This document provides tips and strategies for local link building. It discusses how links are still an important ranking factor for local search results according to Google. Various tactics are presented for finding and obtaining high-quality local links from sources like local directories, maps, and community organizations. The key messages are that local link building requires getting to know your community, developing relationships, and creating useful resources instead of directly asking for links. Quality local links can significantly improve visibility in local search results.

2. To Dos:
Do Links Matter?
Examples
Tips
Questions?

3. WARNING:
Any links intended to manipulate
ranking may be a violation of
Google’s Webmaster Guidelines.
Linking discretion is advised.

4. Do links
matter?

5. Google says:
1 & 2: Links & Content
3: RankBrain
http://searchengineland.com/now-know-googles-top-three-search-ranking-factors-245882

6. https://builtvisible.com/how-google-works/

7. Prominence is also based on information that Google
has about a business from across the web (like
links, articles, and directories). Google review
count and score are factored into local search ranking:
more reviews and positive ratings will probably
improve a business's local ranking. Your position in
web results is also a factor, so SEO best practices also
apply to local search optimization.
https://support.google.com/business/answer/7091

8. Sure would be an awful
waste of space.
- Carl Sagan

9. SEOs say:

10. http://www.localseoguide.com/guides/2016-local-seo-ranking-factors/
It looks like links are the
key competitive
differentiator even when
it comes to Google My
Business Rankings.

12. My own eyes:

13. Links to a local business site.

14. Same site’s number keywords with top 10
rankings over approx. same time.

15. Organic share of voice

17. High quality local links
can have an enormous
impact on a small
business site's visibility
in local search results.

18. Google (and the rest of the
world):
The best way to get links
is to create unique,
relevant content.
https://support.google.com/webmasters/answer/66356

20. Great content = Regularly
naturally picks up enough
links to outrank competition.

21. “Great Content”
You

23. Work for local links too:

24. Scholarships?

25. The Don’t Go to Law School
Scholarship.

26. Less work, many links.

27. Community
Concerns

28. County Most Dangerous
Intersections.

29. Less work, many
links.

30. Just add water.

31. Make Maps

32. Make maps for
local events.

33. Promote it:
Organic Social
Paid Social
Custom Audiences
Search Ads
Google Display Network
Retargeting

34. Get to know the people in your
community.

35. Local link building is a lot less
about link-begging and buying
and much more about taking a
leadership role and developing
relationships in your local
community.

36. Link Building

37. True, but they can still work!
Real Comments

41. Targeting local links

44. http://www.googleguide.com/advanced_operators_reference.html

45. [city] inurl:resource

46. [city] inurl:sponsor

47. [city] site:top500.com

48. +
+
Find local link targets.
Crawl target sites.
Analyze link metrics.
Great combo for broken
local link building.

49. +
Export Top Share of
Voice Pages for
Target Local Queries
Analyze link metrics
and find link
opportunities
Great combo for
prospecting across sites
in a particular keyword
set.

50. Assimilate Competitor Links

52. Oh hey, I can do that.

53. Experiment with not
mentioning links as
part of outreach.

54. Resist Domain Authority.

55. Local municipality link.
If you obsess over
Domain Authority, you
might miss these.

56. Make it their idea to link.

57. Don’t Fear nofollow.

58. If there’s any trick, it’s knowing
the location.

59. neighborhoods
streets
charities
zip codes
counties
cities politics
events
schools
reporters
people
businesses
places
area codes
history
bloggers
night life