This document summarizes the results of the 2021 Local Search Ranking Factors survey conducted by Whitespark. According to the survey:
- For local/pack rankings, Google My Business is the top contributing factor at 33%, followed by reviews, on-page factors, and links. Citations have declined as a contributing factor.
- For local organic rankings, on-page factors like content and links are most important, led by the quality/authority of inbound links at 32%.
- The top individual factors for local pack/finder are the primary GMB category, keywords in the business name, and proximity. For local organic, link quality and authority, on-page content volume, and keyword-optimized
Unpacking the Local Search Ranking Factors for 2021 & BeyondSeven Figure Agency
Darren Shaw is one of the TOP Experts in all things Local Search. Every year he publishes a deep dive report called “The Local Search Ranking Factors Survey”. You can check it out here – https://whitespark.ca/local-search-ranking-factors/
To get these factors, Darren & his team interview 50 of the top Local SEO Experts and went DEEP on what they felt were the most important factors that contributed to ranking in local search.
In this LIVE session, we’ll explain the findings, the key insights, and what you need to know to drive better local ranking results for your clients…
Access the full recording of this session here -> https://www.sevenfigureagency.com/unpacking-the-2020-local-search-ranking-factors/
These days, almost all discussion of local search revolves around GMB. However, this is a concept that needs to change. As more searches crave more local results, Google will continue to deliver those across its platform. How do you increase your search market share beyond GMB? And just what do you do with GMB after you have exhausted your options?
Unpacking the Local Search Ranking Factors for 2021 & BeyondSeven Figure Agency
Darren Shaw is one of the TOP Experts in all things Local Search. Every year he publishes a deep dive report called “The Local Search Ranking Factors Survey”. You can check it out here – https://whitespark.ca/local-search-ranking-factors/
To get these factors, Darren & his team interview 50 of the top Local SEO Experts and went DEEP on what they felt were the most important factors that contributed to ranking in local search.
In this LIVE session, we’ll explain the findings, the key insights, and what you need to know to drive better local ranking results for your clients…
Access the full recording of this session here -> https://www.sevenfigureagency.com/unpacking-the-2020-local-search-ranking-factors/
These days, almost all discussion of local search revolves around GMB. However, this is a concept that needs to change. As more searches crave more local results, Google will continue to deliver those across its platform. How do you increase your search market share beyond GMB? And just what do you do with GMB after you have exhausted your options?
Local SEO presentation at Pubcon Austin 2018. In this presentation we examine the current status of Local Search and the Local Search as well as take a peak at what the future might hold.
Computers might already be better at your job than you are. Are you ready to partner with them to keep your job?
This presentation shows you how hard our jobs have become, gives you the results of some of our testing, and outlines a plan to keep our jobs.
SearchLeeds 2017 - Paul Madden - Co-Founder, Kerboo - Links as a metric in 20...Branded3
As one of Google’s most important ranking signals, links have seen a huge number of changes in how they are viewed and how they apply. As an industry, we have been encouraged to learn that the power of links as a signal has decreased in favour of other metrics, but is that actually the case? Paul, with access to the link profiles of thousands of sites and literally billions of links, takes us through the arguments for how we should really view our links in 2017 and beyond.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Semrush Site Audit by Dan and Chris Taylors (SALT.agency)Anton Shulke
Any SEO improvements start with Site Audit. Without it, you are blind and might be multiplying issues instead of doing good. Should you pay a fortune for it? Maybe, but see what you can do with a right tool and a bit of a technical knowledge.
For video https://youtu.be/5hY6ZZF34zs
Moz Local 2016 - Darren Shaw - Citation Investigation!Darren Shaw
Preliminary results from our research study on the data aggregators, moz local, yext, and manual citation building. Also, observations and insights from the 2016 update of the best citations by category and city.
Search Engine Optimization (SEO) -- University of Virginia PresentationMarketing Mojo
From search engine optimization basics to more advanced open graph tagging, this presentation provides a well-rounded education of search engine and paid search optimization. Find out how to update your website to drive visits and retarget your target market through online ads. It's all in here.
Look inside the tools, tactics, and strategies in-house SEOs need to be successful. Digging deeper into insights, creating the right toolbox, staying smart, and where SEO is going next year.
Learn about how Voice Search with products such as Amazon Echo, Google Home, Siri, and Cortana are changing the way people search, and how you need to change how you're optimizing your website in response to this growing trend.
Presented at the Raleigh SEO Meetup conference on May 15, 2018.
Local SEO presentation at Pubcon Austin 2018. In this presentation we examine the current status of Local Search and the Local Search as well as take a peak at what the future might hold.
