Find out why local search is one of the hottest opportunities for small business and how you can increase your ranking on Google, Bing and Yelp! This presentation looks at why search is one of the key ways to attract new customers, what the difference between organic (SEO) and paid search (PPC), how to claim your Google Place page and list your business in local directories, how to leverage social sites to grow local brand awareness and sales - and how to analyze your local search results. Contact www.deluxe.merchengines.com for more information
Reach your online potential & help customers find you locallyDeluxe Corporation
This presentation was designed to support the Deluxe webinar, Reach Your Online Potential - and features online expert Steph Rowan's take on how small businesses can improve their chances of being found locally. Topics include:
- Local search overview
- Websites for local businesses
- Search engines: Optimization for local businesses
- How to increase your ranking in local results
- Google places overview
- Social tactics for local traffic
- Mobile and local search
- Where to start
Find out why local search is one of the hottest opportunities for small business and how you can increase your ranking on Google, Bing and Yelp! This presentation looks at why search is one of the key ways to attract new customers, what the difference between organic (SEO) and paid search (PPC), how to claim your Google Place page and list your business in local directories, how to leverage social sites to grow local brand awareness and sales - and how to analyze your local search results. Contact www.deluxe.merchengines.com for more information
Reach your online potential & help customers find you locallyDeluxe Corporation
This presentation was designed to support the Deluxe webinar, Reach Your Online Potential - and features online expert Steph Rowan's take on how small businesses can improve their chances of being found locally. Topics include:
- Local search overview
- Websites for local businesses
- Search engines: Optimization for local businesses
- How to increase your ranking in local results
- Google places overview
- Social tactics for local traffic
- Mobile and local search
- Where to start
Local SEO is the act of getting your website or business found by local search engines. This can be done by promoting an existing business, creating an awesome local page, or simply working with a local professional.
This guide, created in 2012, is a process laid out to help small business owners begin their local search engine optimization process. Use this as a resource for local SEO.
As search engines continually evolve, we must be receptive to those changes and use them to our advantage. Here are some of the big changes coming in 2016 and how you can leverage them to improve your online exposure.
Local SEO presentation at Pubcon Austin 2018. In this presentation we examine the current status of Local Search and the Local Search as well as take a peak at what the future might hold.
Dec. 2011 Webinar - Managing Your Hospitality Brand's Online ReputationAnvil Media, Inc.
In the digital world, consumers own brand management. By posting positive (or negative) reviews and blog posts, consumers become a sales enabler (or preventer). Customer reviews are particularly critical influencers in the hospitality space. Hotels and restaurants can be made or broken by even a single review from a person of influence. While customers have a louder voice than ever, there is opportunity awaiting hospitality brands that embrace search engine and social media marketing to help manage their brand and reputation online. Kent Lewis, President and Founder of Anvil Media, will outline effective strategies, tactics and tools for online brand management. Learn how to turn positive (and negative) reviews into real revenue.
Mike Belasco's presentation Analytics For Local Search from SES Chicago 2009/ Local Search Summit. Covers Google Analytics for local as well as how to build your own phone call tracking application
These days, almost all discussion of local search revolves around GMB. However, this is a concept that needs to change. As more searches crave more local results, Google will continue to deliver those across its platform. How do you increase your search market share beyond GMB? And just what do you do with GMB after you have exhausted your options?
Optimizing for Local Search for RV DealersTimothy Resnik
With increased competition squeezing traditional market areas, it is becoming increasingly important for dealers to maximize their digital visibility. In his presentation, Tim will share how to scale local search engine marketing best practices in order to drive prospects to your lot.
Are you a local brick and mortar business? Maybe you have multiple locations? If either of these are true statements you won’t want to miss the upcoming Formic Media Seminar, Going Places with Google. This presentation focuses on how to help increase your business’ visibility within the local search results by utilizing specific tactics that directly affect how Google “sees” your business.
The Rising Importance Of Local SEO For Your Business – Complete Guide 2019-2020Seda Rivera
Sometimes it’s difficult to stay updated with the tedious world of digital marketing and the new trends that are emerging in it. Almost everyday we hear about how important is SEO to our business website. But have you ever thought about the importance of local SEO for your business?
Local SEO is the act of getting your website or business found by local search engines. This can be done by promoting an existing business, creating an awesome local page, or simply working with a local professional.
This guide, created in 2012, is a process laid out to help small business owners begin their local search engine optimization process. Use this as a resource for local SEO.
As search engines continually evolve, we must be receptive to those changes and use them to our advantage. Here are some of the big changes coming in 2016 and how you can leverage them to improve your online exposure.
