SEO for Startups from #SecretSauce 2016 at HackneyMax Thomas
Here's my presentation on SEO basics for startups that I recently gave at #SecretSauce 2016 at Hackney as part of London Technology Week. A great time and an amazing group of entrepreneurial and inspiring people.
Up Close With Google Place Pages - Do Directories Really Matter For Local Sea...Max Thomas
My presentation from SMX West 2011 in which some detailed research appears to reveal that directories may not have as direct an impact on map rankings as might seem. Inbound links and anchor text seem to carry a lot of weight in regard to rankings. Please note that this presentation and data are from March 2011. Google Places has been updating its algorithm noticeably over the past year. Be sure to stay on top of the latest changes.
2016 IndieCommerce Institute Local Search PresentationMax Thomas
Presentation I gave discussing local search optimization for local bookshops. I was was the guest speaker at the American Booksellers Association's IndieCommerce Institute in Chicago on May 10th 2016. For more information on IndieCommerce for bookshops, please visit bookweb.org
As search engines continually evolve, we must be receptive to those changes and use them to our advantage. Here are some of the big changes coming in 2016 and how you can leverage them to improve your online exposure.
Optimizing for Local Search for RV DealersTimothy Resnik
With increased competition squeezing traditional market areas, it is becoming increasingly important for dealers to maximize their digital visibility. In his presentation, Tim will share how to scale local search engine marketing best practices in order to drive prospects to your lot.
SEO Fundamentals and Off Page Best PracticesVaishali Singh
This document provides an overview of search engine optimization (SEO) fundamentals and techniques. It defines SEO as optimizing a website's visibility in organic search results. It explains how search engines like Google work by crawling the web, indexing pages, and using over 200 ranking factors to determine a page's relevance and authority. The document outlines important Google algorithm updates and discusses on-page SEO techniques like optimizing content and internal linking as well as off-page techniques like building high-quality backlinks from authoritative websites on related topics. It provides guidelines for an effective link building strategy in a natural, non-spammy way.
The document provides tips for local SEO, including setting up a Google My Business listing and ensuring consistency of name, address, and phone number (NAP) across online listings and websites. It emphasizes the importance of local reviews and citations/links from other local websites relevant to the business. Key recommendations include focusing on low-hanging fruit like reviews from current customers, and using tools like BrightLocal and WhiteSpark to identify citation opportunities and monitor competitors.
Local SEO Ranking Factors and Citations with Darren Shaw of WhitesparkGail Gardner
This document summarizes the results of the 2021 Local Search Ranking Factors survey conducted by Whitespark. According to the survey:
- For local/pack rankings, Google My Business is the top contributing factor at 33%, followed by reviews, on-page factors, and links. Citations have declined as a contributing factor.
- For local organic rankings, on-page factors like content and links are most important, led by the quality/authority of inbound links at 32%.
- The top individual factors for local pack/finder are the primary GMB category, keywords in the business name, and proximity. For local organic, link quality and authority, on-page content volume, and keyword-optimized
SEO for Startups from #SecretSauce 2016 at HackneyMax Thomas
Here's my presentation on SEO basics for startups that I recently gave at #SecretSauce 2016 at Hackney as part of London Technology Week. A great time and an amazing group of entrepreneurial and inspiring people.
Up Close With Google Place Pages - Do Directories Really Matter For Local Sea...Max Thomas
My presentation from SMX West 2011 in which some detailed research appears to reveal that directories may not have as direct an impact on map rankings as might seem. Inbound links and anchor text seem to carry a lot of weight in regard to rankings. Please note that this presentation and data are from March 2011. Google Places has been updating its algorithm noticeably over the past year. Be sure to stay on top of the latest changes.
2016 IndieCommerce Institute Local Search PresentationMax Thomas
Presentation I gave discussing local search optimization for local bookshops. I was was the guest speaker at the American Booksellers Association's IndieCommerce Institute in Chicago on May 10th 2016. For more information on IndieCommerce for bookshops, please visit bookweb.org
As search engines continually evolve, we must be receptive to those changes and use them to our advantage. Here are some of the big changes coming in 2016 and how you can leverage them to improve your online exposure.
Optimizing for Local Search for RV DealersTimothy Resnik
With increased competition squeezing traditional market areas, it is becoming increasingly important for dealers to maximize their digital visibility. In his presentation, Tim will share how to scale local search engine marketing best practices in order to drive prospects to your lot.
SEO Fundamentals and Off Page Best PracticesVaishali Singh
This document provides an overview of search engine optimization (SEO) fundamentals and techniques. It defines SEO as optimizing a website's visibility in organic search results. It explains how search engines like Google work by crawling the web, indexing pages, and using over 200 ranking factors to determine a page's relevance and authority. The document outlines important Google algorithm updates and discusses on-page SEO techniques like optimizing content and internal linking as well as off-page techniques like building high-quality backlinks from authoritative websites on related topics. It provides guidelines for an effective link building strategy in a natural, non-spammy way.
