SlideShare a Scribd company logo
Fili Wiese
SearchBrothers.uk
Session: Link Building 2018
former Google
Search Quality
for Your SEO
@filiwiese #brightonSEO
SearchBrothers.uk - former Google Search Quality for Your SEO
SearchBrothers.uk - former Google Search Quality for Your SEO
SearchBrothers.uk - former Google Search Quality for Your SEO
Absolutely!
SearchBrothers.uk - former Google Search Quality for Your SEO
Great For
Discovery
SearchBrothers.uk - former Google Search Quality for Your SEO
Webmaster
Guidelines
SearchBrothers.uk - former Google Search Quality for Your SEO
“Any links intended to manipulate
PageRank or a site’s ranking in Google
search results may be considered part
of a link scheme and a violation of
Google’s Webmaster Guidelines.”
read.sc/link.policy
SearchBrothers.uk - former Google Search Quality for Your SEO
“Additionally, creating links that
weren’t editorially placed or vouched
for by the site’s owner on a page,
otherwise known as unnatural links,
can be considered a violation of our
guidelines.”
read.sc/link.policy
SearchBrothers.uk - former Google Search Quality for Your SEO
“[Don’t] Participate in link exchanges
for the sole purpose of increasing
your ranking in search engines.”
(August 15, 2001)
read.sc/aoie
SearchBrothers.uk - former Google Search Quality for Your SEO
Link Building = OK
SearchBrothers.uk - former Google Search Quality for Your SEO
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/link.policy
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/link.policy
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/link.policy
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/link.policy
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/xonfy
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/tvfwj & read.sc/otlp
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/pagerank
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/brtb
SearchBrothers.uk - former Google Search Quality for Your SEO
Google is not against
link building and
never has been!
Link Building 2018
Avoid Link Liabilities
SearchBrothers.uk
SearchBrothers.uk - former Google Search Quality for Your SEO
Manual Penalties
SearchBrothers.uk - former Google Search Quality for Your SEO
Clean up your
backlink profile
SearchBrothers.uk - former Google Search Quality for Your SEO
sbr.link/
https://disavow.tools
SearchBrothers.uk - former Google Search Quality for Your SEO
Disavow Bad Links
Link Building 2018
Are Links Still Important?
SearchBrothers.uk
SearchBrothers.uk - former Google Search Quality for Your SEO
Yes!
SearchBrothers.uk - former Google Search Quality for Your SEO
Link Building = Good
SearchBrothers.uk - former Google Search Quality for Your SEO
Link Building = Necessary!
SearchBrothers.uk - former Google Search Quality for Your SEO
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/brtb
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/w3.proposal
SearchBrothers.uk - former Google Search Quality for Your SEO
SearchBrothers.uk - former Google Search Quality for Your SEO
World Wide Web = Links
Link Building 2018
Focus of Link Building?
SearchBrothers.uk
SearchBrothers.uk - former Google Search Quality for Your SEO
Why?
SearchBrothers.uk - former Google Search Quality for Your SEO
Conversions
SearchBrothers.uk - former Google Search Quality for Your SEO
Brand
Awareness
Link Building 2018
How To Build Links?
SearchBrothers.uk
SearchBrothers.uk - former Google Search Quality for Your SEO
Don't Lose Focus
SearchBrothers.uk - former Google Search Quality for Your SEO
SearchBrothers.uk - former Google Search Quality for Your SEO
rel=nofollow
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/url.parameters
SearchBrothers.uk - former Google Search Quality for Your SEO
ABL
SearchBrothers.uk - former Google Search Quality for Your SEO
Know Your
Audience
SearchBrothers.uk - former Google Search Quality for Your SEO
SearchBrothers.uk - former Google Search Quality for Your SEO
SearchBrothers.uk - former Google Search Quality for Your SEO
Long-term
Growth
SearchBrothers.uk - former Google Search Quality for Your SEO
Link Building 2018
Take Aways
SearchBrothers.uk
SearchBrothers.uk - former Google Search Quality for Your SEO
Clean up your
backlink profile
SearchBrothers.uk - former Google Search Quality for Your SEO
Stop wasting money on building
links that do not directly drive
convertible traffic.
SearchBrothers.uk - former Google Search Quality for Your SEO
Focus on building
convertible traffic links
read.sc/linkbuilding
Fili Wiese
SEO Expert
ex-Google Support Engineer
ex-Google Search Quality
→ Sign up for Advanced SEO Tips at online.marketing
SearchBrothers.uk
former Google Search Quality for Your SEO

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