Computers might already be better at your job than you are. Are you ready to partner with them to keep your job?
This presentation shows you how hard our jobs have become, gives you the results of some of our testing, and outlines a plan to keep our jobs.
SearchLeeds 2017 - Paul Madden - Co-Founder, Kerboo - Links as a metric in 20...Branded3
As one of Google’s most important ranking signals, links have seen a huge number of changes in how they are viewed and how they apply. As an industry, we have been encouraged to learn that the power of links as a signal has decreased in favour of other metrics, but is that actually the case? Paul, with access to the link profiles of thousands of sites and literally billions of links, takes us through the arguments for how we should really view our links in 2017 and beyond.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Semrush Site Audit by Dan and Chris Taylors (SALT.agency)Anton Shulke
Any SEO improvements start with Site Audit. Without it, you are blind and might be multiplying issues instead of doing good. Should you pay a fortune for it? Maybe, but see what you can do with a right tool and a bit of a technical knowledge.
For video https://youtu.be/5hY6ZZF34zs
Moz Local 2016 - Darren Shaw - Citation Investigation!Darren Shaw
Preliminary results from our research study on the data aggregators, moz local, yext, and manual citation building. Also, observations and insights from the 2016 update of the best citations by category and city.
Search Engine Optimization (SEO) -- University of Virginia PresentationMarketing Mojo
From search engine optimization basics to more advanced open graph tagging, this presentation provides a well-rounded education of search engine and paid search optimization. Find out how to update your website to drive visits and retarget your target market through online ads. It's all in here.
Look inside the tools, tactics, and strategies in-house SEOs need to be successful. Digging deeper into insights, creating the right toolbox, staying smart, and where SEO is going next year.
Learn about how Voice Search with products such as Amazon Echo, Google Home, Siri, and Cortana are changing the way people search, and how you need to change how you're optimizing your website in response to this growing trend.
Presented at the Raleigh SEO Meetup conference on May 15, 2018.
It's 2013, and the concept of doing "local SEO" has been around for a few years now. In this presentation, Bill Hartzer talks about what works, what does not work, and what are the basic requirements in order to rank well in the local search results. He covers everything from local search engine ranking factors to ranking well in the Google Local Carousel.
Dominating Local Search: Get Your Business Found by Local Customers!Stoney deGeyter
How do local customers find you? Through desktop and mobile search. And each produces different results. This presentation helps you learn how to optimize your local off- and on-page signals to help your site come up in all local searches for the products or services you offer.
Growing Your Business via Local Search Engine Optimization (SEO)Anvil Media, Inc.
If you own or operate a local brick and mortar business, or have a business with multiple locations learn how to grow your business via local search engine optimization (SEO) tactics. This two-hour seminar will help attendees learn how to increase their business’ visibility within the local search results by utilizing specific tactics that directly affect how Google “views” your business. This seminar will provide insights into how to claim/verify your listing, how to optimize your Google+Local page, how to choose the right categories, tactics for obtaining customer reviews & citations. Finally, this presentation will discuss the changes that Google+Local and Smartphone use has brought to the Local SEO landscape.
Mixwest 2014 Local SEO Strategies & SecretsErin Sparks
A comprehensive presentation about Local SEO, the localized search engine marketing tactics that lead to easy consumer wins. Learn what you need to do and what you need to avoid in grooming your web site for best results on Google. Find out techniques to gain great consumer reviews, and why it is so important. Presenting a full list of steps to fully connect with attendees local business profiles, and what are best techniques to groom the listings.
Marketing methods have changed entirely in the last five years. Consumers and businesses alike increasingly rely on the Internet as their primary source of information. Without a strong and responsive web presence, you have no way to attract new customers.
Site Strategics understands the art and science of properly structuring your web, mobile and social media programs. The metrics of search engine optimization (SEO) are increasingly complex and our experts rule the tools that provide the research required to satisfy stringent new search engine requirements. Google certified owner Erin Sparks keeps up with the continually changing digital landscape and offers valuable insights on his weekly radio podcast, Edge of the Web.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
A look at the top 10 local search ranking factors based on the Moz 2014 Local Search Ranking Factors report.
Presented on August 24, 2015 at the Majoran Distillery.
Darren Shaw - BrightonSEO 2019 - Can You Rank in Local Without a Website?Darren Shaw
Case study where Darren has taken a business with zero internet presence to ranking fairly well in the local packs around the city. Step through the local SEO work and see what kind of impact it had on the rankings.