The document provides tips for local SEO, including setting up a Google My Business listing and ensuring consistency of name, address, and phone number (NAP) across online listings and websites. It emphasizes the importance of local reviews and citations/links from other local websites relevant to the business. Key recommendations include focusing on low-hanging fruit like reviews from current customers, and using tools like BrightLocal and WhiteSpark to identify citation opportunities and monitor competitors.
Local SEO Ranking Factors and Citations with Darren Shaw of WhitesparkGail Gardner
This document summarizes the results of the 2021 Local Search Ranking Factors survey conducted by Whitespark. According to the survey:
- For local/pack rankings, Google My Business is the top contributing factor at 33%, followed by reviews, on-page factors, and links. Citations have declined as a contributing factor.
- For local organic rankings, on-page factors like content and links are most important, led by the quality/authority of inbound links at 32%.
- The top individual factors for local pack/finder are the primary GMB category, keywords in the business name, and proximity. For local organic, link quality and authority, on-page content volume, and keyword-optimized
The document discusses search engine optimization (SEO) and various SEO techniques. It provides an overview of key on-page SEO elements like keyword research, meta tags, headings, content and images. Tips are given for each element, emphasizing the importance of incorporating targeted keywords throughout the on-page content in order to rank highly for those terms.
Concordia Universtiy Seo Services SeminarGreg Bennett
The document discusses the importance of search engine optimization (SEO) for marketing efforts. It provides an overview of SEO best practices, including conducting keyword research, optimizing content and site architecture, and focusing on both on-page and off-page optimization factors. The goal of SEO is to understand how search engines work and evaluate keywords to create relevant content that search engines can easily access and understand.
Darren Shaw_SearchLove San Diego_Audit and fix citations for Local Search gainsDistilled
This document provides a step-by-step process for auditing and fixing inconsistent citations to improve local search rankings. It begins with gathering all business name, address, and phone number variations. It then details searching across data sources, directories, and the web to find inconsistent citations. The process involves claiming accurate listings, updating incorrect information, and removing duplicates. The goal is to make all citations consistent to avoid issues like duplicate listings that can negatively impact local search rankings.
This document provides an overview of search engine optimization (SEO) and internet marketing strategies. It discusses the importance of optimizing websites for both users and search engines. Key topics covered include on-page SEO such as optimizing titles, meta tags and content; off-page SEO strategies like link building; and paid search engine marketing techniques. Helpful online resources for SEO are also listed.
This document outlines a business development and sales process for digital marketing opportunities. It begins with lead generation activities like managing contact lists, marketing campaigns, networking, and trade shows. It describes qualifying leads by analyzing businesses, demonstrating website solutions, and preparing analyses. If the lead is qualified, a presentation is given covering analyses, demonstrations, project plans, and contracts to close the deal. The process emphasizes listening to customers, understanding issues, and showing proven solutions to achieve goals and results.
The document provides an overview of search engine optimization (SEO) and how search engines work. It discusses the main components of search engines: spiders that download web pages; crawlers that follow links to find new pages; indexers that analyze page elements; databases to store downloaded pages; and results engines that return relevant pages for user queries. It also covers SEO best practices like optimizing title tags and keywords, maintaining a clear site structure, and avoiding cloaking techniques that provide misleading content to search engines.
These days, almost all discussion of local search revolves around GMB. However, this is a concept that needs to change. As more searches crave more local results, Google will continue to deliver those across its platform. How do you increase your search market share beyond GMB? And just what do you do with GMB after you have exhausted your options?
This document provides information on how to properly analyze a website for search engine optimization (SEO) purposes. It discusses key aspects of on-page optimization that should be analyzed, including coding elements like URLs, Google Analytics implementation, and page speed, as well as content elements like titles, meta descriptions and headings. The document also provides background information on search engines, SEO, and ranking factors to help inform the audit process.
How to Prioritize Your Local Search Work - Darren Shaw - SearchLove Boston 2014Distilled
The document provides tips and strategies for prioritizing local search engine optimization work. It recommends focusing on reviews, optimizing website landing pages and content, setting up accurate Google+ local listings, cleaning up citations across various directories, and obtaining local links and citations if more than 3 hours are available. With only 3 hours, the priorities are reviews, optimizing the website landing page, and setting up the Google+ local listing and citations on major directories.
This "real" example of a SEO / Search Engine Optimization Report identifies website topics of interest for high ranking results in the SERPS: ie - SITE Title, meta information(mainly description), PR, crawled date, indexed pages, amount of back links, 301 re-directs or not, use of analytic programs, Alexa, diggs, etc. Again - this analysis points out areas of interest when it comes to your WEBSITE search engine optimization Effectiveness.
- Link building is critical for ranking in Google as links indicate relevance, but it must be done properly without paid or manipulated links.