Local SEO presentation at Pubcon Austin 2018. In this presentation we examine the current status of Local Search and the Local Search as well as take a peak at what the future might hold.
Dec. 2011 Webinar - Managing Your Hospitality Brand's Online ReputationAnvil Media, Inc.
In the digital world, consumers own brand management. By posting positive (or negative) reviews and blog posts, consumers become a sales enabler (or preventer). Customer reviews are particularly critical influencers in the hospitality space. Hotels and restaurants can be made or broken by even a single review from a person of influence. While customers have a louder voice than ever, there is opportunity awaiting hospitality brands that embrace search engine and social media marketing to help manage their brand and reputation online. Kent Lewis, President and Founder of Anvil Media, will outline effective strategies, tactics and tools for online brand management. Learn how to turn positive (and negative) reviews into real revenue.
Mike Belasco's presentation Analytics For Local Search from SES Chicago 2009/ Local Search Summit. Covers Google Analytics for local as well as how to build your own phone call tracking application
These days, almost all discussion of local search revolves around GMB. However, this is a concept that needs to change. As more searches crave more local results, Google will continue to deliver those across its platform. How do you increase your search market share beyond GMB? And just what do you do with GMB after you have exhausted your options?
Optimizing for Local Search for RV DealersTimothy Resnik
With increased competition squeezing traditional market areas, it is becoming increasingly important for dealers to maximize their digital visibility. In his presentation, Tim will share how to scale local search engine marketing best practices in order to drive prospects to your lot.
Are you a local brick and mortar business? Maybe you have multiple locations? If either of these are true statements you won’t want to miss the upcoming Formic Media Seminar, Going Places with Google. This presentation focuses on how to help increase your business’ visibility within the local search results by utilizing specific tactics that directly affect how Google “sees” your business.
The Rising Importance Of Local SEO For Your Business – Complete Guide 2019-2020Seda Rivera
Sometimes it’s difficult to stay updated with the tedious world of digital marketing and the new trends that are emerging in it. Almost everyday we hear about how important is SEO to our business website. But have you ever thought about the importance of local SEO for your business?
Local SEO is the way local businesses stand out when it comes to people looking for what they have to offer. Only Bangalore South itself can count for more than hundreds of thousands of companies, the question is how to stand out from the others. So here is the local SEO comes into the picture, previously, traditional marketing was the means by which a company stood out.
Local SEO is the way local businesses stand out when it comes to people looking for what they have to offer. So here is the local SEO comes into the picture, previously, traditional marketing was the means by which a company stood out.
Presented at the Austin SEM Meetup by Laura and Adam Alter. www.seo.meetup.com/107
References:
http://www.davidmihm.com/blog/
http://blog.kelseygroup.com/
http://www.localseoguide.com/
http://www.localpoint.com/
http://www.smallbusinesssem.com/
http://blumenthals.com/blog
http://stephenespinosa.com/
http://gesterling.wordpress.com/
http://www.convertoffline.com/
The webinar version of this presentation is available at: http://www.theurldr.com/register-cant-anyone-find-website/
ARE YOU INVISIBLE TO GOOGLE AND THE SEARCH ENGINES?
There are many reasons why your customers may be having trouble finding your website. In this webinar, we’ll discuss best practices in various website design and SEO techniques that can help put your website on the map. Literally.
This presentation teaches:
-The most important parts of your webpage for customers and for Google.
-How to write content for your website to get you found.
-Search engine optimization (SEO) basics and best practices, including what you can control and what you can't.
-Tools of the pros to help get you found by the search engines.
-A brief introduction to the Google Zoo (Panda, Penguin, and Hummingbird) and why you need to be aware of all these animals and birds.
Local Search: Get Found by Customers in Your NeighborhoodDeluxe Corporation
You'll learn why is local search such a hot topic. This presentation covers the anatomy of Google search results, why there is and increased focus on local, how Google produces local results and why the content on your website is important. You'll also see why it's critical to claim your Google Places listing, add your business to directory listings and how to prepare for the mobile search factor.
Publicizing your business or non profit in today's worldDeluxe Corporation
A great overview for any size business regarding why you need PR and a few simple secrets to help you in today’s world:
Secret #1 – The media is a customer
Secret #2 – Say VERY little
Secret #3 - Preparation and more Merchandising your PR
Learn more about Public Relations for your small business from Terri Shapiro, Executive Director of Brand & Media Relations, Deluxe Corporation. In the presentation, you will learn what PR can do for your business, "big secrets" to effective PR, managing your media interview, and merchandising your publicity.