Optimizing for Local Search for RV DealersTimothy Resnik
With increased competition squeezing traditional market areas, it is becoming increasingly important for dealers to maximize their digital visibility. In his presentation, Tim will share how to scale local search engine marketing best practices in order to drive prospects to your lot.
This is the PowerPoint for the talk that Jason Khoo, Marketing Director at Ron Wave Design, gave at the CSUF Startup Incubator. In this presentation, Jason goes over the powerful strategies that he has used to supercharge his clients' SEO ROI.
Darcy Knapp of DK Consulting/SEO Web Mechanics did a session exploring the basics of search, social, SEO/SEM for marketing any organization. Part of NetSquared Tech Valley's Lunch and Learn Series.
Reach your online potential & help customers find you locallyDeluxe Corporation
This presentation was designed to support the Deluxe webinar, Reach Your Online Potential - and features online expert Steph Rowan's take on how small businesses can improve their chances of being found locally. Topics include:
- Local search overview
- Websites for local businesses
- Search engines: Optimization for local businesses
- How to increase your ranking in local results
- Google places overview
- Social tactics for local traffic
- Mobile and local search
- Where to start
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Local SEO Ranking Factors and Citations with Darren Shaw of Whitespark
1. BizSugar
Local SEO Strategies and
Tactics for 2021
DARREN SHAW
Whitespark, Founder & President
@darrenshawwhitespark
@DarrenShaw_
2. SEO since 1998
Real quick about me
DARREN SHAW
Whitespark, Founder & President
Founded Whitespark in 2005
Speak at conferences around the world
Mozcon, SearchLove, Pubcon, Local U
Whitespark provides software and services to
improve rankings and conversions from
Google's local results
Over 130,000 users
Research and write about local SEO - including
the industry standard local search ranking factors
survey
3. WHAT WE'LL COVER TODAY
@darrenshawwhitespark
@DarrenShaw_
Results from the latest Local Search Ranking Factors Survey
How to increase conversions from your Google listings
Common local SEO myths
Your to do list to improve local rankings and conversions
6. THE TOP EXPERTS IN LOCAL SEARCH
Aaron Weiche
Adam Dorfman
Allie Margeson
Amanda Jordan
Amy Toman
Andrew Shotland
Andy Kuiper
Andy Simpson
Ben Fisher
Blake Denman
Brian Barwig
Brodie Clark
Carrie Hill
Casey Meraz
Cindy Krum
Claire Carlile
Colan Neilson
Conrad Saam
Cori Graft
Dan Leibson
Dana DiTomaso
Dani Owens
Darren Shaw
Dave DiGregorio
David Mihm
Eric Rohrback
Greg Gifford
Gyi Tsakalakis
Joel Headley
Joy Hawkins
Krystal Taing
Lisa Kolb
Mary Bowling
Matt Lacuesta
Mike Blumenthal
Mike Ramsey
Miriam Ellis
Nick Pierno
Niki Mosier
Nyagoslav Zhekov
Phil Rozek
Elliot Haines
Tim Capper
Yan Gilbert
@darrenshawwhitespark
@DarrenShaw_
7. DOWNLOAD THEIR COLLECTIVE LOCAL
SEARCH KNOWLEDGE TO YOUR BRAINS
Aaron Weiche
Adam Dorfman
Allie Margeson
Amanda Jordan
Amy Toman
Andrew Shotland
Andy Kuiper
Andy Simpson
Ben Fisher
Blake Denman
Brian Barwig
Brodie Clark
Carrie Hill
Casey Meraz
Cindy Krum
Claire Carlile
Colan Neilson
Conrad Saam
Cori Graft
Dan Leibson
Dana DiTomaso
Dani Owens
Darren Shaw
Dave DiGregorio
David Mihm
Eric Rohrback
Greg Gifford
Gyi Tsakalakis
Joel Headley
Joy Hawkins
Krystal Taing
Lisa Kolb
Mary Bowling
Matt Lacuesta
Mike Blumenthal
Miriam Ellis
Nick Pierno
Niki Mosier
Nyagoslav Zhekov
Phil Rozek
Susan Hallam
Tim Capper
Yan Gilbert
@darrenshawwhitespark
@DarrenShaw_
10. For Local/Pack rankings, to what extent do
each of the following thematic areas of local
search contribute to rankings at Google?
QUESTION 1A: THEMATIC PACK/FINDER
@darrenshawwhitespark
@DarrenShaw_
11. THIS IS A LOCAL PACK
@darrenshawwhitespark
@DarrenShaw_
12. THIS IS THE LOCAL FINDER
@darrenshawwhitespark
@DarrenShaw_
17. THE RISE OF GMB
33%
25%
15%
20%
0
10
20
35
30
25
15
5
GMB
@darrenshawwhitespark
@DarrenShaw_
18. THE DECLINE OF CITATIONS
7%
11%
17%
16%
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
Citati
ons
@darrenshawwhitespark
@DarrenShaw_
19. For Local Organic rankings, to what extent do
each of the following areas of local search
contribute to rankings at Google?