- Researching competitors' backlinks can reveal potential sites to contact for natural links by finding where competitors are already linked to together or for specific keywords.
- Getting links requires an ongoing process of identifying relevant sites, contacting them, and nurturing relationships while avoiding tactics that could be seen as link manipulation.
Earn more business by ranking at the top of search enginesEagan Heath
This document provides an overview of search engine optimization (SEO) best practices for local businesses. It discusses the importance of ranking highly in search engines given that 40-50% of searches are for local information and 18% of local searchers make a purchase the same day. It then covers topics like keyword research, analyzing search engine rankings, optimizing website content, ensuring accurate business listings, building links, content creation through blogging, technical SEO, and measuring business results from SEO. The overall aim is to help local businesses understand customer search behaviors and apply strategies to be found online by potential local customers.
Fresno WordPress Meetup - 7 Basic SEO questionsRichard Sargent
This meetup was hosted at Bitwise South Stadium in Fresno, CA. You can find out more information about our meetup at http://www.meetup.com/Fresno-WordPress-Meetup.
The presenter is Richard Sargent. You can find more information about his company at EditLLC.com or you can email him - Richard@EditLLC.com . They're partnered with a Social Media / SEO company called Moore Than SEO - MooreThanSEO.com
I hope you enjoy :)
The document discusses on-site optimization techniques for search engine rankings. It introduces the SEO team and their specializations. The main topics covered are optimizing title tags, keyword density and prominence, outbound links, image optimization, sitemaps, URL slugs, and internal linking. The document encourages learning more about these techniques through contacting the author, visiting their office, enrolling in an SEO course, or reading their blog posts.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Local SEO is the act of getting your website or business found by local search engines. This can be done by promoting an existing business, creating an awesome local page, or simply working with a local professional.
Semrush Site Audit by Dan and Chris Taylors (SALT.agency)Anton Shulke
Any SEO improvements start with Site Audit. Without it, you are blind and might be multiplying issues instead of doing good. Should you pay a fortune for it? Maybe, but see what you can do with a right tool and a bit of a technical knowledge.
For video https://youtu.be/5hY6ZZF34zs
Local Search Ranking Factors - OMS Denver 2011Inflow
The document discusses optimizing websites and business listings for local search engine results. It provides tips for on-page optimization of websites, getting citations and reviews from authoritative local sources, and avoiding data confusion across online listings and sources to improve local search rankings. The guidelines emphasize accurately representing the business name, location, and details to avoid spammy practices or listing businesses in places they do not exist physically.
This document provides an overview of search engine optimization (SEO) strategies. It outlines the basic SEO process, including keyword discovery, on-page optimization like optimizing titles and meta descriptions, letting search engines index the site through tools like Google Search Console, and off-page optimization like building links through strategies such as guest posts, social media, and press releases. The document emphasizes that SEO is an ongoing process that requires continuous optimization to pages and content to stay relevant in search results.
The document discusses search engine optimization (SEO) and various SEO techniques. It provides an overview of key on-page SEO elements like keyword research, meta tags, headings, content and images. Tips are given for each element, emphasizing the importance of incorporating targeted keywords throughout the on-page content in order to rank highly for those terms.
Concordia Universtiy Seo Services SeminarGreg Bennett
The document discusses the importance of search engine optimization (SEO) for marketing efforts. It provides an overview of SEO best practices, including conducting keyword research, optimizing content and site architecture, and focusing on both on-page and off-page optimization factors. The goal of SEO is to understand how search engines work and evaluate keywords to create relevant content that search engines can easily access and understand.
Darren Shaw_SearchLove San Diego_Audit and fix citations for Local Search gainsDistilled
This document provides a step-by-step process for auditing and fixing inconsistent citations to improve local search rankings. It begins with gathering all business name, address, and phone number variations. It then details searching across data sources, directories, and the web to find inconsistent citations. The process involves claiming accurate listings, updating incorrect information, and removing duplicates. The goal is to make all citations consistent to avoid issues like duplicate listings that can negatively impact local search rankings.
This document provides an overview of search engine optimization (SEO) and internet marketing strategies. It discusses the importance of optimizing websites for both users and search engines. Key topics covered include on-page SEO such as optimizing titles, meta tags and content; off-page SEO strategies like link building; and paid search engine marketing techniques. Helpful online resources for SEO are also listed.
This document outlines a business development and sales process for digital marketing opportunities. It begins with lead generation activities like managing contact lists, marketing campaigns, networking, and trade shows. It describes qualifying leads by analyzing businesses, demonstrating website solutions, and preparing analyses. If the lead is qualified, a presentation is given covering analyses, demonstrations, project plans, and contracts to close the deal. The process emphasizes listening to customers, understanding issues, and showing proven solutions to achieve goals and results.