Blogging 101: Grow Your Business Through Blogging with Maisha Walker, sponsored by Deluxe for Business. A great overview of the how, what, why and 'should I?' to starting a blog. For those businesses looking to strengthen their online presence, this is a practical review to get you pointed in the right direction.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
23. Small Business Advantage in Maps RESTAURANT SITE RESTAURANT SITE Local Directory National DIrectory National Directory Local Directory Wikipedia Local Directory Local Directory National Directory ALL RESTAURANT WEBSITES Maps (Places) and Local Pack algorithms give local businesses a BIG advantage!
49. Partner Up for More Customers RESTAURANT SITE RESTAURANT SITE Local Directory National DIrectory National Directory Local Directory Wikipedia Local Directory Local Directory National Directory 2 of the Top 10 organic search results are for this restaurant’s own websites AND the business is also listed on every other page that ranks in the top 10 for italian dinkytown mn
Let’s start with a clear but simple understanding of what SEO is and why , as a local business owner, it matters to you.
We must not lose sight of the reason why we want our website to rank, which is to attract potential customers to our business web site. Web sites are created for people, not for search engines, but by pleasing the search engines and ranking better, more people are more likely to see your web pages.
When we talk about ranking in the Search Engines, What exactly are we talking about? Getting your website to appear on the first page (top 10) of the organic web results AND getting your local business listing to appear in the Local Pack of Local Search results.
Most people use the default setting of 10 search results per page. Most searchers do not go past the first page of the Search Results. The top 5 spots get about 3/4 th of the clicks. If you’re going to market successfully on the internet, you need to think about SEO!
Ranking in Google is what you really should strive for, since that is where most people search. However, with Yahoo becoming Bing’s SearchEngine, that combination has great potential for driving additional traffic to your business.
The algorithms are different for Organic search, Maps search and the Local pack.
When we talk about ranking in the Search Engines, What exactly are we talking about? Getting your website to appear on the first page (top 10) of the organic web results AND getting your local business listing to appear in the Local Pack of Local Search results.
The Google Places algorithm (and therefore the Local 7 pack algorithm) Gives local businesses a distinct advantage over directory type sites and online only vendors.
So what do the Search Engines want? Relevant results! If someone searches for an Saab repair shop in Boulder, they don’t want to go to the website of a Honda dealer in Boulder or a Saab repair shop in Pueblo.
On page keyword usage is the smallest piece of the pie, But that is what we have the most control over. You can understand why people talk so much about links, when you See how large a piece of the pie that is. Everything else is all the other factors that might possibly play a part in rankings.
Keyword research is the foundation of SEO. Without it, your SEO efforts may be misdirected. It does you little good to rank for keywords which no one searches for or will not convert for you. Example: If you are a personal injury lawyer, but you rank well for “Denver lawyer’’, you will get calls for divorce and bankruptcy cases, which will waste your time and won’t make you any money. You really want to rank for the terms most relevant to where you are and what you do. Those are the searchers that you want most to find you.
It doesn’t do much good to rank for terms that hardly anyone is searching for. It doesn’t make much sense to battle the goliaths, so look for terms you have a chance of ranking for. People use different types of terms when searching. Focus on those that indicate buying intentions. Example, a person looking for a used car may begin researching using the term used car. As they move through the process, they may refine it to used Honda and then to used honda civic . By the time they are actually ready to buy, they are probably searching for something like 2008 honda civic hatchback under 50,000 miles .
Begin with your own brainstorming ideas. Then use one or more of these tools for more ideas and to get the data you need to make good decisions. Try all of these out!
Examples of possible terms for a chinese restaurant might be: mandarin chinese takeout, best egg rolls, chinese buffet. For a plumber they may be things like: repair leaky toilet , install water heater, drain cleaning on Saturday
Remember that the page titles and descriptions that you give to each page Are what searchers will see in the results. They need to be as clickable as possible. Make them good ads for your business and include a call to action. Don’t make them too long or they look bad in the results.
Think of links as votes.
You should also be aware of some common technical problems that can keep your pages from ranking well.
Sign up for Google webmaster tools and then poke around in there for lots of great information.
For the most part, text is what the Search Engines can most easily “read”. See what Google sees by viewing the text only cache of a page.
Don’t assume your web designer or developer is good at SEO. In most cases, you don’t want her/him doing your SEO any more than you would want a plastic surgeon doing your liver transplant. They are 2 different skill sets!
These are typical local authority sites – links from them will help you. People are also looking for local business information on these types of sites. They can’t find yours if it isn’t there. The more of these places where you have a presence, the better chance you have of being found.
Partnering with these types of sites can give you organic results like these!
Be Relevant!
Reviews are exactly what people looking for a local business want, so reviews influence Google Maps results.