215 million active users Twitter is About Creating Buzz
  • 28. B2B
  • 30. Small Business More Connected
  • 34. Pinterest’s users are: 68% Female 28% are well-off On the site for 16 minutes per visit 50% with children Most likely to be 25-34 years old (27%) *Digital advertising agency Modea,
  • 35. 92% of Pinterest Pins are Made by Women
  • 36.
  • 38.
  • 40.
  • 41. Instagram is increasingly important in the social media scene, with over 75% of leading brands already present on the platform. Businesses using Instagram can communicate through the use of images and, like all social media, it can be used to help build a brand awareness. Businesses Benefit from Sharing Life Experience
  • 42.
  • 43.
  • 44.
  • 45. 1. Use Link in Your Bio 2. Use Appealing Images: Behind scenes, tips, advice 3. Use Creative Videos 4. Use #Hashtags 5. Use Exclusive Content: promotions 6. Be Active and Engaging 7. Have a Strategy! 7 Ways to Generate Traffic
  • 47.
  • 48. Nearly 68% of Google Plus users are male,
  • 50. Google counts number of links to your business site and determines how authoritative your website is. ● When another website links to your own site, Google awards you “SEO points” for being a place that someone else found interesting, helpful or relevant. The more popular site that links to you, the better.
  • 51. Everything you post on G+ is immediately indexed by Google. This is huge for companies because the websites that appear on the first page of Google, and especially in the first few positions, get 54.8% of all clicks from users, Optify.
  • 53.
  • 54. More than any other social network, should be major focus of business marketers, particularly B2B. It is the single largest contributor to leads. How are leads generated from LinkedIn? By distributing content, both original and curated.
  • 55.
  • 56.
  • 57.
  • 58.
  • 60.
  • 62.
  • 63.
  • 64.
  • 65.
  • 70. Triberr is a social network for bloggers. ● The idea is to find other bloggers who write about same topics. These writers group up in a tribe. Whenever one blogger writes a post, others read, comment and share it with their social networks. ● Aggregating is an easy to ready news feed, and scheduling sharing throughout the day.
  • 71.
  • 73. So, while social networks are vital for establishing an online presence, the primary reason to build relationships using social media platforms is to drive people to your website, to turn visitors into leads, and leads into customers. HubSpot
  • 74. It is essential that you know your users, and why they visit your site.
  • 75.
  • 76. Buyer personas are research-based archetypal representations of whom buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions. Tony Zambito
  • 77. The advantage of having personas crafted is they clearly define your target customer(s) and lets you better tailor your messages to people you want to buy.
  • 78. Think about how you can use social media to solve your customers’ problems.
  • 81. “Content is currency - something we trade for our audience’s attention.” - Frank Strong
  • 82. Content marketing is an umbrella term encompassing all formats involving the creation and sharing of content in order to engage current and potential customers. Delivering high quality, relevant and valuable content drives profitable consumer action. Content marketing has benefits in terms of retaining attention and improving brand loyalty. Source: Wikipedia
  • 83.
  • 85. Pay Attention to Process
  • 86.
  • 87.
  • 88.
  • 91. So you’re putting in all of this effort to choose the right platform for your business, and creating relevant content however, is it making a difference?
  • 92.
  • 95.
  • 96.
  • 99. Think back. Do you recall making a picture you couldn't see until finished by connecting dots? This is what I do. I work with you to create a unique business vision, then present that image to the world. Ultimately, your website's goal is turn visitors into leads, leads into clients, and clients into brand advocates. Dots connecting dots. This is how digital strategy works, opening up and expanding your picture beyond page borders. s.h.e. CONSULTING You provide the dots, I’ll create your digital mark.
  • 100. www.sheconsulting.com p: 732-807-5027 esta@sheconsulting.com Connect with Me! Follow me! Twitter @sheconsulting Linkedin.com/in/sheconsulting Pinterest.com/sheconsulting Instagram.com/estaphotography Facebook.com/esta.photography