The document provides an overview of search engine optimization (SEO) and how search engines work. It discusses the main components of search engines: spiders that download web pages; crawlers that follow links to find new pages; indexers that analyze page elements; databases to store downloaded pages; and results engines that return relevant pages for user queries. It also covers SEO best practices like optimizing title tags and keywords, maintaining a clear site structure, and avoiding cloaking techniques that provide misleading content to search engines.
These days, almost all discussion of local search revolves around GMB. However, this is a concept that needs to change. As more searches crave more local results, Google will continue to deliver those across its platform. How do you increase your search market share beyond GMB? And just what do you do with GMB after you have exhausted your options?
This document provides information on how to properly analyze a website for search engine optimization (SEO) purposes. It discusses key aspects of on-page optimization that should be analyzed, including coding elements like URLs, Google Analytics implementation, and page speed, as well as content elements like titles, meta descriptions and headings. The document also provides background information on search engines, SEO, and ranking factors to help inform the audit process.
How to Prioritize Your Local Search Work - Darren Shaw - SearchLove Boston 2014Distilled
The document provides tips and strategies for prioritizing local search engine optimization work. It recommends focusing on reviews, optimizing website landing pages and content, setting up accurate Google+ local listings, cleaning up citations across various directories, and obtaining local links and citations if more than 3 hours are available. With only 3 hours, the priorities are reviews, optimizing the website landing page, and setting up the Google+ local listing and citations on major directories.
This "real" example of a SEO / Search Engine Optimization Report identifies website topics of interest for high ranking results in the SERPS: ie - SITE Title, meta information(mainly description), PR, crawled date, indexed pages, amount of back links, 301 re-directs or not, use of analytic programs, Alexa, diggs, etc. Again - this analysis points out areas of interest when it comes to your WEBSITE search engine optimization Effectiveness.
- Link building is critical for ranking in Google as links indicate relevance, but it must be done properly without paid or manipulated links.
- Researching competitors' backlinks can reveal potential sites to contact for natural links by finding where competitors are already linked to together or for specific keywords.
- Getting links requires an ongoing process of identifying relevant sites, contacting them, and nurturing relationships while avoiding tactics that could be seen as link manipulation.
Earn more business by ranking at the top of search enginesEagan Heath
This document provides an overview of search engine optimization (SEO) best practices for local businesses. It discusses the importance of ranking highly in search engines given that 40-50% of searches are for local information and 18% of local searchers make a purchase the same day. It then covers topics like keyword research, analyzing search engine rankings, optimizing website content, ensuring accurate business listings, building links, content creation through blogging, technical SEO, and measuring business results from SEO. The overall aim is to help local businesses understand customer search behaviors and apply strategies to be found online by potential local customers.
Fresno WordPress Meetup - 7 Basic SEO questionsRichard Sargent
This meetup was hosted at Bitwise South Stadium in Fresno, CA. You can find out more information about our meetup at http://www.meetup.com/Fresno-WordPress-Meetup.
The presenter is Richard Sargent. You can find more information about his company at EditLLC.com or you can email him - Richard@EditLLC.com . They're partnered with a Social Media / SEO company called Moore Than SEO - MooreThanSEO.com
I hope you enjoy :)
The document discusses on-site optimization techniques for search engine rankings. It introduces the SEO team and their specializations. The main topics covered are optimizing title tags, keyword density and prominence, outbound links, image optimization, sitemaps, URL slugs, and internal linking. The document encourages learning more about these techniques through contacting the author, visiting their office, enrolling in an SEO course, or reading their blog posts.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Local SEO is the act of getting your website or business found by local search engines. This can be done by promoting an existing business, creating an awesome local page, or simply working with a local professional.
Semrush Site Audit by Dan and Chris Taylors (SALT.agency)Anton Shulke
Any SEO improvements start with Site Audit. Without it, you are blind and might be multiplying issues instead of doing good. Should you pay a fortune for it? Maybe, but see what you can do with a right tool and a bit of a technical knowledge.
For video https://youtu.be/5hY6ZZF34zs
Local Search Ranking Factors - OMS Denver 2011Inflow
The document discusses optimizing websites and business listings for local search engine results. It provides tips for on-page optimization of websites, getting citations and reviews from authoritative local sources, and avoiding data confusion across online listings and sources to improve local search rankings. The guidelines emphasize accurately representing the business name, location, and details to avoid spammy practices or listing businesses in places they do not exist physically.
This document provides an overview of search engine optimization (SEO) strategies. It outlines the basic SEO process, including keyword discovery, on-page optimization like optimizing titles and meta descriptions, letting search engines index the site through tools like Google Search Console, and off-page optimization like building links through strategies such as guest posts, social media, and press releases. The document emphasizes that SEO is an ongoing process that requires continuous optimization to pages and content to stay relevant in search results.
