Hiring Developers & Cultivating Innovation for Agency Growth

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This document discusses how to hire developers and cultivate innovation within an agency. It recommends hiring developers to help retain both employees and clients through building useful tools. Developers should be entrepreneurial, technical people who are given ownership over the work they do. Agencies are advised to use standardized coding tests and code reviews during the hiring process to verify resumes. The overall message is that bringing developers into the culture and having them understand the domain can make them more powerful assets for an agency's growth.

Marketing

HIRING DEVELOPERS &
CULTIVATING INNOVATION
FOR AGENCY GROWTH
@CHRISALVARES

WHY HIRE DEVELOPERS?
Help
Retain
Employees
Help
Retain
Clients

RELATIONSHIPS + PERFORMANCE
CLIENT RETENTION

CLIENT RETENTION
RELATIONSHIPS + PERFORMANCE
+ TECHNOLOGY

CLIENTS LOVE BEING PART OF
THE PRODUCT PROCESS

USE DEVELOPERS & SOFTWARE
TO FILL THE GAP

SALARY + CULTURE
+ DOING MEANINGFUL WORK
EMPLOYEE RETENTION

FOR THE NEW GENERATION,
DOING MEANINGFUL WORK THAT
RESONATES GOES A LONG WAY.

DATA TRANSFORMATION (ETL)
+
DATA WAREHOUSE
EVERY AGENCY NEEDS 2 PIECES OF SOFTWARE

HOW SHOULD YOU DEFINE
SUCCESS FOR INTERNAL TOOLS?

IN 2014:
30 OF 40 PEOPLE WORKING ON
REPORTING AFTER 6PM

IN 2015:
15 OF 60 PEOPLE WORKING ON
REPORTING AFTER 6PM

IN 2016:
1 OF 102 PEOPLE WORKING ON
REPORTING AFTER 6PM

HIRE TECHNICAL PEOPLE
15% Engineers 35% Write SQL

GIVE THEM A STANDARDIZED
CODING TEST
+ CODE REVIEW SESSION
github.com/agencypmg/programmingChallenges

#2 MORE DEVELOPMENT JOBS
THAN DEVELOPERS

REDUCE RED TAPE.
CONTRIBUTE TO OPEN SOURCE.
BE A GREAT PLACE TO WORK.

EXPERIENCE IS OVERRATED.
FIND DEVELOPERS LEARNING
THE NEWEST TECHNOLOGIES
AND CONTRIBUTING TO OPEN-
SOURCE SOFTWARE

HIRE SOCIAL /
ENTREPRENEURIAL PEOPLE
FIND “T” SHAPED DEVELOPERS

“T” SHAPED DEVELOPERS
• Lots of General Knowledge in a
multitude of fields
• Front End Design
Front End Development
User Experience
Digital Marketing Experience
Customer Support
Backend Development
Machine Learning
Paid Search
SEO
• Specialized, Focused Knowledge in
one or two particular fields.
General knowledge
specialized knowledge

GIVE DEVELOPERS OWNERSHIP
IN THE STUFF THEY BUILD
INCLUDE THEM IN DECISION
MAKING PROCESS

HOW DO I INTEGRATE DEVELOPERS
INTO MY COMPANY CULTURE?

HIRE POSITIVE DEVELOPERS
WHO ARE GOOD BARTENDERS

DEVELOPERS WITH MARKETING
KNOWLEDGE ARE POWERFUL

DEVELOPERS ARE MORE
POWERFUL WHEN THEY
UNDERSTAND THE DOMAIN

TAKE AWAYS
- Use developers to build a competitive advantage and work with clients to develop
great technology.
- Hire Positive, Entrepreneurial, and Technical People
- Trust & Verify Developer Resumes
- Focus on Solutions, Not Problems
- Train developers outside of development.

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Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion. This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights. The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation. The session will also cover data analysis techniques and criteria for graduating landing pages. In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.

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How to Run Landing Page Tests On and Off Paid Social Platforms

Hiring Developers & Cultivating Innovation for Agency Growth

1. HIRING DEVELOPERS & CULTIVATING INNOVATION FOR AGENCY GROWTH @CHRISALVARES

2. WHY HIRE DEVELOPERS?

3. WHY HIRE DEVELOPERS? Help Retain Employees Help Retain Clients

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5. CLIENT RETENTION RELATIONSHIPS + PERFORMANCE + TECHNOLOGY

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15. USE “PEOPLE” BASED METRICS

16. IN 2014: 30 OF 40 PEOPLE WORKING ON REPORTING AFTER 6PM

17. IN 2015: 15 OF 60 PEOPLE WORKING ON REPORTING AFTER 6PM

18. IN 2016: 1 OF 102 PEOPLE WORKING ON REPORTING AFTER 6PM

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20. HIRE TECHNICAL PEOPLE 15% Engineers 35% Write SQL

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23. #1 DEVELOPER’S “LIE” ON THEIR RESUME

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41. Q/A? @CHRISALVARES

Hiring Developers & Cultivating Innovation for Agency Growth

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