QUESTION 1B: THEMATIC LOCAL ORGANIC
@darrenshawwhitespark
@DarrenShaw_
20. THESE ARE LOCAL ORGANIC RESULTS
@darrenshawwhitespark
@DarrenShaw_
23. Which individual factors do you think have
the biggest impact on Local Pack/Finder
rankings?
QUESTION 2A: LOCAL PACK/FINDER
@darrenshawwhitespark
@DarrenShaw_
25. THEN I SCORE THE FACTORS BASED ON HOW
EACH CONTRIBUTOR RANKED THEM
20 points
19 points
18 points
17 points
Etc.
@darrenshawwhitespark
@DarrenShaw_
26. THEN I ADD UP THE POINTS FOR EACH FACTOR
TO GET AN AGGREGATE SCORE
@darrenshawwhitespark
@DarrenShaw_
27.
28. 651
644
618
493
264
261
226
220
216
213
188
181
164
139
128
Primary GMB Category
Keywords in GMB Business Title
Proximity of Address to the Point of Search
Physical Address in City of Search
Additional GMB Categories
Quality/Authority of Inbound Links to Domain
Keywords in Native Google Reviews
High Numerical Google Ratings (e.g. 4-5)
Removal of spam listings through spam ghting
Completeness of GMB Listing
Veri ed GMB Listing
Quantity of Native Google Reviews (w/text)
Keywords in GMB Landing Page Title
Quality/Authority of Inbound Links to GMB Landing Page URL
Topical (Product/Service) Keyword Relevance Across Entire Website
0 100 200 300 400 500 700
600 650
550
450
350
250
150
50
TOP 15 LOCAL PACK/FINDER FACTORS
@darrenshawwhitespark
@DarrenShaw_
62. PLUS 85 OTHER FACTORS
@darrenshawwhitespark
@DarrenShaw_
63. Which individual factors do you think have
the biggest impact on Local Organic
rankings?
QUESTION 2B: LOCAL ORGANIC
@darrenshawwhitespark
@DarrenShaw_
64. REMINDER: THESE ARE LOCAL ORGANIC RESULTS
@darrenshawwhitespark
@DarrenShaw_
65.
66. 535
367
345
340
323
319
318
289
276
259
251
249
237
217
203
Quality/Authority of Inbound Links to Domain
Volume of Quality Content on Entire Website
Keywords in Anchor Text of Inbound Links to Domain
Topical (Product/Service) Keyword Relevance Across Entire Website
Geographic (City/Neighborhood) Keyword Relevance of Domain Content
Mobile-friendly/Responsive Website
Domain Authority of Website
Keywords in GMB Landing Page Title
Diversity of Inbound Links to Domain
Quantity of Inbound Links to Domain
Quantity of Inbound Links to Domain from Industry-Relevant Domains
Volume of Quality Content on Service Pages
Keywords in Domain
Quantity of Inbound Links to Domain from Locally-Relevant Domains
Click-Through Rate from Search Results
0 100 200 300 400 600
550
500
450
350
250
150
50
TOP 15 LOCAL ORGANIC FACTORS
@darrenshawwhitespark
@DarrenShaw_
67. 535
345
318
276
259
251
217
Quality/Authority of Inbound Links to Domain
Keywords in Anchor Text of Inbound Links to Domain
Domain Authority of Website
Diversity of Inbound Links to Domain
Quantity of Inbound Links to Domain
Quantity of Inbound Links to Domain from Industry-Relevant Domains
Quantity of Inbound Links to Domain from Locally-Relevant Domains
0 100 200 300 400 600
550
500
450
350
250
150
50
SUMMARY: BUILD LINKS
@darrenshawwhitespark
@DarrenShaw_
73. For local pack results, what factors have you
been focusing on MORE in the past year?
QUESTION 3A: FOCUSING ON MORE
@darrenshawwhitespark
@DarrenShaw_
74.
75. 265
243
166
154
126
Removal of spam listings through spam ghting
Quality/Authority of Inbound Links to Domain
Completeness of GMB Listing
Quantity of Native Google Reviews (w/text)
Primary GMB Category
0 20 40 60 80 100 120 140 160 180 200 220 240 260 280 300
WHAT'S HOT IN 2020
@darrenshawwhitespark
@DarrenShaw_
76. For local pack results, what factors have you
been focusing on LESS in the past year?