SEO (search engine optimization) involves optimizing websites and content to increase visibility and rankings in search engine results. It encompasses both on-site elements like keywords, content, links, and site structure, as well as off-site factors including links from other websites, social media presence and engagement, local listings, and brand recognition. While SEO practices have evolved significantly since the first search engines in the 1990s, the overall goal remains helping users find relevant information and increasing traffic and awareness for websites.
SEO (search engine optimization) is the process of improving how a website ranks in search engines. It involves optimizing aspects like keywords, links, images, and content to attract search engines. Key factors search engines consider are relevant keywords on pages, especially titles and headings, image alt text, internal linking between pages, and external links from authoritative sites. Monitoring tools like Google Analytics and Webmaster Tools help track effectiveness. While good SEO enhances relevance, bad techniques like keyword stuffing or hidden text can trick search engines and hurt rankings.
This document provides information about search engine optimization (SEO) techniques. It discusses key SEO strategies like keyword research, on-page optimization with keywords and metadata, link building, content generation, and technical SEO best practices. The document also lists the 10 essential SEO strategies including writing good content, keyword research, on-page keyword optimization, link building, site structuring, analytics, keeping updated on SEO, avoiding blackhat techniques, duplicate content issues, and optimizing meta descriptions and keywords.
Search Engine Optimization (SEO) is the on-going process of making sure that your web site performs as well as possible on specific search engine searches.
This presentation aims to explain the SEO basics that every SEO beginner, website designer, developer, or site owner should know.
Learn more about SEO here: http://seoinformationtechnology.blogspot.com/
The document discusses Google's Panda update and how it aims to improve search engine rankings by focusing on websites with high-quality, unique content over those with low-quality, thin content. It provides tips for search engine optimization, including engaging on social media, updating content regularly, and focusing on the user experience through metrics like bounce rates and time on page. Both on-page and off-page factors are important, with on-page quality content being king.
Stephan Spencer - SEMPO Atlanta. October 1, 2010. Topic: Advanced SEOAllison Fabella
The document provides tips and tactics for advanced SEO, including:
1) Using keyword brainstorming and tools like Soovle to find related keywords for content planning.
2) Testing URLs and titles to optimize click-through rates, and making iterative improvements.
3) Evaluating metrics like page yield, keyword yield, and non-performing pages to identify optimization opportunities.
This document contains information about Khirulnizam Abd Rahman, including his contact details and an overview of search engine optimization (SEO) techniques. It discusses SEO definitions, indexing, natural listings, the importance of SEO, and 10 essential SEO practices. Key topics covered include keywords, meta tags, URLs, links, content generation, and analyzing site performance. The document provides guidance on optimizing a website to increase its visibility in search engines.
This document provides an overview of search engine optimization (SEO) best practices including:
1. Conducting keyword research and optimizing content and pages around targeted keywords.
2. Getting backlinks from other high-quality, relevant websites to increase authority and ranking.
3. Using SEO techniques like keyword tags, descriptive meta descriptions, and search engine-friendly URLs.
2014 SEO Strategies for Automotive Dealerships - by Matt O'SuchPCG Digital Marketing
Wondering how you can improve your SEO in 2014, working in the automotive industry at a car dealership? This presentation highlights the do's and don'ts of 2014 digital marketing strategies for car dealers looking to improve their optimization. Highlighting the newest Google updates, from Hummingbird to the several updates of Penguin and Panda. Avoid the most common pitfalls of old SEO methods which could get you penalized. For more information or help with the materials and SEO tips presented in this ppt, please contact me at matthew.osuch@gmail.com or http://www.linkedin.com/in/matthewosuch/
SEO (search engine optimization) involves optimizing websites to achieve higher search engine rankings. On-page SEO includes optimizing individual page content and metadata to target relevant keywords. Off-page SEO involves link building through activities like blog commenting and social bookmarking to pass link authority. Regular content updates, link generation, and analytics tracking are also important for ongoing SEO success.
Explore the dynamic world of digital marketing through the eyes of a seasoned SEO Analyst. In this insightful presentation, delve into the valuable lessons and experiences gained while navigating the intricate landscape of Search Engine Optimization. From deciphering algorithms to mastering keyword strategies, discover the key insights and practical wisdom that have shaped the journey of a dedicated SEO professional. Gain a deeper understanding of the ever-evolving SEO landscape and the strategies employed to enhance online visibility and drive organic growth. Whether you're an aspiring SEO enthusiast or a marketing aficionado, uncover the essential takeaways from a seasoned SEO Analyst's wealth of knowledge and expertise.
Explore the dynamic world of digital marketing through the eyes of a seasoned SEO Analyst. In this insightful presentation, delve into the valuable lessons and experiences gained while navigating the intricate landscape of Search Engine Optimization. From deciphering algorithms to mastering keyword strategies, discover the key insights and practical wisdom that have shaped the journey of a dedicated SEO professional. Gain a deeper understanding of the ever-evolving SEO landscape and the strategies employed to enhance online visibility and drive organic growth. Whether you're an aspiring SEO enthusiast or a marketing aficionado, uncover the essential takeaways from a seasoned SEO Analyst's wealth of knowledge and expertise.
A look into the wonderful, and sometimes daunting, world of SEO. In this presentation, I cover why you need SEO, what it takes to rank in search engines, what actually goes into it, considerations for a CMS platform, how to determine success and some key takeaways for success.
Be it that I presented this at the Melbourne Travel Massive event to a beginner level audience and within a limited time frame, I had to make the scope relatively broad, but you can find a much more in-depth version of this presentation over at:
http://www.slideshare.net/holidaypointau/the-se-os-guide-to-making-a-website-michael-jones
Please feel free to ask any questions in the comment box below, email me at info@holidaypoint.com.au, or if you live in Melbourne, come to the dedicated SEO Meetup at http://www.meetup.com/Melbourne-SEO/
Link building Services from TheSeoPortal SEO CompanyTheseoportal
This document provides an overview of link building strategies and how to measure link popularity and PageRank. It discusses how inbound links from relevant, authoritative sites are important for search engine rankings. It recommends tools for finding backlinks and PageRank, such as the Google Toolbar, Yahoo Site Explorer, and SEOChat. The document warns against low-quality link building practices like link farms, hidden links, and unnatural link structures. It also offers suggestions for getting links through blogs, RSS, directories, and more creative approaches like tools, content partnerships, and sponsorships. The key lessons are that links should come from relevant, topically-related sites to pass PageRank effectively.
Link buildingtheseoportal-130705070946-phpapp02Doug Mayhew
This document provides an overview of link building strategies and how to measure link popularity and PageRank. It discusses how inbound links from relevant, authoritative sites are important for search engine rankings. It recommends tools for analyzing backlinks and PageRank, both for a site overall and for individual pages. Potential link sources like blogs, directories, and RSS are covered. The document warns against low-quality link sources like link farms or hidden links. It emphasizes that high-quality, natural-looking link profiles are best for search engine optimization.
- The document provides an overview of search engine optimization (SEO) presented over multiple segments. It discusses the speaker's background and experience, outlines the session format, and explores the anatomy of search engine results pages.
- The presentation then covers setting SEO expectations and goals, how search engines work, the pillars of SEO success, and when to consider SEO during the development process.
- A 10 step SEO checklist is provided that includes keyword research, installing SEO plugins, analytics, verifying sites, XML sitemaps, robots.txt files, on-page elements like titles and descriptions, content reviews, redirects, and local search listings.
Search engines aim to provide the most relevant results to users by considering various on-page factors like content, page speed, authority and user experience. While keyword stuffing and other manipulative tactics used to work, search engines now prioritize natural, unique content and a good user experience over optimization. Modern SEO involves both classic on-page techniques as well as new approaches like optimizing for speed, enhancing search result details, getting social shares and producing valuable content to improve ranking. The focus is on creating a seamless search and landing experience for users rather than individual optimizations.
The document provides an overview of search engine optimization (SEO) techniques. It discusses 10 essential SEO practices including writing good content, doing keyword research, using keywords wisely, getting backlinks from other sites, structuring sites for SEO, analyzing site performance, keeping up with latest SEO news, avoiding black hat techniques, preventing duplicate content, and using meta description and keyword tags effectively. The techniques aim to help websites rank higher in search engine results pages.
Similar to Drupal SandCamp San Diego - Thunder SEO Presentation (20)
Beyond Emails - Engaging Prospects Via Event Marketing To Drive Attendance & ...Max Thomas
Rather than wait “to be found,” a growing trend among law firms is to reach out to key prospects to invitation-only events with the goal of connecting prospects and attorneys face-to-face. Industry specific conferences offer a natural and effective environment for these kind of intimate and even casual exchanges to take place. However, while conferences offer marketing support for sponsors, it’s optimal for the firm to take on a more aggressive role in marketing these events itself.
We will show how to promote attendance and lead generation at events such as these via interactive channels. We will walk through a basic strategy for generating awareness and attendance, as well as capturing emails from interested prospects. While these interactive tactics are applicable for almost any industry, we’ll walk through how to create strategy and implementation specifically for the legal industry. Targeted outreach around an event heralds a new wave of interactive legal marketing as law firms migrate from the waiting to be found, to initiating the conversation.
Beyond Liking: Building Social Strategies for StartupsMax Thomas
This document outlines steps for developing an effective social media strategy, including defining goals, tactics, and metrics. It emphasizes the importance of transparency about a company's why, who, and what. An effective strategy embodies a company's values and mission, defines clear social media goals, and establishes simple, repeatable tactics linked to tracking goals across different channels. The strategy should inspire employees and succeed regardless of social media platform.