QUESTION 3B: FOCUSING ON LESS
@darrenshawwhitespark
@DarrenShaw_
77.
78. 372
316
241
224
211
Consistency of Citations on Other Citation Sources
Quantity of Structured Citations (IYPs, Data Aggregators)
Enhancement/Completeness of Citations
BBB Accredited
Consistency of Citations on Data Aggregators
0 20 40 60 80 100 120 140 160 180 200 220 240 260 280 300 320 340 360 380 400 420
WHAT FACTORS ARE YOU FOCUSING ON LESS?
@darrenshawwhitespark
@DarrenShaw_
79. I THINK CITATIONS STILL PROVIDE BENEFIT
@darrenshawwhitespark
@DarrenShaw_
We continue to get reports from
our clients that citation work had a
positive impact on their rankings.
84. I THINK CITATIONS STILL PROVIDE BENEFIT
No other SEO work was done,
but citations kept coming in
@darrenshawwhitespark
@DarrenShaw_
85. 1) Audit and cleanup on the top 12 sites: Google, Bing, Apple, data aggreagtors,
TomTom Here. Anywhere that real humans will see your business.
2) Get every industry specific citation you can find
3) Get every city/state/neighborhood specific citation you can find
4) Get the top 30 to 50 general business directories
ONCE AND DONE
Don't pay recurring fees for business listings.
YOUR DIY CITATION STRATEGY FOR 2021
@darrenshawwhitespark
@DarrenShaw_
87. QUESTION 4: MYTH BUSTING
Which individual factors do you think
absolutely do NOT impact rankings?
@darrenshawwhitespark
@DarrenShaw_
88.
89. 421
221
210
185
176
169
157
148
148
136
Keywords in GMB Description
Keywords in GMB Services
GMB Messaging Feature is Enabled
Keywords in GMB Products
Participation in Adwords, Adwords Express, Hotel Finder, or other paid Google products
Keywords in Google Posts
Presence of Appointment URL
Frequency of Google Posts Posted
Quantity of Google Posts Posted
Consistency of Citations on Other Citation Sources
0 100 200 300 450
400
350
250
150
50
THESE DO NOT IMPACT RANKINGS!
@darrenshawwhitespark
@DarrenShaw_
90. 100
Setting Service Areas in GMB
0 10 20 30 40 50 60 70 80 90 100 110
PLEASE ALLOW ME TO HIGHLIGHT ONE MORE:
@darrenshawwhitespark
@DarrenShaw_
91. THE SERVICE AREAS IN GMB ARE ONLY FOR
DRAWING THIS MAP
@darrenshawwhitespark
@DarrenShaw_
92. QUESTION 5: GMB CONVERSIONS
Which individual factors do you think have
the biggest impact on conversions from GMB?
@darrenshawwhitespark
@DarrenShaw_
93. RANKING #1 DOESN'T MEAN
YOU'LL GET THE LEAD
@darrenshawwhitespark
@DarrenShaw_
96. 465
330
264
217
202
165
163
138
134
119
High Numerical Google Ratings (e.g. 4-5)
Positive Sentiment in Review Text
Quantity of Native Google Reviews (w/text)
Proximity of Address to the Point of Search
GMB Messaging Feature is Enabled
Proper Hours Set on GMB Listing
Completeness of GMB Listing
GMB Booking Feature is Enabled
Frequency of Google Posts Posted
Comprehensive Google Q&A Section with Owner-Seeded FAQs
0 100 200 300 400 500
450
350
250
150
50
TOP 10 GMB CONVERSION FACTORS
@darrenshawwhitespark
@DarrenShaw_
98. QUESTION 6: NEGATIVE FACTORS
Which individual factors do you think are the
most HARMFUL to your rankings?
@darrenshawwhitespark
@DarrenShaw_
99.
100. 583
468
438
417
359
344
326
296
247
219
Incorrect Business Category
Listing Detected at False Business Address
Address is a PO Box, UPS Mail Store, or Other False Address
Site Hacked / Presence of Malware
Reports of Violations on your GMB Listing
Negative Sentiment in Google Reviews
Low Numerical Ratings of Google Reviews (e.g. 1-2)
Presence of Multiple GMB Listings in the Same Category with Same/Similar Business Title and Address
GMB Listings with Same Address/Phone Marked as “Permanently Closed”
Presence of Businesses in the Same Category at the Same Address
0 100 200 300 400 500 600
TOP 10 GMB NEGATIVE FACTORS
@darrenshawwhitespark
@DarrenShaw_