Changes to Search with Max Thomas | San Diego SEM Meetup RecapMax Thomas
On October 29, 2013, Max Thomas gave a presentation about changes to Google and other search engines. From Knowledge Graph and Authorship to Google Hummingbird and the semantic web, this presentation has everything you need to know about the current state of the SERPs!
Start With What You Know - An Intro To Building An Interactive Marketing Stra...Max Thomas
Max Thomas, the founder and CEO of Thunder SEO, gives a presentation on starting an SEO strategy by focusing on what is already known. He recommends businesses start by knowing their own business, products/services, customers, competitors, the online market space, and available resources. With this knowledge, a business can then build the best SEO strategy tailored to their specific situation. The presentation provides detailed questions under each area to help businesses audit what they already know to start developing their online marketing approach.
Productivity At Thunder - Kick Off MeetingMax Thomas
In January 2013, Thunder SEO launched an “internal cause” of productivity evangelism back in January that we’re just now starting to see the impact of, including what we’ve learned about how Thunder operates and how we plan to implement this new knowledge company wide. As part of the process, we looked at areas where we loose value and time, and where improvements could be made -- including monthly reporting, campaign management and execution, client communication and others.
We used this presentation to kick off the meeting. It goes into more detail of what we looked at, uncovered and decided. There's also much more detail on our blog - ThunderSEO.com/blog.
If you're interested, I encourage you to check it out.
Community Building via Social Media and Google+Max Thomas
The document discusses building communities on social media platforms like Facebook and Google+. It provides tips for brands to engage fans and increase engagement rates on Facebook, such as posting daily, encouraging user conversations and responses, and celebrating fans. It also summarizes Google+'s growth in users and presents the platform as an opportunity for brands to build communities long-term through search impact.
Search, Social Media & The Evolving Newspaper : LPA 2012Max Thomas
Presentation given 5/5/2012 at the Louisiana Press Association Annual Convetion on the factors impacting local newspapers, looking specifically at search, social media, local search, reviews & ratings, paywalls, bloggers, digital-only news sites and Internet Yellow Pages. It also provides an overview of the primary factors that local newspapers must contend with and incorporate in order to stay relevant and maintain their position as the "trusted" local news source.
Google Analytics: SEO Keyword Metrics With (not provided) Data LossMax Thomas
Relax, (not provided) data is not the end of the world. In this presentation from SMX West 2012 on "Life in a (not provided)" world I offer some work-a-rounds and alternative approaches within Google Analytics to keyword data and branded vs. non-branded search metrics, along with some custom segment suggestions and a quick look at mobile data, which mostly does not include (not provided).
Max thomas-beyond-rankings-actionable-seo-reports-smx-east-2011-9-15-11Max Thomas
This my presentation from SMX East 2011 that focuses on actionable reports for executives and clients in regard to demonstrating SEO and social media campaign success. This presentation highlights report elements that are helpful for the Higher-Up's to understand what's happening and how to build an ongoing and fruitful relationship.
SEO in 2011: What’s Working, What’s Not & Where to FocusMax Thomas
My presentation from SMX Advanced London 2011 about the changes in SEO in 2011, what they mean and real-world examples of content & link building tactics.
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Bas...Max Thomas
Monique Pouget's SCORE Business Mentors presentation about leveraging Social Media for your small business. Includes 5 tips for building a Social Media strategy, examples of Facebook, Twitter, YouTube and LinkedIn strategies, monitoring tools, and an example about Farmer Ray's Social Media strategy.
Search social-media-&-reputation-management-thunder-seoMax Thomas
Presentation on Search, Social Media and Online Reputation Management given by Max Thomas of Thunder SEO to SDSIC in San Diego, CA, on January 7, 2011.
Local Search Review & Training
1) Review of Search Landscape
2) Introduction to Local Search
3) Local Search Citations & Links
4) Review Management
5) Claim Google Places Listing
6) Optimize Google Places Listing
7) Business Example
8) Submitting Directory Listings
9) Coupons & Specials
10) Google Earth
11) On-page Local Search Requirements
12) Facebook Place Page
13) Tracking (Clicks & Calls)
This document provides an overview of search engine optimization (SEO) best practices. It discusses the importance of tracking key metrics like keyword rankings, site traffic, and conversions. Content and site structure are emphasized as the first "leg" of SEO, including on-page keyword optimization and internal linking. Freshness through new content and inbound links are also covered as important factors for rankings. Tools for tracking and analytics are referenced throughout.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
CAKE: Sharing Slices of Confidential Data on BlockchainClaudio Di Ciccio
Presented at the CAiSE 2024 Forum, Intelligent Information Systems, June 6th, Limassol, Cyprus.
Synopsis: Cooperative information systems typically involve various entities in a collaborative process within a distributed environment. Blockchain technology offers a mechanism for automating such processes, even when only partial trust exists among participants. The data stored on the blockchain is replicated across all nodes in the network, ensuring accessibility to all participants. While this aspect facilitates traceability, integrity, and persistence, it poses challenges for adopting public blockchains in enterprise settings due to confidentiality issues. In this paper, we present a software tool named Control Access via Key Encryption (CAKE), designed to ensure data confidentiality in scenarios involving public blockchains. After outlining its core components and functionalities, we showcase the application of CAKE in the context of a real-world cyber-security project within the logistics domain.
Paper: https://doi.org/10.1007/978-3-031-61000-4_16
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
3. SEO – Why Ranking Matters? Ranking = Traffic Ranking for Target Keywords = Sales Recent Site Example:
4. SOM – Strategic Online Marketing Think strategically. Search and Social Media are separate channels, but they do overlap. SEO is not Online Marketing – that’s short sighted. Look at your market – sometimes Search is better than social, sometimes email, etc. Be on lookout for new media, like Mobile. SEO = turtle (steady, slow, wins in the end) Social = hare (fast, fun, unpredictable)
5. SEO & Google White vs Black Hat SEO “A lot of people think Google hates SEO and nothing could be further from the truth. SEO when done well and done in a white hat way, can make your site more crawlable, more accessible and help users find useful content on your site.”Matt CuttsSee State of the Index 2009 on GoogleWebmasterHelpYoutube.com
6. Track – Track - Track “We can’t manage what we don’t measure.” Keyword Ranking Reports SEO Stat’s (key indicators) Webmaster Tools, site performance, etc. Site Traffic (Analytics) Call Tracking (Dynamic Call Tracking) Conversions/Sales (Forms & Purchases) Frequency: Daily: Conversions & Call Tracking Weekly/Bi-Weekly: Keyword Ranking, Site Traffic Monthly: SEO Stat’s, Site Performance
7. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Track – Keyword Ranking Report Use Proxy Servers Rotate to prevent Google from serving “personalized” search results, or identifying KW software.Example here fromwww.AdvancedWebRanking.com
8. Track – SEO Stat’s GI = Google Indexed Content YI = Yahoo! Indexed Content Inb = Inbound Links Int = Internal Links PR = PageRank Alexa = Site Traffic Comparison Age = Age Domain Registered mR = URL Rank (SEOmoz) mT = URL Trust (SEOmoz) DmR = Domain Rank (SEOmoz) DmT = Domain Trust (SEOmoz)
9. Track – Site Performance Webmaster Tools – this is how Google “sees” your website. Very important to be aware of this. Reference Webmaster Tools for: Crawl Errors (404 errors) Crawl Stats (how frequently G bots crawl) Site Performance (see Resources regarding PageSpeed) http://code.google.com/speed/page-speed/ webpagetest.org
10. Track – Site Traffic Using Analytics, consider (at minimum): Change in Visitors (month to month) Traffic Sources Organic Keywords
11. Track – Conversion/Call Tracking Conversions: Use Analytics for sales & “form submits” Call Tracking/Leads: Dynamic call tracking enables tracking by source See VoiceStar example
30. Highly relevant and quality inbound links are primary determinant of PR; links help determine a site’s Authority.
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33. This is our made-up page called “Page 0” with links to 35 pages: Reference: http://searchengineland.com/pagerank-sculpting-leaves-nofollowed-tags-behind-34120
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35. “Page 0” has 70 PR points to share. According to Matt Cutts, each of the 35 pages it links to receives two points of PageRank. : Reference: http://searchengineland.com/pagerank-sculpting-leaves-nofollowed-tags-behind-34120
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37. “Page 0” has 70 PR points to share. According to Matt Cutts, each of the 35 pages it links to receives two points of PageRank. : Reference: http://searchengineland.com/pagerank-sculpting-leaves-nofollowed-tags-behind-34120
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39. Google introduced rel=nofollow in 2005 so that NoFollowed links “won’t get any credit when we [Google] rank websites in our search results.”
40. This made it possible to shape (or “optimize”) the flow of PR through a site by using rel=nofollow on internal links that are secondary. Result: PR would be divided only across dofollow links
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42. Prioritize pages by User Experience and SEO impact: Reference: http://searchengineland.com/pagerank-sculpting-leaves-nofollowed-tags-behind-34120
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44. Revised “Page 0” with links to 10 primary pages: Reference: http://searchengineland.com/pagerank-sculpting-leaves-nofollowed-tags-behind-34120 Previous “Page 0”
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46. Revised “Page 0” PageRank points allocation now shared 7 points with each page, versus 2 points previously: Reference: http://searchengineland.com/pagerank-sculpting-leaves-nofollowed-tags-behind-34120
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48. Reorganize Links – there may be links from homepage to low-value sub-pages that can be consolidated under a high-value page; link from homepage to primary page, include links to low-value pages on primary page.
49. Remove Low SEO Pages – remove pages from primary navigation that have low value for users and SEO; move them to the blog.